DIGITAL IN 2017:

WESTERN ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION

1
2
 COUNTRIES COVERED IN DETAIL IN THIS REPORT

5
1 2
16

15
4 10
6
7
8
9
14 3
12 17
13
11

18

01 ARMENIA 07 ISRAEL 13 SAUDI ARABIA

02 AZERBAIJAN 08 JORDAN 14 PALESTINE
03 BAHRAIN 09 KUWAIT 15 SYRIA
04 CYPRUS 10 LEBANON 16 TURKEY
05 GEORGIA 11 OMAN 17 UNITED ARAB EMIRATES
06 IRAQ 12 QATAR 18 YEMEN

3
 ASIAN COUNTRIES BY REGIONAL REPORT
DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017:
WESTERN ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
CENTRAL ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHEAST ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION

1 1 1 1 1

WESTERN ASIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA EASTERN ASIA
ARMENIA KAZAKHSTAN AFGHANISTAN BRUNEI DARUSSALAM CHINA
AZERBAIJAN KYRGYZSTAN BANGLADESH CAMBODIA HONG KONG
BAHRAIN TAJIKISTAN BHUTAN INDONESIA JAPAN
CYPRUS TURKMENISTAN INDIA LAOS MACAU
GEORGIA UZBEKISTAN IRAN MALAYSIA MONGOLIA
IRAQ MALDIVES MYANMAR NORTH KOREA
ISRAEL NEPAL PHILIPPINES SOUTH KOREA
JORDAN PAKISTAN SINGAPORE TAIWAN
KUWAIT SRI LANKA THAILAND
LEBANON TIMOR-LESTE
OMAN VIETNAM
PALESTINE
QATAR
SAUDI ARABIA
SYRIA
TURKEY
UNITED ARAB EMIRATES
YEMEN

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 CLICK THE COVER IMAGES BELOW TO ACCESS THE FULL SET
OF RESOURCES IN OUR 2017 GLOBAL DIGITAL REPORTS SUITE

DIGITAL IN 2017 DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017:
GLOBAL OVERVIEW 2017 DIGITAL YEARBOOK NORTHERN AMERICA CENTRAL AMERICA THE CARIBBEAN SOUTH AMERICA WESTERN EUROPE
INTERNET, SOCIAL MEDIA, AND MOBILE DATA FOR 239 COUNTRIES AROUND THE WORLD
A COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION

1 1 1 1 1 1 1

2017 GLOBAL 2017 DIGITAL NORTHERN CENTRAL THE SOUTH WESTERN

OVERVIEW YEARBOOK AMERICA AMERICA CARIBBEAN AMERICA EUROPE

DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017:
NORTHERN EUROPE
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN EUROPE
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN EUROPE
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN AFRICA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN AFRICA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
MIDDLE AFRICA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN AFRICA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION

1 1 1 1 1 1 1

NORTHERN SOUTHERN EASTERN NORTHERN WESTERN MIDDLE EASTERN

EUROPE EUROPE EUROPE AFRICA AFRICA AFRICA AFRICA

DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017: DIGITAL IN 2017:
SOUTHERN AFRICA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
CENTRAL ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHEAST ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN ASIA
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
ANZ & PACIFIC
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION

1 1 1 1 1 1 1

SOUTHERN WESTERN CENTRAL SOUTHERN SOUTHEAST EASTERN ANZ &

AFRICA ASIA ASIA ASIA ASIA ASIA PACIFIC

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 GLOBAL OVERVIEW

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JAN GLOBAL DIGITAL SNAPSHOT
2017 KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS

TOTAL INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE

POPULATION USERS MEDIA USERS MOBILE USERS SOCIAL USERS

7.476 3.773 2.789 4.917 2.549

BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:

54% 50% 37% 66% 34%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
7 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
JAN ANNUAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS

INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE

USERS MEDIA USERS MOBILE USERS SOCIAL USERS

+10%SINCE JAN 2016

+21%
SINCE JAN 2016
+5%
SINCE FEB 2016
+30%
SINCE JAN 2016

+354 MILLION +482 MILLION +222 MILLION +581 MILLION

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
8 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
JAN DIGITAL USER DISTRIBUTION BY REGION
2017 EACH REGION’S SHARE OF THE WORLD’S POPULATION, GLOBAL INTERNET AND SOCIAL MEDIA USERS, AND GLOBAL MOBILE CONNECTIONS

EAST EUROPE

6% 7%
WEST EUROPE
NORTH AMERICA 8% 8%
6% 8%
5% 8%
9% 7% EAST ASIA
8% 5% CENTRAL ASIA
22% 33%
MIDDLE EAST 1% <1%
24% 22%
3% 3% 1% 1%
CENTRAL AMERICA
4% 4% SOUTHEAST ASIA
3% 4%
SOUTH ASIA
9% 11%
3% 3% 24% 9%
9% 11%
AFRICA 16% 19%
TOTAL POPULATION
SOUTH AMERICA 16% 6%
INTERNET USERS
6% 9% 10% 13% OCEANIA
ACTIVE SOCIAL MEDIA ACCOUNTS
7% 7% 1% 1%
MOBILE CONNECTIONS
1% 1%

SOURCES: POPULATION: UNITED NATIONS; US CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK;
9 SOCIAL MEDIA: FACEBOOK, TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; SIMILARWEB; MAIL.RU; DING; WE ARE SOCIAL ANALYSIS
AND EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; WE ARE SOCIAL ANALYSIS AND EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN GLOBAL INTERNET USE AND PENETRATION
2017 INTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS

OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE AS A PERCENTAGE OF
INTERNET USERS TOTAL POPULATION INTERNET USERS THE TOTAL POPULATION

3.773 50% 3.448 46%

BILLION BILLION

SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY
10 AUTHORITIES; TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONS OF ALL THE ABOVE.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

45% 50% 5% 0.12%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-20% +30% -5% +33%

11 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN SOCIAL MEDIA USE
2017 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY

TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL
OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE
MEDIA USERS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

2.789 37% 2.549 34%

BILLION BILLION

12 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.
 JAN ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMS
2017 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS

FACEBOOK 1,871
FB MESSENGER 1,000
WHATSAPP 1,000
YOUTUBE 1,000
QQ 877
WECHAT 846
QZONE 632
INSTAGRAM 600
TUMBLR* 550
TWITTER 317
BAIDU TIEBA* 300
SKYPE 300
SNAPCHAT** 300
SINA WEIBO 297
DATA CORRECT TO:
LINE 217 27 JANUARY 2017
PINTEREST 150
YY 122
LINKEDIN 106 SOCIAL NETWORK
BBM* 100
TELEGRAM 100 MESSENGER / CHAT APP / VOIP
VIBER* 100
VKONTAKTE 90
KAKAOTALK 49

