BACHELOR OF BUSINESS ADMINISTRATION

(BBA)
THREE YEAR FULL - TIME PROGRAMME

2011 ONWARD

INSTITUTE OF MANAGEMENT STUDIES

(An ISO 9001:2000 Certified Institution)

NH-24, Adhyatmik Nagar, Dasna, Ghaziabad

National Capital Region of India

PHONES: 0120 – 6401979, 7838382721-64 FAX: 0120-7838382765

Website: www.ims-ghaziabad.ac.in Email: [email protected]
 CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT
THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

COURSE CONTENT
SEMESTER – I
BBA-101: Business Organisation
BBA-102: Business Mathematics
BBA-103: Principles of Economics
BBA-104: Book Keeping and Basic Accounting
BBA-105: Business Laws
BBA-106: Fundamentals of Management
BBA-107: Business Ethics

SEMESTER – II
BBA-201: Organisation Behaviour
BBA-202: Business Communication
BBA-203: Indian Economy
BBA-204: Business Statistics
BBA-205: Business Environment
BBA-206: Principles of Accounting

SEMESTER – III
BBA-301: Advertising Management
BBA-302: Indian Banking System
BBA-303: Human Resource Management
BBA-304: Marketing Management
BBA-305: Company Accounts
BBA-306: Company Law

SEMESTER – IV
BBA-401: Consumer Behaviour
BBA-402: Financial Management
BBA-403: Production Management
BBA-404: Sales Management
BBA-405: Research Methodology
BBA-406: Operation Research

SEMESTER – V
BBA-501: Managerial Economics
BBA-502: Entrepreneurship & Small Business Management
BBA-503: Income Tax
BBA-504: Cost and Management Accounting
BBA-505: Industrial Law
BBA-506: Fundamentals of Computer

SEMESTER – VI
BBA-601: International Trade
BBA-602: Strategic Management & Business Policy
BBA-603: Vat & Service Tax
BBA-604: Management Information System
BBA-605: Auditing
BBA-606: Fundamental of E-Commerce

QUALIFYING PAPER
BBA-008: Environmental Studies
 CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT
THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

COURSE CONTENT FOR SEMESTER – I

BBA-101: BUSINESS ORGANISATION

Unit – I : Meaning and definition of business essentials & scope of business Classification
of Business Activities, Meaning, Definition, Characteristics and objectives
of Business Organisation, Evolution of Business Organisation . Modern Business,
Business & Profession.

Unit – II : Business Unit, Establishing a new business unit. Meaning of Promotion. Features
for business, Plant location, Plant Layout & size of business unit.

Unit – III : Forms of Business Organisation. Sole Proprietorship, Partnership, Joint Stock
Companies & Co-operatives.

Unit – IV : Business Combination Meaning Causes, Objectives, Types and Forms Mergers, Takeovers
and Acquisitions.

Unit – V : Business Finance: Financial need of Business methods & sources of finance. Security
Market, Money Market, Study of Stock Exchange & SEBI.

Suggested Readings:
1. Chottorjee S.K. Business Organisation
2. Jagdish Prakash Business Organistaton and Management
3. Om Prakash Business Organisation
4. Sherlekar S.A. Business Organisation and Management
5. Singh & Chhabra Business Organisation
BBA-102: BUSINESS MATHEMATICS

Unit – I : Matrix: Introduction, Square Matrix, Row Matrix, Column Matrix, Diagonal
Matrix, Identity Matrix, Addition, Subtraction & Multiplication of Matrix, Use
of Matrix in Business Mathematical Induction

Unit – II : Inverse of Matrix, Rank of Matrix, Solution to a system of equation by the

adjoint matrix methods & Guassian Elimination Method.

Unit – III : Percentage, Ratio and Proportion, Average, Mathematical Series-Arithmetic,

Geometric & Harmonic, Simple Interest & Compound Interest.

Unit – IV : Set theory- Notation of Sets, Singleton Set, Finite Set, Infinite Set, Equal Set
Null Set, Subset, Proper Subset, Universal Set, Union of Sets, Inter-section of
Sets, Use of set theory in business, Permutation & Combination

Unit – V : Concept of Differentiation and Integration, Maxima and Minima in

Differentiation, Application of Differentiation & Integration in Business
(No proof of theorems. Etc)

Suggested Readings:
1. Mehta & Madnani Mathematics for Economics
2. Mongia Mathematics for Economics
3. Zamiruddin Business Mathematics
4. Raghavachari Mathematics for Management
BBA-103: PRINCIPLES OF ECONOMICS

Unit – I : Definition, Nature, Scope & Limitation of Economics as an art or Science.

Relevance of Economics in Business Management, Utility analysis, Marginal
Theory of utilities and Equi-Marginal theory of utility.

Unit – II : Meaning of demand. Demand theory and objectives, Demand analysis.

Demand schedule. Demand Curve and Nature of Curves, Laws of Demand
Elasticity of Demand Types & Measurement, Indifference curves analysis
Consumer Equilibrium & Consumer Surplus. Price, Income and
substitution effect.

Unit – III : Production-Meaning and Analysis Production function. Laws of production,

Laws of increasing returns & Laws of constant returns. Equal product curves
and Producer equilibrium.

Unit – IV : Market analysis-Nature of market, Types of markets and their characteristics

Pricing under different market structures-Perfect Monopoly, oligopoly and
Monopolistic completion. Price discrimination under monopoly competition.

Unit – V : Theories of factor pricing, factor pricing v/s product pricing. Theories of rent
theories of interest theories of wages theories of profit, Concept of profit
maximization

Suggested Readings:
1. Adhjkari M Management Economics
2. Gupta G.S. Managerial Economics
3. Lal S.M. Principles of Economics
4. Vaish & Sunderm Principles of Economics
BBA-104: BOOK KEEPING AND BASIC ACCOUNTING

Unit – I : Meaning of
book keeping. Process of book keeping and
accounting, Basic terminology of accounting, subsidiary books
of accounts, Difference between accounting & book keeping.
Importance & Limitations of Accounting, Various users of
Accounting Information, Accounting Principles, conventions &
Concepts.

