RAJASTHAN TECHNICAL UNIVERSITY

DRAFT DOCUMENT

COMPLETE SCHEME AND SYLLABUS FOR FOUR SEMESTERS

APPROVED BY BOARD OF STUDIES

(I and II semesters syllabus got approved in Meeting of BOS on 29.04.2013 and in the
meeting of FOMS on 31.05.2013
III and IV semesters syllabus and complete scheme got approved in meeting of BOS on
05.02.2014 & 28.06.2014 and in the meeting of FOMS on 05.07.2014)

FOR

MASTER OF BUSINESS ADMINISTRATION

(MBA)

2013-2015

RAJASTHAN TECHNICAL UNIVERSITY

 2013 - 2015.
Regulations Governing Master of Business Administration (MBA) Program
Title of the Course
The course shall be called Master of Business Administration course which is
abbreviated as MBA.

General

The University shall undertake and supervise the instructions and award of Masters Degree in
Business Administration. The regulations shall be called as regulation for MBA (Regular)
Program.

Reg. 1 Admission

Admission to MBA I semester will be made as per the rules prescribed by the Academic
Council of the Rajasthan Technical University, Kota.

Reg. 2 Eligibility for Admission

Reg. 2.1. For admission through Entrance Examination:

For admission to MBA 1st semester a candidate should have Bachelors degree of minimum
three year duration or any higher degree in any discipline with minimum 50% marks from any
University recognized by UGC and declared equivalent by the RTU.

Reg.2.2. For direct admission made at Institution/College level after Entrance

Examination Counseling

The eligibility criteria for direct admission on seats remaining vacant after the Entrance
Examination Counseling shall be such as may be notified by the State Govt./University/ CMAT
from time to time.

Reg. 3 Attendance

Reg.3.1 Every student is required to attend at least 75% of all the lectures, practical and other
prescribed curricular and co-curricular activities actually conducted up to the end of the semester.

Reg.3.2 No student will be allowed to appear in external examination if he / she do not satisfy
the attendance requirements of clause Nos. 3.1. and shall be required to repeat that semester
along with regular students during the subsequent year.

Reg.3.3 The attendance shall be counted from the date of admission in the college.

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Reg.3.4 The Principals of the concerned Colleges shall display regularly,
the list of such candidates who fall short of attendance, on the notice boards.

Reg.3.5 The list of the candidates falling short of attendance shall be sent to the University at
least one week prior to the commencement of examination.

Reg. 4 Duration of Course

Reg.4.1 Total duration of the MBA Course shall be 2 years, each year comprising two
semesters. Each semester shall normally have teaching for 12 14 weeks or as prescribed by
AICTE from time to time.

Reg.4.2 A candidate, who has failed twice in first year (consisting of two semesters) due to any
reason (either due to his/her non-appearance or he/she being not permitted to appear in
semester examinations) the enrollment shall cease.

Reg.4.3 The maximum time allowed for completing the MBA course shall be 4 (four) years from
the year of admission, failing which he/she shall not be allowed to continue for his/her MBA
Degree.

Reg. 5 Curriculum

Reg.5.1 The 2 year curriculum has been divided into 4 semesters and shall include lectures,
practical, seminars and projects etc. in addition to industrial training and educational tour etc. as
defined in the scheme of instructions and examinations and issued by University from time to
time.

Reg.5.2 The curriculum will also include such other curricular, co-curricular and extracurricular
activities as prescribed by the University from time to time.

Reg. 6 Change of College

Change of College may be as per RTU college transfer rules.

Reg. 7 Medium of Instruction

The medium of instruction for all the theory and practical subjects shall be English only.

Reg. 8 Examination

Reg.8.1 If a student fails to comply with minimum 75% attendance and/or fails to obtain
minimum 40% marks in internal assessment the director/Principal of the institute will be duty
bound to detain him/her from appearing at the forthcoming end semester exam in such papers
and list of such candidates will be sent to the COE (Controller of Examination) of RTU with copy
to the centre superintendent of RTU Examination before commencement of the university
Exam.

Reg.8.2 The performance of a student in a semester shall be evaluated through continuous

assessment and end semester examination. The continuous assessment shall be based on
class tests, assignments, viva-voce and attendance. The marks for continuous assessment
(internal marks) shall be awarded at the end of each semester. The end semester examination
shall be conducted by means of written papers, viva-voce, and inspection of certified course

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work in classes, project work, and design reports or by means of any combination of these
methods.

Reg.8.3 The distribution of marks for Internal & External, theory papers, and other
examinations, comprehensive viva and project, shall be as per the prescribed scheme of
examination.

Reg.8.4 The maximum marks of a theory subject shall consist of marks allotted for External
examination and internal exam as per scheme of examination.

Reg.8.5 The minimum pass marks would be 40% in each theory subject and internal
examination individually, (which means that a candidate has to secure 40% (28 Marks) out of
70 marks theory/external examination and 40% (12 Marks) out of 30 marks in internal
examination) and 50% marks in the aggregate of the semester.

Reg.8.5 The minimum pass marks in a comprehensive viva / project shall be 50%.

Reg. 9 Promotion

Promotion to the semester III will be open to those students only who have
cleared all papers of semester I & II or have due papers not more than 4 of
semester I & II taken together and have obtained minimum 50% marks in the
aggregate at semester I and semester II
9.1 A candidate satisfying all the requirements under clause 8 shall be promoted to the next
academic year of study.

Reg.9.2 All failing candidates shall be required to take re-admission or to opt for ex-studentship.

Reg. 10 Ex-studentship

Reg.10.1 A candidate opting for ex-studentship shall be required to appear in all the external
theory/practical/viva subjects in the end semester examinations of both semesters of the same
academic year However, the internal marks shall remain the same as those secured earlier.

Reg.10.2 A candidate opting for ex-studentship shall be required to apply to the college by
paying only examination fee within 15 days from the start of new session.

Reg. 11 Re-admission in the Institution/College

A candidate may be allowed for re-admission provided he/she satisfies one of the following
conditions:

Reg.11.1 A candidate could not appear in a semester examination.

Reg.11.2 A candidate as an ex-student passed the due examination of the academic year.

Reg. 12 Results

Reg.12.1 The result of a candidate shall be declared on the basis of performance of each
semester of the same academic year. However, a final year student, who is not permitted in any
one of the previous semester examinations due to shortage of attendance, will be permitted in

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that particular semester of the next academic session to study as a regular student and appear
at that semester examination.

Reg.12.2 Final result shall be declared on the basis of working out Grand Total by adding
marks of all the semesters of study.

Reg. 13 Award of Division

Reg.13.1 The division shall be awarded on the basis of the final result.

Reg.13.2 If a candidate passes all examinations and secures 50% or more marks but less than
60% marks of the Grand total, he/she shall be placed in SECOND DIVISION.

Reg.13.3 If a candidate passes all examinations and secures 60% or more marks of the Grand
Total, he/she shall be placed in FIRST DIVISION.

