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Identitypowerpoint

This document discusses corporate identity and branding. It defines a brand as the overall image of a company conveyed through all communications and actions. Identity is the visual aspects of a brand, including logo, stationery, packaging, signage, and apparel. A logo simply identifies a business through a recognizable mark. Key aspects of identity are differentiation, relevance, and unity across all corporate materials and visuals. Examples are provided of identities from Coca-Cola, Valens Powerful Water, and other companies to demonstrate consistency of colors, fonts, and designs that unite a company's various visual elements.

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35 views

Identitypowerpoint

This document discusses corporate identity and branding. It defines a brand as the overall image of a company conveyed through all communications and actions. Identity is the visual aspects of a brand, including logo, stationery, packaging, signage, and apparel. A logo simply identifies a business through a recognizable mark. Key aspects of identity are differentiation, relevance, and unity across all corporate materials and visuals. Examples are provided of identities from Coca-Cola, Valens Powerful Water, and other companies to demonstrate consistency of colors, fonts, and designs that unite a company's various visual elements.

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Copyright
© © All Rights Reserved
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LOGO

How a business denes themselves


Standards
CTE Standards
u AME.A.A2.1 Analyze the way in which technical design
(e.g., color theory, lighting, graphics, typography, posters,
sound, costumes, makeup) contributes to a performance or
presentation.
u AME.A.A2.2 Know the component steps and skills required
to design, edit, and produce a production for audio, video,
electronic, or printed presentation.
California Visual Arts Standards:
Advanced:
u1.6 Describe the use of the elements of art to express mood
in one or more of their works of art.
Objectives
uStudents will describe what corporate
identity and branding are.
uStudents will demonstrate their
understanding of corporate identity by
researching a company and dening its
identity.
Simply Corporate Identity

www.themegallery.com Company Logo


Brand, Identity, Logo Whats the Dierence?

u A brand is the overall image of a


company.
u Identity is the visual aspects of a
companys brand.
u A logo identies a business in the
simplest form through the use of a
recognizable mark or icon.
Brand
Brand is the personality of a company. It conveys what the
company stands for, through all of the companys
communications, visual pieces and actions.

An example would be a well-known IT


Company, Apple. The company
projects a humanistic corporate culture.
This is evident through everything they
do including support of good causes,
involvement in the community,
innovative advertising and excellent
customer service. Their brand connects
with people and they buy or use their
products to feel a part of the brand.
Identity
A corporate identity is the overall image of a
company, rm or business.

The identity of a company is developed to build the
companys visibility and recognition.

Companies build identities that help customers ll a
sense of belonging to their brand.

A companys identity answers the following
questions about the company: Who are we? Where
are we going?

Key Aspects to a Companys Identity
1. Dierentiation: Todays market is highly
competitive. In order for companies to be
successful they need to dierentiate themselves
from other companies in order to be recognized,
make an impression and become preferred by
the customer.
2. Relevant: A companys identity must be relevant
to what people need or want.
3. Unity: A companys identity must have unity. All
of the corporate materials must go together and
send the same message.
Visual Aspects of Identity

uLogo (symbol of the brand)


uStationery (letterhead, business cards, envelope)
uMarking Materials (yers, brochures, books,
websites, etc.)
uProducts and Packaging
uApparel Design (clothing worn by employees)
uSignage (interior and exterior signage)
Logo
uA companys Logo is for Identication. It portrays
the company in its simples form through a unique
mark, design, symbol or lettering that represent
the company.

uSpecic colors and fonts are also used in logo. The


use of specic colors and fonts helps maintain the
companys identity.
LOGO
Coca Cola
Logo:
Business Card
Packaging
Advertising
Advertising
Apparel
LOGO


Valens Powerful Water - Logo
Valens Powerful Water - Packaging
Valens Powerful Water - Stationery
Valens Powerful Water Envelope
Valens Powerful Water Business Card
Valens Powerful Water - Advertising
LOGO


Other Examples of Identity
Other Examples of Identity
Other Examples of Identity
Questions
u What do all of these identity examples have in
common?
u What helps products all look like they are part of
the same company?
u Would you change anything about these
designs? Why or why not?

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