SOURCES: WE ARE SOCIAL ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2017.
13 *NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE.
**NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY BUSINESS INSIDER IN JUNE 2016, BASED ON DAILY ACTIVE USERS.
 JAN MOBILE CONNECTIONS BY DEVICE
2017 BASED ON GLOBAL SMARTPHONE CONNECTIONS COMPARED TO TOTAL GLOBAL MOBILE CONNECTIONS

TOTAL GLOBAL CONNECTIONS SHARE OF SMART- CONNECTIONS SHARE OF FEATURE-

CONNECTIONS USED ON SMART- PHONE CONNECTIONS USED ON FEATURE- PHONE CONNECTIONS
(ALL DEVICES)* PHONE DEVICES vs. TOTAL CONNECTIONS PHONE DEVICES vs. TOTAL CONNECTIONS

8.05 4.42 55% 3.38 42%

BILLION BILLION BILLION

SOURCES: GSMA INTELLIGENCE, Q4 2016 & Q1 2017; ERICSSON MOBILITY REPORT, NOVEMBER 2016. *NOTE: TOTAL GLOBAL CONNECTIONS
14 INCLUDE APPROXIMATELY 250 MILLION MOBILE CONNECTIONS (3.3% OF THE TOTAL) USED BY PCS, TABLETS, AND MOBILE ROUTER DEVICES.
 JAN GLOBAL E-COMMERCE REVENUES
2017 TOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER

NUMBER OF PEOPLE E-COMMERCE PENETRATION TOTAL VALUE OF AVERAGE ANNUAL

PURCHASING VIA (NUMBER OF PURCHASERS GLOBAL E-COMMERCE E-COMMERCE REVENUE
E-COMMERCE vs. TOTAL POPULATION) MARKET IN 2016 (IN US$) PER USER IN 2016 (IN US$)

1.61 22% $1.915 $1,189

BILLION TRILLION

SOURCES: EXTRAPOLATED FROM STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017; AND DATA
15 FROM EMARKETER. NOTE: PENETRATION FIGURES REPRESENT PERCENTAGE OF TOTAL POPULATION, REGARDLESS OF AGE.
 HOOTSUITE’S PERSPECTIVE: 2017 TRENDS
Social catches up with search for discovery. Search is still king for helping consumers research and
evaluate products and services, but social is starting to rival search for discovery, especially among younger
buyers.
Social commerce shows new promise. Social commerce has been hyped before. However, adoption in
APAC and new features by Instagram and Pinterest makes this an inevitable evolution in consumer behaviour
on social.
Dark social rising. Fueled by mobile and messaging, dark social is gaining ground. Dark social is critical
for marketers to understand, as if you only track social traffic with traditional web analytics, you’re
drastically underreporting the value that social delivers to your business.

Video ignites social advertising. Last year, we saw the domination of social video. The next evolution
is to combine the emotional power of social video with the scale and reach of social advertising.

Organisations turn to connected workforces. Organisations are increasingly investing in the online reach
and customer influence of their workforces with employee advocacy, social selling, and digital skills training.

Click here to download our 2017 Social Media Trends Toolkit to

align your 2017 social strategy with the year’s top social network trends.

16
 DIGITAL IN 2017: WE ARE SOCIAL’S ANALYSIS
With more than half of the world’s population now online, including billions of people using social
platforms, it’s clear that digital and social should be a central part of every brand’s toolkit. The top
marketing priority now is to integrate digital marketing and social thinking into everything that
our brands do, from products and services, to creating more compelling digital communication,
and even finding new pricing, distribution, and innovation strategies that take full advantage of
our ever-more connected world. Marketers should explore:

Contextual reach: which websites, platforms, apps, and connected services do your
audiences use? Which have the greatest relevance to your brand and its activities?

Engagement: what motivates your audiences to use these digital properties? How can
you use content to inform, educate, or entertain them in ways that will add value to
their lives?
Conversion: how can you take advantage of opportunities like e-commerce and social
selling to help audiences complete their ‘buyer’s journey’, and enjoy your brand’s
benefits wherever and whenever they want?

17
 DIGITAL IN 2017
GLOBAL OVERVIEW
A COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD

CLICK HERE TO READ OUR FULL GLOBAL OVERVIEW REPORT,

TOGETHER WITH OUR IN-DEPTH ANALYSIS AND INSIGHTS

18
 COUNTRY PROFILES

19
 ARMENIA
20
 JAN ARMENIA
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

3.03 2.13 1.10 3.66 0.85

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

63% 70% 36% 121% 28%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
21 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

0%
SINCE JAN 2016
+24% SINCE JAN 2016
+0%
SINCE JAN 2016
+25%
SINCE JAN 2016

(UNCHANGED) +210 THOUSAND +2 THOUSAND +170 THOUSAND

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
22 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

85% 13% 2% 0.02%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-1% +15% -14% +100%

23 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

1.10 77% 60% 50% 50%

MILLION

24 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

3.66 121% 79% 21% 47%

MILLION

25 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 AZERBAIJAN
26
 JAN AZERBAIJAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

9.92 7.64 2.10 10.29 1.60

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

55% 77% 21% 104% 16%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
27 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

+28% SINCE JAN 2016

+31% SINCE JAN 2016
+11% SINCE JAN 2016
+23%
SINCE JAN 2016

+2 MILLION +500 THOUSAND +984 THOUSAND +300 THOUSAND

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
28 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

46% 51% 4% 0.02%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-10% +13% -17% 0%

29 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

2.10 76% 38% 31% 69%

MILLION

30 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

10.29 104% 83% 17% 41%

MILLION

31 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 BAHRAIN
32
 JAN BAHRAIN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

1.41 1.32 1.10 3.39 0.88

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

89% 93% 78% 241% 63%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
33 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

+1% +59% +30% +42%

SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016

+19 THOUSAND +410 THOUSAND +785 THOUSAND +260 THOUSAND

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
34 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

33% 64% 3% 0.12%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-24% +23% -38% +100%

35 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

1.10 80% 47% 26% 74%

MILLION

36 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

3.39 241% 80% 20% 62%

MILLION

37 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 CYPRUS
38
 JAN CYPRUS
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

1.18 0.93 0.93 1.67 0.83

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

67% 79% 79% 141% 70%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
39 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

+15% SINCE JAN 2016

+58% SINCE JAN 2016
+7%
SINCE JAN 2016
+66%
SINCE JAN 2016

+118 THOUSAND +340 THOUSAND +115 THOUSAND +330 THOUSAND

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
40 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

59% 34% 7% 0.07%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-14% +47% -19% +17%

