PROJECT REPORT FORMAT 2018

MBA STUDENTS
(ALL SPECIALISATION)

ALL THE STUDENTS SHOULD USE THE FOLLOWING STANDARDS FOR

PREPARATION OF SUMMER INTERNSHIP PROJECT REPORT.

Total Copies of
2 ( Two hard bound copies)
Project Report
Black colour Hard Bound
Binding
+Golden Embossing
One soft copy of the project
Soft copy
report (CD)
Page size A4
Page colour White
Left Margin At least 1.5”
Other Margins 1”
Headings (font ) Times New Roman
Headings (font size) 14 (Bold) UPPER CASE
Sub-headings (font ) Times New Roman
Sub-headings (font size) 12 (Bold) UPPER CASE
Text (Body) (font ) Times New Roman
Text (Body) (font size) 12 (Normal) Lower case
Header Not required
Footer Page Numbers
 1] FRONT PAGE –

PROJECT REPORT

ON

“MARKET SURVEY & ANALYSIS OF CUSTOMER FEEDBACK FOR

NEWLY LAUNCHED FOUR WHEELER –SWIFT ” .

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FULFILLMENT OF TWO YEARS FULL TIME COURSE

MASTERS OF BUSINESS ADMINISTRATION (MBA)

SUBMITTED BY

SIDHESH KEDARI
(BATCH 2018-19)

UNDER THE GUIDANCE OF

Dr./PROF. ________________________________

SHARADCHANDRA PAWAR INSTITUTE OF MANAGEMENT

2] ACKNOWLWDGEMENT –
3] COLLEGE CERTIFICATE -
4] COMPANY CERTIFICATE -
5] TITLE INDEX –

Sr. No. TOPIC Page No.

OBJECTIVE & SCOPE OF
1 PROJECT 1
1.1
1.2
2 5
2.1
2.2
2.3
2.4

6] LIST OF TABLES

Table No. Table Heading Page No.

1 1
1.1
1.2
2 5
2.1
2.2
2.3
2.4

Up to this page don’t write page numbers.

Write PAGE NO.s FROM HERE Onwards

7] EXECUTIVE SUMMERY

Introduction

8] OBJECTIVE & SCOPE OF THE PROJECT –

1) Title of the Project
2) Different objectives behind conducting this project-
A) Primary objectives
B) Secondary Objectives
3) Scope of the Project –( To be determine in terms of project report)
9] INDUSTRY PROFILE :

10] ORGANISATION/ Company PROFILE –

This include –
1) Complete Name of the company
2) Mission Statement, Vision, Slogan, Logo…. (if any )
3) Organization chart
4) Location Product range & variety
5) List of Competitors
6) Branches & offices
7) Historical developments of the company
8) Achievements of the company. (if any)
9) Building Photographs & Product Photographs ( if any)
10) SWOT Analysis ( only if it not the part of data analysis)

11] THEREOTICAL BACKGROUND –

It should include –
1) Project information
2) Application of different relative marketing/finance/HR/operations/ systems/IB concepts
& link their significance to your project .

12] OUTLINE OF THE PROBLEM OR TASK UNDERTAKEN

13] RESEARCH METHODOLOGY & DATA ANALYSIS – (for research based \

projects)

It should include –
1) What is research?
2) Type of your project research
3) Different sources & methods of data collection –
A) Questionnaire B) Interview technique C) Observation D) Direct mail etc
4) What is mean by Primary data & secondary data? Which are their sources in concern
with your project?
5) Finalise universe and sample size
6) Different Sampling techniques & their selection of proper one for your project.
7) Designing a Questionnaire in proper way.
8) Selection of proper data analysis methods or techniques
9) Make necessary assumptions here at this stage if required.
14] DATA ANALYSIS –

FORMAT –

1) Heading – Problems areas for customers.

2) Tabulation of information
Particulars Roaming Services Customer Billing Others Coverage
care
No. of 44 24 92 104 40 96
Customers
% of
Targeted 11% 6% 23% 26% 10% 24%
customers

3) Diagrammatic representation-
Here you can use pie chart, bar chart, histogram, trend line etc
Problem Area

23%
6%
26%
11%

24%
6%
4%

Coverage Roaming Services Customer assistance Billing No problem Every Aspect

4) Interpretation –
Out of 400 targeted customers 6% haven’t faced any problem in any of the areas, but
4% of them faced problems in all above mentioned areas.
Out of total targeted customers -

24% respondent find problem in Coverage

26% of the total respondent find problem in Billing

23% of the total respondent find problem in Customer assistance

11% of the total respondent find problem in Roaming and

6% of the total respondent find problem Services provided
HINT:- There should be only one question’s analysis on one page. Likewise do
analysis for all the questions asked in the questionnaire.
15] LEARNING OF THE STUDENT THROUGH THE PROJECT -

Findings are nothing but simply what you have find out from the analysis of each
question.

16] LIMITATIONS OF THE PROJECT –

No project is ideal. In reality the researcher always come across different problems which
acts as limitations of the project

17] CONCLUSION –
While concluding student should take care that his conclusion is matching with the title
of the project title & objectives .

18] CONTRIBUTION TO THE HOST ORGANISATION

Student should give different suggestions to the company which will act as solutions to
all those problem he/she has identified with product or services or methods applied based
only on the information they have collected during the project..

19] REFERENCES/BIBLIOGRAPHY IN (APA, MLA,HARWARD,CHICAGO STYLE

ETC) –
It include-
References, books & magazine used, web sites, newspapers etc

20] ABBREVATIONS –
If any technical & standard abbreviations used in the report, then please mention their
full form here.

21] ANNEXURE –
It include Questionnaire, pamphlets, catalogue, photographs, price list, visiting cards
etc