MNB1501 Study Notes
MNB1501 Study Notes
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GIMMENOTES.CO.ZA
Contributor’s Name Notes Overview
Unknown Business Management notes convers
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According to Maslow, once basic needs (hunger) are satisfied, we strive to satisfy the next level i.e.
security etc.
Unlimited needs (Maslow’s hierarchy):
1. Physiological Needs (hunger, thirst)
2. Security Needs (protection)
3. Social Needs (love, recognition)
4. Esteem Needs
5. Self-Realisation Needs
Basic Physical and Psychological needs may overlap
Limited Resources
1. Natural Resources (land, forests, water)
2. Human Resources (labour, physical and mental talents)
3. Capital (buildings, machinery, computers – Not for final human consumption)
4. Entrepreneurship (Individuals who accept the risk, also rewarded with profits for the risks)
Business Organisations
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o Also known as Profit Seeking Businesses
o Most are privately owned (Private Enterprises), but state can also own businesses.
o State owned business = Public corporations (Transnet etc.)
Government Organisations
o Do not operate on a profit-seeking basis.
o Also known as Government Departments
o Provide a service to the community.
o Obtain funds from Treasury (people pay for these services through taxes).
Non-Profit-Seeking Organisations
o Owned by state and private organisations
o Do not strive to make a profit
o Seek just sufficient income to cover costs
o Sports clubs, welfare, religious etc.
The Nature of Business Management and the Classification of the Study Material for Business
Management
Purpose and task of Business Management = Achieving the maximum output with the lowest possible
input of production factors.
Purpose of Business Management = Produce the most units of products or services at the lowest
possible cost
Task of Business Management = Study of the principals that have to be applied to make a business as
profitable as possible. Could include a study of the environmental factors that could have an effect on
the success of an organization, its survival or its profitability.
Economics = Study area of economic problems in the community
Business Management = Focus on the problems of the individual organisations in the same
community.
What is an Entrepreneur?
Entrepreneur decides what, how, by whom and for who products and services should be produced.
Entrepreneur is someone who starts a business with the intention of making a profit.
Assumes risk of losing all resources if venture fails.
Entrepreneurship is the factor of production that mobilises land, labour and capital.
Characteristics include:
o Have innovative ideas
o Identify opportunities
o Find resources
o Take financial risks
o Bring about change, growth and wealth in the economy
o Re-energies economies and create jobs
o Start, manage and grow small business
Reward for taking risk is profit
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Relatively new concept in South Africa due to legislation and high unemployment.
One reason for high unemployment rate is labour law.
The more flexible the labour market is, the lower unemployment is.
Other reason for high unemployment is lack of business people to create employment.
More entrepreneurs = More employment (that’s the theory).
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Management skills required by entrepreneur
o Strategy skills – Ability to consider business as a whole and how it fits into the market place
o Planning skills – Consider the future, how it will impact business and prepare for it
o Marketing skills – Evaluate offerings and determine how they satisfy customer needs
(Pricing, promotion and distribution of products)
o Financial skills – Ability to manage money
o Project Management skills – Ability to organize projects, set objectives, schedules and
manage resources
o Human Resources skills – Ability to deal with people (leadership, motivation and
communication)
Small Business
Entrepreneurs and small business each have a strategic role to play in the economy. This strategic role
for small business revolves around the following:
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Innovation
Aiding of big business
Job creation
The decision to become and entrepreneur goes through the following phases:
Abilities and Skills: Do I have the background knowledge to be able to succeed in business?
Access to resources: Do I have finance to start a business
Opportunity/Idea: Is there a chance that the idea will work?
Feasibility: Is my idea feasible in terms of rands and cents?
Business Plan: Compile a Business Plan to obtain necessary finance.
Managing the business: Launch the business and manage it.
Corporate Entrepreneurship = When a person or team develops a new corporate business within a
business through identifying a new opportunity or business idea.
Corporate Entrepreneurship = Method by which a corporation introduces new and diversified products
or services to an existing business.
Factors to consider:
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Social environment – Housing, education, medical
Climate
Central Government Policy
Personal preferences
Companies and Close Corporations are Juristic Persons, while Sole Proprietorships and Partnerships
are not.
Capital
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Collateral
Character
Conditions
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Types of Ownerships
Sole Proprietorship
Partnership
Close Corporation – Created by the Registration of a Founding Statement
Company
Business Trust
Co-operative Society
Joint Ventures
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3 options available to entrepreneur –
Business plan
Written document that identifies and describes nature of business. Details how the entrepreneur intends
to exploit the opportunity.
Banks – look for capital, collateral, character and conditions when considering financing.
1. executive summary
2. general description of the venture
3. products and services
4. marketing plan
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5. management plan
6. operating plan
7. financial plan
8. supporting materials
1. concepts
2. identification of a target market
3. research and forecasting in the target market
4. marketing plan or strategy for the selected market segment
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Study Unit 4: The Business Environment
Society depends on business orgs for most of the products and services it needs, including employment
opportunities. Business obtains resources from society and the environment.
Change has become the only constant reality and only definite phenomenon in management.
