Presentation Transcript

Introduction
to Multimedia:
Introduction to Multimedia

What is multimedia?:
What is multimedia? The word multimedia is
composed of two parts: the prefix multi and
media. Multi = Plural, more than 1, many Media
= Medium of communication

What is multimedia?:
What is multimedia?

What is multimedia?:
What is multimedia? Definition: Multimedia is
the presentation of a computer application
incorporating media elements such as text,
graphics, animations, audio, and video.

Classification of media types:

Classification of media types
Captured Versus Synthesized Media:
Captured Versus Synthesized Media Captured
media refers to information types captured from
the real world (e.g. Still pictures, moving
pictures, and sound). Synthesized media refers
to information types synthesized by the
computers (e.g. Text, graphics and computer
animation).

Discrete Versus Continuous Media:

Discrete Versus Continuous Media Discrete
media refers to media involving space
dimension only (e.g. Still images, text and
graphics). Discrete media is also referred to as
static media or non-time-based media or non-
temporal media or space-based media.
Continuous (time based) media refers to time-
based media (e.g. Sound, moving images, and
animation). Continuous media is also referred to
as dynamic media or time-based media or
temporal media.

Multi-sensory system:
Multi-sensory system According to Dr. Albert
Mehrabian, a specialist in interpersonal
communication at the University of California,
says: Multimedia allows for seeing, hearing and
doing (multi-sensory system) People recall 20%
of what they see 40% of what they see & hear
70% of what they see, hear & do

Characteristics of Multimedia System:

Characteristics of Multimedia System They
must be computer-controlled. User is able to
view, hear, and see using a Multimedia PC
System. They are integrated. At least one
discrete and one continuous media combined for
information presentation and sharing.

…continued:
…continued The information they handle must
be represented digitally. Consists of various
form of media i.e. text, graphics, audio, video,
and animations; created, stored, processed, and
transmitted DIGITALLY. The interface to the
final user may permit interactivity. User is able
to navigate, interact, create, and communicate.

Benefits of using multimedia in software:

Benefits of using multimedia in software Ease
of use User friendly, increase user’s
effectiveness Intuitive Interface Allows user to
determine functions of an application by their
own intuition Immersive Experience - Software
application takes over the entire computer
screen, allows user to focus on application

Benefits of using multimedia in software:

Benefits of using multimedia in software Self-
paced interaction & better retention - allows
information processing at one’s own pace Better
understanding - simultaneous presentation of
different media provides richer & broader range
of information. Cost effectiveness - less
training, less technical support

Problems with Multimedia :

Investment costs - multimedia involves high
volume of content - expensive copyright and
royalty Technical barriers (accessibility issues) -
upgrade IT & PC infrastructure
Sociopsychological barriers - Generation gap -
Learning rates - Learning in group/individual -
Importance of teacher Legal problems -
Copyright Problems with Multimedia

Where to use multimedia ?:

Where to use multimedia ? Business
Government Education Broadcasting &
Entertainment Research & Development Health

Business:
Business Interactive Multimedia Merchandising
Online-shopping Kiosks Virtual shopping /
home shopping
http://www.thevirtualmall.co.uk/ Desktop
Videoconferencing Due to the high cost of
transportation and the large amount of employee
time spent traveling to meetings,
videoconferencing is on the rise.
…continued:
…continued Multimedia Travel Systems These
systems enable the travel agents to show their
customers about where they will travel, what
will be their accommodation like, and what they
will be able to do at their destinations.
www.visitmalaysia.com.my Real Estate
Multimedia systems enable buyers to visit
hundreds of properties virtually, view on screen
photos of homes, inspect floor plans, see street
maps, and study neighborhood demographics.
www.penangtimessquare.com

…continued:
…continued Corporate Training Many
corporations have used multimedia to reduce
training cost and improve employee
productivity. Advertising and Electronics
Brochures The electronic brochure is an
advertising and marketing tool that usually
consists of single diskette or CD-ROM sent to
targeted audiences. Corporations are also
beginning to offer shareholders annual reports
on CD-ROM. www.porsche.com

Government:
Government Public Service Kiosks Multimedia
kiosks convey public service information such
as jobs and employment opportunities. City-info
kiosks offer to citizens and travelers the ability
to find information on addresses, points of
interest, shops, restaurants, public
transportation, hours of opening, guided tours,
city transport info.

…continued:
…continued Politics Multimedia in general and
internet in particular are playing a big role in
politics and virtual campaigning where every
political candidate contesting in an election has
a web site. Consumer Information Multimedia
based CD-ROMs are available which contains
government information on a wide variety of
topics: government forms, list of government
offices in each state, tax preparation etc.
Education:
Education Computer Aided Learning To assist
student through simulation for better
understanding such as volcano eruption,
corrosion, language pronunciation, etc.
www.quiz-tree.com/Elementary-
Math_Multiplication-12_1_MC-4.html Virtual
Campus Learning takes place in a virtual
classroom using video conferencing and online
lecture so that students all around the world can
attend.

