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Activation Plan

The whole-year activation plan aims to increase brand awareness, sales, and loyalty through guerrilla marketing tactics, musical performances, happy hours, and promotional offers for loyal customers. The quarterly plan details seasonal activations including decorations, limited editions, and offers to attract customers during holidays in Q1, weekly promotions in Q2, a summer glass edition in Q3, and Christmas branding in Q4. Customer feedback will be collected monthly.

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ThuyDuong
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238 views1 page

Activation Plan

The whole-year activation plan aims to increase brand awareness, sales, and loyalty through guerrilla marketing tactics, musical performances, happy hours, and promotional offers for loyal customers. The quarterly plan details seasonal activations including decorations, limited editions, and offers to attract customers during holidays in Q1, weekly promotions in Q2, a summer glass edition in Q3, and Christmas branding in Q4. Customer feedback will be collected monthly.

Uploaded by

ThuyDuong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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WHOLE-YEAR ACTIVATION PLAN

Penetration Consumption Loyalty


Marketing
Increase brand
Objectives 20% more in Sales 30% Top Of Mind
awareness
Increase more Increasing
Activation Geurilla Marketing at
customer traffic Promotion Offers
Strategy store
on non-peak time for loyal customer

►The Coffee Bean ►VIP


►Jazz Musical
Glass architeture Membership with
Band every
Activation statue put at the more promotional
Thursday night
Tactics offers
forefront of every ►Happy Hour
coffee store to ►Coffee Bean
Promotion
attract pedestrian Glass Edition

QUARTERLY ACTIVATION PLAN


Q1 Q2 Q3 Q4
Occasions New Year's Holidays Summer Christmas
Brand Idenity for
Brand Identity for
Store store
Visual and - In-store Decoration Summer Glass - In-store
Experience - Glass Edition for Weekly Promotion Edition Decoration
New Year thorough the year - Write wished on
- Music Background glasses
Customers' Red envelope, Lucky Limited Summer
Offers Voucher Drink Edition
Measurement Customer Appraisal Research every month

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