OUTDOOR RECREATION

PARTICIPATION
TOPLINE REPORT 2017

Photo credit: Pogo Park, an Outdoor Foundation-supported organization that teaches environmental education to a park poor neighborhood in Northern California.
Ages
6+ 2016 Outdoor Participation
11.0 Billion Outdoor Outings
76.5 Average Outings Per Participant

In 2016, nearly half of all Americans — 48.6% — reported participating in at least one outdoor
activity. That equates to 144 million participants, who went on a total of 11 billion outdoor outings.
The participation rate and number of participants slightly increased, while the number of total outings
decreased. The decline in outings was a result of the decline in core participation. In other words, in 2016,
Americans participated in outdoor activities, such as traditional and non-traditional triathlons, mountain
and road biking, boardsailing and others, less often than they did the year before.

Running, jogging and trail running remained the most popular outdoor activity, but BMX biking saw the
largest growth in participants from 2015 to 2016. Over the past three years, stand up paddling was the top
outdoor activity for growth, increasing participation an average of 18 percent.

Outdoor participation for youth and young adults skewed heavily Caucasian, with Hispanics coming in a
distant second. Among the genders, however, participation was almost evenly split.

Aspirational participation, which measures the physical activities that interest non-participants, showed
that many Americans were drawn to outdoor recreation over sports, fitness and leisure activities. In fact,
all aspirational participants — regardless of age — reported camping in their top three most appealing
activities.

The Outdoor Foundation® has produced the Outdoor Recreation Participation Topline Report to provide a
snapshot of American participation in outdoor activities with a focus on youth and young adults. The report
is based on an online survey of 24,134 Americans ages six and older. A more in-depth look at outdoor
participation in America is forthcoming.

Outdoor Participation, 2006 to 2016

11.6 12.4 12.1 11.8 11.7

11.4 11.2 11.5 11.0 Total Outdoor Outings
10.1 10.1
(in billions)

141.1 141.9 142.6 141.4 142.4 144.0

134.4 138.4 135.9 137.8 137.9 Number of Participants
(in millions)

Participation Rate
49.1% 50.0% 48.6% 48.9% 48.6% 49.4% 49.4% 49.2% 48.4% 48.4% 48.6%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

PARTICIPATION TOPLINE REPORT 1

 Ages
6 to 24 Youth & Young Adult Participation
4.1 Billion Outdoor Outings
83.8 Average Outings Per Participant

Most Popular Youth Outdoor Activities Favorite Youth Outdoor Activities

By Participation Rate, Ages 6 to 24 By Frequency of Participation, Ages 6 to 24
1. Running, Jogging and Trail Running 1. Running, Jogging and Trail Running
25.3% of youth, 20.3 million participants 81.3 average outings per runner,
1.7 billion total outings
2. Bicycling (Road, Mountain and BMX)
22.6% of youth, 18.2 million participants 2. Bicycling (Road, Mountain and BMX)
58.0 average outings per cyclist,
3. Fishing (Fresh, Salt and Fly)
1.1 billion total outings
19.5% of youth, 15.6 million participants
3. Fishing (Fresh, Salt and Fly)
4. Camping (Car, Backyard and RV)
16.1 average outings per fishing participant,
19.0% of youth, 15.3 million participants
251.4 million total outings
5. Hiking
4. Skateboarding
15.5% of youth, 12.5 million participants
46.8 average outings per skateboarder,
212.2 million total outings
5. Camping (Car, Backyard and RV)
12.4 average outings per camper,
189.0 million total outings

78%

69%
67%
64% 64% 64%
62% 62% 63% 63% 63% 63% 62% 62%
61% 61% 60% 60% 60%
60%
59% 59%
58% 58%
57% 57% 57% 57%
55% 56% 56%
55%
54% 54% 54%
53%

48%

‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 2016 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 2016 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 2016 ‘06 ‘07 ‘08 ‘09

Ages 6-12 Ages 13-17 Ages 18-24

2 PARTICIPATION TOPLINE REPORT

 Youth & Young Adult Participant Demographics
Ages
6 to 24

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Gender Male 52% 50% 57% 53% 53% 52% 50% 50% 51% 51%
Female 48% 50% 43% 47% 47% 49% 50% 50% 49% 49%

