1911 Nestle ice cream

Over a hundred years after it first started operations in the country, Nestl Philippines, Inc. (NPI) today
is a robust and stable organization, proud of its role in bringing the best food and beverage throughout
the stages of the Filipino consumers lives. The Company employs 3,700 men and women all over the
country, and is among the Philippines top corporations. Its products are No. 1 or strong No. 2 brands in
their respective categories.

The Early Years.

Although Nestl products were already available in the Philippines as far back as 1895, it was not until
1911 when The Nestl and Anglo Swiss Condensed Milk Company was established in the country, with
its first sales office in Calle Renta, Binondo.

Local Production. In 1960, Nestl S.A.and San Miguel Corporation entered into a partnership resulting in
the formation of Nutritional Products, Inc.
1960s Magnolia Ice Cream

Magnolia Dairy Ice Cream is a Filipino brand that includes unusual tropical flavors and sold domestically
in the Philippines and in other markets such as Thailand, the United States, Australia, Malaysia, and
Singapore. Magnolia was founded in 1925 and the company's ice cream flavors include halo-halo (a mix
of fruit and beans), Buko Pandan (young coconut with pandan), mais-queso (corn and cheese), avocado,
jackfruit with cashew, taro and buko salad (coconut and fruit). The brand also offers mango and more
typical flavors like chocolate, strawberry, and vanilla.

Magnolia is a division of San Miguel Corporation, a food and beverage company and corporate
conglomerate. San Miguel relaunches Magnolia ice cream 27-Oct-2004 AP-Food Technology The
Magnolia brand was relaunched by San Miguel in the Philippines in 2004 after a five year hiatus. San
Miguel has a dominant presence in other dairy products such as margarine and also sells cheese, soda
and San Miguel beer.

Upon reintroduction rocky road, cookies and cream, dulce de leche and double dutch were added as
"gold label" flavors. In 2008 the company introduced Coffee Vienna and Waffle Cheesecake for the
Christmas holidays. scream for ice cream this Christmas November 20, 2008 The Philippine Star

Magnolia brand ice creams originated in Manila, a tropical city with a hot and humid
climate.name="relief Flavors like purple taro ice cream, are said to be especially refreshing, and one
reviewer compared it to cookies-and-cream. Other flavors are mango, jackfruit, macapuno (coconut),
and ube (purple yam) flavors. Too bad, but Jegimajo! no longer carries corn-and-cheese ice cream; it's
difficult to describe that eating experience but, trust me, it's better than it sounds." Keep Austin Chilled;

History
From the 1960s until the 1990s Magnolia operated an ice cream parlor at its plant along Aurora
Boulevard in Manila, "where customers could feast on traditional concoctions like banana splits,
sundaes and parfaits," and opened many additional locations around the city.<ref name="parlor">Rose
de la Cruz Magnolia revives ice cream parlor business May 19, 2008 The Philippine Star The parlor was
part of the deal when Magnolia was acquired by Nestle in 1996<ref name="parlor and the name
Magnolia was phased into Nestle branded ice creams, but it was reintroduced in 2004 by San
Miguel<ref>"Did you notice the way the Magnolia ice cream brand name was slowly phased out by the
Nestl brand name when Nestl bought Magnolia? (Nestl bought Magnolia ice cream in 1996 from San
Miguel Corp. In 2004 the Magnolia brand ice cream was relaunched by San Miguel). Anyway, Nestl did
the brand name replacement/conditioning game in the same manner. First it was: Magnolia Nestl Ice
Cream. Then it became Nestl Magnolia Ice Cream Then it was just Nestl Ice Cream" Ned Roberto, Ardy
Roberto The replacements 06/15/2007 Inquirer</ref> and the parlor reopened with a partner in
2008.Kenneth del Rosario Old-time ice cream concoctions now back 05/03/2008 Philippine Daily
Inquirer The division had been marketed as one of the "family" brands of San Miguel.May 16, 1993
Manila Standard page 19</ref>The reintroduction followed the expiration of a non-compete clause.San
Miguel back in ice cream October 20, 2004 Ice Cream Reporter
The company expanded and modernized in the early 1990s, with three new plants including one in Iliolo,
part of a P25 billion investment plan.<ref name="expansion">Magnolia Ice Cream Plant in Iliolo up by
December September 10, 1990 Manila Standard </ref> Other ice cream production plants were located
in Quezon City, Cebu, Davao and Cagayan de Oro, reducing transportation costs.

San Miguel had been barred from participating in the ice cream industry for five years starting in 1998,
following the "sale of its 45% stake in its joint venture with Nestle S.A. of Switzerland, Nestle Philippines
Inc. A multi-product industrial park and plant was planned in the Laguna industrial park in Santa Rosa
City outside Manila costing $18 million and was expected to come on line in 2005. San Miguel is one of
Asia's largest food and beverage conglomerate. <ref name="back"/> The company is working to regain
market leadership in bulk ice cream "through innovations in product packaging and cheaper but
premium quality products" in a market at P5 billion and dominated by Unilevers Selecta brand with 40
percent, Nestle with 35 percent and Magnolia with only two percent, as of 2008.<ref name="parlor"/>

In 2009 the company decorated its containers with artworks by Fernando Amorsolo

1933 Selecta (dairy products)

The brand's beginnings can be traced back to 1933[1] when Ramon Arce started pasteurizing
carabao milk near his home in Novaliches (then a part of Caloocan City), where carabaos were in
abundance (Unilever RFM Ice Cream, Inc. would cite the brands foundation year as 1948.. Arce began
selling and distributing fresh milk in bottles using the Selecta brand name to residences, restaurants and
offices. Soon after, Arce and his wife, Carmen, would come up with their own ice cream recipe made
from carabao milk. These products became the foundation of the familys Selecta business, which later
included the Selecta restaurants and bakery. The Selecta business was continued by Arces children after
his retirement in 1950. By the 1970s, Selectas carabao milk based ice cream and fresh milk became
available in supermarkets. Its milk was packaged in glass bottles while its ice cream was packaged in gold
colored tin containers.

In January 1990, RFM Corporation acquired the Selecta brand from Arcecon Dairy Products, Inc.
(successor-in-interest to the Selecta business) and established Selecta Dairy Products, Inc. to take over
the production of Selecta ice cream. Under RFM ownership, the recipe of Selecta ice cream was
improved and aggressively marketed, posing a serious challenge to then market leader, Magnolia. With
its success, its ice cream recipe would eventually shift to cows milk. Much later, the gold colored tin
containers would be changed to gold colored plastic tubs. RFM also introduced its own Selecta milk
products which were made from cows milk.
 In January 1995, the family of Mauro Arce, the youngest son of Ramon and Carmen Arce,
revived the Arce familys original ice cream business under a new brand, Arce Dairy. Its ice cream would
continue to be made from carabao milk and packaged in gold colored tin containers, reminiscent of the
original Selecta era.

In 1999, RFM entered into a joint-venture with Unilever Philippines, Inc. to take over the
production and marketing of the Selecta ice cream business.[4] For this purpose, Selecta Walls, Inc. was
established (now known as, Unilever RFM Ice Cream, Inc.). The Selecta milk business continues to be
operated directly by RFM Corporation.

2004
Creamline Ice Cream is a high quality ice cream brand manufactured by Creamline Dairy
Corporation. The company was incorporated in 2004 with its modern manufacturing facilities located in
the Clark Special Economic Zone in Angeles, Pampanga.