Reg.13.4 If a candidate passes all examinations in first attempt without grace and secures 75%
or more marks in aggregate, he/she shall be placed in FIRST DIVISION WITH HONOURS and
the candidates at first two top positions amongst First Division with Honours only will be
awarded medals viz. Gold and Silver respectively in order of merit.

Reg.14 Grace Marks

Grace rules would be as per RTU rules.

Reg. 15 Revaluation

As per RTU rules.

Reg. 16 Unfair means

Cases of Unfair means shall be dealt as per the rules of the University.

Reg. 17 Award of Internal Marks:

Reg.17.1 Internal marks for theory subjects shall be awarded as per the provisions in the
schemes of examinations. The break-up shall be as follows:

(i) Class Tests of twenty marks (10+10) (two mid-term tests of equal Weightage).
(ii) Teacher Assessment of ten marks Cases, written papers, viva-voce, and inspection of
certified course work in classes, project work, Quiz and design reports or by means of
any combination of these methods.

Reg.17.2 Make-up test may be held only for those students who could not appear in any one of
mid-term class tests due to genuine reasons for which the prior permission from the Head of
Institution/College was taken. This should be done before the expiry of last date for submission
of internal awards fixed by the RTU.

Reg. 18 Cancellation of Admission

The admission of a student at any stage of study shall be cancelled if:

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 (i) He / She is not found qualified as per AICTE / State Government norms and
guidelines or the eligibility criteria prescribed by the University.
Or

(ii) He / She is found unable to complete the course within the stipulated time as
prescribed in clause 4.2

Reg. 19 Powers of Academic Council

Not withstanding anything contained in these regulations, the Academic Council and / or Vice-
Chancellor shall have the power to relax any provision provided in the Regulation in any specific
matter/situation subject to the approval of Board of Management of the University.

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Rules for MBA (Regular) Course
1. Papers: There shall be two sections-A & B. section A will contain 6 questions out of
which the candidate will be required to attempt any 4 questions. Section B will contain 1
question which will be compulsory and will be a short case study/Application based. All
questions will carry equal marks.

2. Optional Subjects: The optional groups (Electives) to be introduced will be announced

in the beginning of third semester by the institute. It is not necessary to introduce all the
optional groups. During third & fourth semester, in addition to compulsory papers and
project studies, a student shall have to choose six optional papers (Three from each
specialization) in third semester and four optional papers (two from each specialization)
in fourth semester from the list of optional papers announced at the beginning of each
semester. Here, dual specialization is being offered. Students would be post graduating
with two specializations for example with marketing and finance.

4. Promotion: Promotion to the semester. III will be open to those students only who
have cleared all papers of semester I & II or have due papers not more than 4 of
semester .I & II taken together and have obtained minimum 50% marks in the aggregate
at semester .I and semester. II

5. Summer Training: At the end of second semester, all students will have to undergo
summer training of 8 weeks with an industrial, business or service organization by taking
up a project study. The conditions of successfully completing the program shall not be
deemed to have been satisfied unless a student undergoes summer training under the
supervision of the department in organizations as approved by the institute / college from
time to time. Each student will be required to submit a project report, handwritten in
English, to the institute / college within three weeks of the commencement of the third
semester for the purpose of evaluation in the third semester.

6. Industrial Tour: Each candidate would also be required to undertake an Industrial /

Technical tour to be organized in the third / fourth semester and submit a tour report as
indicated above.

7. Attendance: No candidate shall be considered to have pursued a regular course of

study unless he/she is certified by the Director of the Institute / College to have attended
75% of the total number of lectures, seminars and case discussions in each semester
during the course of study.

8. Marks: Each paper will carry 100 marks (except paper number M-404 of Project report
which will be of 200 marks.) of which 30% of marks should be for internal assessment
and remaining 70% of marks for written examination. The Internal Assessment will be
based on verifiable means and it will be based on assignment, class tests, seminar
papers, case discussion etc. each candidate will be required to pass separately in the
internal & external examinations. The pass percentage will be 40% for both internal &
external examination.
9. Re-appear: A candidate will have to re-appear in the internal / external exam, as and
when held during the course of study, of a particular paper in which he/she failed.

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 MASTER OF BUSINESS ADMINISTRATION
MBA Semester Scheme
The Master of Business Administration (MBA) is 4 semesters program. The following shall be the scheme for
teaching and examination of MBA Course for academic session 2013-2015.

MBA
THE DURATION OF EXTERNAL EXAMINATION FOR EACH PAPER WOULD BE 3 HOURS.

First Semester MBA Marks

Number of Hours/ week
Name of Subject Internal/ External/ Total
Code
Minimum Minimum
No. Lecture Tutorial Laboratory
Pass Marks Pass Marks
(L) (T) (P)
M-101 Fundamentals of Management 3 0 0 30/12 70/28 100
M-102 Organizational Behavior 3 0 0 30/12 70/28 100
M-103 Business Mathematics & Statistics 3 1 0 30/12 70/28 100
M-104 Managerial Economics 3 0 0 30/12 70/28 100
M-105 Accounting For Management 3 1 0 30/12 70/28 100
M-106 IT for Managers 3 0 0 30/12 70/28 100
M-107 Business Environment 3 0 0 30/12 70/28 100
M-108 Communication for Management 3 0 0 30/12 70/28 100
Information and Communication
M-109 0 0 2 60/30 40/20 100
Techniques Lab
M-110 Business Communication Lab 0 0 2 60/30 40/20 100
Total 24 2 4 360 640 1000

Regarding M-109 and M-110 there shall be regular assessment of students in which internal assessment
would be done by the concerned teachers taking the lab. A batch of 60 students is to be divided into 4
groups of 15 students per group for conducting lab classes. Each group may be assigned a teacher for
conducting the lab and assessment of the students will be done by the teacher out of 60 marks. 40 marks
assessment shall be done by the external examiner appointed by the Head of the department in
consultation with Director/Principal of the college. This examination shall be conducted at the end of
semester before theory examinations and schedule shall be notified in the MBA time table by the RTU.

The distribution of internal assessment marks will be:

(a) Periodical tests (Subject to minimum of two tests for each course): 10 Marks
(b) Assignments/ Case analysis: 05
(c) Seminar & Discussion: 10
(d) Class Participation and attendance: 05
Total: 30 Marks

A systematic record for the award of internal assessment marks shall be maintained in the department
signed by the faculty member concerned and counter signed by the Head of the Department/Institution.
This type of assessment shall be done for all the four semesters.