41 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

930.0 89% 72% 47% 53%

THOUSAND

42 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

1.67 141% 52% 48% 79%

MILLION

43 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 GEORGIA
44
 JAN GEORGIA
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

3.98 2.50 2.20 5.83 1.80

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

54% 63% 55% 147% 45%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
45 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

+4%
SINCE JAN 2016
+22% SINCE JAN 2016
-2%
SINCE JAN 2016
+38%
SINCE JAN 2016

+89 THOUSAND +400 THOUSAND -126 THOUSAND +500 THOUSAND

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
46 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

79% 19% 1% 0.01%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-1% +6% -7% 0%

47 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

2.20 82% 64% 52% 48%

MILLION

48 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

5.83 147% 79% 21% 31%

MILLION

49 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 IRAQ
50
 JAN IRAQ
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

38.10 16.00 16.00 31.95 14.00

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

70% 42% 42% 84% 37%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
51 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

+45% +45% +8% +43%

SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016

+5 MILLION +5 MILLION +2 MILLION +4 MILLION

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
52 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

25% 70% 5% 0.04%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-20% +10% -9% +100%

53 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

16.00 88% 44% 26% 74%

MILLION

54 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

31.95 84% 97% 3% 26%

MILLION

55 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 ISRAEL
56
 JAN ISRAEL
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

8.26 6.51 5.80 10.21 5.10

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

92% 79% 70% 124% 62%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
57 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

+10% +32% -1% +31%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

+585 THOUSAND +1 MILLION -110 THOUSAND +1 MILLION

58 SOURCES: STATCOUNTER, JANUARY 2017.

 JAN DEVICE USAGE
2017 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE

MOBILE PHONE SMART LAPTOP OR TABLET

(ANY TYPE) PHONE DESKTOP COMPUTER COMPUTER

93% 80% 81% 28%

TELEVISION DEVICE FOR STREAMING E-READER WEARABLE
(ANY KIND) INTERNET CONTENT TO TV DEVICE TECH DEVICE

76% 11% 3% 3%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
59 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN INTERNET USERS: DIFFERENT PERSPECTIVES
2017 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS

INTERNET ITU (INTERNATIONAL INTERNET CIA WORLD

WORLD STATS TELECOMMUNICATION UNION) LIVE STATS FACTBOOK

5.94 6.51 5.94 6.00

MILLION MILLION MILLION MILLION

60 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
 JAN FREQUENCY OF INTERNET USE
2017 HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)

EVERY AT LEAST ONCE AT LEAST ONCE LESS THAN ONCE

DAY PER WEEK PER MONTH PER MONTH

1 7 31 ?

93% 5% 2% 0%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
61 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN INTERNET CONNECTIONS: SPEED & DEVICES
2017 AVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET

AVERAGE INTERNET AVERAGE INTERNET ACCESS THE INTERNET ACCESS EQUALLY VIA ACCESS THE INTERNET
SPEED VIA FIXED SPEED VIA MOBILE MOST OFTEN VIA A A SMARTPHONE AND MOST OFTEN VIA A
CONNECTIONS CONNECTIONS COMPUTER OR TABLET COMPUTER OR TABLET SMARTPHONE

12,842 7,063 21% 44% 30%

KBPS KBPS

SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
62 NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

62% 36% 3% 0.06%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-10% +25% -12% +50%

63 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN WEEKLY ONLINE ACTIVITIES BY DEVICE
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY

CHECK VISIT A SOCIAL USE A SEARCH LOOK FOR PRODUCT LISTEN

EMAIL NETWORK ENGINE INFORMATION TO MUSIC

SMARTPHONE: SMARTPHONE: SMARTPHONE: SMARTPHONE: SMARTPHONE:

57% 56% 68% 30% 25%

COMPUTER: COMPUTER: COMPUTER: COMPUTER: COMPUTER:

61% 46% 69% 30% 26%

TABLET: TABLET: TABLET: TABLET: TABLET:

9% 9% 16% 5% 5%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
64 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN FREQUENCY OF WATCHING ONLINE VIDEO
2017 HOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)

WATCH ONLINE WATCH ONLINE WATCH ONLINE WATCH ONLINE VIDEOS NEVER WATCH
VIDEOS EVERY DAY VIDEOS EVERY WEEK VIDEOS EVERY MONTH LESS THAN ONCE A MONTH ONLINE VIDEOS

1 7 31 ? X

51% 22% 6% 1% 19%

SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
65 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN HOW INTERNET USERS WATCH TELEVISION
2017 COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT

REGULAR RECORDED CATCH-UP / ONLINE CONTENT ONLINE CONTENT

TELEVISION CONTENT ON-DEMAND STREAMED ON STREAMED ON
ON A TV SET ON A TV SET SERVICE ON TV SET A TV SET ANOTHER DEVICE

79% 41% 36% 24% 23%

SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
66 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN SOCIAL MEDIA USE
2017 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY

TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL
OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE
MEDIA USERS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

5.80 70% 5.10 62%

MILLION MILLION

SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
67 EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

5.80 88% 67% 47% 53%

MILLION

68 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

10.21 124% 17% 83% 90%

MILLION

69 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 JORDAN
70
 JAN JORDAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

7.81 5.70 5.40 10.42 4.80

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

84% 73% 69% 133% 61%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
71 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

0% +32% +4% +33%

SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016

(UNCHANGED) +1 MILLION +362 THOUSAND +1 MILLION

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
72 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

41% 57% 2% 0.05%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-8% +7% -10% +67%

73 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

5.40 89% 56% 41% 59%

MILLION

74 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

10.42 133% 90% 10% 53%

MILLION

75 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 KUWAIT
76
 JAN KUWAIT
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

4.05 3.33 3.00 7.78 2.40

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

98% 82% 74% 192% 59%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
77 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

+6% +58% +3% +41%

SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016

+182 THOUSAND +1 MILLION +196 THOUSAND +700 THOUSAND

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
78 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

26% 70% 4% 0.12%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-21% +14% -27% +9%

79 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

3.00 80% 50% 29% 71%

MILLION

80 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

7.78 192% 68% 32% 86%

MILLION

81 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 LEBANON
82
 JAN LEBANON
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

6.01 4.55 3.50 4.48 3.10

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

88% 76% 58% 74% 52%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
83 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

+3% +35% +3% +35%

SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016

+123 THOUSAND +900 THOUSAND +141 THOUSAND +800 THOUSAND

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
84 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

43% 53% 4% 0.03%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-1% +1% -9% +50%

85 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

3.50 89% 60% 42% 58%

MILLION

86 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

4.48 74% 81% 19% 77%

MILLION

87 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 OMAN
88
 JAN OMAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

4.70 3.48 2.00 6.87 1.60

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

78% 74% 43% 146% 34%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
89 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

