Project Siddhant Mutha
Project Siddhant Mutha
on
Angel Broking private Limited
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TABLE OF CONTENTS
TOPICS
1)Title page
2)Table of contents
3)Certificate
4)Executive Summary
5)Acknowledgement
6)Introduction
7)Company Profile
8)Organizational structure
9)Angel's vision
10)Angels business Philosophy
11)Investment Philosophy
12)Product and Service details
13)SWOT analysis
14)CDSL
15)Regulatory environment
16)SEBI
17)Marketing Department study
18)Conclusion
19)Recommendations
20)Limitation of Study
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CERTIFICATE
This is to certify that Mr. Siddhant Mutha pursuing Bachelor of Financial and
Investment Analysis from Amity College of Commerce and Finance, Amity
University, enrollment no - A3110114022 has successfully completed his 6 weeks
summer internship under my guidance with great enthusiasm.
Signature of Mentor
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EXECUTIVE SUMMARY
The Angel Group has emerged as one of the top 5 retail stock broking
houses in India, having memberships on BSE, NSE and the two leading
commodity exchanges in the country i.e. NCDEX and MCX. Angel Broking Ltd is
also registered as a depository participant with CDSL. Angel has exceeded
customer’s expectations by providing world-class service. I was placed under the
marketing and sales department and I have learned a lot in carrying out
marketing task for Angel Broking. I have done marketing in retail client segment.
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INTRODUCTION TO ANGEL
In a shot span of 18 years since inception, the Angel Group has emerged as one
of the top five retail stock broking houses in India, having membership of BSE,
NSE and the two leading Commodity Exchanges in the country i.e. NCDEX &
MCX. Angel Broking is also registered as a Depository Participant with CDSL.
The group is promoted by Mr. Dinesh Thakkar, who started this business as a
sub-broker in 1987 with a team of 3. Today the angel group is managed by a
team of 1937 direct employees and has a nation wide network comprising of 12
Regional hubs, 64 branches and 2759 sub brokers & business associates. Angel
is 100% focused on retail stock broking business unlike any other larger national
broking house. The group currently services more than 226030 retail clients.
Angel habitually generates value added features without the cost burden being
passed on to the clients as they strongly believe that better understanding of
client’s needs and wants is their top priority. Their e-broking facility is one such
effort, which gives the client a platform to access state of the art trading facility at
the click of a button.
Angel has always strived for delivering customer delight and developing strong
long term bonds with its clients as well as channel partners. Angel thrives on a
vision to introduce new and innovative products and services constantly.
Moreover, Angel has been among the pioneers to introduce the latest
technological innovations and integrate them efficiently within its business.
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The mainline Business Activities of Angel are :
Stock Broking
Derivatives Trading
Online Trading
Commodities Trading
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COMPANY’S PROFILE
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ORGANIZATIONAL STRUCTURE
MANAGEMENT TEAM
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Chief Investment Officer : Mr. Rajen Shah
Senior Research Analyst : Mr. Phani Sekhar
Table 1
REGIONAL OFFICES
Ahmedabad
Bangalore
Chennai
Hyderabad
Indore
Jaipur
Kolkata
Mumbai
New Delhi
Pune
Rajkot
Surat
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ANGEL’S VISION
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ANGEL’S BUSINESS PHILOSOPHY
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INVESTMENT PHILOSOPHY
1. Wealth Creation :
The creation of Wealth can be categorized as :
Having money work for client
Having others work for client
Client Working for Money
2. Wealth Preservation :
As wealth grows, focus is shifted to striking a balance between asset creation
and preservation. Wealth preservation applies to day-to-day financial life which
includes managing cash flow and overall risk management.
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OBJECTIVE OF ANGEL INVESTMENT PHILOSOPHY
Angel’s objective at all time is to protect and then grow client’s portfolio.
The primary aim is to avoid the thoughts of the declining market and not
necessarily out-perform the rapidly rising market but to consolidate both the
periods, which would result in out-performing the market along with wealth
creation.
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PRODUCTS AND SERVICES DETAIL
REPORTS :
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FUNDAMENTAL RESEARCH SERVICES :
Stock Analysis :
Angel’s stock research has performed very well over the past few
years and the Angel Model Portfolio has consistently outperformed the
benchmark indices. The fundamentals of select scrips are thoroughly
analyzed and an actionable advice is provided along with investment
rationale for each scrip.