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
6 to 12 33% 29% 37% 36% 36% 38% 38% 38% 39% 39%
Age
13 to 17 24% 25% 30% 30% 30% 26% 26% 27% 28% 28%
18 to 24 44% 46% 34% 34% 34% 36% 36% 34% 33% 33%

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
African
American/Black 8% 8% 8% 11% 7% 11% 11% 10% 8% 9%
Asian/Pacific
Race/ Islander 4% 6% 5% 6% 6% 7% 7% 7% 7% 7%
Ethnicity Caucasian/
White, non-
Hispanic 77% 75% 78% 71% 76% 71% 68% 70% 71% 70%
Hispanic 7% 7% 7% 9% 8% 8% 10% 10% 12% 12%
Other 4% 4% 3% 4% 4% 4% 3% 3% 2% 2%

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

New England 5% 5% 5% 5% 4% 5% 5% 4% 4% 4%
Middle Atlantic 15% 14% 12% 13% 13% 13% 13% 13% 13% 14%
East North
Central 17% 17% 17% 17% 17% 16% 17% 17% 17% 16%

Census West North

Region Central 7% 7% 8% 7% 7% 8% 7% 7% 7% 7%
South Atlantic 18% 19% 18% 17% 18% 18% 18% 19% 19% 19%
East South
Central 5% 6% 7% 6% 6% 6% 6% 6% 6% 6%
West South
Central 9% 9% 10% 10% 11% 10% 11% 11% 10% 11%
Mountain 8% 8% 8% 9% 9% 8% 8% 9% 8% 8%
Pacific 16% 15% 15% 16% 16% 16% 15% 14% 15% 16%

PARTICIPATION TOPLINE REPORT 3

 Ages
6 to 24 Aspirational Youth & Young Adult Participation

Aspirational participation measures non-participants’ interest in specific outdoor recreation, sports,

fitness and leisure activities. When comparing the types of activities that appeal to non-participants,
many aspirational participants reported being drawn to outdoor activities. In fact, youth and young
adults in every age group reported camping as their top interest. Bicycling was another outdoor activity
that non-participants in each age cohort were interested in trying.

Aspirational Participants, Ages 13-17

Aspirational Participants, Ages 6-12 Aspirational

1. Camping Participants, Ages 16.5%
13-17
Physical Activity Interest Rate Physical Activity Interest Rate
2. Swimming For Fitness 16.1%
1. Camping 16% 1. Camping 13%
3. Bicycling 14.7%
2. Basketball 14% 2. Swimming for Fitness 10%
4. Basketball 14.6%
3. Fishing 13% 3. Running/Jogging 9%
5. Running/Jogging 13.1%
4. Soccer 13% 4. Fishing 9%
6. Soccer 12.6%
5. Swimming for Fitness 12% 5. Bicycling 9%
7. Fishing 11.9%
6. Bicycling 12% 6. Working Out with Machines 8%
8. Football 11.3%
7. Running/Jogging 11% 7. Hiking 7%
9. Swimming on a team 11.2%
8. Football 11% 8. Basketball 7%
10. Hiking 10.9%
9. Swimming on a Team 10% 9. Football 7%
10. Martial Arts 10% 10. Martial Arts 7%

Aspirational Participants, Ages 18-24

Physical Activity Interest Rate
1. Camping 18%
2. Bicycling 16%
3. Backpacking 14%
4. Martial Arts 14%
5. Climbing 12%
6. Working Out with Weights 12%
7. Hiking 11%
8. Swimming for Fitness 11%
9. Working Out with Machines 11%
10. Kayaking 10%

4 PARTICIPATION TOPLINE REPORT

 Ages
25+ Adult Participation
6.9 Billion Outdoor Outings
72.8 Average Outings Per Participant

Most Popular Adult Outdoor Activities Favorite Adult Outdoor Activities

By Participation Rate, Ages 25+ By Frequency of Participation, Ages 25+
1. Running, Jogging and Trail Running 1. Running, Jogging and Trail Running
14.8% of adults, 32.0 million participants 81.0 average outings per runner,
2.6 billion total outings
2. Fishing (Fresh, Salt and Fly)
14.6% of adults, 31.5 million participants 2. Bicycling (Road, Mountain and BMX)
76.0 average outings per cyclist,
3. Hiking
1.4 billion total outings
13.7% of adults, 29.7 million participants
3. Fishing
4. Bicycling (Road, Mountain and BMX)
40.1 average outings per fishing participant,
12.8% of adults, 27.7 million participants
627.9 million total outings
5. Camping (Car, Backyard, Backpacking
3. Hiking
and RV)
98.2 average outings per hiker,
11.7% of adults, 25.2 million participants
445.3 million total outings
4. Wildlife Viewing
25.2 average outings per wildlife viewer,
384.6 million total outings

