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MBA Final Exam Sample Questions

This document contains sample questions from a final exam for an MBA management course. The exam will last 3 hours and is closed book, prohibiting electronics. The questions cover topics like: 1) Drawing and explaining a product/market growth framework for the Krannert MBA program 2) Constructing a perceptual map using preference and evaluation data for different products across customer segments 3) Modeling frameworks like BCG, Ansoff, STP, brand circles, SWOT, and choice models to apply to case studies, with an emphasis on constructing clear and understandable replications of the models.

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Hasan Tahsin
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© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
358 views

MBA Final Exam Sample Questions

This document contains sample questions from a final exam for an MBA management course. The exam will last 3 hours and is closed book, prohibiting electronics. The questions cover topics like: 1) Drawing and explaining a product/market growth framework for the Krannert MBA program 2) Constructing a perceptual map using preference and evaluation data for different products across customer segments 3) Modeling frameworks like BCG, Ansoff, STP, brand circles, SWOT, and choice models to apply to case studies, with an emphasis on constructing clear and understandable replications of the models.

Uploaded by

Hasan Tahsin
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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KRANNERT GRADUATE SCHOOL OF MANAGEMENT

FINAL EXAMINATION

MBA MGMT 62000


Fall 2016

---------- SAMPLE QUESTIONS ----------

This is a Closed Book Examination


No Laptop Computers, PDAs, Cell Phones, or Tablet Devices

250 Points

Time Limit: 3 Hours

Your signature is my assurance that you have complied with the restrictions placed on this exam.
You are on your honor.

You can use a conventional calculator for numerical calculations. No other notes, computers,
PDAs, cell phones, or tablet devices are allowed. Only write on the front of each page.

__________________________________________________
Signature
1. Product/Market Growth Framework. Draw and label the Product/Market Growth
Framework. Briefly describe a growth strategy for the Krannert MBA Program using this
Framework.

1
2. Perceptual Mapping. Construct a perceptual map using the following data.

Difference Scales: Flavor, where 0 = Weak and 10 = Strong


Color, where 0 = Dull and 10 = Bright

Segment Size: Segment A is three times the size of Segment B

Mean Customer Evaluation Segment A Mean Preference


Flavor Color Flavor Color
Product 1 6.5 8.5 3.2 6.1
Product 2 2.5 7.0
Product 3 2.0 8.0
Product 4 4.0 7.5 Segment B Mean Preference
Product 5 8.0 7.0 Flavor Color
Product 6 7.5 4.0 7.6 4.6
Product 7 7.0 4.5
Product 8 3.5 4.5
Product 9 3.5 2.5
Product 10 7.0 3.5

3. 7 Questions-Models-Fairly Easy Rubric-BCG-Ansoff-STP-Brand Models-3 Circles-


SWOT-Choice Models-Fabric-Breakeven-Lifetime Value Analysis-Slides and Cases-Be
able to CONSTRUCT-MODEL DESCRIPTION-G STICK-CALCULATOR-
REPLICATE AND MODEL

-A sitation-Case-ansoff market-how would you apply-market penetration is possible? -


New products-Diversification

Replicated-Legible-Understandable?

START WITH THE SLIDES

TACTICAL PIECES

OFFERING

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