Assignment Brief

BTEC Level 4-5 HNC/HND Diploma (QCF)

To be filled by the Learner

Name of the Learner :

Edexcel No : Centre No : Batch:

Date of Submission :

Unit Assessment Information

Qualification : HND Diploma in Computing and Systems Development

Unit Code & Title : Unit 1–Business Skills for E commerce

Assessment Title & No’s : E-commerce Consultancy Report for Ocean Market (pvt) Limited

Learning outcomes and grading opportunities:

LO 01: Understand the structure and aims of business organizations

Learning Outcomes LO1.1 LO1.2
LO 02: Understand the impact of e-Commerce
Learning Outcomes LO2.1 LO2.2
LO 03: Be able to design e-Commerce solutions
Learning Outcomes LO3.1 LO3.2 LO3.3 LO3.4 LO3.5

Merit and Distinction Descriptor

M1.3 M2.3 M3.3 D1.1 D2.1 D2.3 D3.5

Assessor : Miss. Dinithi Roshani Internal Examiner (IE) : Miss. Shahana Nadarajah

Date Reviewed : Date of IE :

Date Issued : Date Due :

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 Assignment Brief

Retail Industry is a highly growing industry in the Sri Lankan Business Environment where
Ocean Market (pvt) Limited is holding a fair share of it and is operating as an in-store Super
Market business of retail items specially focusing on textiles, cosmetics, accessories,
computer accessories, baby items, stationery items and a variety of food products.

Due to the high growth of the E-business in the industry, the management of Ocean Market
understand that their customers are giving up on them and move to other competitors due
to the unavailability of e-commerce facility in the organisation.

Therefore they decided to get their customers back in and develop their business which
matches the present context of electronic business.

Assume that you have been hired by Ocean Market (pvt) Limited as an E-commerce
Consultant to provide an e-commerce solution to achieve higher business results. Therefore,
you are required to write a professional management consultancy report addressing the
aspects mentioned below with relevant judgments wherever it is appropriate by critically
evaluating the context.
Chapter 1 – Organization Profile

1.1 Core Business Functions of the Organization

Provide your understanding on the nature of Ocean Market (pvt) Ltd by assessing its core business
functions (LO 1.1)

1.2 Evaluation of Business aims and Stakeholders

Evaluate the selected organization’s business aims by showing how those aims would relate to
different stakeholders internal and external (LO 1.2) (M1.3)

Chapter 2 – Background of e-Commerce and its impact to the Society

2.1 The Impact of e-Commerce to an Organization and Society

Provide the background of e-commerce and functionality and analyze the impact of e commerce by
evaluating its’ benefits and the risks while discussing how introducing an e-Commerce system to an
organization would provide better business outcomes. (LO 2.1)

2.2 Global Impact of e-Commerce on society

Discuss the global impact of e-Commerce on society by taking different examples with
appropriate references (LO 2.2)

Note: Your overall chapter must reflect the background of e commerce and its wider impact to the
society through a range of sources of information with appropriate references. Please avoid using
unreliable data sources such as wikis, answer web sites, blogs etc. (M2.3)

Chapter 3 – Market Potential and Different e-Commerce Solutions

3.1. Market Potential of e commerce

Investigate market potential of Ocean Market (pvt) Ltd for an e-Commerce opportunity (LO3.1)

3.2. Different e-Commerce Systems in the World

Critically evaluate few e-Commerce systems currently in use by organizations realistically for similar
purposes (LO 3.2) (e.g. you can provide screen shots of such systems in your appendices)

Note: While critically evaluating e-commerce systems currently in use for similar business purposes in
the world, you must justify the market potential for an e commerce solution for the selected
organization through an effective SWOT and PESTEL analysis while synthesizing your own ideas in to
an effective conclusion on why this organization must select e-commerce solutions. (D1.1)

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Chapter 4 – Proposed e-Commerce solution

4.1. Proposed e-Commerce solution

Based on the above justification on the market potential and the varieties of e-commerce solutions
available in the world design, propose a best fit e commerce solution for Ocean Market (pvt) Ltd to
achieve their business advantage. (LO 3.4)

4.2. Capitalizing an E commerce solution

You must discuss the financial implications of the above proposed e-Commerce solution (LO 3.3)

4.3. Feasibility of the E-commerce solution

Critically evaluate the suitability of the above proposed e-Commerce solution to Ocean Market (pvt)
Ltd based on different feasibility criteria. (LO 3.5)

