Scribd
Upload
132 views

Volvo Oil Training Program - Module 9

The 2011 Training Session document provides an overview of Volvo's global oil program and lubrication products. It discusses 1) Volvo's oil strategy and alliance with ExxonMobil, 2) lubrication basics and worldwide specifications, and 3) Volvo's oil product line. The document also reviews 4) engine technologies, 5) advantages of Volvo oil, 6) understanding product data sheets, and 7) marketing tools to sell Volvo oil products, including leaflets, displays, and guides. An action plan focuses on key questions for dealers and next steps to promote Volvo lubricants.

Uploaded by

Mohamed Ahmed Hassanin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
132 views

Volvo Oil Training Program - Module 9

The 2011 Training Session document provides an overview of Volvo's global oil program and lubrication products. It discusses 1) Volvo's oil strategy and alliance with ExxonMobil, 2) lubrication basics and worldwide specifications, and 3) Volvo's oil product line. The document also reviews 4) engine technologies, 5) advantages of Volvo oil, 6) understanding product data sheets, and 7) marketing tools to sell Volvo oil products, including leaflets, displays, and guides. An action plan focuses on key questions for dealers and next steps to promote Volvo lubricants.

Uploaded by

Mohamed Ahmed Hassanin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 11

2011 Training Session

1.0 Global Volvo Oil Program Overview 6.0 Volvo Oil advantages
 EM Energy Demand Outlook  Brand added Value
 Commercial Vehicle Lubricants Market  Unique testing
 Volvo & ExxonMobil Alliance 7.0 Product Data Sheet (PDS)
 Strategy  Tool for recommendation
 Understanding a PDS
2.0 Lubrication Basics
 From crude to finished Product
8.0 Dealer business analysis
 Components
 Current Situation
 General principles
 Recommendation
3.0 Worldwide CVL Specifications  Proposed Strategy
Current Complexity
 Euro & Tier 9.0 Selling Tools
 API & ACEA & OEM specifications  Volvo Oil leaflet
 PDS
4.0 Engine technology & Emission reduction  Marketing
 EGR . SCR
 Volvo related Technology 10.0 Action Plan
 Key Questions to ask
5.0 Volvo oil product line  Next Steps
 Product Line
 Grease Manufacturing
 Lube charting by equipment
 Summary
9.0 Selling Tools

 Volvo Oil Leaflet


 Product Data Sheet (PDS)
 Marketing Volvo Pocket Guide
Sales Promotion material - Lubricants Leaflet
Product Data Sheet (PDS)
Marketing Tools

m@sh
Marketing Tools

Machine sticker

To put on the machines and


service vans
Marketing Tools

Cab sticker Service van stickers


stickers or magnetic

40cm X 25cm

80mm X 50mm
Diameter of 20cm
Marketing Tools

Exhibition and workshop displays


Marketing Tools

Sales Promotion material - Pocket Guide


Marketing Tools

Sales Promotion material - Poster

 Can be used as decoration at dealer premises, at open house events

Size 1000 x 550


mm
Communication tool example - Application Guide

You might also like