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 Second Semester MBA Marks
Number of Hours/ week
Name of Subject Internal/ External/ Total
Code
Minimum Minimum
No. Lecture Tutorial Laboratory
Pass Marks Pass Marks
(L) (T) (P)
M-201 Human Resource Management 3 0 0 30/12 70/28 100
M-202 Cost Accounting for Management 3 1 0 30/12 70/28 100
M-203 Financial Management 3 1 0 30/12 70/28 100
M-204 Marketing Management 3 0 0 30/12 70/28 100
Operations and Supply
M-205 3 0 0 30/12 70/28 100
Management
M-206 Research Methods in Management 3 0 0 30/12 70/28 100
New Enterprise and Innovation
M-207 3 0 0 30/12 70/28 100
Management (NE&IM)
M-208 Operations Research 3 0 0 30/12 70/28 100
M-209 Seminar on Contemporary Issues* 0 0 2 60/30 40/20 100
M-210 Computer Applications Lab 0 0 2 60/30 40/20 100
Total 24 2 4 360 640 1000

*M-209 Seminar on Contemporary issues. The faculty members will assign contemporary issues
concerning with Indian Corporate sector like, merger & acquisition, current economic issues,
global interface, stock market developments, new HR initiatives, recent trends in marketing trends
etc, to the students. The student will prepare seminar under guidance of faculty members to be
allotted by the Director/ Principal /Head Of Department of the institute. There will be regular
internal assessment and regular class room interactions as per the number of hours allotted to it.
The average number of pages in the report shall be 40 and should be hand written in your own
handwriting.

Regarding M-210 there shall be regular assessment of students in which internal assessment would be
done by the concerned teachers taking the lab. A batch of 60 students is to be divided into 4 groups of 15
students per group for conducting lab classes. Each group may be assigned a teacher for conducting the
lab and assessment of the students will be done by the teacher out of 60 marks. 40 marks assessment shall
be done by the external examiner appointed by the Head of the department in consultation with
Director/Principal of the college.

The sessional examination for M-209 and M-210 shall be conducted at the end of semester before theory
examinations and schedule shall be notified in the MBA time table by the RTU. RTU shall not appoint
any examiners for the above two courses such as M-209 and M-210.

At the end of II semester students are required to undergo 8 weeks of Summer Training Project. The
guidelines are given in M-302. The students expected to go through the guidelines and follow them to get
the maximum benefits of Training.

8 weeks of Summer Training Project

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 Third Semester MBA Marks
Number of Hours/ week
Name of Subject Internal/ External/ Total
Code
Minimum Minimum
No. Lecture Tutorial Laboratory
Pass Marks Pass Marks
(L) (T) (P)
Compulsory Subjects
Business Policy & Strategic
M-301 3 1 0 30/12 70/28 100
Management
M-302 Summer Training Project Report* 0 0 2 60/30 40/20 100
M-303 Capacity Building Lab 0 0 3 60/30 40/20 100
M-304 Major Optional Subject lab-1## 0 0 3 60/30 40/20 100
Optional Subjects
2 1 0 30/12 70/28 100
Dual Specialization is proposed:
Six Subjects (Three from each group) The 2 1 0 30/12 70/28 100
student will get specialized in two Majors. 2 1 0 30/12 70/28 100
For example a Finance major &
Marketing major student will have to opt 2 1 0 30/12 70/28 100
any three from M-310, 311, 312 & 313 and 2 1 0 30/12 70/28 100
any three from M-320, 321, 322, 323) 2 1 0 30/12 70/28 100
Total 15 7 8 390 610 1000

* The Summer training project report will be evaluated on internal and external basis. Evaluation and
presentation of the report will be done by internal and external examiners. There will be external
examiner to be selected by the Director/Principal/HOD of the institute from the panel of examiners,
proposed by BOS and approved by Dean, Management Studies. The concerned institute will bear the
travelling, remuneration, DA and other incidental expenditure of external examiner with recourse to
RTU.
##
The purpose of this lab is to give exposure to students, various computer software relevant to subjects
being taught in III semester of Dual Majors such as Finance Lab, Marketing Lab, HRM Lab, Operations
Lab etc. For example if a student has opted for first major as Finance and second major as Marketing then
in course M-304 the lab work would comprise of software related to Finance and Marketing courses
being taught in III semester and in next semester in course M-405 the lab work would be from courses of
Finance and Marketing taught in IV semester.

Minimum 10 students must enroll for any elective to be offered and run by the college.

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 Fourth Semester MBA Marks
Number of Hours/ week
Name of Subject Internal/ External/ Total
Code
Minimum Minimum
No. Lecture Tutorial Laboratory
Pass Marks Pass Marks
(L) (T) (P)
Compulsory Subjects
Business Ethics & Corporate
M-401 2 0 0 30/12 70/28 100
Governance (BE&CG)
M-402 Project Management 2 1 0 30/12 70/28 100
M-403 Business laws 2 1 0 30/12 70/28 100
#
M-404 Project Work 0 0 3 120/60 80/40 200
##
M-405 Major Optional Subject lab-2 0 0 3 60/30 40/20 100
Optional Subjects
Dual Specialization: 3 1 0 30/12 70/28 100
Four subject (two from each group). For 3 1 0 30/12 70/28 100
example Finance major & Marketing
major student will have to opt any two 3 1 0 30/12 70/28 100
from M-410, 411, 412, 413 and any two 3 1 0 30/12 70/28 100
from M-420, 421, 422, 423.###
Total 18 6 6 390 610 1000

#
Paper M-404 is a paper on Project Work. Further guidelines are given in M-404.
##
The purpose of this lab is to give exposure to students various computer software relevant to subjects
being taught in III semester of Dual Majors such as Finance Lab, Marketing Lab, HRM Lab, Operations
Lab etc. For example if a student has opted for first major as Finance and second major as Marketing then
in this semester in course M-405 the lab work would be from courses of Finance and Marketing taught.
###
The specialization once selected in third semester would continue in fourth semester also.

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List of Optional Groups for MBA (Third & Fourth Semester)
Group A [FINANCE]
M-310 Security Analysis & Portfolio Management
M-311 International Financial Management
M-312 Management of Financial Services
M-313 Corporate Taxation
M-314 Project Planning and Control
M-315 Mergers and Acquisitions
M-316 Econometrics for Finance

M-410 Financial Derivatives

M-411 Banking & Insurance
M-412 Treasury and Credit Risk Management
M-413 Global and Capital Market
Group B [MARKETING]
M-320 Advertising Management
M-321 Retail Management
M-322 Sales Distribution and Logistics Management
M-323 Product & Brand Management
M-324 Business to Business marketing
M-325 Strategic Marketing
M-326 Managing Corporate Relations

M-420 Consumer Behavior & Market Research

M-421 Marketing of Services
M-422 International marketing management
M-423 Rural Marketing
M-424 Direct marketing
M-425 Internet Marketing
M-426 Customer Relationship Management
M-427 Marketing of Innovation
Group C [HUMAN RESOURCE MANAGEMENT]
M-330 Training & Organizational Development
M-331 Strategic Human Resource Management
M-332 Leadership Skills & Change Management
M-333 Human Resource Planning
M-334 Compensation Management
M-335 Recruitment and Selection
M-336 Personality Development and business Etiquette
M-337 Human Resource Development

