Media Language Representation

Theory - Camera Techniques Theory –

Semiotics - Barthes Shot Theories of Representation – Hall
Narrative - Todorov Angle Theories of Identity – Gauntlett
Character Rolls - Propp Movement
Genre - Neale The way the media through re-presentation construct versions of reality
Sound
Mise-en-Scene Diegetic How and why stereotypes can be used positively and negatively – Gender representation and
Location Non Diegetic ethnic representation
Props Composition
Acting Z line Theory How and why particular social groups, in a national and global context, may be
Positioning AIDA underrepresented or misrepresented
Clothing Rule of Thirds
Lighting How media representations convey values, attitudes and beliefs about the world and how
Colour Codes and Conventions these may be systematically reinforced across a wide range of media representations
Intertextualitity
Editing
Cross Cut How different audiences will respond to and
Shot Reverse Shot interpret the different aspects of media
Eyeline Match language

Audience Industry
Theory – Processes of production, distribution and circulation by organisations, groups and individuals
Media Effects – Banduras in a global context
Cultivation Theory – Gerbner
Reception Theory – Stuart Hall The relationship of recent technological change and media production, distribution and
circulation
How audiences are grouped and categorised by media industries, including by age, gender
and social class, as well as by lifestyle and taste The significance of patterns of ownership and control, including conglomerate ownership,
vertical integration and diversification
How media producers target, attract, reach, address and potentially construct audiences
The significance of economic factors, including commercial and not-for-profit public
How media industries target audiences through the content and appeal of media products funding, to media industries and their products
and through the ways in which they are marketed, distributed and circulated
How media organisations maintain, including through marketing, varieties of audiences
The interrelationship between media technologies and patterns of consumption and nationally and globally
response
The regulatory framework of contemporary
How audiences interpret the media, including how and why audiences may interpret the
same media in different ways The impact of 'new' digital technologies on media regulation, including the role of individual
producers
How audiences interact with the media and can be actively involved in media production
 Context
Historical Contexts Economic Contexts

 the dynamic and historically relative nature of genre  how media products relate to their economic contexts in terms of:
 the effect of historical context on representations o production, distribution and circulation in a global context
 the relationship of recent technological change and media production, o the significance of patterns of ownership and control
distribution and circulation o the significance of economic factors, including funding

Social and Cultural Contexts Political Contexts

 the effect of social and cultural contexts on representations  How media products reflect the political contexts in which they are made
 how and why particular social groups, in a national and global context, may through their representations, themes, values and messages
be under-represented or misrepresented  How media products reflect the political contexts in which they are made
through aspects of their ownership and political orientation, production,
distribution, marketing, regulation, circulation and audience consumption.

Exam – Component 1
Section A Section B
Section A: Investigating Media Language and Representation (35 marks) Section B: Investigating Media Industries and Audiences (25 marks)

This section will assess learners' ability to analyse media language and This section will assess knowledge and understanding of media industries, audiences
representation in relation to two of the media forms studied for this section: and media contexts in relation to any of the forms studied for this section:
advertising, marketing, music video or newspapers. advertising, marketing, film, newspapers, radio and video games.

There will be two questions: There will be two questions:

 One question will assess media language and will require analysis of an  Question 3 will be a stepped question assessing knowledge and
unseen audio-visual or print resource from any of the media forms studied understanding of media industries in relation to one form studied.
for this section.
 One question will assess representation. The question will require  Question 4 will be a stepped question assessing knowledge and
comparison of one set product and an unseen audio-visual or print resource understanding of audiences in relation to a different media form from that
from any of the forms studied for this section through an extended assessed in question 3.
response. Comparison of set products from the same media form or from
different forms may be required. Reference to relevant media contexts will
be required.

Extended response questions require learners to construct and develop a sustained

line of reasoning which is coherent, relevant, substantiated and logically structured.