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Synopsis: Event Management Use As Tool of Brand Awareness

This document discusses using event management as a tool for brand awareness for PepsiCo. It introduces event management and brand awareness, explaining that event management involves identifying the target audience and executing events to create awareness and recall of a brand. The objective is to explore how event management can strengthen brand awareness. The study will analyze the relationship between events and building brand equity through awareness, using both primary and secondary data collection methods. It will conclude on how event management can effectively be used as a tool for brand awareness.

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94 views6 pages

Synopsis: Event Management Use As Tool of Brand Awareness

This document discusses using event management as a tool for brand awareness for PepsiCo. It introduces event management and brand awareness, explaining that event management involves identifying the target audience and executing events to create awareness and recall of a brand. The objective is to explore how event management can strengthen brand awareness. The study will analyze the relationship between events and building brand equity through awareness, using both primary and secondary data collection methods. It will conclude on how event management can effectively be used as a tool for brand awareness.

Uploaded by

anon_719177
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Synopsis

Event Management use as tool of Brand awareness

FOR
Pepsi co.

SUBMITTED TO
J.D.College of Engineering

FOR PARTIAL FULFILMENT OF THE REQUIREMENT


FOR THE AWARD OF DEGREE OF

MASTER OF BUSSINESS ADMINISTRATION


(MBA) 2010-2011
BY

Mr. khusi .V. Tank

UNDER THE GUIDENCE OF

Prof. Anjali Chandak

J.D.College of Engineering Nagpur


SESSION: 2010-11
INDEX

Chapter Topics Page No.

A INTRODUCTION

B Problem identification & problem formulation:

C Hypothesis

D Scope of the study:

E Objective of the study

F Data collection

G Data analysis interpretation

H Bibliography:

A) INTRODUCTION TO STUDY:
Event management is the application of project management to the creation and
development of festivals, events and conferences.

Event management involves studying the intricacies of the brand, identifying the target
audience, devising the event concept, planning the logistics and coordinating the technical
aspects before actually executing the modalities of the proposed event. Post-event analysis
and ensuring a return on investment have become significant drivers for the event industry.

Brand awareness refers to customers' ability to recall and recognize the brand under different
conditions and link to the brand name, logo, jingles and so on to certain associations in
memory. It helps the customers to understand to which product or service category the
particular brand belongs to and what products and services are sold under the brand name. It
also ensures that customers know which of their needs are satisfied by the brand through its
products.so due to event management customer aware of that particular product.

B) Problem identification & problem formulation:

Brand awareness is the most important parameter for building brand equity.
The brand image provides the compotative advantage. Hence,the brand manager
exploring the new avenues for building the brand awareness amongst the target
audience.The event management is a vital tool for building brand
awareness,various events brings the target audience close to its brand and create
a long term valuable relationship with the target audience.

G) Hypothesis :

Alternative Hypothesis :
Event management can be used as a tool for Brand awareness.

Null Hypothesis :

Event management strategy, strengthen the brand in it’s target audience.

C) OBJECTIVES:
 To study the concept of event management..
 To study the concept of branding and brand awareness.
 To explore the various tools for Brand awareness.
 TO study the relationship between the Event Management and Brand
Awareness.
 To study the applicability of Event Management as a tool for Brand
Awareness.

D) Scope of the study:

This study will helps me to understand the concept of Branding(Brand


Awareness) in depth with the application of the Event Management as a tool for
Brand Awareness.

It will also help me to understand the various tools and strategies of


Branding in corporate world with real time practical experience.

E) Data collection

A] Primary data:

Collection of primary data by: -

 Through questioner
 By observation method.

B] Secondary Data:

1) Newspapers and Internet

2) By referring books and magazines


F) Research Methodology

1 Research Design

2 Systematic sampling
3 Sample size

DATA ANALYSIS AND INTERPRETATION:

Data would be analysis on the basisi of collected data by using various analysis

technique.

INTERPRETATION AND PRESENTATION:

Data would be analysis on the basisi of collected data by using various analysis

technique.

CONCLUSION AND SUGGESTION:

Conclusion and suggestions will be collectively traced on theory, result of data

analysis and interpretation.

H) Bibliography

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