Unit – II : Accounting Equation, Dual Aspect of Accounting Types of

accounting Rules of debit & Credit, Preparation of Journal and
Cash book including banking transaction, Ledger and Trial
balance.

Unit – III : Rectification of errors preparation of bank reconciliation Statement, Bills of

Exchange And promissory notes.

Unit – IV : Valuation of stocks, Accounting treatment of depreciation. Reserve and

provision, Preparation of final accounts along with adjustment entries.

Unit – V : Issue of shares and debentures, Issue of bonus shares and right issue,
Redemptioment preference shares and debentures.

Suggested Readings:
1. Agarwal B.D. Advanced Accounting
2. Chawla & Jain Financial Accounting
3. Chakrawarti K.S. Advanced Accounts.
4. Gupta R.L. & Radhaswamy Fundamentals of Accounting
5. Jain & Narang Advanced Accounts
6. Shukla & Grewal Advanced Accounts
BBA-105: BUSINESS LAWS

Unit – I : Indian Contract Act: Definition and essentials, Contracts agreements, Offer &
Acceptance Consideration, Capacity of parties Free Consent, Performance of
Contracts, Terminal of Contract, Consequence and Remedies of Contract
terminal.

Unit – II : Contingent contract, Implied, Quasi contract, Indemnity Contract, Guarantee

contract, Bailment, Lien, Pledge contract, Agency contract.

Unit – III : Sales of Goods Act: Sale contract-Definition, Features, Formation of Contract
Contents of sale contract-Goods, Price, Condition and Warranty, Ownership of
goods and transfer, Performance of sale contract, Delivery, Rights of unpaid
sellers, Auction Sale.

Unit – IV : Indian Partnership Act: Definition and Nature of Partnership, Partnership deed
Mutual and Third parties relation of Partners, Registration of Partnership
Dissolution of Partnership.

Unit – V : Definition Features Types Recognition And Endorsement of Negotiable

Instruments.

Suggested Readings:
1. Dhanda PMV Commercial and Industrial Laws
2. Kapoor D Elements of Mercantile law (including Companing Law Industrial Law)
3. Gulshan S and Kapoor Lectures on Business & Economics Laws
4. Kuchall Business Laws
5. Mandal C. Economics and other Legislations
BBA-106: FUNDAMENTALS OF MANAGEMENT

Unit – I : Introduction Concepts, Objectives, Nature Scope and

significance of management Evolution of management
thought-Contribution Taylor, Weber and Fayol management.

Unit – II : Planning: Concept, Objectives, Nature, Limitation, Process of planning,

Importance, Forms, Techniques and Process of decision making.

Unit – III : Organizing: Concept, Objectives, Nature of organizing, Types of

Organization, Delegation of authority, Authority and
responsibilities, Centralization and Decentralization Span of
Control.

Unit – IV : Directing: Concept, Principles & Techniques of directing and Coordination

Concept of leadership-Meaning. Importance, Styles, Supervision, Motivation
Communication.

Unit – V : Controlling: Concept, Principles, Process and Techniques of Controlling,

Relationship between planning and controlling.

Suggested Readings:
1. Pagare Dinkar Principles of Management
2. Prasad B M L Principles and Practice of Management
3. Satya Narayan and Raw VSP Principles and Practice of Management
4. Srivastava and Chunawalla Management Principles and Practice
BBA-107: BUSINESS ETHICS

Unit – I : Business Ethics- An overview-Concept, nature, evolving ethical values,

Arguments against business Ethics.

Unit – II : Work life in Indian Philosophy: Indian ethos for work life, Indian values for the
work place, Work-life balance.

Unit – III : Relationship between Ethics & Corporate Excellence-Corporate

Mission Statement, Code of Ethics, Organizational Culture,
TQM.

Unit – IV : Gandhian Philosophy of Wealth Management-Philosophy of Trusteeship,

Gandhiji’s Seven Greatest Social Sins

Unit – V : Corporate Social Responsibility-Social Responsibility of business with

respect to different stakeholders, Arguments for and against Social
responsibility of business, Social Audit.

Suggested Readings:
1. Koltar, Philip Marketing Management
2. Stanton, Etzel Walker, Fundamentals of Marketing
3. Saxena Rajan Marketing Management

4. McCarthy, FJ Basic Marketing

 CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT
THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

COURSE CONTENT FOR SEMESTER – II

BBA-201: ORGANISATION BEHAVIOUR

Unit – I : Introduction, nature and scope of OB, Challenges and opportunities for
OB, Organization Goals, Models of OB, Impact of Global and Cultural
diversity on OB.

Unit – II : Individual Behavior - Individual behavior, Personality, Perception and its

role in individual decision making, Learning, Motivation, Hierarchy of needs
theory, Theory X and Y, Motivation- Hygine theory, Vrooms Expectancy
theory

Unit – III : Behavior Dynamics: Interpersonal behavior, Communication, Transaction

Analysis, The Johari Window, Leadership, Its Theories and Prevailing
Leadership styles in Indian Organisations.

Unit – IV : Group Behavior: Definition and classification of Groups, Types of Group

Structures, Group decision making, Teams Vs Groups,
Contemporary issues in managing teams, Inter group problems
in organizational group dynamics, Management of conflict.

Unit – V : Management of Change: Change and Organisational development, Resistance

to change, Approaches to managing organizational change, Organisational
effectiveness, Organisational culture, Power and Politics in Organisational
Quality of work life, Recent advances in OB.

