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Business Communication Bba Bi New Course

The document outlines a course on business communication that aims to show the complexity of communication and how it can be improved. The course objectives are for students to understand business communication principles and apply them in various contexts. The course contents cover communication fundamentals, communication in organizations, written and interpersonal communication in organizations, and communication and change.

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374 views2 pages

Business Communication Bba Bi New Course

The document outlines a course on business communication that aims to show the complexity of communication and how it can be improved. The course objectives are for students to understand business communication principles and apply them in various contexts. The course contents cover communication fundamentals, communication in organizations, written and interpersonal communication in organizations, and communication and change.

Uploaded by

GetTrending
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ENG 203 Business Communication

(BBA-BI: 3rd Semester)

General Course Objectives


After doing this course, students should be able to
 outline basic principles underlying modern business communication and apply these
principles in varied contexts
 critically analyze these basic principles, and their application
 review the nature and role of communication in the changing context of modern business
organizations

Course Description
The course aims to show both the complexity of communication and how it can be improved. It
does not offer simple recipes for success. Because of the complexities, it is necessary to apply
principles in ways which suit specific context. The course will try to explain how this can be
done.

Specific Course Objectives


 can understand the main points of clear standard input on familiar matters;
 can deal with most situations likely to arise while traveling;
 can produce simple connected texts on familiar topics;
 can describe experiences and events, plans, hopes and ambitions;
 can briefly give reasons and explanations for opinions and plans;
 has enough language to get by in everyday situations;
 can express themselves reasonably accurately;
 can initiate and deal with familiar everyday interactions;
 can link ideas into connected linear sequences.

Course Contents
The course contents are as follows:
Unit I. Communication fundamentals
1. Analyzing communication
2. Communication codes and meaning
3. Intercultural communication
Unit II. Communication and organizations in context
4. Organizational culture and communication
5. ICT in organizations
6. Organizational structure and communication

Unit III. Written communication in organizations


7. Business writing: planning and organizing
8. Effective writing style
9. Effective design and visual aids
10. Effective business documents
Unit IV. Interpersonal communication in organizations
11. Effective interpersonal communication: defining interpersonal skills
12. Interpersonal skills in action: communicating face to face
13. Meetings and presentations
14. Building effective teams

Unit V. Communication and change


15. Understanding organizational change
16. Making communication work: summary principles

The course offers the following features:


 Practical examples and theoretical principles
 Alternatives and controversies
 Multicultural and structural factors
 Use of information technology

Teaching Method
The method suggested is a mix of lectures, workshops, discussions and presentations. Emphasis
should be given to do all the exercises so that students will apply the principles studied in the
class practically in the exercises given. The summaries will present the main points of the
chapter, and it is important to deal with the discussion questions given at the end of each chapter.

Basic Text
Hartley, Peter, and Clive G. Bruckmann. Business Communication. London and New York:
Routledge, 2002.

References
Oxford Advanced Learner’s Dictionary of Current English. Eighth Edition. Oxford: OUP, 2010.
Clampitt, P.G. Communicating for Managerial Effectiveness. 2nd. edition. CA: Sage, 2001.
Leech, G.N., and Jan Svartvik. A Communicative Grammar of English. Third Edition. London:
Longman, 2002.

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