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Flash News :
Key developments and significant news announcements that are
likely to have an impact on markets / scrips are flashed live on trading
terminals. Flash news keeps the market participants updated on an online
basis and helps them to reshuffle on their holdings
Nifty Tracker :
Nifty Futures is the most traded instrument with highest volumes in
F & O and excellent liquidity. The team tracks the Nifty Future and
generates calls based on unique trading system which is a result of their
focused research over the past few years. The objective is to generate
positive returns for traders who are looking for a high risk / high reward
product.
Online Chart :
An online forum to help clients, specifically day traders in judging
the directions of the market and stocks which are in the limelight.
Intraday Calls :
For day traders, Angel provides intra-day calls with entry, exit and
stop loss levels during market hours. These calls are flashed on their
terminals. Their analysts continuously track the calls and provide
recommendations according to the market movements.
Position Calls :
Angel’s “Position Trading Calls” are based on thorough analysis of
the price movement in select scrips. These calls are for a 10-15 day time
span with stop loss and target levels. These calls are flashed on their
terminals during market hours.
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Derivative Strategies :
Their analysts take view on the Nifty and select stocks based on
the derivatives data and technical tools. Suitable “Derivative Strategies”
are devised, which are flashed on their terminals and published in their
reports.
Futures Calls :
A customized product for HNIs to help them trade with leveraged
position; wherein clients are advised on the stocks with entry, exit and stop
loss level for short term benefits. Over and above this, financial status of
the calls is monitored at all times.
To help client understand their risk profile and define investment goals
realistically
To help client decide what to buy / sell and when to buy / sell
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PORTFOLIO MANAGEMENT SERVICES :
Angel came out with its first Model Portfolio in August 2002
Since then it has come out with Model Portfolios which have
consistently outperformed the Sensex YOY
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Salient features of PMS schemes :
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MUTUAL FUND DISTRIBUTION AND ADVISORY :
Rating and Rankings of all Mutual Funds from in-house expert analysts.
News and alerts for client’s Mutual Fund Portfolio and performance
tracking with watch lists.
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IPO DISTRIBUTION AND ADVISORY :
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ONLINE TRADING :
Specially designed for the net savvy traders and investors who prefer
operating from their home or office through the internet. The investor can
access state of the art Technology with three different e-broking products and
voila trading on BSE, NSE, F & O, MCX and NCDEX.
ONLINE PRODUCTS
ANGEL DIET:
Application based product for Traders.
ANGEL ANYWHERE:
Application based product for Traders with Charts.
ANGELTRADE:
Browser based product for Active Investors.
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Personalized / Attentive services of trained and dedicated staff
SWOT ANALYSIS
STRENGTHS:
Understanding the needs of a channel partner and retail investor very well.
Deriving inspiration from their vision of providing the best value for money
to their clients.
Strict adherence to compliance norms.
Timely research based advice to their clients.
50 member research / advisory team comprising of experienced
fundamental and technical analysis, sector specialties, derivative strategist
and commodity analysts
Strong Communication Network.
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Good Image and strong back ground.
WEAKNESSES:
High Employee Turnover.
No lifetime facility for Demat A/c
No funding facility
OPPORTUNITIES:
To get into the segment of such investors who are less risky.
Marketing at rural and semi-urban areas.
THREATS:
Increasing number of local players.
Past image of Stock market
CDSL is the second depository set up by the Bombay Stock Exchange (BSE) in
India. It commenced its operations on March 22, 1999. It was set up BSE and
other co – sponsored with the net worth of Rs. 104 crores. In it, BSE has a 45 %
stake while others have 55 % stake. In the same year it has Five Stock
Exchanges established connectivity with it for offering trade in Demat securities
and 765 companies signed up with it to get their securities admitted for
dematerialization. It has 13 DPs in 91 cities across 168 locations covering 320
cities. Other co – sponsored are as under.
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State Bank of India
Bank of India
Bank of Baroda
HDFC Bank
CDSL has also attained membership of the Asia – Pacific Central Securities
Depository Group (ACG). ACG has 22 members including depositories from
Japan, Hong Kong, Singapore, Malaysia, Australia, and New Zealand.
Membership of the organization is expected to help CDSL enhancing its
knowledge base and contributing to the development of other member
organizations in the best international practices, settlement risk management,
cross-border linkage and technological development. This, in turn, would help
CDSL to secure foreign institutional investors’ business through their custodian.
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REGULATORY ENVIRONMENT DETAILS
LEGISLATION
The Government has framed rules under the SCRA, SEBI Act and the
Depositories Act. SEBI has framed regulations under the SEBI Act and the
depositories Act for registration and regulations of all market intermediaries, for
prevention of unfair trade practices, insider trading, etc. Under these Acts,
Government and SEBI issues notification, guidelines, and circulars which need
to be compiled with the market participants. The self-regulatory organizations
(SROs) like Stock Exchanges have also laid down their rules.
