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Marketing 1: Dela Rosa, Jonaz Bumohya, Jovilyn Mabanta, Jeannine

This document summarizes 5 major companies in the Philippines and some of their corporate social responsibility programs. ABS-CBN and GMA are the two largest media networks in the country, known for programs helping unfortunate people through charity foundations. Good Shepherd is a manufacturing company that provides scholarships. McDonald's and KFC are large fast food chains that run health initiatives and fundraising campaigns for hunger relief.

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Jovz Bumohya
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40 views3 pages

Marketing 1: Dela Rosa, Jonaz Bumohya, Jovilyn Mabanta, Jeannine

This document summarizes 5 major companies in the Philippines and some of their corporate social responsibility programs. ABS-CBN and GMA are the two largest media networks in the country, known for programs helping unfortunate people through charity foundations. Good Shepherd is a manufacturing company that provides scholarships. McDonald's and KFC are large fast food chains that run health initiatives and fundraising campaigns for hunger relief.

Uploaded by

Jovz Bumohya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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MARKETING 1

DELA ROSA, JONAZ


BUMOHYA, JOVILYN
MABANTA, JEANNINE

APRIL 19, 2010


10:30-12:00 DAILY 5526
1. ABS-CBN
- Alto Broadcasting System-Chronicle Broadcasting Network is a Philippine-
based multi-media conglomerate. It is the country's first and largest integrated
media and entertainment company with 42 subsidiaries, 12 divisions and an
asset base on more than PHP34 billion (US$707.09 million) as of March
2009. ABS-CBN is principally involved in television and radio broadcasting,
as well as the production of television programming for domestic and
international audiences and other related businesses.

PROGRAMS:
Bantay Bata 163
Gawad Kalinga
Tulong sa Ilog Pasig
These programs aim to help unfortunate people mostly children. Such programs
awaken the fortunate people about the conditions of the poor ones.

2. GMA
- Global Media Arts Network, Incorporated, a Philippine multi-media
conglomerate, is a television network in the Philippines. GMA provides news
and entertainment programs through its forty-seven fully owned television
relay stations, four affiliate television stations and thirty-four radio stations
throughout the Philippines.

PROGRAMS:
Kapuso Foundation
Wish Ko Lang
The programs help the people in need and reach out in times of calamities.

3. GOOD SHEPHERD
- A manufacturing company located in Baguio which produces products such as
peanut brittle, ube jam, crinkles and many other more.

Scholarships are granted to students who work there. The profits go to the
financing of the studies of the youth.

4. MCDONALDS FASTFOOD

- McDonald's Corporation is one of the world's largest chain of hamburger fast


food restaurants, serving nearly 47 million customers daily.
PROGRAMS:
- They help families address their problems regarding health care such as free
check-up, medicines and vitamins. They envision proper health for every
Filipino citizen.

5. KFC FASTFOOD
- Kentucky Fried Chicken fast food is one also of the worlds most popular food chain.

PROGRAMS:
- KFC and its parent company Yum! s partnership with the United Nations
World Food Programme will aim to raise awareness of hunger as an issue and
mobilize staff, franchisees and customers to help do something about it.
Proceeds will go to school food project in Africa

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