Broadcasting and Entertainment:

Broadcasting and Entertainment Electronic
catalogue Product features and descriptions are
advertised through web, CD and mobile devices.
Interactive Movie Viewers can decide the
direction of the plot of the movie and camera
angle. www.romeomag-et-vous.fr On-demand
News or movies News, movies and TV series
can be watched on demand through web and
mobile devices. http://soccernet.espn.go.com
…continued:
…continued 3D or animated movies Movies
created through advance 3D technology and
animation techniques. Video Games Advances
in the field of multimedia have led to more
attractive video and computer games being
available now in the consumer market.

…continued:
Virtual Reality Virtual Reality refers to the use
of a computer to immerse the user into a
simulated experience that it seems real. Virtual
reality systems often use special hardware to
enhance the experience, including visual
displays. …continued Cyber Sports Cyber
Sports is the use of virtual reality to provide
computer users with a realistic sports
experience. Two new interactive virtual reality
devices let you “Swing” and “Hit” balls at your
PC.

Medicine:
Medicine Virtual Surgery Virtual surgery
authoring system has been created for producing
surgical training simulation. Surgeons can use
3-D images created from magnetic resonance
imaging (MRI) scans of the human body to
practice complicated procedures such as brain
tumor removal and reconstructive surgery.

…continued:
…continued Video Conferencing and Image
Retrieval The use of imaging techniques (X-
Rays, CT, MRI etc) is growing in health care.
The collection, maintenance, processing and
distribution of these records can be significantly
improved by using computer based storage and
multimedia networking. Once these records are
integrated with the on-line patient information
and easily shared by both local and remote
physicians, it results in a large number of
benefits like reduced cost and improved care.

Multimedia Products:
Multimedia Products Briefing eg: corporate
presentation, sales presentation and educational
lectures. Reference eg: encyclopedias,
dictionaries Database eg: library system, phone
directory

…continued:
…continued Education and Training eg: -
Instructor support products – Resource materials
for instructors - Standalone or self-paced
products – Learning materials for students to
study at their own pace Kiosk eg: bank
machines, mall information centers.
Entertainment and Games eg: computer games
and movies.

Evaluating Multimedia Products:

Evaluating Multimedia Products Evaluation can
be done from two perspectives: User’s
Perspective Subject and Content Platform
Usability Cost Developer’s Perspective Content
Performance Delivery Interface
User’s perspective:
User’s perspective Subject/content Area of
interest Entertainment value – multimedia
games and sports-related products Education,
training or learning objectives – how-to and
subject-related products Need for information –
encyclopedia or similar reference products

…continued:
…continued Platform (hardware and software)
Focus on what type of equipment the user has
and if it is compatible with a specific product.
Criteria for evaluation: Hardware platforms
Computer processor speed and data bus
requirements Memory sizing

…continued:
…continued Usability Usability means that the
user can apply, learn, use the program
efficiently. The key criteria here are:
Learning/training time: how long does it take to
learn how to use the product, Error rate: how
often mistakes made by the users and how
severe is the mistake?, Task Time: how long
does it take to accomplish a task, Retention:
how difficult is for the user to operate and how
attractive is the product to use.

…continued:
…continued Cost The cost can be the first or the
last factor considered by many people.
Generally, users are willing to spend depending
on how much is gained.

Developer’s perspective:
Developer’s perspective Developer must
evaluate and aim to improve their product better
than the last. From the developer’s perspective,
evaluation will cover: - Content - Performance -
Delivery - Interface

Developer’s perspective:
Developer’s perspective Content Product
domain or subject matter- is the material useful
for the end user? Message – How does the
product communicate the information? Will the
users understand it? Comparison to comparable
products

…continued:
…continued Performance Developer must
consider that general users have equipment that
has much less capabilities, so products should
always be tested on a range of platforms before
they are released. Graphic, audio and video
presentation should be use wisely not to slow
down the application for slower machine.

…continued:
…continued Delivery Delivery means how fast
user is able to use the product depending on the
speed of the installation procedure, the
configuration and documentation. The
instructions should be straightforward, easy to
configure and documentation are thorough and
adequate.

…continued:
…continued Interface Ease-of-use for novice
users Depth for experienced or expert users
Navigation features all work and are all useful
and user-friendly

Enabling Technologies:
Enabling Technologies The main reason for
increasing popularity of multimedia lies in
dramatic concurrent advances in some enabling
technologies Higher processing power More
memory capacity Bigger storage capacity Better
compression technology Carrier and
transmission technology Input and output device
technology Protocol technology Database
technology Software technology