M-430 Employment Laws

M-431 Performance Management & Retention Strategies
M-432 Stress Management
M-433 International Human Resource Management
M-434 Management of Conflict and Colloboration
M-435 Transactional Analysis
M-436 Development of Management
Group D [PRODUCTION AND OPERATION MANAGEMENT]
M-340 Materials Management
M-341 Total Quality Management
M-342 Production Planning & Control
M-343 Management of Business Process Outsourcing (BPO) Organization

M-440 Logistics & Supply Chain Management

M-441 Technology Management
M-442 Manufacturing Policy and Implementation
M-443 Knowledge Management
M-444 Operations Management in Services

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Group E [INFORMATION TECHNOLOGY MANAGEMENT]
M-350 Business Process Re-engineering
M-351 System Analysis and Design
M-352 Strategic Management of Information Technology
M-353 Data Base Management
M-354 Client Server Application Management
M-355 Data Warehousing and Data Mining

M-450 Management Support System

M-451 E-Business
M-452 Security and Cyber Law
M-453 Enterprise Resource Planning
M-454 Multi-Media management

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 M-301
Business Policy & Strategic Management

Course/Paper : M-301 MBA Semester-III

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objective
The objective of the course is to equip the students with analytical tools for
solving case studies by scanning the business environment and coming to a
conclusion and in developing strategic decision making skills.

Section-A
Module Course Description Contact
Hours
Module Introduction: Business policy- Evolution, Vision and mission 5
1 of a firm, Difference between business policy and strategic Hours
management, Introduction to Strategic Management, Strategic
Management Process.
Module Strategic Decision Making: Mintzbergs modes of strategic 6
II decision making, Strategic decision-making process, Strategic Hours
Planning process.
Module Scanning the environment: Identifying external 5
III environmental variables, Porters approach to Industry Hours
Analysis. Internal scanning Resource based approach to
organizational analysis, Value chain analysis, scanning
functional resources.
Module Strategy Formulation- Situation Analysis and Business 5
IV Strategy: Situation Analysis-SWOT Analysis; Business Hours
Strategy- Porters Competitive Strategies.
Module Strategy Formulation- Corporate Strategy and 6
V Functional Strategy Hours
Corporate Strategy-Directional Strategy, Portfolio Strategy, and
Parenting Strategy, Functional Strategy and Strategic Choice.
Module Strategy Implementation 5
VI Concept of strategy implementation, Stages of startegy Hours
development, Advanced Types of organizational structures,
Organizing for Action, Staffing and Directing, Global Issues.
Module Evaluation and Control 5
VII Evaluation and Control in Strategic Management, Measuring Hours
Performance, Strategic Information Systems, Problems in
Measuring Performance, Guidelines for strategic Control.
Module International Strategy 5
VIII Identifying international challenges and opportunities, Choice Hours
of international entry modes, Strategic competitive outcomes,
Risk in an international environment.

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 Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Study of marketing strategies of any two companies.
Analyzing Mission and Vision statements of any five companies and comparing
them.
Learning the concept of Michael Porters five forces model through its
application to any one industry (Retail, Telecom, Infrastructure, FMCG,
Insurance, Banking etc.)
Study of ancient wisdom, Study of ancient Indian leaders like Chanakya,
Chandra Gupta Maurya, Vikramaditya etc., Yesteryear leaders like Gandhiji,
Sardar Vallabbhai Patel, Shastri, Nehru etc., Current business Leaders namely
Sir Ratan Tata, Birlas, Ambanis, Narayan Murthy, Nandan Nilekani, Rahul
Bajaj, Vijay Mallya or any other leader of your choice as Strategic Leader.

Recommended Books (Please Use Latest Edition of the books)

Text Books:
J.D. Hunger and T. L. Wheelen, Strategic Management and Business Policy,
Pearson Education, N.Delhi ,12th Ed. 2010.
Azhar Kazmi, Business Policy & Strategic Management, Tata McGraw Hill,12th.
Edition, New Delhi, 2009.
Suggested Readings:
Thompson & Strickland, Strategic Management-Concepts and Cases; Tata
McGraw Hill Pulishing Co. Ltd. New Delhi; 12th Ed. 2001
Garth Saloner, Andrea Shepard and Joel Podolny : Strategic Management,
John Wiley & Sons, 1st Ed., 2001.
John A. Pearce & R.B. Robinson, Strategic Management - Strategy
Formulation and Implementation, AIBT Publishers & Distributors, New Delhi,
3th Ed. 2001.
Ramaswamy and Namakumari, Strategic Planning -Formulation of Corporate
Strategy, MacMillan India Ltd. New Delhi, 2007.
Budhiraja SB and Athreya MB, Cases in Strategic Management, Tata McGraw
Hill 1996.
R. Srinivasan, Strategic Management the Indian context, Prentice Hall of
India, 2002.

List of Journals/Periodicals/Magazines/Newspapers, etc.

Harvard Business Review
Vikalpa A Journal for Decision Makers, IIM Ahemadabad
IIMB Management Review (IMR).
SANKALPA: Journal of Management & Research (ISBN: 2231 1904)
Management Review
Business Standard/Economic Times/Financial Times.
Managing Core Competence of the Organization by Srivastava, Shirish C.,
Vikalpa: The Journal for Decision Makers, Oct Dec2005, Vol. 30 Issue 4
Core Competence, Distinctive Competence, and Competitive Advantage: What Is
the Difference? By Mooney, Ann. Journal of Education for Business,

15
 Nov/Dec2007, Vol. 83 Issue 2
The Five Competitive Forces That Shape Strategy by Porter, Michael E., Harvard
Business Review, Jan2008, Vol. 86 Issue 1
Strategy & Society: The Link Between Competitive Advantage and Corporate
Social Responsibility by Porter, Michael E.; Kramer, Mark R., Harvard Business
Review, Dec2006, Vol. 84 Issue 12
From Competitive Advantage to Corporate Strategy by Porter, Michael E.,
McKinsey Quarterly, Spring 88, Issue 2
Strategy and the Internet by Porter, Michael E., Harvard Business Review,
Mar2001, Vol. 79 Issue 3
What Is Strategy? By Porter, Michael E., Harvard Business Review, Nov/Dec96,
Vol. 74 Issue 6
The Strategy Concept I: Five Ps For Strategy by Mintzberg, Henry., California
Management Review, Fall1987, Vol. 30 Issue 1
The Strategy Concept II: Another Look at Why Organizations Need Strategies by
Mintzberg, Henry. , California Management Review, Fall1987, Vol. 30 Issue 1
The Pitfalls of Strategic Planning by Mintzberg, Henry., California Management
Review, Fall1993, Vol. 36 Issue 1
Crafting strategy by Mintzberg, Henry; Hunsicker, J. Quincy. , McKinsey
Quarterly, Summer88, Issue 3
The GE-McKinsey Nine-box Framework, McKinsey Quarterly, 2008, Issue 4
Reliance Telecom: Related or Unrelated Diversification? A Case Study by Sen,
Subir, South Asian Journal of Management, Apr-Jun2011, Vol. 18 Issue 2
Competing Today While Preparing for Tomorrow by Abell, Derek F., Sloan
Management Review, Spring99, Vol. 40 Issue 3