58%
57% 57% 57%
56% 56% 56% 56% 56%
55%
54% 54% 54%
53%

48%

39%
37% 38% 39%38% 38% 38% 38% 37% 37% 38%

‘13 ‘14 ‘15 2016 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 2016 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 2016

Ages 25-44 Ages 45+

PARTICIPATION TOPLINE REPORT 5

Ages
25+ Aspirational Adult Participation
Like youth and young adult aspirational participants, adult aspirational participants were also particularly
interested in outdoor activities. Camping ranked as the number one or two most popular activity out of
a range of outdoor, sports, fitness and leisure activities. Running/jogging, hiking, backpacking, canoeing
and fishing also rated in the top ten most appealing activities among every age group, signaling that
there is a significant opportunity for the outdoor industry to engage these non-participants.

Aspirational Participants, Ages 25-34 Aspirational Participants, Ages 35-44

Physical Activity Interest Rate Physical Activity Interest Rate
1. Swimming For Fitness 16% 1. Camping 14%
2. Camping 15% 2. Bicycling 13%
3. Bicycling 13% 3. Swimming for Fitness 13%
4. Running/Jogging 11% 4. Hiking 11%
5. Hiking 11% 5. Working Out with Weights 10%
6. Backpacking 11% 6. Fishing 9%
7. Canoeing 11% 7. Running/Jogging 9%
8. Fishing 10% 8. Working Out with Machines 9%
9. Working Out with Machines 10% 9. Canoeing 9%
10. Working Out with Weights 9% 10. Backpacking 8%

Aspirational Participants, Ages 45+

Physical Activity Interest Rate
1. Camping 11%
2. Birdwatching
/Wildlife Viewing 11%
3. Fishing 10%
4. Bicycling 10%
5. Swimming for Fitness 10%
6. Hiking 9%
7. Working Out with Machines 8%
8. Canoeing 7%
9. Working Out with Weights 7%
10. Backpacking 5%

6 PARTICIPATION TOPLINE REPORT

Ages
6+ 2016 Positive Outdoor Trends
Positive outdoor trends details the activities that saw the most growth in participation. Over the past
three years, stand up paddling was the top outdoor activity for growth, increasing participation an
average of 18 percent from 2013 to 2016. Although still adding new participants, growth for the
activitiy slowed compared to previous years. From 2015 to 2016, BMX biking saw the most growth in
participation. This activity, along with cross country skiing, were among the top activities for growth over
a one year- and three-year period.

Top Outdoor Activities for Growth

18%
3-Year Average Change

13% 13%

11%
10% 10%

8% 8%
7%
6%
Stand Up Paddling

Cross Country Skiing

BMX Bicycling

Adventure Racing

Boardsailing/Windsurfing

Kayak Fishing

Trail Running

Non-traditional/
Off-road Triathlon

Hiking

Traditional/
Ice Climbing
15%

13%
12%
11%

9%
8%
1-Year Change

7%
6% 6%
5%
BMX Bicycling

Hiking

Cross Country Skiing

Telemarking

Traditional/
Ice Climbing

RV Camping

Stand Up Paddling

Fly Fishing

Kayaking

Trail Running

PARTICIPATION TOPLINE REPORT 7

Ages
6+ Outdoor Participation by Activity
** All participation numbers in this table are in the thousands (000).
3-Year
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Change