+9% +67% +3% +45%

SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016

+274 THOUSAND +800 THOUSAND +227 THOUSAND +500 THOUSAND

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
90 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

14% 85% 1% 0.02%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-34% +10% -39% 0%

91 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

2.00 80% 45% 18% 82%

MILLION

92 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

6.87 146% 91% 9% 70%

MILLION

93 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 PALESTINE
94
 JAN PALESTINE
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

4.86 3.01 1.70 3.79 1.40

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

[N/A] 62% 35% 78% 29%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
95 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

+18% -6% +6% -7%

SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016

+468 THOUSAND -100 THOUSAND +230 THOUSAND -100 THOUSAND

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
96 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

62% 36% 2% 0.01%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-8% +19% -21% 0%

97 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

1.70 82% 53% 46% 54%

MILLION

98 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

3.79 78% 89% 11% [N/A]

MILLION

99 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 QATAR
100
 JAN QATAR
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

2.42 2.25 2.40 4.55 2.30

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

99% 93% 99% 188% 95%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
101 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

+8% +41% -4% +53%

SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016

+176 THOUSAND +700 THOUSAND -181 THOUSAND +800 THOUSAND

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
102 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

33% 64% 3% 0.05%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-18% +13% -11% +25%

103 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

2.40 96% 67% 21% 79%

MILLION

104 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

4.55 188% 81% 19% 76%

MILLION

105 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 SAUDI ARABIA
106
 JAN SAUDI ARABIA
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

32.45 22.59 19.00 57.18 16.00

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

83% 70% 59% 176% 49%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
107 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

+11% +73% -1% +60%

SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016

+2 MILLION +8 MILLION -395 THOUSAND +6 MILLION

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
108 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN DEVICE USAGE
2017 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE

MOBILE PHONE SMART LAPTOP OR TABLET

(ANY TYPE) PHONE DESKTOP COMPUTER COMPUTER

91% 86% 54% 21%

TELEVISION DEVICE FOR STREAMING E-READER WEARABLE
(ANY KIND) INTERNET CONTENT TO TV DEVICE TECH DEVICE

73% 7% 2% 5%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
109 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN TIME SPENT WITH MEDIA
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY
OF THE INTERNET OF THE INTERNET OF SOCIAL MEDIA TELEVISION
VIA A PC OR TABLET VIA A MOBILE PHONE VIA ANY DEVICE VIEWING TIME

7H 16M 3H 51M 2H 55M 1H 50M

110 SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
 JAN INTERNET USE
2017 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS

OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE AS A PERCENTAGE OF
INTERNET USERS TOTAL POPULATION INTERNET USERS THE TOTAL POPULATION

22.59 70% 21.53 66%

MILLION MILLION

SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
111 AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN INTERNET USERS: DIFFERENT PERSPECTIVES
2017 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS

INTERNET ITU (INTERNATIONAL INTERNET CIA WORLD

WORLD STATS TELECOMMUNICATION UNION) LIVE STATS FACTBOOK

20.81 22.59 20.81 16.20

MILLION MILLION MILLION MILLION

112 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
 JAN FREQUENCY OF INTERNET USE
2017 HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)

EVERY AT LEAST ONCE AT LEAST ONCE LESS THAN ONCE

DAY PER WEEK PER MONTH PER MONTH

1 7 31 ?

86% 10% 3% 1%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
113 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN INTERNET CONNECTIONS: SPEED & DEVICES
2017 AVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET

AVERAGE INTERNET AVERAGE INTERNET ACCESS THE INTERNET ACCESS EQUALLY VIA ACCESS THE INTERNET
SPEED VIA FIXED SPEED VIA MOBILE MOST OFTEN VIA A A SMARTPHONE AND MOST OFTEN VIA A
CONNECTIONS CONNECTIONS COMPUTER OR TABLET COMPUTER OR TABLET SMARTPHONE

4,920 4,705 11% 29% 57%

KBPS KBPS

SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
114 NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

41% 55% 4% 0.20%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

+5% 0% -34% +43%

115 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN WEEKLY ONLINE ACTIVITIES BY DEVICE
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY

CHECK VISIT A SOCIAL USE A SEARCH LOOK FOR PRODUCT LISTEN

EMAIL NETWORK ENGINE INFORMATION TO MUSIC

SMARTPHONE: SMARTPHONE: SMARTPHONE: SMARTPHONE: SMARTPHONE:

49% 78% 63% 37% 44%

COMPUTER: COMPUTER: COMPUTER: COMPUTER: COMPUTER:

26% 40% 34% 19% 23%

TABLET: TABLET: TABLET: TABLET: TABLET:

12% 17% 16% 10% 12%

SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
116 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN FREQUENCY OF WATCHING ONLINE VIDEO
2017 HOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)

WATCH ONLINE WATCH ONLINE WATCH ONLINE WATCH ONLINE VIDEOS NEVER WATCH
VIDEOS EVERY DAY VIDEOS EVERY WEEK VIDEOS EVERY MONTH LESS THAN ONCE A MONTH ONLINE VIDEOS

1 7 31 ? X

51% 32% 12% 3% 2%

SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
117 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN HOW INTERNET USERS WATCH TELEVISION
2017 COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT

REGULAR RECORDED CATCH-UP / ONLINE CONTENT ONLINE CONTENT

TELEVISION CONTENT ON-DEMAND STREAMED ON STREAMED ON
ON A TV SET ON A TV SET SERVICE ON TV SET A TV SET ANOTHER DEVICE

70% 0% 2% 3% 5%

SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
118 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN SOCIAL MEDIA USE
2017 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY

TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL
OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE
MEDIA USERS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

19.00 59% 16.00 49%

MILLION MILLION

SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
119 EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

19.00 84% 45% 22% 78%

MILLION

120 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOST ACTIVE SOCIAL MEDIA PLATFORMS
2017 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

YOUTUBE 65%

FACEBOOK 57%

INSTAGRAM 52%

TWITTER 50%

WHATSAPP 49%

FB MESSENGER 38%

GOOGLE+ 34%

LINKEDIN 32%

SNAPCHAT 29%
SOCIAL NETWORK
LINE 27%
MESSENGER / CHAT APP / VOIP
SKYPE 23%

WECHAT 22%

SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
121 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN PROFILE OF FACEBOOK USERS
2017 BREAKDOWN OF THE COUNTRY’S FACEBOOK’S USERS BY AGE AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

6.6 TOTAL 19,000,000 22% 78%

13 – 17 520,000 1% 2%
FEMALE
18 – 24 5,080,000 7% 20%

MALE 25 – 34 8,200,000 9% 35%

35 – 44 3,390,000 3% 15%
45 – 54 1,250,000 1% 5%
55 – 64 370,000 0% 2%

3.8 65+ 210,000 0% 1%

2.8

1.6
1.3
1.0
0.6
0.2 0.3 0.2 0.1 0.3 0.1 0.1
13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD

SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
122 WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
 JAN MOBILE USERS vs. MOBILE CONNECTIONS
2017 COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS

NUMBER OF UNIQUE MOBILE PENETRATION NUMBER OF MOBILE MOBILE CONNECTIONS AVERAGE NUMBER OF
MOBILE USERS (ANY (UNIQUE USERS vs. CONNECTIONS AS A PERCENTAGE OF CONNECTIONS PER
TYPE OF HANDSET) TOTAL POPULATION) (SUBSCRIPTIONS) TOTAL POPULATION UNIQUE MOBILE USER

21.96 68% 57.18 176% 2.60

MILLION MILLION

123 SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

57.18 176% 84% 16% 76%

124 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 JAN GSMA MOBILE CONNECTIVITY INDEX
2017 GSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY

OVERALL COUNTRY MOBILE NETWORK AFFORDABILITY OF CONSUMER AVAILABILITY OF RELEVANT

INDEX SCORE INFRASTRUCTURE DEVICES & SERVICES READINESS CONTENT & SERVICES

63.74 51.01 84.47 70.11 54.63

OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUM
POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100

125 SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
 JAN MOBILE ACTIVITIES
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE PERCENTAGE OF THE

POPULATION USING POPULATION WATCHING POPULATION PLAYING OF THE POPULATION POPULATION USING
MOBILE MESSENGERS VIDEOS ON MOBILE GAMES ON MOBILE USING MOBILE BANKING MOBILE MAP SERVICES

59% 68% 50% 35% 49%

SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
126 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN E-COMMERCE ACTIVITIES IN PAST 30 DAYS
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY

SEARCHED ONLINE VISITED PURCHASED A MADE AN ONLINE MADE AN ONLINE

FOR A PRODUCT AN ONLINE PRODUCT OR PURCHASE VIA A LAPTOP PURCHASE VIA A
OR SERVICE TO BUY RETAIL STORE SERVICE ONLINE OR DESKTOP COMPUTER MOBILE DEVICE

56% 57% 39% 21% 33%

SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
127 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN E-COMMERCE REVENUES
2017 TOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER

NUMBER OF PEOPLE E-COMMERCE PENETRATION TOTAL VALUE OF AVERAGE ANNUAL

PURCHASING VIA (NUMBER OF PURCHASERS NATIONAL E-COMMERCE E-COMMERCE REVENUE
E-COMMERCE vs. TOTAL POPULATION) MARKET IN 2016 (IN US$) PER USER IN 2016 (IN US$)

10.47 32% $4.9 $465

MILLION BILLION

128 SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
 SYRIA
129
 JAN SYRIA
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

18.74 5.62 5.10 13.79 4.50

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

56% 30% 27% 74% 24%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
130 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

-13% [N/A] +4% [N/A]

SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016

-810 THOUSAND [N/A] +501 THOUSAND [N/A]

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
131 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

31% 66% 3% 0%
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

+3% -2% +7% 0%

132 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

13.79 74% 90% 10% 45%

MILLION

133 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 TURKEY
134
 JAN TURKEY
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

80.02 48.00 48.00 70.91 42.00

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

74% 60% 60% 89% 52%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
135 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

+4%
SINCE JAN 2016
+14% SINCE JAN 2016
-0.2%SINCE JAN 2016
+17%
SINCE JAN 2016

+2 MILLION +6 MILLION -122 THOUSAND +6 MILLION

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
136 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN DEVICE USAGE
2017 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE

MOBILE PHONE SMART LAPTOP OR TABLET

(ANY TYPE) PHONE DESKTOP COMPUTER COMPUTER

95% 75% 51% 17%

TELEVISION DEVICE FOR STREAMING E-READER WEARABLE
(ANY KIND) INTERNET CONTENT TO TV DEVICE TECH DEVICE

98% 5% 1% 5%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
137 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN TIME SPENT WITH MEDIA
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY
OF THE INTERNET OF THE INTERNET OF SOCIAL MEDIA TELEVISION
VIA A PC OR TABLET VIA A MOBILE PHONE VIA ANY DEVICE VIEWING TIME

6H 46M 2H 59M 3H 01M 2H 14M

138 SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
 JAN INTERNET USE
2017 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS

OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE AS A PERCENTAGE OF
INTERNET USERS TOTAL POPULATION INTERNET USERS THE TOTAL POPULATION

48.00 60% 42.38 53%

MILLION MILLION

SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
139 AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN INTERNET USERS: DIFFERENT PERSPECTIVES
2017 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS

INTERNET ITU (INTERNATIONAL INTERNET CIA WORLD

WORLD STATS TELECOMMUNICATION UNION) LIVE STATS FACTBOOK

46.28 43.01 46.20 36.60

MILLION MILLION MILLION MILLION

140 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
 JAN FREQUENCY OF INTERNET USE
2017 HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)

EVERY AT LEAST ONCE AT LEAST ONCE LESS THAN ONCE

DAY PER WEEK PER MONTH PER MONTH

1 7 31 ?

87% 9% 3% <1%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
141 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN INTERNET CONNECTIONS: SPEED & DEVICES
2017 AVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET

AVERAGE INTERNET AVERAGE INTERNET ACCESS THE INTERNET ACCESS EQUALLY VIA ACCESS THE INTERNET
SPEED VIA FIXED SPEED VIA MOBILE MOST OFTEN VIA A A SMARTPHONE AND MOST OFTEN VIA A
CONNECTIONS CONNECTIONS COMPUTER OR TABLET COMPUTER OR TABLET SMARTPHONE

6,684 11,831 13% 38% 44%

KBPS KBPS

SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
142 NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

36% 61% 3% 0.03%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-29% +33% -15% 0%

143 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN WEEKLY ONLINE ACTIVITIES BY DEVICE
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY

CHECK VISIT A SOCIAL USE A SEARCH LOOK FOR PRODUCT LISTEN

EMAIL NETWORK ENGINE INFORMATION TO MUSIC

SMARTPHONE: SMARTPHONE: SMARTPHONE: SMARTPHONE: SMARTPHONE:

47% 79% 71% 41% 29%

COMPUTER: COMPUTER: COMPUTER: COMPUTER: COMPUTER:

29% 49% 47% 25% 18%

TABLET: TABLET: TABLET: TABLET: TABLET:

9% 15% 14% 9% 8%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
144 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN FREQUENCY OF WATCHING ONLINE VIDEO
2017 HOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)