16
 M-302
SUMMER TRAINING PROJECT (STP) REPORT

Course/Paper : M-302 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 30 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

OBJECTIVES:
To provide an opportunity for students to apply theoretical concepts in real life
situations at the work place;
To sensitize students to the nuances of corporate culture and familiarize them
with the corporate code of behavior;
To enable students to manage resources, work under deadlines, identify and carry out
specific goal oriented tasks;
To enable students discover their professional strengths and weaknesses and align
them with the changing business environment;
General Guidelines:

At the end of Second Semester each student shall undertake a Summer Training Project (STP)
for 8 weeks. It is mandatory for the student to seek advance written approval from the faculty
guide and the Director of the Institute about the topic and organization before commencing the
STP.

The student will have to identify a project work in a business enterprise during summer
training that matches the students area of specialization. Students are expected to study the
functioning of an organization, identify a problem area and provide suggestions to overcome
the problems.

The problem identified during summer training can be carried over to fourth semester in Project
Study.

The summer training project report will be evaluated on internal and external basis. Evaluation
and presentation of the report will be done by internal and external examiners. There will be
external examiner to be selected by the Director/Principal/HOD of the institute from the panel
of examiners, proposed by BOS and approved by Vice Chancellor. The concerned institute will
bear the travelling, remuneration, DA and other incidental expenditure of external examiner
with recourse to RTU.

All the students will submit their Industrial Training Report within a period of three weeks in the
concerned institute/school; this period shall be counted from the last date of completion of their
Summer Training. The supervisor in the organization under whose guidance the summer
training is carried out will be required to grade the students report in the format prescribed by
the university (Annexure A). Each student will be attached with one internal faculty guide,
with whom they shall be in continuous touch during the training period. The internal faculty
guide will be required to evaluate (out of 60 marks) on the basis of the assessment report
provided by the organization where the Summer Training has been completed and his/her own
assessment about the work done by the student. The evaluation of the remaining 40 marks

17
shall be made by external examiner appointed by the University who shall evaluate the report
on the basis of presentation and the assessment report received from the organization where
student has undergone Summer Training. The report shall be of 30-40 pages written in
students own handwriting. The typed report shall not be accepted.

The student has to maintain daily work record in a diary which shall be evaluated along with
report by the examiners.

One comprehensive chapter must be included about the organization where the student has
undergone training. This should deal with brief history of the organization, its structure,
performance products/services and problems faced. This chapter will form part I of the Report.
Part II of the Report will contain the study of micro research problem.

The Report will have two certificates. One by the Head of the Institute/College and the other by
the Reporting Officer of the organization where the student has undergone training. These two
certificates should be attached in the beginning of the report.

The STP may or may not have a Functional Focus, i.e. the student may take up a STP in his/her
intended area of specialization or in any other functional area of management. Ideally the STP
should exhibit a cross-functional orientation. The student shall submit a written structured
report based on work done during this period.

STP can be carried out in:

Corporate Entity
NGO
SME
Government Undertaking
Cooperative Sector

STP may be a research project based on primary / secondary data or may be an operational
assignment involving working by the student on a given task/assignment/project/ etc. in an
organization / industry. It is expected that the STP shall sensitize the students to the demands
of the workplace.

The learning outcomes and utility to the organization must be specifically highlighted.

The report should be well documented and supported by

1. Executive Summary
2. Organization profile
3. Outline of the problem/task undertaken
4. Research methodology & data analysis (in case of research projects only)
5. Relevant activity charts, tables, graphs, diagrams, etc.
6. Learning of the student through the project
7. Contribution to the host organization
8. References in appropriate referencing styles. (APA, MLA, Harvard, Chicago Style etc.) It
should reflect the nature and quantum of work undertaken by the student. The report must
reflect 8 weeks of work and justify the same.

The completion of the STP shall be certified by the respective Faculty Guide & approved by the
Director of the Institute. The external organization (Corporate / NGO/ SME/ Government Entity/
Cooperative/ etc.) shall also certify the STP work. The student shall submit one hard copy
18
(Hand written) of the training report within three weeks of start of III Sem. The same copy
shall be returned to the student by the Institute after the External Viva-Voce. The students are
required to fill a log book in which she/he shall write the daily works accomplished with date
wise and shall submit the same along with the training report.

See the Appendix B for further guidelines to be followed.

19
 Annexure A
SUMMER TRAINING APPRAISAL
Students Name:
Programme:

You are requested to provide your opinion on the following parameters.

4: Outstanding 3: Good 2: Satisfactory 1: Unsatisfactory

1. Technical knowledge gathered about the industry and the job he/she was involved.
2. Communication Skills: Oral / Written / Listening skills
3. Ability to work in a team
4. Ability to take initiative
5. Ability to develop a healthy long term relationship with client
6. Ability to relate theoretical learning to the Summer Training Project
7. Creativity and ability to innovate with respect to work methods & procedures
8. Ability to grasp new ideas and knowledge
9. Presentations skills
10. Documentation skills
11. Sense of Responsibility
12. Acceptability (patience, pleasing manners, the ability to instill trust, etc.)
13. His/her ability and willingness to put in hard work
14. In what ways do you consider the student to be valuable to the organization?
Consider the students value in term of:
(a) Qualification
(b) Skills and abilities
(c) Activities/ Roles performed
15. Punctuality
Any other comments_____________________________________________________.

Assessors Overall rating

Assessors Name:
Designation:
Organization name and address:
Email id:
Contact No:

20
 Annexure B

RAJASTHAN TECHNICAL UNIVERSITY,

KOTA

SUMMER TRAINING PROJECT

(Instructions & Guidelines)

21
 I feel great pleasure in introducing this
training document to the students. This
document will serve a reply to several queries
right from choosing a training
tra site to
submission of the report.