Suggested Readings:
1. Bennis, W.G. Organisation Development
2. Breech Islwar Oragnaistion-the frame-Work of Management
3. Dayal, Keith Organisational Development
4. Sharma, R.A. Organisational Theory and Behavior
5. Prasad, L.M. Organisational Behavior
BBA-202: BUSINESS COMMUNICATION

Unit – I : Meaning and objective of Business communication, Forms of Communication,

Communication model and process, Principles of Effective Communication

Unit – II : Corporate Communication: Formal and Informal Communication,

Networks, Grapevine, Barriers in Communication, Groups discussion,
Mock Interviews, Seminars, Individual and Group Presentations

Unit – III : Essential of effective Business letters, Writing Important Business letters
including correspondence with Bank and Insurance companies.

Unit – IV : Oral & Non-verbal communication: Principles of Oral Presentation

Factors affecting Presentation, effective Presentation skills, conducting
Surveys.
Body Language, Para Language, Effective Listening, Interviewing skill,
Writing resume and Letter or application

Unit – V : Modern forms of communication, International communication, Cultural

sensitiveness and cultural context, Writing and presenting in international
situations.

Suggested Readings:
1. Bapat & Davar A Text book of Business Correspondence
2. Bhende D.S. Business Communication
3. David Berio The Process of Communication
4. Gowd & Dixit Advance Commercial Correspondence
5. Gurky J.M. A reader in human communication
BBA-203: INDIAN ECONOMY

Unit – I : Meaning of Economy, Economic growth & development, characteristics of

India Economy, Concepts of Human development, Factors affecting
economic development.

Unit – II : An overview of Economic Resources of India, Human Resources of India:

Concept of Population Explosion Interrelation of Population and economic
development, Population policy of India, Problem of Unemployment in India.

Unit – III : Economic planning in India; Planning commission, Critical evaluation of

current Five Year Plan.

Unit – IV : Problems and prospects of Indian Agriculture, agriculture development during

plan period. Position, Problems and Prospects of Large Scale Industries. (Iron,
Steel, Sugar, Cotton, Textile)

Unit – V : Service and Entrepreneurial Sector, role of Commercial Bank and Financial
Institutions, Role of Small Scale Industries in Indian Economy.

Suggested Readings:
1. Kenes J.M. General Theory of Employment, Interest and Money
2. Brooman Macro Economics
3. Seth, M..L. Monetary Theory
4. Vaish, M.C. Monetary Theory
5. Singh, S.P. Macro Economics
BBA-204: BUSINESS STATISTICS

Unit – I : Statistics: Concept, significance & Limitation Type of Data, Classification &
Tabulation, Frequency Distribution & graphical representation.

Unit – II : Measures of Central Tendency (Mean, Medium, Mode) Measures of

Variation: Significance & Prosperities of a good measure of variation:
Range, Quartile Deviation, Mean Deviation and Standard Deviation, Measures
of Skewness & Kurtosis.

Unit – III : Correlation: Significance of Correlation, Types of correlation, Simple

correlation, Scatter Diagram method, Karl Pearson Coefficient of Correlation.
Regression: Introduction, Regression lines, and Regression Equation &
Regression coefficient.

Unit – IV : Probability: Concept, Events, Addition Law, Conditional Probability,

Multiplication Law & Baye’s theorem [Simple numerical], Probability
Distribution: Binomial, Poisson and Normal.

Unit – V : Sampling Method of sampling, Sampling and Non-sampling errors. Test of

Hypothesis, Type- I and Type -II Errors, Large sample tests

Suggested Readings:
1. Gupta, S.P. & Gupta, M.P. Business Statistics
2. Levin, R.I. Statistics for Management
3. Feud, J.E. Modern Elementary Statistics
4. Elhance, D.N. Fundamentals of Statistics
5. Gupta, C.B. Introduction of Stastical Methods
BBA-205: BUSINESS ENVIRONMENT

Unit – I : Concept, Significance, Components of Business environment, Factor affecting

Business Environment, Social Responsibilities of Business.

Unit – II : Economic Systems: Capitalism, Socialism, Communism, Mixed Economy-

Public Sector & Private Sector

Unit – III : Industrial Policy -Its historical perspective (In brief); Socio-economic
implications of Liberalisation, Privatisation, Globalisation.

Unit – IV : Role of Government in Regulation and Development of Business;

Monetary and Fiscal Policy; EXIM Policy, FEMA

Unit – V : Overview of International Business Environment, Trends in World Trade:

WTO- Objectives and role in international trade.

Suggested Readings:
1. Francis Cherunilum Business Environment
2. K.Aswathapa Business Environment
BBA-206: PRINCIPLES OF ACCOUNTING

Unit – I : Accounting standards in India, Concept of GAAP (Generally Accepted

Accounting Principles) International Accounting Standards, Accounting for
Price level changes.

Unit – II : Accounting of Non-trading Institutions, Joint Venture an Consignment.

Unit – III : Accounts of banking companies and General Insurance companies, Department
and Branch account.

Unit – IV : Accounts related to Hire Purchase and Installment payment transactions,

Royalty Accounts

Unit – V : Partnership Accounts: Final Account, Reconstitiution of Partnership firms-

admission, retirement and death of a partner, Dissolution of Partnership
(Excluding insolvency of Partner).

Suggested Readings:
1. Agarwal, B.D. Advanced Accounting
2. Chawla & Jain Financial Accounting
3. Chakrawarti, K.S. Advanced Accounts
4. Shukla, M.B. Financial Analysis and Business Forecasting
5. Jain & Naranag Advanced Accounts
 CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT
THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

COURSE CONTENT FOR SEMESTER – III

BBA-301: ADVERTISING MANAGEMENT

Unit – I : Advertising: Introduction, Scope, importance in business: Role of advertising in

social and economic development of India: Ethics and truths in Indian
Advertising.

Unit – II : Integrated Communication Mix (IMC)-meaning, importance;

Communication meaning, importance, process, communication mix-
components, role in marketing, Branding-meaning, importance in advertising.

Unit – III : Promotional objectives - importance determination of promotional objectives,

setting objective DAGMAR; Advertising Budget importance, establishing the
budget-approaches allocation of budget.

Unit – IV : Advertising Copy-meaning components types of advertising copy, importance

of creativity in advertising; Media planning-importance, strategies, media mix.

