Scribd
Upload
3K views

Different Types of Research Design

Exploratory, descriptive, and causal are three main types of research design. Exploratory research investigates relationships between variables without a specific objective, using qualitative techniques like interviews and focus groups. Descriptive research describes characteristics of respondents in relation to a product. Causal research identifies cause-and-effect relationships between variables.

Uploaded by

chakri
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
3K views

Different Types of Research Design

Exploratory, descriptive, and causal are three main types of research design. Exploratory research investigates relationships between variables without a specific objective, using qualitative techniques like interviews and focus groups. Descriptive research describes characteristics of respondents in relation to a product. Causal research identifies cause-and-effect relationships between variables.

Uploaded by

chakri
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 3

Different Types of Research Design

Introduction:

Business research is an important for decision making for hundreds of


organizations across the world. Through there are many definitions of
research design there is no definition that covers all activities and
aspects of research design. Research is a systematic enquiry aimed at
providing information that will solve managerial problems. Business
research is defined as systematic enquiry that provides information to
guide business in decision making. It is relatively new concept,
compared to research on varied areas such as social sciences
research. Unlike the latter, which are supported financially by the
state, business research is largely supported by business
establishments. Business research results are deemed highly
confidential, as any leakage of information may lead to severe losses
to companies that have conducted the research.

THE MEANING OF BUSINESS RESEARCH DESIGN:


Business research can be defined as the plan and structure of enquiry,
formulated in order to obtain answers to research questions on
business aspects. The research design outlines the actual research
problem on hand and the process for solving it. A good research design
will clearly describe the techniques to be used for selecting samples,
collecting data, managing costs and other aspects that are essential
for conducting business research
Types of Research Design:
It is an very important to select an appropriate and specific research design before any
research is begun. There are several research design approaches, which can be classified
as
1. Exploratory research
2. Descriptive research
3. Casual research
We will discuss each of these methods.
Exploratory Research:
It includes techniques like secondary data analysis, experience surveys, focus groups and
two stage designs.
It is an initial research which analysis the data and investigates the possibility of
obtaining as much relationship as possible between different variables without knowing
their end objective.
This means that a general study will be conducted without having any specific end
objective except to establish as many relationships as possible between the variables of a
study.
Example: Study of the problem to have an insight.
Exploratory research can be conducted using both qualitative and quantitative techniques.
Qualitative techniques are mostly used for conducting exploratory research. Some
examples are in-depth interviews, projective techniques, elite interviewing and document
analysis. A combination of these techniques gives rise to important exploratory
techniques that are secondary data analysis, experience surveys and focus groups.

Secondary Data Analysis:


The initial process of exploratory research is to look for availability of
secondary data. .secondary data is that which is already available as a
research carried out by others. The researcher can use that data as a
strong basis for furthering research.

Experimental Research:
It is design to assess the effects of particular variables on a
phenomena by keeping the other variables constant. The factor which
is influenced by other factor is called is called a dependent variables
and the other factors which influenced it are known as independent
variables.

Example: Agricultural productivity i.e. Crop yield per hectare is a dependent


variable and the factors such as soil fertility, irrigation, quality of seed, manuaring and
agricultural practice which influences the yield are independent variables.

Descriptive Research:
A descriptive research is carried out with specific objective. This
research rise to describe the characteristics of the responding in

relation to a particular product.

Example: Consider T.V as a product the degree of use of T.V varies with respective
to age, sex, income level and a profession of responded as well as place, time, and use.

Casual Research:
The basic aim of casual research is to identify the cause and effect
relationship between variables. It is therefore essential for researchers

to have a through knowledge of the subject area of research.

You might also like