Note: The above proposed e commerce solution must be creative and innovative in terms of
applicability to the organization that you have selected. (D3.5)

Your overall report must be word processed within 2000-2500 words, created by using Times New
Roman font (12-body, 14-sub headings, 16-headings, 18-titles) with 1.5 line spacing, justified,
uniform while written in report writing using appropriate Harvard referencing (both in text citations
and end text reference list) wherever appropriate. It must contain appropriate Executive Summary,
Table of Contents, Body, Conclusion, References and Appendices in accurate page numbers. The
report must be printed single sided and bound along with the completed assignment brief on the top
as the cover page. (M3.3)

You must manage your study and submit the report within the assigned time duration (D2.3)
You must demonstrate your autonomy/independence through the report by crafting an individual
documentation. (D 2.1)

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 Assessment Criteria

Possible
Outcomes/Criteria for PASS Possible evidence provided by the learner Achieved
evidence
LO1 Understand the structure and aims of business organisations

1.1 assess an organisation’s core business functions Chapter 1.1

1.2 evaluate an organisation’s business aims and Chapter 1.2

show how they relate to stakeholders

LO2 Understand the impact of e- Commerce

2.1 analyse the impact, including the risks, of
introducing an e-Commerce system to an Chapter 2.1
organization

2.2 discuss the global impact of e-Commerce on

society Chapter 2.2

LO3 Be able to design e-Commerce solutions

3.1 investigate market potential for an e-Commerce
opportunity Chapter 3.1

3.2 evaluate current e-Commerce systems in use by

organisations
Chapter 3.2
3.3 discuss the financial implications of an e- Chapter 4.2
Commerce solution
3.4 design an e-Commerce solution Chapter 4.1

3.5 evaluate the suitability of an e-Commerce Chapter 4.3

solution.

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Grade Descriptor for MERIT Possible evidence by the student Feedback
M1 Identify and apply The Learner should have use effective approaches on defining the
strategies to find business sector and background of business and identifying the
appropriate solutions organisation’s aims and objectives with clear explanation on the
involvement of interested parties to the business and their contribution
M1.3 An effective approach to variations for the rapidly growing & developing business industry.
study and research
has been applied

M2 Select / design
appropriate methods In Chapter 2 the learner has reflected the background of e commerce
/ techniques and its wider impact to the society through a range of sources of
M2.3 Range of sources of information with appropriate references.
information has been Not used unreliable data sources such as wikis, answer web sites, blogs
used etc.
M3 Present and
communicate Overall report is word processed within 2000-2500 words, created by
appropriate findings using Times New Roman font (12-body, 14-sub headings, 16-headings,
18-titles) with 1.5 line spacing, justified, uniform while written in
M3.3. A range of methods of report writing using appropriate Harvard referencing (both in text
presentation have been used citations and end text reference list) wherever appropriate.
and technical language has It must contain appropriate Executive Summary, Table of Contents,
been accurately used Body, Conclusion, References and Appendices in accurate page
numbers. The report must be printed single sided and bound along
with the completed assignment brief on the top as the cover page.

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Grade Descriptor for Possible evidence Feedback
DISTINCTION
D1 Use critical reflection
to evaluate own work Chapter 3 critically evaluates e-commerce systems currently in use for
and justify valid similar business purposes in the world, the learner has justified the
conclusions market potential for an e commerce solution for the selected
D 1.1 Conclusions have been organization through an effective SWOT and PESTEL analysis while
arrived at through synthesis of synthesizing own ideas in to an effective conclusion on why this
ideas and have been justified organization must select e-commerce solutions

D2 Take responsibility for Overall work demonstrated autonomy/independence through the

managing and report by crafting an individual documentation.
organising activities

D2.1. Autonomy/independence
has been demonstrated

D2.3. Activities have been

managed Overall work is a managed study and submitted the report within the
assigned time duration

D3 In Chapter 4, the proposed e-commerce solution is creative and

Demonstrate innovative in terms of applicability to the organization selected.
convergent / lateral /
creative thinking
D3.5 Innovation and creative
thought have been applied

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Strengths: Weaknesses:

Future Improvements & Assessor Comment:

Assessor: Signature: Date: ____/____/______

Internal Verifier’s Comments:

Internal Verifier: Signature: Date: ____/____/______

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