Unit – V : Advertising research - importance, testing advertising effectiveness market

testing for ads; International Advertising-importance, international Vs local
advertising.

Suggested Readings:
1. Advertising and Promotion George E. Beich & Michael A. Belch. T.M.H.
2. Advertising Management, Concept and Cases Manendra Mohan, TMH
3. Advertising Management Rajeev Batra, PHI
BBA-302: INDIAN BANKING SYSTEM

Unit – I : Indian Banking System : Structure and organization of banks; Reserve bank of
India; Apex banking institutions; Commercial banks; Regional rural banks;
Co-operative banks; Development banks.

Unit – II : State Bank of India: Brief History; Objectives Functions; Structure and
organization; Working and progress.

Unit – III : Banking Regulation Act, 1949: History; Social Control; Banking Regulation
Act as applicable to banking companies and public sector banks; Banking
Regulation Act as applicable to Cooperative banks.

Unit – IV : Regional Rural and Co-operative banks in India: Functions; Role of regional
rural and co-operative bank in rural India; Progress and performance.

Unit – V : Reserve Bank of India; Objectives; Organization; functions and working;

monetary policy credit control measures and their effectiveness.

Suggested Readings:
1. Basu A.K. : Fundamentals of banking- Theory and Practice; A. Mukherjee
and Co., Calcutta
2. Sayers R.S. : Modern Banking; Oxford University, Press.
3. Panandikar, S.G. and Mithani D.M.: Banking in India; Orient Longman
4. Reserve Bank of India : Functions and Working
5. Dekock : Central Banking; Crosby Lockwood Staples, London
6. Tennan M.L.: Banking-Law and Practice in India; India law House, New Delhi.
BBA-303: HUMAN RESOURCE MANAGEMENT

Unit – I : Introduction to HRM & HRD Concept of HRM, Objectives, Process, HRM vs.
Personnel Management, HRM Vs. HRD, Objectives of HRD, focus of HRD
System, Structure of HRD System, role of HRD manpower.

Unit – II : Human Resource Policies & Strategies Introduction, role of HR in strategic

management, HR policies & Procedures, HR Programme., developing HR
policies and strategies, Strategic control, Types of Strategic control,
Operational Control System, Functional and grand strategies, Strategy factors.

Unit – III : Human Resource Procurement & Mobility Productivity & improvement job
analysis & Job design, work measurement, ergonomics. Human Resource
planning-objectives, activities, manpower requirement process Recruitment &
Selection Career planning & development, traning methods, basic concept of
performance appraisal. Promotion & Transfer.

Unit – IV : Employee Compensation Wage policy, Wage determination, Wage boar,

factors affecting wages & Salary, systems of payments, Job evaluation,
components of wage/salary-DA, incentives, bonus, fringe benefits etc.,
Minimum Wages Act 1948, Workmen Compensation Act 1923, Payment
of bonus Act 1965.

Unit – V : Employee relations Discipline & Grievance handling types of trade unions,
problems of trade unions

Suggested Readings:
1. Human Resource Management - Dipak Kumar Bhattacharya
2. Managing Human Resource-Arun Monappa
3. Essential of HRM and Industrial Relations-P.Subba Rao
4. Personnel Management-C.B. Memoria
BBA-304: MARKETING MANAGEMENT

Unit – I : Marketing: Definition, nature, scope & importance, Marketing Management,

Core concepts of marketing, selling concept, production concept, modern
marketing concept, Societal marketing.

Unit – II : Segmentation: Concept, basis of segmentation, Importance in marketing;

Targeting: Concept Types, Importance; Positioning: Concept, Importance,
Brand positioning, Repositioning.

Unit – III : Marketing Mix:

Product: Product Mix, New Product development, levels of product, types of
product, Product lofe cycle, Branding and packaging.
Distribution: Concept, importance, different types of distribution channels etc.

Unit – IV : Price: Meaning, objective, factors influencing pricing, methods of pricing.

Promotion: Promotional mix, tools, objectives, media selection & management.

Unit – V : Marketing Research: Importance, Process & Scope Marketing Information

Systems: Meaning Importance and Scope Consumer Behavior: Concept,
Importance and factors influencing consumer behavior.

Suggested Readings:
1. Marketing Mgt. by Philip Kotlar (PHI)
2. Marketing by Etzet, Walker, Stanton
3. Marketing Management by Rajan Saxena
BBA-305: COMPANY ACCOUNTS

Unit – I : Joint Stock Companies- its types and share capital, Issue, Forfuture and Re-
issue of shares, Redemption of preference shares, Issue and Redemption of
Debenture.

Unit – II : Final Accounts: Including Computation of managerial Remuneration and

disposal of profit.

Unit – III : Accounting for Amalgamation of companies as per Accounting Standard 14

Accounting for Internal reconstruction.

Unit – IV : Consolidated Balance Sheet of Holding Companies with one Subsidiary Only.
Unit – V : Liquidation of Company, Statement of Affairs and Deficiency/Surplus,
Liquid for final statement of A/c Receivers Receipt and Payment A/c.

Suggested Readings:
1. Gupta R.L. Radhaswamy M, Company Accounts, Sultan chand &
2. Maheshwari, S.N., Corporate Accounting, Vikas Publishing
3. Monga J.R., Ahuja, Girish, and Sehgal Ashok, Financial Accounting
4. Shukla, M.C., Grewal T.s. and Gupta, S.C. Advanced Accounts, S. Chand & Co.
5. Moore C.L. and Jaedicke R.K., Management Accounting
BBA-306: COMPANY LAW

Unit – I : Corporate Personality: Kinds of Company, Promotion and Incorporation of

Companies.

Unit – II : Memorandum of Association, Articles of Association Prospectus.

Unit – III : Shares; Share Capital, Members, Share Capital- Transfer and Transmission,
Directors-Managing Director, Whole Time Director.

Unit – IV : Capital Management-Borrowing powers, mortgages and charges, debentures,

Company Meetings-kinds quorum, voting resolutions, minutes.

