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This project proposal outlines plans to open a new athletic wear and equipment retailer. The company aims to provide affordable, high-quality gear and expert health coaching to help customers achieve their fitness goals. Its mission is to improve customers' quality of life through a unique approach to wellness. The vision is to become a leading innovator in health and fitness serving local communities. Goals include opening by June 2016, becoming profitable by January 2017, and capturing 40% of the target market of middle class males and females aged 13-40 by November 2016.

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26 views1 page

Docx

This project proposal outlines plans to open a new athletic wear and equipment retailer. The company aims to provide affordable, high-quality gear and expert health coaching to help customers achieve their fitness goals. Its mission is to improve customers' quality of life through a unique approach to wellness. The vision is to become a leading innovator in health and fitness serving local communities. Goals include opening by June 2016, becoming profitable by January 2017, and capturing 40% of the target market of middle class males and females aged 13-40 by November 2016.

Uploaded by

khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Proposal

1. Mission statement: We offer the best quality athletic wear, equipment, and gear at the
most affordable prices. Our employees are driven to serve the needs of our customers.
We have the most experienced health coaches who are passionate in helping and
educating in all health and lifestyle aspects. Passion drives our employees to help one
succeed within their health and fitness goals. Our unique approach to fitness gives our
customers the opportunity to improve their quality of life, which keeps them coming
back.

2. Vision Statement: Recognized as a leading, innovative retailer in health and fitness,


which provides quality merchandise and information to our communities.

3. Goals:
a. To be fully operational by June 1, 2016
b. To break even and start creating profits by January 1, 2017
c. To capture 40% of the target market by November 1, 2016
-Male/Female
-Age 13-40
-Middle class

4. Motto: All your fitness needs at a one stop shop.

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