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ARCS Model

The document discusses the ARCS Model of motivation developed by John Keller in 1979. [1] The ARCS Model focuses on understanding the major influences on motivation to learn and identifying and solving problems with learning motivation. [2] It has four components - Attention, Relevance, Confidence and Satisfaction. [3] The ARCS Model is grounded in expectancy-value theory and can be applied to both academic and corporate sectors for learners of all ages.

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Shamik Chakraborty
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88 views

ARCS Model

The document discusses the ARCS Model of motivation developed by John Keller in 1979. [1] The ARCS Model focuses on understanding the major influences on motivation to learn and identifying and solving problems with learning motivation. [2] It has four components - Attention, Relevance, Confidence and Satisfaction. [3] The ARCS Model is grounded in expectancy-value theory and can be applied to both academic and corporate sectors for learners of all ages.

Uploaded by

Shamik Chakraborty
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Attention Relevance

Confidence Satisfaction
Model(ARCS Model)

NAME:-SHAMIK CHAKRABORTY
REGISTRATION NO:-09104-00300
ROLL:-091041 NO:-160049
COLLEGE ROLL NO:-14
College name:- gangadharpur sikshan mandir
THE WEST BENGAL UNIVRSITY OF TEACHERS TRANING
EDUCATION PLANING AND ADMINISTRATION
John M. Keller first introduced ARCS
(Attention Relevance Confidence
Satisfaction) Model in 1979.
The ARCS Model Focused on effective
ways of understanding the major
influences on the motivation to learn,
and for systematic ways of identifying
and solving problems with learning
motivation.
Focus On
Learners
Attention

Reward For Objectives Give


Learning of ARCS Importance
Skills. Model To Learners

Help To
Increase
Confidence
ARCS Model is grounded in
expectancy-value theory,
derives from the work of
Tolman (1932) and Lewin
(1938).
need of arcs model
To stimulate macro
level application
instruction in
motivation learning.
Betterment of
motivational sectors
into an effective way.
COMPONENT OF ARCS MODEL

RELEVENCE
SATISFECTION

ATTENTION CONFIDENCE
i. Active participation ii. Use of humor

iii. Conflict

iv. Variety v. Real world examples


Link to previous experience

present worth future usefulness


Molding

Choice of area
C. Confidence

Facilitate Self Growth

Prerequisites Objectives

Provide Feedback

Lea e C l
D. Satisfaction

Praise or rewards

Immediate application
Institutional Design of ARCS Model

Define
Design

Develop

Evaluate
Easy To Apply Learners
Engagement

Encourages
Equitable Learner
Access Participation

Relevant Over
flexibility
Time
Learners
Difficulty

Rethink
Instruction
Kellers ARCS Model applied to
both academic and corporate
sectors, and learners of all age
groups
There are many similarities
between the Keller model and
other models of motivational
design
Keller model begins with its focus
on the learner and its outcomes
engaging learner throughout the
whole process

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