Scribd
Upload
65 views

Cariño: Corporate Identity Manual

Cariño Resort provides a swimming pool experience that imitates being at the beach through the use of seawater salt added to their pool. Located in Valenzuela City, the resort aims to offer visitors fun and excitement even though it is inland. This corporate identity manual outlines Cariño Resort's logo history and brand standards for proper usage of their logo depicting elements like the sun, spiral, and blue "C" representing the company name. Guidelines cover maintaining a safety space around the logo, using it above a minimum size, and acceptable color variations.

Uploaded by

Daniel Suico
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
65 views

Cariño: Corporate Identity Manual

Cariño Resort provides a swimming pool experience that imitates being at the beach through the use of seawater salt added to their pool. Located in Valenzuela City, the resort aims to offer visitors fun and excitement even though it is inland. This corporate identity manual outlines Cariño Resort's logo history and brand standards for proper usage of their logo depicting elements like the sun, spiral, and blue "C" representing the company name. Guidelines cover maintaining a safety space around the logo, using it above a minimum size, and acceptable color variations.

Uploaded by

Daniel Suico
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

Cario Resort

CORPORATE IDENTITY MANUAL


1.0
COMPANY PROFILE AND LOGO HISTORY

Located at 11 San Baraqiuel St., Punturin, Valenzu-


ela City, Cario Resort provides the people with a great
place to celebrate. The resort has the rst and clearest
seawater pool in the Philippines.

Cario Resort has a swimming pool that imitates


the seawater. The resort uses sundried seawater salt
that is bought all the way from Pangasinan. They do this
because they want to reproduce the eect of being in a
beach even if the resort is just located within the metro.

Contact Info:
Landline: 445-6336; Smart: 0929-661-6955; Globe:
0905-412-9266

Swimming Rates:
Day: P190 (Adults), P140 (Kids below 4ft), P152 (Seniors
w/ID)
Night: P220 (Adults), P170 (Kids below 4ft), P176 (Se-
niors w/ID)

The Company Logo


2.0
THE NEW LOGO

The Suns Corona and The Orange Color This part of the logo
wants to incorporate the sunny weather. As we all know, Filipi-
nos tend to go to resorts during hot season. It states that the
resort is always available to accommodate them.

The Color Yellow in The Spiral Signies


the middle Signi- continuous and dra-
es happiness, posi- matic increase of fun
tivity, freshness, and and excitement. Also
energy. represents the pool
slides.

Cario Resort
The Blue C in the middle This represents the company name itself, the Cario
Resort. The blue color and shade mean that the place will surely oer the visitors the
fun and splashing experience. It is placed in the middle to show that the most exciting
part of this place is the water itself. It wants to center the attention of the visitors to
its uniqueness by the use of seawater salt thrown into the pool.
3.0
BRAND STANDARDS
3.1. Safety Space

The logo must be clear of graphic and


typographic elements within the safety
space to keep the integrity of the logo.

The safety space is dened as X Height


of the letter C in our logo.

X Height
Cario Resort
3.2. Grid

Here is the image of the logo


with the grid to serve as
proper guidelines for graphic
purposes.

Cario Resort
3.3. Minimum Size

To ensure the readability and integri-


ty of the logo, the recommended
0.9 (23 mm) minimum size is 0.9 inches or 23 mm
in height.

Cario Resort
4.0
VARIATIONS (with Pantones)
THE LOGO COLORS

Pantone 1235 U Pantone 142 U Pantone 600 U Pantone 3252 U Pantone Medium Blue U

Here are the dierent color


variations for times that all of the logo
colors are not possible to be used. As
you can see, there are 5 dierent
color versions that are acceptable to
be used to create a visual identity
depending on the background and
graphic environment where it will be Cario Resort
Cario Resort
put.
5 color spot 4 color spot

Cario Resort
Cario Resort
Cario Resort
Cario Resort

3 color spot 2 color spot 1 color spot with tint 1 color spot

You might also like