Adventure Racing 725 698 920 1,089 1,339 1,065 2,170 2,213 2,368 2,864 2,999 35.5%
Backpacking Overnight - More
Than 1/4 Mile From Vehicle/
Home 7,067 6,637 7,867 7,647 8,349 7,095 8,771 9,069 10,101 10,100 10,151 11.9%
Bicycling (BMX) 1,655 1,887 1,904 1,811 2,369 1,547 2,175 2,168 2,350 2,690 3,104 43.2%
Bicycling (Mountain/Non-
Paved Surface) 6,751 6,892 7,592 7,142 7,161 6,816 7,714 8,542 8,044 8,316 8,615 0.9%
Bicycling (Road/Paved Surface) 38,457 38,940 38,114 40,140 39,320 40,349 39,232 40,888 39,725 38,280 38,365 -6.2%
Birdwatching More Than 1/4
Mile From Home/Vehicle 11,070 13,476 14,399 13,294 13,339 12,794 14,275 14,152 13,179 13,093 11,589 -18.1%
Boardsailing/Windsurfing 938 1,118 1,307 1,128 1,617 1,151 1,593 1,324 1,562 1,766 1,737 31.2%
Camping (RV) 16,946 16,168 16,517 17,436 15,865 16,698 15,108 14,556 14,633 14,699 15,855 8.9%
Camping (Within 1/4 Mile of
Vehicle/Home) 35,618 31,375 33,686 34,338 30,996 32,925 29,982 29,269 28,660 27,742 26,467 -9.6%
Canoeing 9,154 9,797 9,935 10,058 10,553 9,787 9,839 10,153 10,044 10,236 10,046 -1.1%
Climbing (Sport/Indoor/
Boulder) 4,728 4,514 4,769 4,313 4,770 4,119 4,592 4,745 4,536 4,684 4,905 3.4%
Climbing (Traditional/Ice/
Mountaineering) 1,586 2,062 2,288 1,835 2,198 1,609 2,189 2,319 2,457 2,571 2,790 20.3%
Fishing (Fly) 6,071 5,756 5,941 5,568 5,478 5,683 6,012 5,878 5,842 6,089 6,456 9.8%
Fishing (Freshwater/Other) 43,100 43,859 40,331 40,961 38,860 38,868 39,135 37,796 37,821 37,682 38,121 0.9%
Fishing (Saltwater) 12,466 14,437 13,804 12,303 11,809 11,983 12,017 11,790 11,817 11,975 12,266 4.0%
Hiking (Day) 29,863 29,965 32,511 32,572 32,496 34,491 34,545 34,378 36,222 37,232 42,128 22.5%
Hunting (Bow) 3,875 3,818 3,722 4,226 3,908 4,633 4,075 4,079 4,411 4,564 4,427 8.5%
Hunting (Handgun) 2,525 2,595 2,873 2,276 2,709 2,671 3,553 3,198 3,091 3,400 3,512 9.8%
Hunting (Rifle) 11,242 10,635 10,344 11,114 10,150 10,807 10,164 9,792 10,081 10,778 10,797 10.3%
Hunting (Shotgun) 8,987 8,545 8,731 8,490 8,062 8,678 8,174 7,894 8,220 8,438 8,271 4.8%
Kayak Fishing n/a n/a n/a n/a 1,044 1,201 1,409 1,798 2,074 2,265 2,371 31.8%
Kayaking (Recreational) 4,134 5,070 6,240 6,212 6,465 8,229 8,144 8,716 8,855 9,499 10,017 14.9%
Kayaking (Sea/Touring) 1,136 1,485 1,780 1,771 2,144 2,029 2,446 2,694 2,912 3,079 3,124 16.0%
Kayaking (White Water) 828 1,207 1,242 1,369 1,842 1,546 1,878 2,146 2,351 2,518 2,552 18.9%
Rafting 3,609 4,340 4,651 4,318 4,460 3,821 3,690 3,836 3,781 3,883 3,428 -10.6%
Running/Jogging 38,559 41,064 41,130 43,892 49,408 50,713 52,187 54,188 51,127 48,496 47,384 -12.6%
Sailing 3,390 3,786 4,226 4,342 3,869 3,725 3,958 3,915 3,924 4,099 4,095 4.6%
Scuba Diving 2,965 2,965 3,216 2,723 3,153 2,579 2,982 3,174 3,145 3,274 3,111 -2.0%
Skateboarding 10,130 8,429 7,807 7,352 6,808 5,827 6,627 6,350 6,582 6,436 6,442 1.5%
Skiing (Alpine/Downhill) n/a 10,362 10,346 10,919 11,504 10,201 8,243 8,044 8,649 9,378 9,267 12.4%
Skiing (Cross-Country) n/a 3,530 3,848 4,157 4,530 3,641 3,307 3,377 3,820 4,146 4,640 40.3%
Skiing (Freestyle) n/a 2,817 2,711 2,950 3,647 4,318 5,357 4,007 4,564 4,465 4,640 2.7%
Snorkeling 8,395 9,294 10,296 9,358 9,305 9,318 8,011 8,700 8,752 8,874 8,717 0.2%
Snowboarding n/a 6,841 7,159 7,421 8,196 7,579 7,351 6,418 6,785 7,676 7,602 3.4%
Snowshoeing n/a 2,400 2,922 3,431 3,823 4,111 4,029 3,012 3,501 3,885 3,533 -12.3%
Stand Up Paddling n/a n/a n/a n/a 1,050 1,242 1,542 1,993 2,751 3,020 3,220 61.6%
Surfing 2,170 2,206 2,607 2,403 2,767 2,195 2,895 2,658 2,721 2,701 2,793 5.1%
Telemarking (Downhill) n/a 1,173 1,435 1,482 1,821 2,099 2,766 1,732 2,188 2,569 2,848 3.0%
Trail Running 4,558 4,216 4,857 4,833 5,136 5,610 6,003 6,792 7,531 8,139 8,582 26.4%

