Enterprise Communication

Services Over Skype

Alcatel-Lucent Gateway for Skype
Solution Design Presentation

February 2010

All Rights Reserved Alcatel-Lucent 2010

Agenda

1. Solution overview
2. Case studies
3. Value proposition and ROI proof points
4. Competitive analysis
5. Solution components, FAQs and design considerations
6. How to quote
7. Pricing, ordering and sales tools
8. Contacts

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 1. Solution overview

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Understanding enterprise needs

Reduce conferencing and communication costs

Avoid lock-in with expensive service providers

Map point of presence with business locations

Avoid investing in a costly VoIP WAN network

Provide corporate control of Skype usage

Allow Skype users to call a contact center

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 Answering enterprise needs

Use Skype as an alternative carrier Operator X

Enhance ARS* with Skype

Build a telephony VPN over Skype
*Automatic Route Selection (of IP PBX)

Operator Y

Replace rented conferencing services with:
Alcatel-Lucent OmniTouch 8660
My Teamwork
SkypeIn/SkypeOut

Interwork with the Skype community

Skype Call me!, presence, video and more
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Skype in brief

400+ Mio users worldwide; free VoIP traffic over Internet

SkypeOut available in more than 200 countries

SkypeIn available in 25 countries

Different subscription/pricing models

Attractive price per minute

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 Why not use Skype conferencing/telephony services directly?
Take the best; leave the rest?

Skype is a peer-to-peer application installed on each users PC.

Skype uses TCP ports 80 and 443, making it hard to control with firewalls.

Any PC can be transformed into a Skype supernode.
Could the high-bandwidth, corporate network be stolen by Skype?
Can be protected but requires registry modifications that may be overwritten by updates.

Lack of key corporate features: emergency call, recording, call barring,

and so on

Is it secure? Can it be adequately monitored? Can it be fully controlled?

Use the Alcatel-Lucent Gateway for Skype Solution.

DMZ MZ
Corporate network

Internet
GW for

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Alcatel-Lucent Gateway for Skype Solution global architecture: enterprise

communication services over Skype

GW for Skype
appliance
KTS
BRI
or
FXS

GW for Skype

In Out Conference
OmniPCX camera
Enterprise CS
Operator X
MGW

Operator Y
Business user
My OmniTouch/
XML
Teamwork OmniGenesys
Framework
CC agent
CC

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 2. Case studies

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Case study 1: enterprise communication services over Skype

Skype as an alternative carrier with the Alcatel-Lucent

OmniPCX Enterprise CS
Select the cheapest PSTN route (SkypeOut in 200 countries)
Free calls to/from Skype users

GW for Skype

Out
OmniPCX
Operator X Enterprise CS
MGW

Operator Y Business user

Softphone

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 Case study 2: enterprise communication services over Skype

Skype as an alternative carrier with the Alcatel-Lucent

OmniPCX Enterprise CS

International inbound calls at local rates
SkypeIn available in 25 countries

Free calls to/from Skype users
GW for Skype

In In
OmniPCX
In
Enterprise CS

In In

Business user
Softphone

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Case study 3: enterprise communication services over Skype

Reduce international mobile roaming costs

Free mobile calls while abroad (WiFi)
For Apple iPhone, Microsoft Windows Mobile, Nokia,
Android, PC and Apple Macintosh

GW for Skype

OmniPCX
Enterprise CS

Business user
Softphone

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 Case study 4: enterprise communication services over Skype (1/3)

Interact securely with the Skype community

Skype users can call a contact center
Video between conference room and Skype users
Business users can use their Skype accounts
GW for Skype

OmniPCX
Enterprise CS
SkypeMe from web site

Conference
XML camera
Framework OmniTouch/
Skype user + XML application OmniGenesys CC

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Case study 4: enterprise communication services over Skype (2/3)

Integration with the Alcatel-

Lucent IP Touch phone and IP
Desktop Softphone

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 Case study 5: enterprise communication services over Skype (1/2)

Build a telephony VPN over Skype

Free Internet calls with AES encryption
Branch 1 Headquarters

GW for Skype
GW for Skype

OmniPCX
Enterprise CS OmniPCX
Enterprise CS
Branch n

BRI GW for Skype

KTS

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Case study 5: enterprise monitoring of gateways for Skype (2/2)

Industry-unique Skype monitoring system

Branch1
OmniPCX
KTS Enterprise CS

GW for Skype GW for Skype-

MGR*

Branch 2 Web-based
management server
KTS monitors gateways for
Skype and Skype client
GW for Skype interfaces to provide a
unique, at-a-glance
view of the entire
Branch 3 gateway network

KTS Branch 4 Branch n

GW for Skype
KTS KTS

GW for Skype GW for Skype

..
*Alcatel-Lucent Gateway for SkypeMGR unified management server under development

