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Distribution Channel of Cadbury

Mondelez International is one of the world's largest snack companies with $26 billion in annual revenues. It owns Cadbury India, which enjoys over 67% market share in India's chocolate category, led by its Cadbury Dairy Milk brand. Cadbury India operates in chocolate, beverages, biscuits, candy and gum, through five manufacturing plants and four sales offices across India. It distributes Cadbury Dairy Milk through a network of 2100 distributors and 450,000 retailers, following a diverse distribution channel approach.

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12K views3 pages

Distribution Channel of Cadbury

Mondelez International is one of the world's largest snack companies with $26 billion in annual revenues. It owns Cadbury India, which enjoys over 67% market share in India's chocolate category, led by its Cadbury Dairy Milk brand. Cadbury India operates in chocolate, beverages, biscuits, candy and gum, through five manufacturing plants and four sales offices across India. It distributes Cadbury Dairy Milk through a network of 2100 distributors and 450,000 retailers, following a diverse distribution channel approach.

Uploaded by

shashank vyas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MONDELEZ INTERNATIONAL INCORPORATION:

Mondelēz International, Inc. Is one of the world’s largest snacks companies, with net revenues of
approximately $26 billion.

Cadbury India — a subsidiary of Mondelez International, the $32 billion global snacking major
formed in October last year. Cadbury India enjoys a value market share of over 67 percent in the
chocolate category and our brand Cadbury Dairy Milk (CDM) is considered the "gold standard"
for chocolates in India. Cadbury in India operated in five categories: Chocolates, Beverages,
Biscuits, and Candy & Gum.
Five company-owned manufacturing facilities:

 Thane
 Induri (Pune)
 Malanpur (Gwalior)
 Bangalore
 Baddi (Himachal Pradesh)
4 sales offices:

 New Delhi
 Mumbai
 Kolkota
 Chennai

DISTRIBUTION OF CADBURY:
CDM are sold directly to whole seller and retailers. Cadbury's distribution network used to
encompasses 2100 distributors and 450,000 retailers.

Mondelēz International Inc. follows DIVERSE DISTRIBUTION Channel in its distribution


network. The more diverse distribution channels become the less bargaining power a single
distributor will have.

This positively affects Mondelēz International Inc. "Diverse Distribution Channel, has a
significant impact, so an analyst should put more weight into it.”Diverse Distribution Channel is
a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming
it.”Diverse Distribution Channel (Mondelēz International Inc.)" will have a long-term negative
impact on this entity, which subtracts from the entity's value.
DISTRIBUTION CHANNEL OF CADBURY
MODES OF TRANSPORT FOLLOWED BY MONDELEZ
INTERNATIONAL INC.

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