WATCH ONLINE WATCH ONLINE WATCH ONLINE WATCH ONLINE VIDEOS NEVER WATCH
VIDEOS EVERY DAY VIDEOS EVERY WEEK VIDEOS EVERY MONTH LESS THAN ONCE A MONTH ONLINE VIDEOS

1 7 31 ? X

55% 24% 12% 2% 6%

SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
145 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN HOW INTERNET USERS WATCH TELEVISION
2017 COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT

REGULAR RECORDED CATCH-UP / ONLINE CONTENT ONLINE CONTENT

TELEVISION CONTENT ON-DEMAND STREAMED ON STREAMED ON
ON A TV SET ON A TV SET SERVICE ON TV SET A TV SET ANOTHER DEVICE

97% 12% 10% 20% 21%

SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
146 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN SOCIAL MEDIA USE
2017 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY

TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL
OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE
MEDIA USERS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

48.00 60% 42.00 52%

MILLION MILLION

SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
147 EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

48.00 88% 60% 36% 64%

MILLION

148 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOST ACTIVE SOCIAL MEDIA PLATFORMS
2017 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

YOUTUBE 57%

FACEBOOK 56%

INSTAGRAM 45%

TWITTER 44%

WHATSAPP 40%

FB MESSENGER 36%

GOOGLE+ 34%

LINKEDIN 25%

SKYPE 23%
SOCIAL NETWORK
PINTEREST 19%
MESSENGER / CHAT APP / VOIP
SNAPCHAT 19%

TUMBLR 19%

SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
149 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN PROFILE OF FACEBOOK USERS
2017 BREAKDOWN OF THE COUNTRY’S FACEBOOK’S USERS BY AGE AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

9.1 TOTAL 48,000,000 36% 64%

13 – 17 3,700,000 3% 5%
FEMALE 8.5 18 – 24 13,450,000 10% 18%

MALE 25 – 34 14,170,000 11% 19%

35 – 44 9,300,000 7% 12%
45 – 54 4,710,000 3% 7%

6.0 55 – 64 1,770,000 1% 2%
65+ 890,000 1% 1%

4.9 5.1

3.4
3.1
2.2
1.5 1.6
1.1
0.6 0.6
0.3

13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD

SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
150 WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
 JAN MOBILE USERS vs. MOBILE CONNECTIONS
2017 COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS

NUMBER OF UNIQUE MOBILE PENETRATION NUMBER OF MOBILE MOBILE CONNECTIONS AVERAGE NUMBER OF
MOBILE USERS (ANY (UNIQUE USERS vs. CONNECTIONS AS A PERCENTAGE OF CONNECTIONS PER
TYPE OF HANDSET) TOTAL POPULATION) (SUBSCRIPTIONS) TOTAL POPULATION UNIQUE MOBILE USER

63.36 79% 70.91 89% 1.12

MILLION MILLION

151 SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

70.91 89% 51% 49% 49%

152 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 JAN GSMA MOBILE CONNECTIVITY INDEX
2017 GSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY

OVERALL COUNTRY MOBILE NETWORK AFFORDABILITY OF CONSUMER AVAILABILITY OF RELEVANT

INDEX SCORE INFRASTRUCTURE DEVICES & SERVICES READINESS CONTENT & SERVICES

57.35 43.05 56.52 69.71 63.75

OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUM
POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100

153 SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
 JAN MOBILE ACTIVITIES
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE PERCENTAGE OF THE

POPULATION USING POPULATION WATCHING POPULATION PLAYING OF THE POPULATION POPULATION USING
MOBILE MESSENGERS VIDEOS ON MOBILE GAMES ON MOBILE USING MOBILE BANKING MOBILE MAP SERVICES

45% 59% 43% 41% 43%

SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
154 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN E-COMMERCE ACTIVITIES IN PAST 30 DAYS
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY

SEARCHED ONLINE VISITED PURCHASED A MADE AN ONLINE MADE AN ONLINE

FOR A PRODUCT AN ONLINE PRODUCT OR PURCHASE VIA A LAPTOP PURCHASE VIA A
OR SERVICE TO BUY RETAIL STORE SERVICE ONLINE OR DESKTOP COMPUTER MOBILE DEVICE

52% 52% 43% 32% 31%

SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
155 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN E-COMMERCE REVENUES
2017 TOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER

NUMBER OF PEOPLE E-COMMERCE PENETRATION TOTAL VALUE OF AVERAGE ANNUAL

PURCHASING VIA (NUMBER OF PURCHASERS NATIONAL E-COMMERCE E-COMMERCE REVENUE
E-COMMERCE vs. TOTAL POPULATION) MARKET IN 2016 (IN US$) PER USER IN 2016 (IN US$)

29.92 37% $5.1 $170

MILLION BILLION

156 SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017. NOTE: NUMBERS HAVE BEEN REBASED TO SHOW PENETRATION AGAINST TOTAL POPULATION.
 UNITED ARAB EMIRATES
157
 JAN UNITED ARAB EMIRATES
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

9.33 9.20 9.20 18.69 8.20

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

86% 99% 99% 200% 88%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
158 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

+4% +46% +9% +46%

SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016

+393 THOUSAND +3 MILLION +1 MILLION +3 MILLION

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
159 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN DEVICE USAGE
2017 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE

MOBILE PHONE SMART LAPTOP OR TABLET

(ANY TYPE) PHONE DESKTOP COMPUTER COMPUTER

99% 91% 78% 33%

TELEVISION DEVICE FOR STREAMING E-READER WEARABLE
(ANY KIND) INTERNET CONTENT TO TV DEVICE TECH DEVICE

67% 12% 2% 8%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
160 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN TIME SPENT WITH MEDIA
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY

AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY
OF THE INTERNET OF THE INTERNET OF SOCIAL MEDIA TELEVISION
VIA A PC OR TABLET VIA A MOBILE PHONE VIA ANY DEVICE VIEWING TIME

7H 55M 3H 54M 3H 24M 1H 34M

161 SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
 JAN INTERNET USE
2017 BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE

TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS

OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE AS A PERCENTAGE OF
INTERNET USERS TOTAL POPULATION INTERNET USERS THE TOTAL POPULATION

9.20 99% 7.66 82%

MILLION MILLION

SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
162 AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO
SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN INTERNET USERS: DIFFERENT PERSPECTIVES
2017 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS

INTERNET ITU (INTERNATIONAL INTERNET CIA WORLD

WORLD STATS TELECOMMUNICATION UNION) LIVE STATS FACTBOOK

8.52 8.52 8.52 5.20

MILLION MILLION MILLION MILLION

163 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.
 JAN FREQUENCY OF INTERNET USE
2017 HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)

EVERY AT LEAST ONCE AT LEAST ONCE LESS THAN ONCE

DAY PER WEEK PER MONTH PER MONTH

1 7 31 ?