Unit – V : Majority Powers and minority Rights Prevention of oppression and

mismanagement, winding up-Kinds and Conduct.

Suggested Readings:
1. Grower L.C.B. Principles of Modern Company Law, Stevens & Sons, London
2. Ramaiya A. Guide to the Companies Act. Wadhwa & Co., Nagpu
3. Singh, Avtar Company Law, Eastern Book Co. , Lucknow
4. Kuchal, M.C. Modern Indian Company Law, Sri Mahavir Books, Noida
5. Kapoor, N.D. Company Law- Incorporating the Provisions of the Companies
Amendment Act, 2000, Sultan & sons
 CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT
THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

COURSE CONTENT FOR SEMESTER – IV

BBA-401: CONSUMER BEHAVIOUR

Unit – I : Introduction to consumer Behavior (CB)- Importance, Scope, need for studying
CB, Consumer research process.

Unit – II : Consumer models: Economic model, Psychoanalytic model, Sociological

model, Howard & Seth model, Nicosia model, Engel-kollat-Blackwell model.

Unit – III : Individual determinates: Perceptual process, consumer learning process,

consumer attitude formation, attitude measurement, meaning and nature of
personality, self concept.

Unit – IV : Influences & Consumer Decision making : Family, reference group, personal,
social and cultural influence on CB, Consumer Decision making process,
Consumer Communication process, consumer satisfaction.

Unit – V : Industrial Buying Behaviour : Participants, characteristics of industrial

markets, factors influencing industrial markets, stages of industrial buying
process, Customer and marketing of services.

Suggested Readings:
1. Consumer Behaviour in Indian Perspective Suja. R. Nair
2. Consumer Behaviour Schifman & Kanuk
3. Consumer Behaviour Louden & Bitta
4. Consumer Behaviour Bennet & Kasarjian
BBA-402: FINANCIAL MANAGEMENT

Unit – I : Introductory: Concept of Financial management, Finance functions, objectives

of financial management- Profitability vs. shareholder wealth maximization.
Time value of Money-Compounding & Discounting.

Unit – II : Capital Structure Planning: capitalization Concept, basis of capitalization,

consequences and remedies of over and under capitalization. Determinants of
Capital structure, Capital structure theories.

Unit – III : Management of Fixed Capital: Cost of Capital, Nature & Scope of Capital
budgeting-payback NPV, IRR and ARR methods and their practical
applications. Analysis of risk & uncertainty.

Unit – IV : Management of Working Capital: Concepts of working Capital, Approaches to

the financing of current Assets determining capital (with numerical problems)
Management of different components of working capital.

Unit – V : Management of Earning: Concept & relevance of Dividend decision. Dividend

Models-Water, Gordons, MM Hypothesis. Dividend policy-determinants of
dividend policy.

Suggested Readings:
1. Financial Management S.N. Maheshwari
2. Financial Management Khan & Jain
BBA-403: PRODUCTION MANAGEMENT

Unit – I : Nature & Scope of Production Management, Functions of Production

Management, Production Systems, responsibilities of Production manager.
Production Planning & Control (PPC), Objectives of PPC.

Unit – II : Types of manufacturing Systems: Intermitted & Continuous Systems etc.,

Product design & development.

Unit – III : Plant Location & Plant layout.

Unit – IV : Materials Management & Inventory Control : Purchasing Economic lot
quality/Economic order quantity(EOR), Lead time, Rorder level. Brief of
ABC analysis, Stock Keeping. Quality

Unit – V : Control: Quality, Quality assurance, Quality Circles, TQM, JIT, Statistical
Quality Control

Suggested Readings:
1. Production Operation management B.S. Goel
2. Production &. Operation Management Buffa
3. Production & Operation Management S.N Chany
BBA-404: SALES MANAGEMENT

Unit – I : Sales Management :

- Evolution of sales function
- Objectives of sales management positions - Functions of Sales executives
- Relation with other executives

Unit – II : Sales Organisation and relationship: - Purpose of sales organization - Types of

sales organization structures - Sales department external relations Distributive
network relations.

Unit – III : Salesmanship :

- Theories of personal selling
- Types of Sales executives
- Qualities of sales executives
- Prospecting, pre-approach and post-approach- Organising display, showroom
& exhibition

Unit – IV : Distribution network Management

- Types of Marketing Channels
- Factors affecting the choice of channel
- Types of middleman and their characteristics
- Concept of physical distribution system Sales

Unit – V : Force Management

- Recruitment and Selection
- Sales Training
- Sales Compensation

Suggested Readings:
1. Sales Management -Cundiff, Still, Govoni
2. Salesmanship & Publicity -Pradhan, Jakate, Mali
3. Sales Management -S.A. Chunawalla
BBA-405: RESEARCH METHODOLOGY

Unit – I : Introduction - Meaning of Research ; Objectives of Research; Types of

Research; Research Process; Research Problem formulation.

Unit – II : The Design of Research-Research Design; Features of a Good design; Different

Research Designs ; Measurement in Research; Data types; Sources of Error.

Unit – III : Sampling Design- Census & Sample Surveys; Steps in Sampling Design; Types
of Sample designs-Probability & Non Probability sampling.

Unit – IV : Processing & Analysis of Data- Processing operations; problems in processing;

types of analysis Hypothesis Testing-Chi-square test, Z test, t-test, f-test.

Unit – V : Presentation- Diagrams; graphs; chars. Report writing; Layout of Research

report; Types of Reports; Mechanism of writing a Research report; Precaution
for writing report.

Suggested Readings:
1. Research Methodology C.R. Kothari
BBA-406: OPERATION RESEARCH

Unit – I : Nature, Definition & characteristics of operations research, Methodology of

DR, Models in OR; OR & managerial Decision making, OR techniques.