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 Case study 6: enterprise communication services over Skype

Replace a costly outsourced conferencing service with

Alcatel-Lucent OmniTouch 8660 My Teamwork + Skype
Skype users can join a My Teamwork audioconference

GW for Skype

In Out
OmniPCX
Enterprise CS
PSTN MGW

Intranet

OmniTouch 8660
My Teamwork

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Case study 7: enterprise communication services over Skype

Integrate Skype video with standards-based systems

Conference-room systems support both Skype video and standards-based HD
video
Alcatel-Lucent OmniTouch 8660 My Teamwork + Gateway for Skype
can bridge Skype conferencing and corporate conferencing
GW for Skype

OmniPCX
Enterprise CS
Skype user Internet

Conference
OmniTouch 8660 OmniTouch 8660 camera
My Teamwork user My Teamwork

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 Administration tool: enterprise communication services over Skype

Web-based management
Skype accounts, virtual numbers, extensions, channels
Skype account profiles (Alcatel-Lucent OmniTouch 8660 My Teamwork,
OmniTouch/OmniGenesys Contact Center, Routing Services Intelligence, and
others)
Automated attendant
SIP connection
System management

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3. Value proposition and ROI proof points

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 Who can benefit from the Alcatel-Lucent Gateway for Skype Solution?

Multinational companies with worldwide presence and high

international communication costs, and/or:
High conferencing costs
No VoIP-capable MPLS network
Requirement for multimedia collaboration services
Desire for corporate control of Skype usage

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Value proposition: enterprise telephony and conferencing services over Skype

Reduced communication and conferencing costs

Fast ROI (faster with Skype)

No security breach; compliance with corporate policies

No need for VoIP MPLS network, SBC or NAT

No lock-in with service providers

Reduced travel expenses and carbon footprint with collaboration

Centralized solution that lowers deployment costs and TCO

Operator X

Operator Y
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 Customer case 1: international chemical company
Needs

Presence in more than 90 countries

15,000 employees

Need to reduce conferencing costs

Move from voice only to multimedia conferencing services
Solution

Alcatel-Lucent OmniTouch 8660 My Teamwork + Gateway for Skype

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Customer case 2: international airline company

Needs

Presence in more than 100 countries

75,000 employees

Need to reduce PSTN communication costs

Interconnect front and back office with Skype customers
Solution

Alcatel-Lucent OmniPCX Enterprise CS: centralized IP communications
server

Alcatel-Lucent Gateway for Skype, hosted in the IPT data center

ARS-managed local PSTN access and Skype access

Skype integration on Alcatel-Lucent IP Touch phones
Benefits

PSTN bill reduced by 22 percent

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 Success story: Stay Hotel, New York, NY, USA
Needs

208-room, 5-star hotel

Provide innovative room services

Improve guest safety

Solution

Alcatel-Lucent OmniPCX Enterprise IP CS

Skype integration on Alcatel-Lucent
IP Touch phones

Door camera on IP Touch phones

Video concierge services on IP Touch phones

Benefits

Better guest experience and satisfaction
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4. Competitive analysis

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 Competitive analysis

Alcatel-Lucent Gateway for Skype Solution: key differentiators

Certified and supported by Alcatel-Lucent
Single point of contact
Unique integration with Alcatel-Lucent IP Touch phones
No need for additional SBC or NAT

Skype for SIP

Avaya Skype Portal (AVSP)

VoSKY

ZiPCOM

IndustryDynamics

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Positioning the Alcatel-Lucent Gateway for Skype against Skype for SIP

Alcatel-Lucent
Gateway for Skype
Focused server/appliance Yes No

Need for firewall or SBC No Recommended

Monthly fee for Skype trunk No Yes

PBX upgrade required No Probably

Encrypted calls Yes No

Optimized CODEC for Internet Yes No

(Skype SILK) (ITU-T G.711/G.729)
Integration with PBX phone displays Yes No

Scalability/number of ports Unlimited by stacking Maximum 300

gateway servers
Calls to Skype users Yes No

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 5. Solution components, FAQs and design considerations

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Solution components: four different Gateways for Skype to cover all needs
Software and appliance servers

GW for Skype-S30 or S60

120 or 240 Skype accounts max. Software
Standard server
30 ports max. (single quad core)
No OS required
60 ports max. (dual quad core: 4 GB RAM)

Private SIP trunk

Appliance servers* *under development

GW for Skype-F4 or F8
GW for Skype-B2
GW for Skype-S8

16 Skype accounts
16 Skype accounts
16 Skype accounts

4 to 8 concurrent calls
4 concurrent calls max.
8 concurrent calls max.
max.
2 BRI
Private SIP trunk

4 to 8 FXS interfaces

FXO/FXS TDM SIP

Analog phones Key telephone system Small IP PBX

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 Alcatel-Lucent Gateway for Skype Solution components