89% 7% 2% 2%
SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
164 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN INTERNET CONNECTIONS: SPEED & DEVICES
2017 AVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET

AVERAGE INTERNET AVERAGE INTERNET ACCESS THE INTERNET ACCESS EQUALLY VIA ACCESS THE INTERNET
SPEED VIA FIXED SPEED VIA MOBILE MOST OFTEN VIA A A SMARTPHONE AND MOST OFTEN VIA A
CONNECTIONS CONNECTIONS COMPUTER OR TABLET COMPUTER OR TABLET SMARTPHONE

8,327 13,259 11% 32% 53%

KBPS KBPS

SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY.
165 NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

39% 57% 4% 0.10%

YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-16% +16% -13% +67%

166 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN WEEKLY ONLINE ACTIVITIES BY DEVICE
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY

CHECK VISIT A SOCIAL USE A SEARCH LOOK FOR PRODUCT LISTEN

EMAIL NETWORK ENGINE INFORMATION TO MUSIC

SMARTPHONE: SMARTPHONE: SMARTPHONE: SMARTPHONE: SMARTPHONE:

66% 77% 62% 29% 46%

COMPUTER: COMPUTER: COMPUTER: COMPUTER: COMPUTER:

50% 55% 46% 19% 30%

TABLET: TABLET: TABLET: TABLET: TABLET:

16% 22% 21% 10% 14%

SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
167 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN FREQUENCY OF WATCHING ONLINE VIDEO
2017 HOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE)

WATCH ONLINE WATCH ONLINE WATCH ONLINE WATCH ONLINE VIDEOS NEVER WATCH
VIDEOS EVERY DAY VIDEOS EVERY WEEK VIDEOS EVERY MONTH LESS THAN ONCE A MONTH ONLINE VIDEOS

1 7 31 ? X

43% 36% 12% 4% 4%

SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
168 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN HOW INTERNET USERS WATCH TELEVISION
2017 COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT

REGULAR RECORDED CATCH-UP / ONLINE CONTENT ONLINE CONTENT

TELEVISION CONTENT ON-DEMAND STREAMED ON STREAMED ON
ON A TV SET ON A TV SET SERVICE ON TV SET A TV SET ANOTHER DEVICE

58% 3% 13% 4% 3%

SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS
169 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
 JAN SOCIAL MEDIA USE
2017 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY

TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL
OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE
MEDIA USERS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION

9.20 99% 8.20 88%

MILLION MILLION

SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
170 EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

9.20 89% 59% 26% 74%

MILLION

171 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOST ACTIVE SOCIAL MEDIA PLATFORMS
2017 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY

YOUTUBE 93%

FACEBOOK 92%

WHATSAPP 79%

FB MESSENGER 70%

SKYPE 68%

INSTAGRAM 62%

LINKEDIN 60%

TWITTER 56%

GOOGLE+ 49%
SOCIAL NETWORK
PINTEREST 37%
MESSENGER / CHAT APP / VOIP
SNAPCHAT 36%

WECHAT 30%

SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
172 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN PROFILE OF FACEBOOK USERS
2017 BREAKDOWN OF THE COUNTRY’S FACEBOOK’S USERS BY AGE AND GENDER, IN MILLIONS

AGE TOTAL FEMALE MALE

TOTAL 9,200,000 26% 74%
3.1 13 – 17 190,000 1% 1%
FEMALE
18 – 24 2,030,000 6% 16%

MALE 25 – 34 4,180,000 11% 34%

35 – 44 1,890,000 5% 15%
45 – 54 610,000 2% 5%
55 – 64 180,000 1% 1%
65+ 110,000 1% 1%

1.5 1.4
1.1

0.6 0.5 0.5

0.1 0.1 0.1 0.1 0.1 0.1 0.1

13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD

SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
173 WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
 JAN MOBILE USERS vs. MOBILE CONNECTIONS
2017 COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS

NUMBER OF UNIQUE MOBILE PENETRATION NUMBER OF MOBILE MOBILE CONNECTIONS AVERAGE NUMBER OF
MOBILE USERS (ANY (UNIQUE USERS vs. CONNECTIONS AS A PERCENTAGE OF CONNECTIONS PER
TYPE OF HANDSET) TOTAL POPULATION) (SUBSCRIPTIONS) TOTAL POPULATION UNIQUE MOBILE USER

4.99 53% 18.69 200% 3.74

MILLION MILLION

174 SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

18.69 200% 84% 16% 74%

175 SOURCES: GSMA INTELLIGENCE, Q4 2016.

 JAN GSMA MOBILE CONNECTIVITY INDEX
2017 GSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY

OVERALL COUNTRY MOBILE NETWORK AFFORDABILITY OF CONSUMER AVAILABILITY OF RELEVANT

INDEX SCORE INFRASTRUCTURE DEVICES & SERVICES READINESS CONTENT & SERVICES

65.10 62.43 78.35 72.06 50.97

OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUM
POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100

176 SOURCES: GSMA INTELLIGENCE, Q4 2016. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
 JAN MOBILE ACTIVITIES
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY

PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE PERCENTAGE OF THE

POPULATION USING POPULATION WATCHING POPULATION PLAYING OF THE POPULATION POPULATION USING
MOBILE MESSENGERS VIDEOS ON MOBILE GAMES ON MOBILE USING MOBILE BANKING MOBILE MAP SERVICES

88% 97% 77% 52% 74%

SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
177 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 JAN E-COMMERCE ACTIVITIES IN PAST 30 DAYS
2017 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY

SEARCHED ONLINE VISITED PURCHASED A MADE AN ONLINE MADE AN ONLINE

FOR A PRODUCT AN ONLINE PRODUCT OR PURCHASE VIA A LAPTOP PURCHASE VIA A
OR SERVICE TO BUY RETAIL STORE SERVICE ONLINE OR DESKTOP COMPUTER MOBILE DEVICE

84% 87% 62% 39% 47%

SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW
178 TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.
 YEMEN
179
 JAN YEMEN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

POPULATION USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

27.80 6.98 2.20 17.41 1.90

MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

36% 25% 8% 63% 7%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
180 NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
 JAN ANNUAL DIGITAL GROWTH
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE

USERS MEDIA USERS SUBSCRIPTIONS SOCIAL USERS

+14% +29% -0.5% +46%

SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016

+854 THOUSAND +500 THOUSAND -86 THOUSAND +600 THOUSAND

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
181 AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
 JAN SHARE OF WEB TRAFFIC BY DEVICE
2017 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