Unit – II : Linear programming: Introduction, Advantages of Linear Programming,

Applications areas of Linear Programming. LPP-problem formulation, Graphic
Method, Simplex Method (including Big M method)

Unit – III : Transportation-North West Corner Rule, matrix Minima & VAM Methods,
Degenerating, MODI Method. Assignment Problems

Unit – IV : Decision making under Uncertainty-Criteria of Maximax, maximin, Maximax

Regret, laplace & Hurwinz. Decision making under Risk-Criteria of EMV &
EOL, Decision Tree approach & its applications.

Unit – V : PERT & CPM-Introduction, Network Analysis, Time Estimates in Network

Analysis, Critical Path Method; Programme Evaluation & Review Technique.

Suggested Readings:
1. Operation Research V.K. Kapoor
 CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT
THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

COURSE CONTENT FOR SEMESTER – V

BBA-501: MANAGERIAL ECONOMICS

Objective: The Basic objective of this course is to familiarize the students with the concepts and
tools of managerial Economics as applicable to decision making in contemporary business
environment.

Unit – I : Nature and Scope: Nature and Scope of Managerial Economics, its relationship
with other subjects. Fundamental Economic Tools-Opportunity cost concept,
Intermental concept, Principle of time perspective, Discounting principle
and Equimarginal principle.

Unit – II : Demand Analysis: Concept and importance of Demand & its determinants
Income & Substitution effects. Various elasticities of demand, using elasticities
in managerial decisions, revenue concepts, and relevance of demand forecasting
and methods of demand forecasting.

Unit – III : Cost Concept: Various cost concepts and classification, Cost output
relationship in short run & long run cost curves). Economics and diseconomies
of scale, Cost control and Cost reduction, Indifferent curves.

Unit – IV : Pricing: Pricing methods, Price and output decisions under different market
structures-perfect competition, Monopoly and Monopolistic Competition,
Oligopoly.

Unit – V : Profit Management & Inflation: Profit, Functions of profit, Profit maximization,
Break Even analysis. Elementary idea of Inflation.

Suggested Readings:
1. Varsney & Maheshwari Managerial Economics
2. Mote Paul & Gupta Managerial Economics : Concepts & Cases
3. D.N.Dwivedi Managerial Economics
4. D.C.Huge Managerial Economics
5. Peterson & Lewis Managerial Economics
6. Trivedi Managerial Economics
7. D.Gopalkrishnan A Study of Managerial Economics
BBA-502: ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT

Objective: The objective of the course is to familarise the students with the basic concepts of
entrepreneurship.

Unit – I : Name & Scope Role & Importance in Indian Economy, Theories of
Entrepreneurship traits of entrepreneur, entrepreneurs Vs professional
managers, problems faced by entrepreneurs.

Unit – II : Entrepreneurial Development Entrepreneurial Development, Significance

and role of environment infrastructural network, environmental analysis, E.D.
programmes (EDP), problems of EDP.

Unit – III : Transportation-North West Corner Rule, matrix Minima & VAM Methods,
Degenerating, MODI Method. Assignment Problems

Unit – IV : Project & Reports Search for business idea, transformation of idea into reality:
projects and classification. Identification of projects, project design and network
analysis, project appraisal plant layout.

Unit – V : Small industry setup Types of organization-sole proprietorship, partnership,

joint stock company, co-operative organization, their merits, limitations,
suitability. Organisational locations, steps in starting a small industry,
incentives and subsidies available, export possibilities.

Suggested Readings:
1. Entrepreneruship Development Vasant Desai
BBA-503: INCOME TAX

Objective- It enables the student to know the basics of Income Tax and its implications.

Unit – I : Basic Concept: Income, Agriculture Income, Casual Income, Assessment Year.
Previous Year. Gross Total Income, Total Income, Person, Tax Evasion,
Avoidance and Tax Planning.

Unit – II : Basis of Charge: Scope of Total Income, Residence and Tax Liability, Income
which does not form part of Total Income.

Unit – III : Heads of Income: Income from Salaries, Income from House Properties.
Unit – IV : Heads of Income: Profit and Gains of Business or Profession, Including
Provisions relating to specific business, Capital Gains, Income from other
sources.

Unit – V : Aggregation of Income, Set off and Carry forward of losses, deduction from
gross total Income.

Suggested Readings:
1.Mehrotra, H.C. Income Tax Law and Account
2.Prasad, Bhagwati Income Tax Law and Practice
3.Chandra Mahesh and Shukla D.C. Income Tax Law and Practice
4.Agarwal, B.K. Income Tax
5.Jain, R.K. Income Tax
BBA-504: COST AND MANAGEMENT ACCOUNTING

Unit – I : Introduction: Nature and Scope of Cost Accounting, Cost, concepts and
Classification, Methods and Techniques, Installation of Costing System.

Unit – II : Accounting for Material, Labour and Overheads.

Unit – III : Element of Cost, Assessment of Cost-Preparation of Cost Sheet and Statement
of Cost.

Unit – IV : Management Accounting - Meaning, Nature, Scope, Functions Relationship of

Management Accounting, Financial Accounting and Cost Accounting.

Unit – V : Marginal Costing and Absorption Costing.

Suggested Readings:
1. Maheshwari S.N. : Advanced Problem and Solutions in Cost Accounting
2. Khan & Jain : Management Accounting
3. Gupta, S.P. : Management Accounting

BBA-505: INDUSTRIAL LAW

Unit – I : Factory act 1948.

Unit – II : Workmen compensation act 1923
Unit – III : Industrial dispute act 1947, Minimum wages act 1948
Unit – IV : Employee state insurance act 1948.
Unit – V : Employee provident fund act 1952 Payment of gratuity act 1972.

Suggested Readings:
1. Element of industrial law N D Kapoor
BBA-506: FUNDAMENTALS OF COMPUTER

Unit – I : History of computing, Characteristics of computers, Limitations of computers,

Basic computer organization, Generations of computers.

Unit – II : Input-Output Devices : Keyboard, Mouse, Light pen, touch screens, VDU,
Scanners, MICR, OCR, OMR, Printers and its type, Plotters, Microfilm,
Microfiche, Voice Recognition and Reponse Devices.

