July 2002

Florida Department of Education

STUDENT PERFORMANCE STANDARDS

Secondary Course Number:

Course Title: E-Commerce Systems Analysis and Design
(E-Commerce)
Course Credit: 1

COURSE DESCRIPTION:

THIS COURSE IS DESIGNED TO PROVIDE A SYSTEMATIC OVERVIEW OF ANALYSIS AND

DESIGN FACTORS, AS WELL AS TRENDS AND ISSUES IMPACTING THE
EFFECTIVENESS, EFFICIENCY AND PROFITABILITY OF E-COMMERCE WEB SITES.

18.0 ANALYZE THE BUILDING BLOCKS OF A SECURE SYSTEMThe student will be

able to:

18.11 Define system and network security.

18.12 Describe the different types of Internet security.
18.13 Explain and identify anti-virus programs.
18.14 Explain the difference between security and privacy.
18.15 List the principal protocols used in Internet security.
18.16 Explain Intrusion Detection System.
18.17 Define security-related terms.
18.18 Explain how a user identification and password provide security
one-commerce sites.
18.19 Explain encryption, decryption, private key encryption and public
key encryption.
18.20 Explain the difference between the two types of key encryptions.
18.21 Identify and explain data transmission technology and how it is
used in web pages (SSL, TLS, SET).
18.22 Describe a SET enabled browser and a SET enabled server.
18.23 Explain the use of digital signatures and certificates.
18.24 Describe the certificate life cycle.
18.25 Develop a privacy policy that considers what information is being
collected with and without the users (IP address, personal data,
demographics); why the data is needed (customization,
administration, communication); when is it collected (forms,
cookies, other locations); who will use the information
(suppliers, sell or lease to others, third parties); where will
the information be housed (on-site, sent to data base); how can
the data be removed or modified.
18.26 Describe procedures for maintaining the confidentiality of client
information.
18.27 Explain why information is a competitive resource.
18.28 Explain the importance of data warehouses.
18.29 Discuss application security measures.
18.30 Describe the various messaging security techniques.
18.31 Define a Virtual Private Network and explain its features, its
components, and how it is deployed.

28.0 DEMONSTRATE AN AWARENESS OF THE ISSUES AND TRENDS INVOLVED IN AN

E-COMMERCE ENVIRONMENTThe student will be able to:

28.1 Discuss issues and trends impacting the economy and the success of
e-commerce web sites.
28.02 Discuss reasons for slow productivity despite advancing
technology.
28.2 Discuss the advantages/disadvantages of removing bugs from
software already installed in information systems.
28.3 Discuss solutions to ease the shortage of technology workers.
28.4 Discuss factors faced by e-commerce companies when seeking funding.
28.5 Research current trends and issues impacting e-commerce nationally
and globally.
28.6 Explain how the Communications Decency Act applies to e-commerce
issues.
28.7 Research and discuss privacy issues faced by employees and
consumers in todays electronic society.
28.8 Identify developing ethical and legal issues in e-commerce.
28.9 Explain the social, ethical, and legal implications of decisions
made and actions taken as an e-commerce professional.
28.10 Discuss the advantages/disadvantages of affiliate programs.

29.0 ANALYZE EFFECTIVENESS AND PROFICIENCY OF WEB SITE--The student will

be able to:

29.01 Explain why the website design is critical to the success of an e-

commerce venture.
29.2 Define System Development Life Cycle (SDLC).
29.3 Explain the five major phases of a SDLC (Planning, Analysis,
Design, Implementation, and Support).
29.4 Research and discuss activities performed during the planning,
analysis, design, implementation, and support phase.
29.5 Discuss the necessity to correct major errors during the System
Development Life Cycle (SDLC) of an e-commerce site.
29.6 Explain potential costs involved in correcting problems not caught
during the SDLC.
29.7 Explain the use of web statistics in planning, management,
marketing and developing/revising promotional strategy.
29.8 Determine site profitability over time.
29.9 Assess the impact of site on costs.
29.10 Determine if the site increases quality of customer service,
builds brand and improves business image.
29.11 Explain advantage decision support systems (e.g., airlines use it
to sum up flight history, aircraft wear, reduce traffic
congestion).
29.12 Create an evaluation plan to measure the effectiveness of the Web
site (page counters, logs, search engines, asking visitors how
they found the site).
29.13 Determine methods to generate hit analysis data.
29.14 Evaluate sources of raw data for statistical web site analysis
(HTTP server logs, web server hardware and operating system logs,
network monitor logs, user registration databases, and third-party
web site analysis services).
29.15 Calculate and analyze site effectiveness based on statistical hits
and clickstream data.
29.16 Compose a report of relevant data that includes charts or graphs
and presents conclusions.
29.17 Implement financial analysis techniques in decision making.
29.18 Implement non-financial analysis techniques in decision making.

