12/7/2021 Web Designing And Marketing

Group Members:
Saurabh Kharbanda
Gurbaksh Singh
Gursahib Singh
Nipun Pasricha

What a pleasure?
Sitting at one place and selling your product World over, this can
only be possible through internet selling.

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SELLING THROUGH INTERNET

Business models
Internet selling is associated with several business models:
 e-commerce — this is where goods are sold directly to consumers (B2C) or businesses (B2B)
 Publishing — this is the sale of advertising
 lead-based websites — this is an organization that generates value by acquiring sales leads from
its website
 affiliate marketing — this is process in which a product or service developed by one person is
sold by other active seller for a share of profits. The owner of the product normally provide some
marketing material (sales letter, affiliate link, tracking facility).
 local INTERNET marketing - this is the process of a locally based company traditionally selling
belly to belly and utilizing the Internet to find and nurture relationships, later to take those relationships
off line.
 black hat marketing - this is a form of Internet marketing which employs deceptive, abusive, or
less than truthful methods to drive web traffic to a website or affiliate marketing offer. This method
sometimes includes Spam, cloaking within search engine result pages, or routing users to pages they
didn't initially request.
 There are many other business models based on the specific needs of each person or the
business that launches an Internet marketing campaign.

One-to-one approach

The targeted user is typically browsing the Internet alone therefore the marketing messages can
reach them personally. This approach is used in search marketing, where the advertisements are based
on search engine keywords entered by the users.

Appeal to specific interests

Internet selling and ego marketing places an emphasis on marketing that appeals to a specific
behavior or interest, rather than reaching out to a broadly-defined demographic. "On- and Off-line"
marketers typically segment their markets according to age group, gender, geography, and other general
factors. Marketers have the luxury of targeting by activity and echolocation. For example, a kayak
company can post advertisements on kayaking and canoing websites with the full knowledge that the
audience has a related interest.

Geo targeting

Geo targeting (in INTERNET marketing) and ego marketing are the methods of determining the
echolocation (the physical location) of a website visitor with echolocation software, and delivering
different content to that visitor based on his or her location, such as country, region/state, city, metro
code/zip code, organization, Internet Protocol (IP) address, ISP or other criteria.
Different content by choice

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A typical example for different content by choice in ego targeting is the FedEx website at
FedEx.com where users have the choice to select their country location first and are then presented
with a different site or article content depending on their selection.

Automated different content

With automated different content in Internet marketing and telemarketing, the delivery of
different content based on the geographical echolocation and other personal information is automated.

Advantages

Internet selling is relatively inexpensive when compared to the ratio of cost against the reach of
the target audience. Companies can reach a wide audience for a small fraction of traditional advertising
budgets. The nature of the medium allows consumers to research and purchase products and services at
their own convenience. Therefore, businesses have the advantage of appealing to consumers in a
medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns
depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively.
Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The
advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per
action. Therefore, marketers can determine which messages or offerings are more appealing to the
audience. The results of campaigns can be measured and tracked immediately because on line
marketing initiatives usually require users to click on an advertisement, visit a website, and perform a
targeted action. Such measurement cannot be achieved through billboard advertising, where an
individual will at best be interested, then decide to obtain more information at a later time..

Because exposure, response, and overall efficiency of Internet media are easier to track than
traditional off-line media—through the use of web analytics for instance—Internet marketing can offer
a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the
need to measure the collaborative effects of marketing (ire, how the Internet affects in-store sales)
rather than siloing each advertising medium. The effects of multichannel marketing can be difficult to
determine, but are an important part of ascertaining the value of media campaigns.

Limitations

Internet selling requires customers to use newer technologies rather than traditional media.
Low-speed Internet connections are another barrier. If companies build large or overly-complicated
websites, individuals connected to the Internet via dial-up connections or mobile devices experience
significant delays in content delivery.

From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on" tangible
goods before making an on line purchase can be limiting. However, there is an industry standard for e-
commerce vendors to reassure customers by having liberal return policies as well as providing in-store
pick-up services.