1. Business environment – defined as all the factors or variables both inside as well as outside
2. Business organization, which may influence the continued and successful existence of the
organization.
3. Business environment refers to both the internal as well as external factors that impact on the
business organization, largely determining its success.
1. Microenvironment
o Vision, mission and objectives of the organization,
o the organization and its functional management (e.g. marketing, financial and purchasing
management),
o resources (human resources, capital know-how – includes tangible resources, intangible
resources, organizational capabilities) – THESE VARIABLES ARE UNDER THE DIRECT
CONTROL OF MANAGEMENT.
2. Market environment – is encountered immediately outside the business organization. The market
consists of consumers , their needs , purchasing power (consumers personal disposable income)
and behaviour , suppliers , intermediaries , competitors – (4 factors of competition are possibility
of new entrants , bargaining power of clients and consumers , bargaining power of suppliers ,
availability or non-availability of substitute products and services , number of existing
competitors)
3. Macro-environment
o Technological environment (identification of important technological trends, an analysis of
potential change in important current and future technology, an analysis of the competitive
impact of important technologies , an analysis of the org’s technological strengths and
weaknesses , a list of priorities that should be included in a technology strategy for the org.)
o Economic environment (economic growth rate , gdp , inflation , monetary policy),
o Social environment (demographic change – (change in the change and composition of
population) , urbanization – movement of people from rural areas towards cities ,
o Physical environment - refers to the physical resources that people need to support life and
development, institutional – political environment management decisions are continually
affected by the course of politics, international environment.
Competitors
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Nature and Intensity of competition in particular industry are determined by the following 5 factors:
Opportunity – can be defined as a favorable condition or trend in the market environment that can be
exploited to advantage by a deliberate management effort.
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Study Unit 5: Corporate Social Responsibility
We are all citizens of some country or another and being a citizen brings with it certain rights and
responsibilities (right to vote, enjoy freedom of religion etc)
Definitions:
triple bottom line - companies bottom line traditionally refers to its financial profit or loss but triple
bottom line includes social and environmental impacts as well
sustainable development – refers to the need to improve the lives of poor people and to protect the
natural environment
corporate social responsibility (CSI) – spending a small part of profit on good causes
corporate citizenship – making profits
sustainability reporting = refers to the increasing expectations for companies to publicly report not
just on financial matters but also on social and environmental issues
Corporate governance – refers to how a company’s objectives and strategy and decision-making are
developed, implemented and monitored. Relates also to the extent and way a company is accountable
to its shareholders and stakeholders
King III report measures good Corporate Governance and includes the following important
principals:
o Good governance is about effective leadership
o Sustainability is the primary moral and economic imperative for the 21 st century
o Innovation, fairness and collaboration for sustainability
o Sustainability reporting is a key facet of good corporate governance
Global reporting initiative (GRI) – aim is to provide a set of reporting guidelines and indicators that
cover all the key issues of concern regarding corporate citizenship
Recognising and responding to emerging niche markets allow companies to translate good corporate
social responsibility into corporate social opportunity.
energy saving technology – benefit is cost saving
reputational gain – being a good corporate citizen has positive implications on a company’s
reputation , gains customer loyalty , attracting higher quality employees , improving relationships
with investors
eco-efficiency – saves company costs (recycled material , solar panel technology
competitive advantage and value creation – focusing on environmental and social issues will protect
existing business interests and thus conserve value
Stakeholders = internal (executive board members , management and other employees) , external
stakeholders = shareholders , consumer public , suppliers, wider community)
Primary stakeholders = commonly have some contractual or financial relationship with the company
secondary stakeholders – have less direct impact , NGO or media
stakeholder engagement process allows stakeholders to determine what they want from the company
and what they consider to be the issues and culture of the company
Stakeholder engagement process – Prepare, Plan, Design, Engage, Evaluate, Apply.
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Study Unit 6: Planning
Importance of goals
o Provide guidance and agreement on the direction of the organization
o Facilitate effective planning in terms of reduced resource deployment
o Can inspire and motivate employees
o Provide effective evaluation of employee and organization performance
MBO = Management By Objectives = goal-setting technique whereby managers and employees
jointly set goals for the business.
Planning Process
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o Middle-level Management – Use Strategic goals and Strategic plans as input to develop
medium-term Tactical goals and Tactical plans for their departments
o Lower-level Management – Use Tactical goals and Tactical plans to develop Short-term
Operational goals for their sections.
Strategic Goals
The Vision implies that the managers need to think about new possibilities that will carry their
organisations into the future.
Mission Statement = The mission or over-arching goal of the organization.
Long-Term Strategic Goals = derive from the organisation’s mission statement. They are complex
and deal with organization as a whole.
Tactical goals are medium-term or short-term goals derived from the long-term (strategic) goals
Tactical plans have a more specific focus because they deal with people and actions.
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Operational goals (short-term goals) refer to a period of NO LONGER than 1 year.
Operational goals deal with day-to-day activities of an organization and allocation of resources.
Operational plans (short-term plans) are plans to achieve operational goals.
