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UNIVERSITY OF LEEDS
Opportunity business model
Dimensions
Express the elements and components of a business idea or business.
Proposition
What is the core value proposition as perceived by your customers of the business opportunity?
People
Who are the leaders, the management team, and network of advisers, customers, suppliers, and
other stakeholders?
Place
Where is the market? Who are the customers and competitors?
Process
How is the enterprise structured? What are the key processes and relationships that make this
business work? How will these been enabled and supported over time?
Profit
Why do it? What are the real returns of this opportunity? Are they financial? Drivers
Consider the drivers - the underlying forces that impact on a business opportunity. One or more of
these will impact at any one time. All of them are beyond the control of the entrepreneur or
business.
Societal
The wider global, social, political, and environmental factors which impact on an opportunity, such
as climate change and ageing populations.
Commercial
The global and local commercial and economic factors, such as local taxation, and the price of oil.
Legal
Legislation, rules and regulatory requirements, typically set by governments or consortiums, such
as data protection laws or trade association membership rules.
Technological
The new and emerging technologies such as 4G mobile communications networks, and nano-
technologies.