Unit – III : Storage Devices : Primary and Secondary Storage devices-

RAM, ROM, Cached Memory, Registers, Storage Concept, Hard disk, Floppy
disk, CD-ROM, Magnetic tapes and cartridges, comparison of sequential and
direct- Access devices.

Unit – IV : Computer Software : Relationship between hardware and software,

Computer languages-Machine language Assembly language, High-level
languages, Compliers & interpreters, Characteristics of good language.

Unit – V : Operating System & Internet: Definition and functions of O.S. Batch
Processing, Multipurpossing, Multiprogramming, time sharing, On-line process,
Real time process. Introduction to window-98, Internet & its uses, terminology
of internet, Browser, Search engines, E-Mail, Video conferencing.

Suggested Readings:
1. Computer Fundamental Sinha, P.K.
2. Fundamentals of Computers Jain, V.K.
3. Operating System Godbole, G.B.
4. Window-98 Manual
5. Internet Leon & Leon
 CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT
THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

COURSE CONTENT FOR SEMESTER – VI

BBA-601: INTERNATIONAL TRADE

Unit – I : Basics of international trade: Basics of international trade, international trade

theories, drivers of international trade, restraining forces, recent trends in
world trade.

Unit – II : Foreign trade & economic growth: Foreign trade & economic growth, balance
of trade, balance of payments, free trade, forms and restrictions.

Unit – III : International economic institutions: International economic institutions, IMF,

World Bank, WTO (in brief), Regional economic groupings NAFTA, EU,
ASEAN, SAARC.

Unit – IV : Recent trends in India’s foreign trade: Recent treds in India’s foreign trade,
institutional infrastructure for export promotion in India, projects & consultancy
exports.

Unit – V : India’s Trade Policy: India’s Trade policy, export assistance, marketing plan for
exports.

Suggested Readings:
1. Varshney & Bhattacharya : International Marketing
BBA-602: STRATEGIC MANAGEMENT & BUSINESS POLICY

Unit – I : Nature & importance of Business Policy, Development & Classification of

Business Policy; Mechanism or Policy making.

Unit – II : Responsibilities & tasks of Top Management: objectives of Business

Characteristics, Classification, Types of objectives and their overall Hierachy,
Setting of objectives, Key areas involved.

Unit – III : Corporate Planning; Concept of long term planning, Strategic Planning, Nature,
Process & Importance.

Unit – IV : Corporate Strategy: Concept, Components, Importance, and Strategy

Formulation: Concept, Process & Affecting Factors. Strategy Evaluation:
Process, Criteria, Environmental Analysis, Resource Analysis

Unit – V : Concept of Synergy: Types, Evaluation of Synergy. Capability Profiles,

Synergy as a Component of Strategy & its relevance

Suggested Readings:
1. Peter F. Drucker Management Task & Responsibilities
2. Igor Ansoff Corporate Strategy
3. Gluek & Jaunch Corporate Strategy
4. Hatton & Hatton Strategic Management
5. Christian, Anderson, Bower Business Policy
6. McCarthy, IninChiello, Curran Business Policy & Strategy
7. Azhar Kazmi Business Policy
8. Stanford Management Policy
BBA-603: VAT & SERVICE TAX

Unit – I : Legislative background, Basic concept of VAT-white paper on VAT, Report

of Empowered Committee of State Finance Ministers, constitutional
provisions, liability under VAT, Importance Definition under VAT,
Difference between Sales Tax System and VAT

Unit – II : Computation(VAT Variants), Procedural aspects including registration, Rates

of tax, Assessment, Input Tax Credit, Filling of Returns, Refunds, Audit,
Appeals, Revision and Appearances.

Unit – III : Appointment, jurisdiction and powers of authorities under VAT, Concept of
VAT on Services, Central Sales Tax; Goods and Service Tax.

Unit – IV : Background, Statutory provisions, Taxable services, valuation, administrative

mechanism and registration under service tax, rate and computation of service
tax.

Unit – V : Assessment, levy, collection and payment of service tax, exemptions,

CENVAT credit for service tax, Filing of Returns, Appeals, Revisions.

Suggested Readings:
1. Systematic Approach to Income Tax, Dr. Girish Ahuja and Dr. Ravi Gupta
Bharat law House.
2. Indirect Taxes law and Practice, V.S. Datey, Taxman
3. Income Tax, Dr. V.K. Singhania, Taxman
BBA-604: MANAGEMENT INFORMATION SYSTEM

Unit – I : Management Information System( MIS): Concept & definition, Role of MIS,
Process of Management, MIS-A tool for management process, Impact of
MIS, MIS & computers, MIS & the user, IMS- a support to the Management.

Unit – II : Planning & Decision making: The concept of corporate planning, Strategic
planning, Type of strategic, Tools of Planning, MIS-Business Planning;
Decision making concepts, Methods, tools and procedures, Organizational
Decision making, MIS & Decision making concepts.

Unit – III : Information & System: Information concepts, Information: A

quality product classification of the information, Methods of
data & information collection, Value of information, MIS &
System concept, MIS & System analysis, Computer System
design.

Unit – IV : Development of MIS: Development of long rage plans of the

MIS. Ascertaining the class of information, determining the
information requirement, Development and implementation of the MIS,
Management of quality in the MIS, organization for development of the MIS,
MIS: the factors of success and failure.

Unit – V : Decision Support System (DSS): Concept and Philosophy, DSS: Deterministic
Systems, Artificial intelligence(AI) System, Knowledge based expert
system(KBES), MIS & the role of DSS, Transaction Processing System(TPS),
Enterprise Management System(EMS), Enterprise Resource Planning (ERP)
System, Benefits of ERP, EMS & ERP

Suggested Readings:
1. Management Information System, Jawadekar W S
2. Managing with information, Kanter, Jerome
3. Management Information System, Louden & Louden
4. Information system for Modern Management, Murdick & Ross, R.claggetti
BBA-605: AUDITING

Unit – I : Introduction: Meaning and objectives of Auditing, Types of Audit, Internal

Audit, Audit Programme, Audit Notebook, Routine Checking and Test
Checking.

