Lesson Plan Template
Name: Bob Gronotte
Grade 9/10 Topic Target Market development
Marketing Entrepreneurship
Date Oct 7, 2018 Allotted Time 80 min
STAGE 1: Desired Results
Cite sources used to develop this plan:
Red Bull, (2017) World of red bull. Retrieved Oct 7, 2018 from
[Link]
Personal Slide Deck [Link]
GD2OTy2rfphEZ81orPPHPHbn_RiKe0/edit#slide=id.p
Rationale:
The purpose of this lesson is to continue to develop an understanding of a company’s target market
and how it effects their use of the 4Ps of marketing (marketing mix). It will also give the students an
opportunity to use this understanding of target markets to apply the concept of customer persona
development to the two products for which they have chosen to develop a marketing plan.
Prior Learning:
The Students will need to have a basic knowledge of the 4Ps of the marketing mix and the general
knowledge of marketing terminology common to the 4Ps.
Curriculum Connections: What Big Ideas (Understand,) Core and Curricular Competencies (Do), Content
Standards (Know) does this lesson develop? What connections if any can be made to First People’s principles
and ways of knowing?
Understand
Big Ideas:
- Social, ethical, and sustainability considerations impact design and decision making.
- Ethical marketing contributes to a healthier global marketplace.
Essential or Guiding Questions:
- How do we, as marketers, gain deeper insight into our target market?
- How do target markets affect the use of the marketing mix?
Do
Core Competency: C, T, PS
Curricular Competencies:
Defining:
- Identify potential users for an entrepreneurship and/or design opportunity
Sharing:
- Decide on how and with whom to share product and processes.
- Use appropriate terminology
- Asses their ability to work effectively both as individuals and collaboratively in a group, including
ability to share and maintain and efficient co-operative workspace.
Know
Content Standards:
- Creative ways to add value to an existing idea or product
- Ethical marketing strategies
- Forms of marketing
- Customer needs, wants, and demands
STAGE 2: Assessment Plan
Learning Intention(s): By the end of this lesson, students will be able to identify target markets
What will students learn? and market segments.
How to use market research tools to understand market segments
How to build consumer personas and why they are important
Evidence of Learning: 1) Students will create personas based on market research performed in
How will students show their groups.
learning? 2) Students will use group work learnings to apply the concepts to their
marketing plans they are building for their two selected products.
3) Class discussion
Criteria: Indicators of success are students will see a correlation between the
What criteria will help marketing campaigns the for the products they select and the marketing
students know how to be plans they are creating.
successful?
STAGE 3: Learning Plan
Resources, Material and Preparation: What resources, materials and preparation are required?
4 Large sheets of paper (from rolls)
4 Felt markers
24 classroom provided computer workstations
Differentiated Instruction (accommodations, adaptations, extensions, other): How will you plan for students
who have diverse learning abilities/behaviour or require enrichment?
My perception is that no students have obvious learning disabilities. However, if required students that do
not wish to discuss verbally with the class, will be allotted time to write their participation on small pieces of
paper.
For the two students that seem to excel in this classroom, they will be split up into two of the 4 working
groups to help facilitate the other student’s learning. They will also have time to work on their personal
assignments at the end of class.
Lesson Development
Connect (Hook):
How will you introduce this lesson in a manner that engages students and activates their thinking (pose
questions, build background knowledge, capture interest, make connections, share learning intention)?
Teacher will Students will Management Pacing
Show commercial for red bull Ask to have phones away. 2 min
Begin slide presentation with a Ideate as a group Ask to have phones away. Pacing
discussion about the definition Raise hands to participate 2 min
of “target market”
Show slide with definition of Take notes on classroom 2 min
target market workstation computers
Pose question: Ideate as a group Ask to have phones away. 1 min
How do companies select a Raise hands to participate
target market?
Body:
Process (activities):
How will students interact with new ideas, build understanding, acquire and practice knowledge, skills
and/or attitudes? How will you build in any guided practice? How will you embed assessment activities?
Transformation (application):
How will students apply and/or practice learning, incorporate personalized representation of learning,
and/or provide “real life” applications?
Management strategies:
What decisions will you make regarding groupings, passing out and collecting in materials, questioning,
monitoring progress, safety, clean up, getting student attention, etc?
Diversity:
How will you meet the needs of diverse learners?
Teacher will Student will Management Considerations Pacing
Show slide with types of Take notes on classroom Ask to have phones away. 2 min
research and examples workstation computers Raise hands to participate
Continue slides and define Take notes on classroom 10 min
“Market segments” workstation computers
Re-introduce red bull Discuss target market 5 min
commercial and facilitate information and market
discussion segments
Re-introduce the 4Ps learned Discuss how this segment 5 min
last class and facilitate information might affect Red
discussion Bull’s 4Ps (marketing mix)
Continue slide presentation Taking notes on classroom 5 min
using Tesla example as how a workstation computers
company uses the Target
Market information to change
the product design
Introduce “Personas” Taking notes on classroom 5 min
workstation computers
Introduce activity In groups, students will Teacher will provide advice 30 min
Take suggestions for products develop marketing personas and consultation to each
Divide students into 4 groups for 4 products suggested in group while making rounds
of 6 class. Students will use
computers and phones to do
secondary research to help
understand the product’s
target market and develop
personas based on research
Closure: (2 – 5 min)
How will you solidify the learning that has taken place and deepen the learning process?
Teacher will Students will Management Pacing
Instruct students to turn in 1 min
their group personas
Instruct students to do market Work individually on their Teacher will make rounds 10 min/
research on their two marketing plans and assist students as Homework
products that they are necessary
developing marking plans for
and fill out target market and
segmentation information.
They will then use this
information to build a
marketing persona
Reflection What was successful in this lesson? If taught again, what would you change to make this lesson
even more successful and inclusive for diverse and exceptional students? What timing adjustments might you
make?