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Study Unit 7: Organising
Importance of Organising
Entails detailed analysis of work to be done and resources to be used to accomplish the aims of the
business
Divides total workload into activities to be performed by an individual or group. Tasks are allocated
according to abilities and qualifications resulting in higher productivity
Promotes the productive deployment and utilization of resources
Related activities and tasks of individuals are grouped together rationally into departments
(marketing, finance etc.)
Development of an organizational structure results in a mechanism that co-ordinates the activities of
the whole business into complete, uniform and harmonious units.
Fundamentals or organizing
Designing jobs = Point of departure when designing jobs for employees is to break the organization
down into more specialized tasks or areas
Specialisation (units) = division of labour into specialized units (finance, marketing etc.)
Departmentalisation promotes specialization, since it is necessitated be the logical grouping of
activities that belong together.
Departmentalisation
o Functional departmentalization
o Product departmentalization
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o Location departmentalization
o Customer departmentalization
Span of Management
Authority relationships
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Staff authority = Indirect and supplementary authority. (i.e. Legal advisor will advise and
recommend. Source of authority is usually specialist knowledge)
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Factors that influence Organisational Structure
Plans can only be implemented successfully if the organizational structure makes this possible.
Planning, leading and control are facilitated if management has an effective and dynamic
organizational structure.
Factors that influence Organisational Structure:
o Environment in which the business operate
Stable environment (not much change)
Turbulent environment (Changes are the norm rather than exception)
Technology dominated environment (When technology forms the basis for a
business’ product – Sophistication of technology affects structure)
o Relationship between strategy and structure – Strategy provides a direct input into the design
of the organizational structure. Structure cannot be separated from strategy. Structure should
always follow strategy.
o Size of the business – An increase in the size of the business also creates a need for greater
specialization, more departments and more levels of management.
o Staff employed by the business
o Organisational culture
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Study Unit 8: Leading
Leadership = The process of influencing employees to work willingly towards the achievement of
organizational goals.
Leadership = Influencing and directing the behavior of subordinates in such a way that they willingly
strive to accomplish the goals or objectives of the business.
The components of leadership include:
o Authority – Without authority managers cannot manage
o Power – Managers who are strong leaders influence their employees because they have power
and can therefore exercise their authority fully.
Top management – Position power down chain of command
Managers – Personal power that followers bestow on them
Power continuum from Position Power to Personal Power:
o Coercive Power – Enforce compliance through fear (criminals)
o Reward Power – Ability to influence employees with something of value (Salary raise, bonus
etc.)
o Legitimate Power – The power an organization grants to a particular position
o Referent Power – Employees obey managers with referent power because they like, respect
and identify with them
o Expert Power – Power as a result of manager’s expertise, knowledge and professional ability.
Motivation
Motivation process starts with an unsatisfied need and moves in a certain sequence:
o Unsatisfied need for higher status in organization
o Motive is the desire to advance to first line management
o Certain behavior such as working late or doing course
o Consequence of behavior could be that he/she gets a promotion (Or NOT)
o Satisfaction of need or if NOT, dissatisfaction of need
o Satisfaction is usually short-lived
o As soon as one need is satisfied, another usually surface.
Problem-solving teams – Employees from same department meet regularly to discuss ways of quality
etc.
Self-managed teams – Take on the responsibility of former managers. Team members address
problems in the work process
Cross-functional teams – Employees at same hierarchy level from different work areas.
High-performance teams
o Clear understanding of goals and technical skills and abilities
o Members capable of adjusting skills
o Mutual trust among members
o Good communication and negotiation skills
o Leaders who encourage bay clarifying goals and help members realize potential.
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Study Unit 9: Controlling the Management Process
Management can be defined quite simply as the process followed by managers to accomplish a
business’s goals and objectives. Management does four things – it decides what has to be done, how it
must be done, when it should be done, it checks that orders have been carried out. PLANNING,
ORGANISING, LEADING AND CONTROL.
Role of management – an org consists of people and resources and certain goals that have to be
reached.
Importance of management:
1. top management – comprises of small group of executives who control business , they have final
authority and responsibility – example board of directors , partners , managing director ,
2. Middle management – responsible for functional areas of the business, primarily for executing
policies, plans and strategies determined by top management – examples are functional heads,
marketing manager, purchasing manager, personnel manager.
3. Lower management – supervisory management – responsible of smaller segments of the business,
promotions manager, supervisors.
1. conceptual skill – mental capacity to view business and its parts in a holistic manner
2. interpersonal skills – ability to work with other people
3. technical skills – ability to use the knowledge or techniques of a particular discipline
Role of managers:
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Main schools of thought on management:
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Purpose of control:
Control process
1. Physical resources
2. Human resources
3. Information resources
4. Financial resources
Integration – Control system needs to be integrated with planning. Also needs to be flexible, accurate,
objective, timely and simple
Flexibility – Control system should be able to accommodate change
Accuracy – Control system should be designed in such a way that it provides an objective and
accurate picture of the situation
Timelines – Timely control data are not obtained by means of hasty, makeshift measurement
Simplicity – Unnecessary complex control systems are often obstacles because they have a negative
influence on the sound judgment of competent managers.
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