R.L. Rutsky
Surfing the Other
Ideology on the Beach
Pmt le 19505 one mi 196062 wave of teen
‘surfing films washed over the screens of drive-
ins and theaters across the United States, Ata time when
many motion picture companies were struggling, these
surfing or beach pictures were extremely popular with
the increasingly youthful audiences for movies.! Films
‘such as Columbia Pictures’ Gidget series and Ameri-
can International Pictures’ Beach Party films were de-
signed to appeal to this youthful market, and they
apparently did. Beach Party (1963) was a major hit,
breaking box-office records in a number of locales;
Bikini Beach (1964) was AIP’s biggest-grossing film
ever? Annette Funicello was voted onto the exhibitors’
annual top ten list of new stars, as were Sandra Dee and
James Darren, the stars of Gidget (1959)?
‘Yet the beach films were very different from the
‘melodramatic stories of troubled youth that had become
the standard teen fare of the 50s. They were not teenage
versions of the social problem film, built around such
perceived dangers as hot-rodding, drugs, rock-and-roll,
sexuality, and delinquency. Instead they featured, as
Beach Party director William Asher once observed,
“kids having a good time and not getting in trouble."*
In most of the surfing films, audiences were presented
with the comic and romantic escapades of white sub-
urban teenagers having good clean fun at the beach.
‘Thomas Doherty has in fact described these kinds
of films as examples of the “clean teenpic”: “Fulfilling
the best hopes of the older generation, the clean teen-
pics featured an aggressively normal, traditionally good-
Jooking crew of fresh young faces, ‘good kids’ who
preferred dates to drugs and crushes to crime.”5 Sim-
‘larly, writing of the characters in the AIP Beach Party
films, Gary Morris observes that
a
(On the beach with Annette Funicello
The delinquents {of previous AIP teen films]
are reborn in the beach movies as well-
groomed, “normal” middle-class, surfing,
singing “clean teens”—based largely on the
image of lily-white youngsters seen on televi-
sion shows like Ozzie and Harriet and Amer-
ican Bandstand and successful mainstream
movies like Paul Wendkos’s 1958 Gidget.
For both Doherty and Morris, the middle-class,
clean-teen normality of the beach movies is evidence
of not only their superticiality, but of their attempt to
offer a reassuring conformity as an escape from the
troubling social problems of the times. In contrast to
the teen problem and juvenile delinquent films of the
50s and the anti-establishment youth films of the late
60s, these films often seem to exist in a kind of his-
torical time warp, a perpetual summer where the sun
always shines and the surf is always up.7 The turbulent
social and political issues of the 60s never seemed to
intrude upon the beach. As Morris notes, “The beach
movies helped turn the beach into an exaggerated ver-
sion of the suburban backyard.”* Even when these filmsdid deal explicitly with issues of morality and respon-
sibility, the resolution rarely seemed in question. No
one could seriously doubt that Gidget would keep her
virginity or that Moondoggie would return to college
when the summer was over.
Thave no quarrel with the way that Doherty and
Morris characterize these films and their characters. In-
deed, the idea that these films are conventional, white,
and middle class, that their “normality” serves to deny
social problems and to support ideological conformity,
is hardly an astonishing revelation. What is more prob-
lematic, however, is the all-too-common assumption
that notions of conventionality, conformism, and nor-
‘ality, of reassurance and escapism, serve to “explain”
these films and their appeal. Morris, for example, ex-
plains the appeal of the Beach Party films by noting
that their “subtext is reassurance” and observes,
‘The films deny the growing split in the social
fabric—evident from the Cold War (fear of nu-
clear holocaust), collapsing race relations, and