Unit – II : Internal Check System: Internal Control, audit Procedure: Vouching

Verification of Assets and Liabilities.

Unit – III : Audit of Limited Companies: Company Auditor- Appointment, Powers, Duties
and Liabilities. Auditor’s Report and Audit Certificate.

Unit – IV : Special Audit, Audit of Banking Companies, Audit of Insurance Companies,

Audits of Educational Institutions, Audit of Cooperative Societies,
Efficiency Audit, Social Audit etc.

Unit – V : Recent trends in Auditing: Nature and Significance of Cost Audit, Tax Audit,
Management Audit.

Suggested Readings:
1. BK Basu An insight with Auditing
2. Kamal Gupta Contemporary Auditing
BBA-606: FUNDAMENTAL OF E-COMMERCE

Unit – I : E-Commerce: Introduction, meaning and concept; Needs and advantages of

e-commerce; Traditional commerce; Types of E-Commerce, Basic requirements
of E-Commerce.

Unit – II : Internet: Concept & evaluation, Characteristics of Internet: email, WWW. Ftp,
telnet, Intranet & Extranet, Limitation of internet, Hardware & Software
requirement of Internet, searches Engines.

Unit – III : Electronic Payment Systems: E-Cash, e-cheque, credit cards, debit cards,
smart cards, E-Banking, Manufacturing information systems.

Unit – IV : EDI introduction, networking infrastructure of EDI, Functions & Components

of EDI File types of EDI.

Unit – V : Security issues of e-commerce: Firewall, E-locking, Encryption; Cyber laws-

aims salient provisions; PKI (Public key
infrastructure)

Suggested Readings:
1. Frontiers of E-CommerceRavi Kalkota, TMH
2. O, Brien JManagement Information System, TMH
3. Oberoi, Sundeep E-Security and You, TMH
4. Young, Margret Levine The complete reference to Internet, TMH
 CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT
THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

QUALIFYING PAPER

ENVIRONMENTAL STUDIES (CODE-008)

Unit-1: The Multidisciplinary Nature of Environmental Studies: Definition,

Scope and Importance, Need for Public Awareness.

Unit-2: Natural Resources

 Renewable and Non-renewable Resources:

Natural resources and associated problems: -

a) Forest Resources: use and over-exploitation, deforestation,
case studies. Timber extraction, mining, dams and their effects
on forests and tribal people.

b) Water Resources: use and over-utilization of surface and

ground water, floods, drought, conflicts over water, dams-
benefits and problems.

c) Mineral Resources: use and exploitation, environmental effects

of extracting and using mineral resources, case studies.

d) Food Resources: World food problems, changes caused by

agriculture and overgrazing, effects of modern agriculture,
fertilizer-pesticide problems, water logging, salinity, case
studies.

e) Energy Resources: Growing energy needs, renewable and

nonrenewable energy sources, use of alternate energy sources,
case studies

f) Land Resources: Land as a resource; land degradation, man

induced landslides, soil erosion and desertification.

 Role of an individual in conservation of natural resources.

 Equitable use of resources for sustainable lifestyles
Unit-3: Ecosystems

 Concept of an ecosystem
 Structure and function of an ecosystem
 Producers, consumers and decomposers
 Energy flow in the ecosystem
 Ecological succession
 Food chains, food webs and ecological pyramids
 Introduction, types, characteristic features, structure and function of the
following ecosystem: -
a) Forest ecosystem
b) Grassland ecosystem
c) Desert ecosystem
d) Aquatic ecosystems (ponds, streams, lakes, rivers, oceans,
estuaries)

Unit-4: Biodiversity And Its Conservation

 Introduction – Definition: genetic, species and ecosystem diversity.

 Biogeographical classification of India
 Value of biodiversity: Consumptive use, productive use, social, ethical, and
aesthetic and option values.
 Biodiversity at global, National and local levels.
 India as a mega-diversity nation
 Hot-sports of biodiversity.
 Threats to biodiversity: Habitat loss, poaching of wildlife, man-wildlife conflicts.
 Endangered and endemic species of India
 Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity.

Unit-5: Environmental Pollution

Definition:
 Causes, effects and control measures of: -
a) Air pollution
b) Water pollution
c) Soil pollution
d) Marine pollution
e) Noise pollution
f) Thermal pollution
g) Nuclear pollution

 Solid waste Management: Causes, effects and control measures of urban and
industrial wastes.
 Role of an individual in prevention of pollution
 Pollution case studies
 Disaster Management: Floods, earthquake, cyclone and landslides.
Unit-6: Social Issues And The Environment

 From Unsustainable to Sustainable development

 Urban problems related to energy.
 Water conservation, rain water harvesting, watershed management
 Resettlement and rehabilitation of people; its problems and concerns. Case
Studies
 Environmental Ethics: Issues and possible solutions.
 Climate change, global warming, acid rain, ozone layer depletion, nuclear
accidents and holocaust. Case Studies.
 Wasteland reclamation.
 Consumerism and waste products
 Environment Protection Act.
 Air (Prevention and Control of Pollution) Act
 Water (Prevention and Control of Pollution) Act
 Wildlife Protection Act
 Forest Conservation Act
 Issues involved in enforcement of environmental legislation
 Public awareness

Unit-7: Human Population And The Environment

 Population growth, variation among nations.

 Population explosion: Family Welfare Programme.
 Environment and human health
 Human Rights
 Value Education
 Women and Child Welfare
 Role of Information Technology in Environment and human health
 Case Studies

Unit-8: Field Work

 Visit to a local area to document environmental assets-river / forest / grassland /

hill / mountain.
 Visit to a local polluted site – Urban / Rural / Industrial / Agricultural
 Study of common plants, insects, birds.
 Study of simple ecosystems-pond, river, hill slopes, etc. (Field work Equal to 5
lecture hours).