30.0 DEMONSTRATE KNOWLEDGE OF E-COMMERCE LEGAL ISSUESThe student will

be able to:

2
30.1 Explain the legal use of digital signatures for electronic
contracting.
30.2 Discuss laws pertaining to security and privacy of data collected.
30.3 Explain consumer protection law.
30.4 Explain court jurisdictional issues related to e-commerce.
30.5 Identify the liability for invasion of privacy.
30.6 Describe confidentiality issues and their liability implications.
30.7 Explain legal and ethical issues related to consumer privacy.
30.8 Identify federal legislation protecting competition.
30.9 Identify major federal food and drug legislation affecting
marketing strategies.

31.0 DEMONSTRATE KNOWLEDGE OF DISASTER PROTECTION METHODSThe student

will be able to:

31.1 Identify the purpose of a server accelerator card.

31.2 Define noise, spike, brownout, and blackout.
31.3 Research ways to protect hardware from system failure.
31.4 Explain UPS and the importance of having one.
31.5 Discuss types of backups to prevent data loss.

32.0 ANALYZE METHODS OF WEB HOSTING--The student will be able to:

32.1 Compare the advantages/disadvantages and costs of self-hosting vs.

web hosting.
32.2 Compare the advantages/disadvantages of using web development and
design services.
32.3 Identify the qualities of server providers (uptime, technical
support, connection time).
32.4 Identify and describe hardware necessary for web site hosting.
32.5 Design a sample business system architecture for a self-hosting web
site.
32.6 Examine the requirements of Web, Commerce, Transaction and Database
servers used in e-commerce.
32.7 Examine costs related to e-commerce (site design, maintenance and
support).
32.8 Plan how to establish a domain name.
32.9 Upload files to the server.
32.10 Explain server capacity to support site options and user traffic.
32.11 Explain the process to e-commerce-enable a website.
32.12 Collect/analyze usage statistics.
32.13 Select hosting company based on set criteria.
32.14 Test site with different browsers.
32.15 Register site with various search engines/portals.
32.16 Revise design to reflect user feedback.

33.0 ANALYZE AND DEMONSTATE THE APPLICATION OF E-COMMERCE SOFTWARE

PACKAGESThe student will be able to:

33.1 Analyze project management software.

33.2 Evaluate software packages for Internet ads management.
33.3 Explain the use of CRM software in business-to-consumer and
business-to business-operations.
33.4 Identify the key functions of systems software.

3
33.5 Explain and identify widely used software applications (browsers,
word processing, database management, spreadsheet development, CRM
applications, web content development).
33.6 Identify new and emerging classes of software.
33.7 Identify software used in e-commerce.
33.8 Identify storefront software packages.
33.9 Identify selection criteria used for software purchases.
33.10 Identify differences between implementing an e-commerce site with
an off-the-shelf software package vs. freeware CGI solutions.
33.11 Outline and explain business application tools and processes that
can be used as part of a company's e-commerce solution.
33.12 Define site template.
33.13 Identify types of editor software used as a source of templates
(HTML, Word Processor, WYSIWYG).
33.14 Identify advantages/disadvantages of using templates.
33.15 Identify online services that provide templates.
33.16 Identify storefront hosting services.
33.17 Differentiate between site templates and store templates.
33.18 Create an example site using a site template.
33.19 Create an example site using a store template.

34.0 DEMONSTRATE KNOWLEDGE OF NETWORK COMPONENTSThe student will be

able to:

34.1 Identify the four components of a network operating system (server

platform, network services software, network redirection software,
communications software).
34.2 Define fat client and thin client.
34.3 Interpret basic networking terminology.
34.4 Identify the different types of Wide-Are Network (WAN) connections.
34.5 Describe point-to-point (PPP) interconnection.
34.6 Identify basic telecommunications services (satellite, circuit
switching, packet switching, wireless).
34.7 Differentiate between local exchange carriers and interexchange
carriers.
34.8 Define local access and transport areas.
34.9 Identify packet carriers and their services.
34.10 Identify the role of telecommunications tariffs.
34.11 Explain the role of the router in connecting to the Internet.
34.12 Explain the role of a Channel Service Unit/Data Service Unit.
34.13 Identify basic telecommunication bandwidths.
34.14 Describe the basics of ISDN, X.400, and DSL technologies.

35.0 MAINTAIN AN E-PORTFOLIO FOR JOB APPLICATION PURPOSESThe student

will be able to:

35.1 lan, design, and create e-commerce websites that include a theme,
backgrounds, content, categories and product, text, graphics,
graphic buttons, graphics as a form button, hyperlinks, form
elements, company and contact information, navigation bars,
navigation aids, a company logo, audio and video files, a host
counter, frames.
35.2 Prepare and submit a rsum to use for online job applications.
35.3 Prepare and submit a letter of application online.

4
5