A survey of 410 marketing executives listed the following barriers to entry for large companies
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looking to market on line: insufficient ability to measure impact, lack of internal capability, and
difficulty convincing senior management.

Security concerns

Information security is important both to companies and consumers that participate in on line
business. Many consumers are hesitant to purchase items over the Internet because they do not trust
that their personal information will remain private. Encryption is the primary method for implementing
privacy policies.

Recently some companies that do business on line have been caught giving away or selling
information about their customers. Several of these companies provide guarantees on their websites,
claiming that customer information will remain private. Some companies that purchase customer
information offer the option for individuals to have their information removed from the database, also
known as opting out. However, many customers are unaware if and when their information is being
shared, and are unable to stop the transfer of their information between companies if such activity
occurs.

Another major security concern that consumers have with e-commerce merchants is whether or
not they will receive exactly what they purchase. On line merchants have attempted to address this
concern by investing in and building strong consumer brands (erg, Amazonian, e Bay, Overstock), and
by leveraging merchant/feedback rating systems and e-commerce bonding solutions. All of these
solutions attempt to assure consumers that their transactions will be free of problems because the
merchants can be trusted to provide reliable products and services. Additionally, the major on line
payment mechanisms (credit cards, Pay Pal, Google Checkout, etc.) have also provided back-end buyer
protection systems to address problems if they actually do occur.

Broadband-induced trends

On line advertising techniques have been dramatically affected by technological advancements

in the telecommunications industry. In fact, many firms are embracing a new paradigm that is shifting
the focus of on line advertising from simple text ads to rich multimedia experiences. As a result,
advertisers can more effectively engage in and manage on line branding campaigns, which seek to
shape consumer attitudes and feelings towards specific products. The critical technological
development fueling this paradigm shift is Broadband.

In March 2005, roughly half of all American homes were equipped with broadband technology.
By May 2008, broadband technologies had spread to more than 90% of all residential Internet
connections in the United States. When one considers a Nielsen’s study conducted in June 2008, which
estimated the number of U.S. Internet users as 220,141,969, one can calculate that there are presently
about 199 million people in the United States utilizing broadband technologies to surf the Web.

As a result, all 199 million members of this burgeoning market have the ability to view TV-like
advertisements with the click of a mouse. And to be sure, on line advertisers are working feverishly to
design rich multimedia content that will engender a “warm-fuzzy” feeling when viewed by their target
audience. As connection speeds continue to increase, so will the frequency of on line branding
campaigns.
Effects on industries
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The number of banks offering the ability to perform banking tasks over the INTERNET has also
increased. On line banking is appeals to customers because it is often faster and considered more
convenient than visiting bank branches. Currently over 150 million U.S. adults now bank on line, with
increasing Internet connection speed being the primary reason for fast growth in the on line banking
industry. Of those individuals who use the Internet, 44 percent now perform banking activities over the
Internet.

Internet auctions have become a multi-billion dollar business. Unique items that could only previously
be found at flea markets are now being sold on Internet auction websites such as e Bay Specialized e-
stores sell an almost endless amount of items ranging from antiques, movie props, clothing, gadgets
and much more. As the premier on line reselling platform, e Bay is often used as a price-basis for
specialized items. Buyers and sellers often look at prices on the website before going to flea markets;
the price shown on e Bay often becomes the item's selling price. It is increasingly common for flea
market vendors to place a targeted advertisement on the Internet for each item they are selling on line,
all while running their business out of their homes.

In addition to the major effect INTERNET marketing has had on the technology industry, the effect on
the advertising industry itself has been profound. In just a few years, on line advertising has grown to
be worth tens of billions of dollars antidisestablishmentarianism reported that US$16.9 billion was
spent on Internet marketing in the U.S. in 2006.

Selling Online
Online trading does not come with expert advice but does normally come with live market updates so
you can keep track of your purchases online and become an expert yourself.

In my my view point selling through internet is the most inexpensive way to reach people in a wider
range from world over .

Thanking you

Group members:

Saurabh kharbanda

Gursahib Singh chandhok

Gurbaksh singh

Nipun Pasricha