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REGULATORS
The regulators ensure that the market participants behave in a desired manner
so that the securities market continues to be a major source of finance for
corporate and government and the interest of investors are protected. The
responsibility for regulating the securities markets shared by Department of
Economic Affairs (DEA), Department of Company Affairs (DCA), Reserve Bank of
India (RBI), Securities and Exchange Board of India (SEBI) and Securities
Appellate Tribunal (SAT).
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OBJECTIVES OF SEBI
The promulgation of the SEBI ordinance in the parliament gave status to SEBI in
1992. According to the preamble of the SEBI, the three main objectives are:
To protect the interests of the investors in securities
To promote the development of securities market
To regulate the securities market
FUNCTIONS OF SEBI
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REGISTRATION OF INTERMEDIARIES
The intermediaries with securities market shall buy, sell or deal in securities after
obtaining the registration from SEBI, as required by section 12:
1. Stock-broker
2. Sub-broker
3. Share transfer agent
4. Banker to an issue
5. Trustee of the trust deed
6. Registrar to an issue
7. Merchant banker
8. Underwriter
9. Portfolio manger
10. Investment advisor
11. Depository
12. Depository participant
13. Custodian of securities
14. Foreign institutional investor
15. Credit rating agency
16. Collective investment schemes
17. Venture capital funds
18. Mutual funds
19. Any other intermediary associated with the securities market
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MARKETING DEPARTMENT STUDY
REPORTS :
Nifty Tracker
Online Chart
Intraday Calls
Position Calls
Derivative Strategies
Futures Calls
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INVESTMENT ADVISORY DESK
ANGEL GOLD
COMMODITIES SERVICES
ONLINE TRADING
ANGEL DIET
ANGEL ANYWHERE
ANGEL TRADE
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The details of the products and services has been mentioned in the products
detail section of company profile.
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5 PS FOR ANGEL PRODUCTS :
Brokerage of 0.06p. for intra day and 0.30p. for delivery based trading.
50% sharing of brokerage in case of Sub-broker’s clients.
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Existing client account can be used for Angel Products. Clients can do
there own transactions in the same account as well.
2. POSITIONING
It is for the investors who wishes to seek professional advice for their
investments.
Product Segment
Angel Products are for the people who fall in middle class – higher
middle class section of the society.
People who are not risk averse and can understand the return benefits
vis-à-vis calculated risk taken.
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Target Customers
Young professionals.
Small scale businessmen who are not risk averse and will understand
the importance of reasonable returns.
Retired people who have taken hefty VRS or has savings of which 20-
25% can be invested in equities.
3. PACKAGING
4. PLACEMENT
Distribution Channel
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Existing B2C as well as B2B channels can be explored.
Marketing Strategies
5. PROMOTION
Free SMS service. Here a client will receive our fundamental calls free
of cost for a limited period.
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CONCLUSIONS
1. From the research carried out, it can be concluded that presently the concept
of e-Broking is not prevalent in the market. Still the traditional method of
offline trading is preferred by the people. As it is a new concept, it will take
time for people to change their mode of trading.
3. The users of online trading are mostly businessman. Other persons falling in
the category of employee, govt. servants or professionals are either not
aware or are not mentally prepared for using e-Broking concept. Such people
can be made aware about the benefits of e-Broking and it uses should be
properly conveyed so that people become ready to use this concept.
4. The two features i.e. Online Transfer of Funds through Multiple Banks and
BSE, NSE, F & O, MCX and NCDEX on a single screen are liked more
compared to other features by the users of e-Broking. These two features
can be emphasized to convert offline traders to online traders.
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RECOMMENDATIONS
To make the concept of e-Broking powerful, the Company must educate the
people regarding the benefits of e-Broking.
The Company can give training to the customers regarding e-Broking and
keep seminars for the customers.
A person having sound knowledge about using the software can be appointed
to solve the queries of customers.
The features of online trading can be used by the Company to convert offline
traders to online traders.
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LIMITATIONS OF THE STUDY
Area: The area was limited only to Jamnagar city. The result
may have varied, if it was conducted somewhere else.
Sample Size: The Sample size taken is only 55 due to time constraint;
which may not result in very accurate results
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BIBLIOGRAPHY BOOKS :
WEBSITES :
www.angelbroking,com
www.angeltrade.com
www.harmony.angeltrade.com
www.nseindia.com
www.bse.com
www.sebi.gov.in
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