CONTENTS The main purpose of Summer Training

Project is to prepare students for
Foreword employment in their chosen discipline at the
conclusion of two years of postgraduate
Training Methodology and
studies.
Training Report Preparation .............
Training Methodology:
ology: Tips .............
Summer Training Project helps to gain first-
Guidelines for Training......................
hand experience of working as management
professional, including the technical
Enclosures:
application of management methods. It
provides opportunity to work with other
1. Specimen of Certificate
management professionals. During training
2. Specimen of Title Cover
period a student can experience the discipline
3. Training Evaluation Form
of working in a professional organization and
4. Feedback Form
can also develop technical, interpersonal and
communication skills. It also facilitates the
IMPORTANT:
fundamental understanding of the
functioning and organization of business.
1. Summer Training Project
during summer at the end of Many companies regard this period
perio as a
2nd Semester will be held for chance to assess students for future
60 days. Students have to employment. The ability to take
work on a project. Industrial responsibility, make sound decisions and
and Technical visits should apply technical skills is highly regarded.
also be organized. Further, students can also evaluate
2. Students will have to give companies for which they might wish to work
presentation on their Summer or make decisionss about fields of
Training Project after coming management, which they enjoy.
back. One slot of 2 periods
per week is to be provided in You should make considerable effort and give
3rd Semester for presentation. sufficient thought obtaining the most relevant
3. For Summer Training Project
P and effective Summer Training Project.
Project It is
100 marks are assigned in 3rd difficult but desirable to obtain experience in
Semester a range of activities including
ncluding design, analysis
and experimental and on-site
on activities.
FOREWORD
Prof. Sanjeev Mishra
................ the journey is the reward
Dean, Management Studies
Chairman, Board of Studies

22
 TRAINING METHODOLOGY AND TRAINING REPORT PREPARATION

SUMMER TRAINING PROJECT 3. When and where should training be taken?

4. How should training be related to your
Summer Training Project forms an integral curriculum and how much independent of
component of any professional course like it?
Management. The real problem a manager Summer Training Project must be undertaken
faces and tackles live problem is the industry only in an actual job environment and using
and the field. The institute where he pursues only the tested principles and methods of
his studies cannot provide him that practical learning like instructional methods,
knowledge on all aspects of learning. Often demonstrations and examples. He must
the study of a subject is said to be incomplete ensure that the training site has such
until the student has been exposed to its arrangement and environment that will assist
practical aspects. The theoretical studies build him in achieving these objectives.
the manager in him by providing him pools of
knowledge whereas the practical applications SELECTION OF THE SITE
make him agile and competent. If theoretical
knowledge teaches him the principles and The student trainees must ensure that the
policies, the practical exposure tells him how training site will provide him a full opportunity
to use those principles. not only to learn the practical applications of
the subject chosen but also help him to
EXPECTATIONS achieve the above stated objectives and
expectations. Moreover, the training site
Training may be defined as a short-term must be relevant to his field of interest, and
process utilizing a systematic and organized not only to his branch. It will always be
procedure by which training personnel acquire better if he chooses a site that will offer him
technical knowledge and skills for a definite an opportunity to develop multi-disciplinary
purpose. It provides an opportunity for interests along with the pursuance of a certain
students to apply theoretical concepts in real training program. He must also look forward
life situations at the work place. It is to for getting an opportunity of placement in the
sensitize students to the nuances of corporate same company/site after completing his
culture and familiarize them with the degree. Often, the impression made during
corporate code of behavior. It enables the training has a long lasting effect.
students to manage resources, work under
deadlines, identify and carry out specific goal TRAINING REPORT
oriented tasks. Further, it enables students to
discover their professional strengths and A technical report is an account, usually in
weaknesses and align them with the changing detail, of some matter such as (a) a work
business environment. A management trainee, completed or in progress, (b) findings from an
while undertaking training must keep in mind investigation, information, search or study; (c)
these objectives. solution to a problem and/or (d) offering of
specific theoretical of practical data. While
A student is expected to complete his Summer undertaking training and pursuing a project,
Training Project with the sole objective of the management student must be involved in
enhancing his practical knowledge. A one or more of these activities.
successful training should be in accordance
with the needs and objectives set before ANATOMY OF A TRAINING REPORT
hand. Ask yourself these questions.
1. What do you want and hope to accomplish A well-organized report is divided into easily
through training? recognizable parts arranged in an effectual
2. Should the training be formal or informal sequence. A training report is a formal report,
i.e. what are going to be your training which is a full scape, detailed tightly
priorities? structured document. It may contain the

23
following parts arranged for effective prediction and recommendations too. No
communication in the report in the sequence attempt should be made to insert the
shown as below: theoretical principles found in the textbooks.

Front Matter The need is also felt to maintain a daily diary

Title Page giving full details of day-to-day activity. This
Letter of Transmittal also serves as a record and ready references
Certificate of the training schedule at a later stage. This
Preface diary is also to be submitted along with the
Acknowledgement report.
Table of Contents
Lists of Illustrations Step 3: Making an Outline
Main Text
Introduction (Chapter 1) After the material has been collected, it must
Discussion (Body of the report) be organised and written upon in a well-
Conclusion and Recommendations (last ordered pattern. To achieve this, the student
chapter) must decide which topic should be discussed
Back Matter first, which next and so on. The plan for this
Appendices sequence is the outline. An outline is a
References safeguard against repetition and omission and
Bibliography a guide to stratification of the subject matter.
Report writing moves faster when it follows an
HOW TO BEGIN WRITING outline. It also imparts to the report a degree
of unity and coherence. It is always advisable
A time proved good way to write a report is to prepare a written outline as soon as the
first to subdivide the job into essential steps collected material has been scrutinized. This
and then to complete the corresponding parts will help the student to establish a relationship
step by step. Follow these steps carefully between the various topics of the report. An
while preparing training or a project report. outline shall also help him to think analytically
about the subject.
Step 1: Preliminary Planning
Step 4: Writing a Rough Draft
The writing of a report proceeds more
confidently and smoothly if the trainee When the trainee has collected and sorted the
understands the true nature of the desired material and completed the outline, this initial
end products. He must also know where he is writing step will produce the first version of
heading for and how far he has progressed the report. It will however, be seen only as a
toward completion at any instant. This piece of connected prose derived from the
requires careful planning and scheduling. mass of notes and other material. It will lack
Planning is a flexible process because it must quality, both technical and rhetorical that is
be adjusted to suit every individual's why it is called a rough draft. But it is a trial
requirement. He must prepare a time version of the written report.
schedule and a deadline on which the report
must be completed. Often the trainee faces the difficulty in writing
the first draft. The only solution is "start
Step 2: Collecting Material writing at once whatever you have reviewed
through collected material and the outline."
Factual material counts principally of data Therefore, the first advice is to start writing
obtained through tests and measurements, immediately. The second is to write fast
investigations, studies, surveys, observation putting your thoughts on paper before you
and analysis of such data, calculation and forget them. This means you should not stop