8 PARTICIPATION TOPLINE REPORT

Triathlon (Non-Traditional/
Off-Road) 281 483 543 634 798 819 1,075 1,390 1,411 1,744 1,705 5.0%
Triathlon (Traditional/Road) 640 798 943 1,148 1,593 1,686 1,789 2,262 2,203 2,498 2,374 22.6%
Wakeboarding 3,046 3,521 3,544 3,577 3,645 3,389 3,348 3,316 3,125 3,226 2,912 -12.2%
Wildlife Viewing More Than
1/4 Mile From Home/Vehicle 20,294 22,974 24,113 21,291 21,025 21,964 22,999 21,359 21,110 20,718 20,746 -2.9%

Method
During the 2016 calendar year, a total of 24,134 online interviews were carried out with a nationwide sample of individuals
and households from the US Online Panel of over one million people operated by Synovate/IPSOS. A total of 11,453
individual and 12,681 household surveys were completed. The total panel is maintained to be representative of the US
population for people ages six and older. Over sampling of ethnic groups took place to boost response from typically under
responding groups.

The 2016 participation survey sample size of 24,134 completed interviews provides a high degree of statistical accuracy. All
surveys are subject to some level of standard error — that is, the degree to which the results might differ from those obtained
by a complete census of every person in the US. A sport with a participation rate of five percent has a confidence interval of
plus or minus 0.31 percentage points at the 95 percent confidence level.

A weighting technique was used to balance the data to reflect the total US population ages six and above. The following
variables were used: gender, age, income, household size, region, population density and panel join date. The total
population figure used was 296,251,344 people ages six and older.

About the Physical Activity Council (PAC)

The survey that forms the basis of the Topline Report is produced by the Physical Activity Council (PAC), which is a partnership
of leading organizations in the US sports, fitness and leisure industries. While the overall aim of the survey is to establish levels
of activity and identify key trends in sports, fitness and recreation participation, each partner produces detailed reports on
their specific areas of interest. Partners include: the Outdoor Foundation (OF); National Golf Foundation (NGF); Snowsports
Industries America (SIA); Tennis Industry Association (TIA); USA Football; United States Tennis Association (USTA), International
Health, Racquet and Sportsclub Association (IHRSA); Sports and Fitness Industry Association (SFIA); and USA Football.

About The Outdoor Foundation

Founded in 2000, the Outdoor Foundation is a national not-for-profit organization dedicated to inspiring and
growing future generations of outdoor leaders and enthusiasts. Through youth engagement, community grant-
making and groundbreaking research, the Foundation works with young leaders and partners to mobilize a major
cultural shift that leads all Americans to the great outdoors. Visit us at outdoorfoundation.org.

© 2017, All Rights Reserved. ® The Outdoor Foundation and The Outdoor Foundation logo are registered
trademarks of The Outdoor Foundation.

The Outdoor Foundation

419 7th Street, NW, Suite 401 | Washington, DC 20004 | 202.271.3252
www.outdoorfoundation.org

PARTICIPATION TOPLINE REPORT 9

 Thank You
This report is made possible through the generous support of our donors:

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| Amble Magazine (Amblemag.com) | Amfit Inc | Appalachian Outfitters | ATRunner, Corp. | Backpacker’s Pantry / American Outdoor
Products Inc | Bearcub Outfitters | Beaumont Products (Dermatone) | Bedrock Sandals LLC | bel air fashions | Bending Branches |
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