Alcatel-Lucent component Description

GW for Skype-S30 or S60 Server-based 30- or 60-port gateway between Skype network and the Alcatel-Lucent
OmniPCX Enterprises CS

GW for Skype-B2, S8, F4 or F8* Standalone appliances that support four or eight TDM ports

OmniPCX Enterprise CS IP communication server; mandatory Release 9 or later

Integration with ARS
Skype client providing access to Skype services on high-end Alcatel-Lucent IP Touch
GW for Skype-XML
phones
Languages: French, English, Spanish, Italian, German, Portuguese
Requires the GW for Skype-FWK

GW for Skype-FWK API framework between the gateway, the XML application and the XML framework

Web-based management server monitors Gateways for Skype to provide a unique, at-
GW for Skype-MGR*
a-glance view of the entire gateway network
Framework running on a dedicated server to display Skype services on IP Touch
XML Framework
4068/4038 phones and IP Desktop Softphone

OmniTouch 8660 My Teamwork Conferencing and collaboration web-application environment

OmniTouch/OmniGenesys CC Contact-center environments for the OmniPCX Enterprise CS

Services Workshop, design, documentation, installation, training, maintenance

*under development

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Alcatel-Lucent Gateway for Skype Solution

Frequently asked questions (1/3)

1. Is the Alcatel-Lucent Gateway for Skype Solution commercially available today?

Yes, for the Alcatel-Lucent Gateway for Skype-S30/60. The appliance Gateways for
Skype are under development and will be available beginning of 2010.

2. Is the large Alcatel-Lucent Gateway for Skype-S30/60 available for non-Alcatel-

Lucent OmniPCX Enterprise CS systems?

No. The solution takes advantage of the extensible SIP capability of the OmniPCX
Enterprise CS. The service package includes enablement, knowledge transfer
and support, which Alcatel-Lucent cannot provide on another vendors platform.

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 Alcatel-Lucent Gateway for Skype Solution
Frequently asked questions (2/3)

3. What level of certification is required by a Business Partner to sell the solution?

Premium Business Partners can provide this solution, with no specific solution
certification required because the Alcatel-Lucent service package is mandatory.
4. Is Skype a reliable network?

There is no Skype SLA, but the PSTN network is still available if problems arise.
When used with the Alcatel-Lucent OmniPCX Enterprise CS, you benefit from all of
the enhanced OmniPCX Enterprise CS features and mechanisms to secure
communications, such as ARS and PSTN overflow. It is not recommended to
replace 100 percent of PSTN interfaces at small branch offices with the appliance
Gateway for Skype.
5. Is Skype a security risk in my network?

This point raises a lot of questions. The Alcatel-Lucent Gateway for Skype Solution
is an ideal way to avoid installing Skype software inside the enterprise as the
gateway sites in the DMZ while realizing all the advantages of the Skype
network for voice transport.

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Alcatel-Lucent Gateway for Skype Solution

Frequently asked questions (3/3)

6. Is Skype really less expensive than other operators?

This depends on the destination. Please refer to the Skype rates table:
http://www.skype.com/intl/en/prices/callrates/#allRatesTab

For many destinations, prices are lower. The Alcatel-Lucent Gateway for Skype
Solution can leverage the OmniPCX Enterprise CS ARS to select the cheapest
route, whether that is Skypes or another operators. An ROI of a few months can
be demonstrated by combining the Alcatel-Lucent Gateway for Skype with the
OmniPCX Enterprise CS and OmniTouch 8660 My Teamwork. See customer
cases in this presentation.
7. How do you position the Alcatel-Lucent Gateway for Skype Solution against
Skype for SIP?

Please see the dedicated slide in this presentation.

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 General design considerations (1/2)

General considerations
1. Alcatel-Lucent will not provide support for solutions that include the Alcatel-
Lucent Gateway for Skype series without at least one Gateway for Skype-S30 or
S60.
2. At least one Alcatel-Lucent Gateway for Skype-S30 or S60 is required for the
Alcatel-Lucent Gateway for Skype-MGR unified management server (under
development).
3. All Alcatel-Lucent Gateway for Skype trunk interfaces must be associated with
Skype user accounts, managed using the Skype Business Control Panel.
4. Skype rate tables must be manually entered and updated because they are not
typically offered with summarized ARS table solutions.
KTS/PBX trunking rules
1. Alcatel-Lucent Gateway for Skype Solutions are not to be used as a 100-
percent replacement for standard PSTN connectivity. Emergency call handling
(911/112) must use traditional interfaces.
2. Use of Skype voice mail, video, SMS and other advanced feature options is not
recommended for Skype accounts associated with Alcatel-Lucent Gateway for
Skype products.

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General design considerations (2/2)

Skype video and conferencing

HD conference-room camera systems from LifeSize can support both Skype video
and standards-based SIP/H.323 connections, but not at the same time.