24
to make corrections or beautify sentences. Ask whether the draft lacks unity and
You should only record the ideas as they coherence.
come, giving no thought at the time to correct
spelling, grammar, and sentences structure During each reading, make your corrections,
and paragraphing. Once the material is on additions, deletions on the rough draft itself.
paper, it can easily be corrected. Then prepare that to the second draft
incorporating all the revisions. Again read and
Always use your favourite method of writing revise the second draft for any additional
long had with personal abbreviations refer revisions and visualizing whether its contents
freely to illustrations and tables or sketches. are ready for final presentation.
The sole criterion is your ability to read the
draft. Do not hesitate to include line Step 6: Final Draft
drawings, half tone pictures, flow diagrams,
graphs and charts. Working on the final draft is largely
mechanical and of productive nature. The
Step 5: Revision and Rewriting final draft is made ready for the reader or the
evaluator/examiner and this is the last change
This is the improvement phase for correcting to correct mistakes, polish the writing and
the mistakes in the rough draft, adding items, systematize the structure.
which were forgotten, or which have lately This step requires gathering together of all
been suggested, removing items, which have material, which has been prepared or
been proved irrelevant or superfluous. During collected in the preceding phases and the
this phase, the student is concerned with all consolidation of the material. This includes
the details that he temporarily ignored for the the revised draft, illustrations and
sake of speed while writing the first draft such supplementary material. Prepare the last
as language mechanisms, style, technical version of the report by putting all the
accuracy and so on. He should now try to material together. Illustration must be
view the rough draft dispassionately as if he is inserted, pasted or drawn onto the pages of
correcting somebody else's writing faults. As the final draft itself. Number the text pages
he reads the rough draft, he should be alert with Arabic numerals.
for errors and bad writing of all kinds.
Follow these six steps to prepare your report
It is better to make three separate readings, and get the satisfaction of having authored
concentrating each time on one correction and produced a work of which originality you
area: can claim. Any short cut methods, copying
from the reports of predecessors and just
1. Read the rough draft first time for repeating what others have earlier written,
technical accuracy and avoid worrying clearly show the lack of enthusiasm and
about other matters. Ask these questions: initiative on the part of the trainees. Such
Is the technical content true and clearly reports, at the time of evaluation, fail to draw
presented? Are there errors and any attention and are rated as under-average
contradictions? or average reports. On the other hand, if the
2. Read the second time for logic. Ask report displays the trainee's first handwork,
whether the topics follow a meaningful his initiative, his enthusiasm and real effort in
sequence and whether the conclusions are making that report, it is rated as a work of
valid. merit. Such a report will always create a good
impression at any instance when it is
3. Read the third time for language submitted for scrutiny.
mechanisms. Be critical of every sentence,
check grammar, spelling, punctuation, There are some parts of the report, which
sentence structure and sentence variety. cannot very well be written until all

25
information is final and the pagination is complete the project (or component) before
complete. These parts are: completing your training and submit the
account of your work in the form of a project
1. Abstract report. This report shall serve as an evidence
2. Letter of transmittal of the work done. If the project is a part of
3. Acknowledgement your training program, it must always be
4. Preface or foreword included in your report. Otherwise also, such
5. Index / Table of Contents an inclusion in the training report shows the
innovative bent of your mind. The evaluation
All this material is front matter and should be becomes much easier since it clearly indicates
composed in rough draft and carried through that training was not just a routine excursion
revisions as necessary. The abstract must for you but an opportunity to learn and add
give the gist of the report analytically outlining something to your knowledge. And you have
what the trainee has worked on. In the availed of that opportunity fully.
acknowledgement, all sources from where
help has been derived during the training The project entrusted to the trainee will
should be duly acknowledged. This includes, always be related to advances in Management
besides teachers of the college, such persons pertaining to Marketing, Finance, HR,
like training manager, supervisors, Production & Supply Management Quality
superintendents and other technical staff. Management, IT etc. It will also be linked with
The preface is an account justifying why that one or more of the activities of the
site / topic was chosen and what inspired the plant/training centre. Often their personnel,
student in due course. This shall also include from technical, administration, finance or
a brief description of what he is going to HRD, will also be involved in that Project. Try
present in the report, the abstract of its to get a separate testimonial for your project
contents and the structure. Any additional work from one of the officials.
illustrations, graphs sketches and tables are to
be appended at the end. Finally, an index or a
list of contents is prepared with pagination
and chapter names and numbers. Ensure that
cauterization is strictly in accordance with the
outline of the report and no sections/sub-
sections have been left out.

Project Work during Training

Often during the training a single student or a

group of students is given a project to
complete. The project is solely to give you an
opportunity to become well versed with a
specific section of the training site or get an
exposure of its working methods. It is also
possible that the project is a part of their
routine work, survey or investigation, and by
undertaking the project the student is only
going to assist them. Whatever is the mode
or purpose of the project, show diligence and
enthusiasm? You must adopt an inquisitive
approach, finding more about the project, its
specifications and utility. If possible,

26
TRAINING METHODOLOGY: A FEW TIPS

A lot of mistakes can be avoided and improvement can be made if certain measures
are adopted before proceeding on the training and during the later phases.

BEFORE THE TRAINING

1. Read the instructions carefully in this training manual and follow them strictly to
avoid any complications of any nature.
2. Fill up the necessary forms and letters and Performa's provided in this manual.
3. Stick to the information supplied regarding the training site, confirmation etc. In
the event of any change of training site or any other matter, inform the Training
Officer of your institute immediately before proceeding on training.
4. The students are required to carry their identity cards, and two recent passport
size photographs for verifications, gate pass etc.
5. They are also required to carry and furnish their personal bio-data, bonds,
securities and clearance certificates issued by the police for various purposes of
training.
6. They should also ensure their accommodation etc. because normally training
centres do not provide hostel facilities.

DURING THE TRAINING

1. The student should reach the training centre well before the date of
commencement of the training. They should also intimate about the
commencement of training to Training Officer of your Institute as early as
possible or within two days of joining their training
2. They must be regular, punctual and well behaved. They should not leave the
training centre without the prior permission of the Training Supervisor.
3. They should maintain a daily diary to be checked and signed by the training
supervisor from time to time. If required they must prepare a daily / weekly
report and submit it to the supervisor.
4. They should take safety precautions as normally no compensation for any
accident is payable to the trainee. They should also abide by the rules and
regulations of the training organization.
5. While visiting the different sections of the training centre, they should collect the
practical / data. They should also inquire the reasons for any deviations from the
standard theoretical values. They may also collect information about personnel
working on the site/ field / job regarding their qualification, experience etc.
Remember that it will not be possible to revisit the training centre to collect
material or rebuild the training experience once the training is over. All these
data should be prominently included in the training Report. They should also
study relevant trade literature collected from site / office / market. All these
should be suitably incorporated in the training report.
6. At the end of the training they must clear their dues and other expenses incurred
by them at the training centre including the damages, if any. They must also get
a formal relieving certificate / no dues certificate before leaving the centre.

27
7. Collect a certificate of training upon completion, which should indicate the period
of training, the nature of work and involved during the training and the
performance of the student.

