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Pricing Is Chapter 10 of The Text Book Name:: Marketing. Real People. Real Choices. 9

This document provides two practice questions to help students prepare for an exam on pricing concepts from chapter 10 of their marketing textbook. The first question asks students to estimate the annual or monthly market demand for adult hiking shoes for a company called Rogue Outdoor using data on the adult population size and percentages who buy hiking shoes. The second questions asks students to calculate Rogue Outdoor's break-even point in units and dollars for selling hiking shoes given information on variable costs, fixed costs, and revenue per unit.

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Chege Ambrose
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69 views

Pricing Is Chapter 10 of The Text Book Name:: Marketing. Real People. Real Choices. 9

This document provides two practice questions to help students prepare for an exam on pricing concepts from chapter 10 of their marketing textbook. The first question asks students to estimate the annual or monthly market demand for adult hiking shoes for a company called Rogue Outdoor using data on the adult population size and percentages who buy hiking shoes. The second questions asks students to calculate Rogue Outdoor's break-even point in units and dollars for selling hiking shoes given information on variable costs, fixed costs, and revenue per unit.

Uploaded by

Chege Ambrose
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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These questions are designed to demonstrate understanding of pricing covered in

chapter 10 and to prepare you for questions on the next exam. Each team member
must answer two of the following questions:

1- Using the following information, estimate Rogue Outdoor’s annual or monthly


market demand for adult hiking shoes:
• Number of 18-65 year old adults in market: 53,600
• Total percentage of adults who buy hiking shoes each year 10%
• Rogue Outdoor share of total hiker market 25%

2- Calculate Rogue Outdoor’s break-even point in units and dollars for selling
hiking shoes if:
• Average per unit variable cost (Wholesale price Rogue pays for hiking
shoes): $50
• Total fixed costs assigned to hiking shoes: $36,000
• Average per unit revenue (price) of hiking shoes: $100

Pricing is chapter 10 of The text Book name: Marketing. Real People. Real Choices. 9th edition

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