Security
It is recommended that all Alcatel-Lucent Gateway for Skype and management
servers sit in DMZ network locations. XML application-enablement servers
should reside either in the DMZ or in an internal network segment.

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 Design restrictions
Private SIP network
link; up to 60 trunks HTTP Skype traffic, compatible
per GW for Skype with NAT and firewall
server (direct RTP) interrogation

OmniPCX Enterprise CS

x9
GW for Skype-S30/S60

Up to 240 individual Skype accounts per server.

User/trunk accounts can be grouped into logical pools, similar to

hunt groups, for call aggregation and delivery target mapping.

x8 It is recommended that e-mail addresses be created for each

Remember: even with direct group, with aliases created for each individual Skype account.
RTP, call setup requires an IP
compressor for the duration E-mail address E-mail alias for Skype account
of the ringing time. [email protected] [email protected]
[email protected]
[email protected]
[email protected]
[email protected]
Skype credit and forwarding are managed by the Skype Business Control Panel.

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6. How to quote
i. Examples
ii. Restrictions

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Alcatel-Lucent Gateway for Skype: SIP quotation example (required call
connectivity)

Licenses on Alcatel-Lucent OmniPCX

Enterprise CS
SIP: number of desired private SIP trunks

ARS: enabled

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Reminder: call-setup compressors

Additional call-setup compressors

Remember, even with direct RTP, ringing
tones are provided by an IP compressor
and not by the target IP phone. You may
be required to manually increase the
number of resources available in the
central area to satisfy call volumes.
Use Erlang Schedule C to determine the
number of required call-setup
compressors.

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Alcatel-Lucent Gateway for Skype-XML: quotation example (optional Skype
client on Alcatel-Lucent IP Touch phones)

Licenses on Alcatel-Lucent OmniPCX

Enterprise CS
Web Services framework:
IP Touch XML:

The above license totals must

include the number of Alcatel-
Lucent IP Touch phones that will
use the XML Skype client.

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Restrictions

No server redundancy

GW for Skype

OmniPCX Enterprise CS

No encryption supported
(native SIP or MSM-based)

Central Area IP domain must

use ITU-T G.711 (no voice
compression supported)

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 7. Pricing, ordering and sales tools

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Pricing (1/2): Alcatel-Lucent Gateway for Skype

Designation Discount cat. WPL (euros)

GW for Skype-S30: gateway software (30 channels) GG42 5065

GW for Skype-S60: gateway software (60 channels) GG42 8120

Option: GW for Skype-XML: XML application for Skype on GG42 3300

Alcatel-Lucent IP Touch phones and GW for Skype-FMK
Maintenance services 15%

GW for Skype-F4*: appliance 4 FXS, including software GG42 3550

GW for Skype-F8*: appliance 8 FXS, including software GG42 4230

GW for Skype-B2*: appliance 2 BRI, including software GG42 5320

GW for Skype-S8*: appliance SIP 8, including software GG42 2960

Maintenance services 15%

*under development. Please contact Alcatel-Lucent.

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 Pricing (2/2): mandatory service packages

Designation Discount cat. WPL (euros)

Installation: GW for Skype-x GG44 4500

Installation: GW for Skype-x + GW for Skype-XML + GG44 6000

GW for Skype-FWK

Designation Reference Discount cat. WPL (euros)

Server platform (recommended)

Server rack platform 3-2 3BA27717AA FF13 4400

19-inch TFT monitor PC/server 3BA27675AA FF13 650

Keyboard PC/server 3BA57293xx FF13 40

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Minimum server specifications

Server Processor RAM Hard disk Network

GW for Skype-S30 4 x 2.33 GHz dual-core Intel Xeon 4 GB 100 GB Gigabit Ethernet
GW for Skype-S60 4 x 2.33 GHz dual-core Intel Xeon 4 GB 100 GB Gigabit Ethernet
GW for Skype-XML 2 x 2.33 GHz dual-core Intel Xeon 4 GB 100 GB Gigabit Ethernet
GW for Skype-FWK 2 x 2.33 GHz dual-core Intel Xeon 4 GB 100 GB Gigabit Ethernet

Configuration No. of servers Configuration

30 Skype ports 1 GW for Skype-S30 software + 1

server
4 FXO/FXS 1 GW for Skype-F4 appliance

60 Skype ports + XML 3 GW for Skype-S60 software

+ GW for Skype-XML software
application on IP Touch phones + GW for Skype-FWK software
+ 3 servers

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 How to order

E-mail:

[email protected]

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Sales tools available

Sales presentation (Ppt)

Solution design presentation (Ppt)

Blueprint Solution (Doc.)

Data sheet (PDF)

Elevator pitch (Doc.)

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8. Contacts

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Contacts

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 www.alcatel-lucent.com

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