LAPTOPS & MOBILE TABLET OTHER

DESKTOPS PHONES DEVICES DEVICES

30% 68% 2% 0%
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:

-11% +7% -14% -100%

182 SOURCES: STATCOUNTER, JANUARY 2017.
 JAN FACEBOOK USAGE ANALYSIS
2017 A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER

TOTAL NUMBER OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF

MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS USING FACEBOOK PROFILES FACEBOOK PROFILES
FACEBOOK USERS ACCESSING VIA MOBILE FACEBOOK EACH DAY DECLARED AS FEMALE DECLARED AS MALE

2.20 86% 32% 14% 86%

MILLION

183 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

 JAN MOBILE CONNECTIONS BY TYPE
2017 BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)

TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE

OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE
CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND (3G & 4G)

17.41 63% 90% 10% 11%

MILLION

184 SOURCES: GSMA INTELLIGENCE, Q4 2016.

MORE INFORMATION
 SPECIAL THANKS: GLOBALWEBINDEX
GlobalWebIndex is the world’s largest market research study
on the digital consumer, spanning 37 countries, 4,500 data
points, and conducting fieldwork 4 times a year:

90% GLOBAL 37 MARKETS & 200,000 QUARTERLY DATA TOTAL DEVICE

COVERAGE INTERVIEWS PER YEAR COLLECTION COVERAGE

Find out more: http://www.globalwebindex.net/

 SPECIAL THANKS: GSMA INTELLIGENCE

GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive
database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s
data covers every operator group, network and MVNO in every country – from Afghanistan
to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics
available, comprising tens of millions of individual data points.

Leading operators, vendors, regulators, financial institutions and third-party industry

players rely on GSMA Intelligence to support strategic decision-making and long-term
investment planning. The data is used as an industry reference point and is frequently
cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and
experts produce regular thought-leading research reports across a range of industry topics.

Learn more about GSMA Intelligence at http://www.gsmaintelligence.com

 SPECIAL THANKS: STATISTA
We would like to offer our thanks to Statista for providing data from its Digital
Market Outlook in the development of our 2017 Global Digital reports. Statista is one of
the world’s largest online statistics databases. Their Digital Market Outlook provides forecasts,
detailed market insights, and key indicators on 9 digital verticals including e-commerce, digital
media, smart home, and eHealth, with 36 segments across 50 international digital economies.

78% OF GLOBAL 50 DIGITAL 90% OF WORLDWIDE MORE THAN 30,000

INTERNET POPULATION ECONOMIES ECONOMIC POWER INTERACTIVE STATISTICS

Learn more about Statista’s Digital Market Outlook at http://www.statista.com/

 SPECIAL THANKS
We’d also like to offer our thanks to the following data providers for
publishing much of the valuable data included in this year’s report:

GOOGLE AKAMAI STATCOUNTER ERICSSON

Lastly, we’d like to say a big thank you to the TheNounProject.com,

who provided much of the inspiration for the icons used in this report.
 DATA SOURCES USED IN THIS REPORT
POPULATION DATA: United Nations World Population Prospects, 2015 Revision; US Census Bureau (data up to January 2017); United Nations World Urbanization
Prospects, 2014 Revision.

INTERNET USER DATA: InternetWorldStats (data up to January 2017); ITU Individuals Using the Internet, 2015; CIA World Factbook (data up to January 2017); The
China Internet Network Information Center; The Telecom Regulatory Authority of India; Asosiasi Penyelenggara Jasa Internet Indonesia; Nigerian
Communications Commission; Ugandan Communications Commission, Nepal Telecommunications Authority, various local regulatory authorities; Akamai’s State
of the Internet report (Q3 2016). Time spent, and mobile internet usage and penetration data extrapolated from GlobalWebIndex, Q3 & Q4 2016*. Share of web
traffic data from StatCounter (data up to January 2017). Frequency of internet use data from Google Consumer Barometer (data up to January 2017)**.

SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent, VKontakte, LINE, Kakao, Google, Sina, Twitter,
Skype, Yahoo!, Viber, Baidu, and Snapchat (data up to January 2017). Social media usage data and time spent on social media taken directly or extrapolated
from GlobalWebIndex, Q3 & Q4 2016. Facebook age and gender figures and daily usage figures extrapolated from Facebook-reported data, January 2017.
Sincere thanks to Niki Aghaei for her assistance with collecting and understanding social media user data for Iran and the Middle East overall.

MOBILE PHONE USERS, CONNECTIONS AND MOBILE BROADBAND DATA: Latest reported national data from GSMA Intelligence (Q4 2016); extrapolated data from
eMarketer; extrapolated global data from GSMA Intelligence (data up to January 2017); Ericsson Mobility Report (November 2016); usage data extrapolated from
GlobalWebIndex Q3 & Q4 2016; Akamai’s State of the Internet report (Q3 2016); Google Consumer Barometer (data up to January 2017)**; GSMA Intelligence
Mobile Connectivity Index (data up to January 2017) – for more information, visit http://www.mobileconnectivityindex.com/

E-COMMERCE DATA: GlobalWebIndex Q3 & Q4 2016; Statista Digital Market Outlook , e-Commerce industry (data up to January 2017); Google Consumer
Barometer (data up to January 2017)**.

DIGITAL DEVICE OWNERSHIP DATA: Google Consumer Barometer (data up to January 2017)**.

NOTES: ‘Annual growth’ figures are calculated using the data we reported in We Are Social’s Digital in 2016 report. *GlobalWebIndex surveys more than 700,000
internet users aged 16 to 64 ever quarter across 37 countries around the world, representing 90% of the global internet population. **Google’s Consumer
Barometer polls a nationally representative total population (online & offline) aged 16+ in each country surveyed except in Argentina, Brazil, China, India, South
Korea, Malaysia, Mexico, Philippines, Vietnam, and the USA, where the sample base is aged 18+, and Japan, where the sample base is aged 20+. For more details,
visit http://consumerbarometer.com/.
IMPORTANT NOTES
We Are Social and Hootsuite compiled this compendium of digital, social, and mobile media statistics on an ad-hoc basis, but on
occasion, it may be necessary to alter or update the information and data contained herein. To ensure you have the most up-to-date
version of this report, please visit http://bit.ly/GD2017GR.

This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around
the world. However, reference to these territories and any associated elements (including names and flags) does not imply the expression
of any opinion whatsoever on the part of any of the featured brands, nor any of those organisations’ employees, concerning the legal
status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.

This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and
private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and
charts contained in this report are as accurate and up-to-date as possible, but none of We Are Social, Hootsuite or the brands or
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Hootsuite’s battle-tested technology, extensive

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REPORT RESEARCHED & COMPILED BY:

SIMON KEMP

@ESKIMON

[email protected]

KEPIOS.COM