The document discusses the game development process at a company. It has an in-house development team consisting of programming, design, and graphics departments. The team develops games rapidly through a process including concept generation, proposal, development planning, design, reviews, beta testing, and coordination between teams. The goal is to develop high-quality games quickly to respond to changing market demands.
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Game Development Plan
The document discusses the game development process at a company. It has an in-house development team consisting of programming, design, and graphics departments. The team develops games rapidly through a process including concept generation, proposal, development planning, design, reviews, beta testing, and coordination between teams. The goal is to develop high-quality games quickly to respond to changing market demands.
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Game Development
We believe that rapid and high-quality game development is critical
to our success. Our game development team mainly consists of our programming department, design department and graphics department. In March 2008 we opened a research and development center in Shanghai to take advantage of the skilled workforce in the game development industry. In October 2008 we acquired a license to use InterServ’s cross- platform game development engine, and in February 2009 we acquired InterServ Caymans and its two PRC subsidiaries in Shanghai and Chengdu, both of which have further strengthened our research and development capability. We are working to integrate the newly acquired InterServ Shanghai and InterServ Chengdu, with the existing game development team. As of March 31, 2009, we had 1,132 game development personnel. Several core members of our development team have worked together for nearly a decade. Unlike many of our competitors that operate MMORPGs licensed from foreign game developers, we have in-house capabilities that allow us to develop games rapidly and in response to constantly changing market demands and trends. Our game development cycle from initial design concept to launch has been approximately 6 to 24 months for some of our 3D games. Our systematic game development process includes the following key steps:
• Concept generation. Our design department takes the lead in generating game development ideas based on the latest trends in player preferences. We recruit game players into our design team to
closely track the hot topics among our players and on the Internet. We also encourage all of our employees to provide creative ideas and concepts for game development.
• Detailed proposal. Upon management’s approval of the new game concept, the design department will prepare a detailed proposal that
sets preliminary storylines and game characters, estimates of costs and target markets.
• Development plan. After the completion of the technical review of the proposal, a project team consisting of our programming staff, design staff and graphics artists work together to set the technical criteria for the game development, and then formulate a game development plan with development milestones.
• Design, style and story concepts. Based on the game development plan, our graphics artists will determine the style of the new game and design game characters, our game designers will develop the
game story and define game environments, and our program developers will develop both the server-end software and the user- end software modules.
• Internal reviews. Mid-term management reviews will take place upon the completion of each milestone of the development plan. Concurrently, our testing department tests the accuracy and
completeness of the development, and our marketing department initiates marketing campaigns according to the development milestones.
• Closed beta testing and open beta testing. We conduct closed beta testing to work out technical issues and eliminate technical problems. Thereafter, we conduct open beta testing to test the operation of new games under open market conditions and introduce new games to players.
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Table of Contents
Our games are realized through coordination among teams of
program developers, game designers and graphic artists. Our in-house development team also supports our frequent game upgrades and updates to accommodate the latest user tastes and preferences and evolving market trends. We also try to design each of our games to cater to distinct market segments to grow our overall player base rather than merely shifting players from one game to another. Furthermore, our games are developed with built-in multiple-language capability to support our timely expansion into international markets through a convenient localization process.
Full Download (Ebook) The Game Production Toolbox by Heather Maxwell Chandler (Author) ISBN 9780429440021, 9780429801761, 9780429801778, 9780429801785, 9781138341708, 9781138341715, 0429440022, 0429801769, 0429801777 PDF DOCX