AFTER THE TRAINING

1. Always prepare the outline of the training report just 2 or 3 days before the
completion of the training. Upon completion put all the material together and
arrange them according to daily diary or the outline.
2. Consult your outline with training supervisor before leaving and also discuss it
with the teacher regarding important contents of the report. They will furnish all
necessary details, guidelines and literature, which will help you to prepare the
report.
3. Always follow the 6 step method described in this manual for writing your
training report. This is necessary to systematize and accelerate your work.
4. Always work with deadlines while writing chapters and finish them as visualized.
Do not make any last minute entries or contribution as it may not be possible to
revisit the training centre or recast the training experience.
5. Make good presentations of the report; neatly hand-written, with hardbound
cover containing all the required details. Report prepared by computer or
typed will not be accepted. Often-in campus interviews or direct interviews
your training / project reports are evidence of your hard work, intellectual
interests and even temperament.

GENERAL GUIDELINES FOR TRAINING:

This consists of important areas on which a student should collect relevant

information while undergoing Summer Training Project in an organization:

Broad Areas-

1. Inputs- Raw Materials

2. Production Process
3. End Products and Specification
4. Organizational Structure
5. Financial setup
6. Sales and Marketing strategies
7. Plant Design
8. Materials Management system
9. Quality Control System
10. Management Information System
11. Utilities and Waste Management
12. Plant Economy

The guidelines for above-mentioned broad areas are as below:

28
1. Inputs: Raw Materials, details of raw materials pertaining to various products
including quantity, specifications, sources of supply, vendor location,
geographical availability, procurement cost, etc.

2. Production Process: Process flow diagram of manufacturing process, various

stages in production.

3. End Products and Specification: List of final products, market growth of products,
product demand and supply, competitors, customers for products

4. Organizational Structure: Organization chart for the whole organization showing

various levels of authority, span of control at each level, type of arrangement at
each level in terms of line, line and staff and functional details etc.

5. Financial setup: Balance sheet, Profit and Loss account and other financial
instruments.

6. Sales and Marketing strategies: Various sales and marketing strategies employed
by the organization must be studied.

7. Plant Design: Capacity of plant, its measurement and utilization, Plant Size,
location and layout.

8. Materials Management System: Procedure adopted in stores for receipt of raw

materials, goods and components, various forms and documents used for
movement of materials and issue authorization, stores organization; centralized
or decentralized, codification methods used for different materials, system of
replenishment for inventory items, controls like ABC analysis, procedure for
indenting spares etc.

9. Quality Control System: Methods used for controlling quality of raw materials,
process and manufactured items, SQC application, testing machines used,
implementation of ISO 9000.

10. Management Information System: Documents/reports used for information

system at operational, tactical and strategic levels, communication network at
various levels, organization of coordination meetings and decisions taken.

11. Utilities and Waste Management: List of utilities and auxiliary services needed,
Information about waste generated, methods of reducing waste, environment
pollution problems created ash disposal, and effluent treatment system.

12. Plant Economy: Project costing, components of production cost- direct and
indirect, financial analysis- balance sheet, income statement, accounting for
inventory, breakeven/profitability analysis.

(Specimen of the certificate to be submitted with the training report)

29
 CERTIFICATE

Ref.No.:

This is to certify that Mr./Ms.__________________________________son/daughter

of Sh. ____________________a student of __________________________(class)
____________ (Branch) from ______________________(college) has undertaken
Summer Training Project at our organization concern from _____________ to
____________. The nature of work seen and observed/studied/performed by
him/her during the training was ________________________________________,
(kindly give the description)

His/Her performance and conduct during the training was found

satisfactory/good/excellent.

Place: Signature
Date: (Official seal)
.......................
NOTE: This certificate should be from an authentic officer not below the rank of Executive
Manager/Manager.

30
 (Specimen of the title cover of the training report)

PRACTICAL TRAINING REPORT

SUBMITTED BY

NAME : _________________________________________
___________________________________________
(In Capital Letters)
College Roll No.: _________________________________________________
________________________________

Class & Branch : ______________________________________________________

_____________________________

Session : _______________________________________________________
_____________________________

Training Period : __________________ to _________________ days ____________

SUBMITTED TO

Professor & Head,

Department of Training & Placement

Name of the college

31
 SUMMER TRAINING PROJECT EVALUATION FORM

Name of Student_______________________ College Roll No. _______________

Branch _________________________ Class _____________________________

Name of

Organization________________________________________________________

Address____________________________________________________________

Place _______ Pin _________ Phone _____________ Fax No. _______________

Duration of Training Period from _____to _________ No. of Working Days ______

1) How do you rate the overall training programme as an educational experience?

Excellent ( ) Very good ( ) Good ( ) Fair ( ) Poor ( )

2) To what extent will it help you in future?

To large extent ( ) To some extent ( ) Negligible extent ( )

3) Indicate subject/area to which training was found relevant.

______________________________________________________________
______________________________________________________________
4) Indicate the level of interest taken by the training organization
High ( ) Moderate ( ) Low ( )

5) Any other comments / suggestions

___________________________________________________________________

_________________________________________________________

Dated: .........................

Signature of the Student

Note: A Free and frank assessment of the Training experience would be helpful in

improving the Training Programme.

32
 FEED BACK FORM
1. Name of the Industry __________________________________________

2. Concerned Group______________________________________________

3. Turn Over (in terms of Capital) _______________ (in terms of Product)

4. Work Force: Managerial & Management Staff : ___________

Supervisory & Technical Staff ______ Labour ______________

a. Skilled: __________ b. Semi-skilled:_________c. Un-skilled: ____________

5. Description of Product Range: _____________________________________

6. Description of Process: ___________________________________________

7. Area of Training: ______________________________________

8. Contact details of the person responsible for Summer Training Project:

a. Name of contact person : _______________________________________

b. Designation : _______________________________________

c. Communication address : _______________________________________

d. Phone No. with STD code : _____________________________________

e. Mobile No. : _______________________________________

f. Email Address :_______________________________________

Name of the Student __________________College Roll No. ______________

Class ____________ B.E. ___ Branch __________________________________

Phone No. ___________Mobile No. _____E-mail _______________________

Dated: .........................

Signature of the Student

33
 M-303: Capacity Building Lab

Course/Paper : M-303 MBA Semester-III

No. of Practical Hrs/week: 03 Internal Marks: 60
Total No of Practical Hrs: 30 External Marks: 40
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objectives: This course will focus on overall development and Personality of

students by enhancing their communication skills, shaping their attitudes and
behaviour and ultimately preparing them for corporate roles.

Every management programme has to be aimed at enhancing the capacity for

employability of the students. Accordingly RTU is undertaking a number of ECCA
non-academic activities to enhance skills of the students, develop qualities of team
working and leadership, and improve their overall value-system.

These additional activities, which include relevant soft-skills, are expected to make
our students (who are passing out with an MBA degree) more confident and capable
not only of acquitting themselves very well during the job selection processes that
they will encounter in the immediate future, but also give them a foundation to
perform well in their jobs during the subsequent 5 to 6 years.

RTU is introducing this lab so that students get an opportunity to exhibit and hone
their skills in decision making, leadership, team working and communication.

Besides, the areas targeted for improvement are shown below. The college should
mobilise key resources from external agencies apart from utilizing the bank of
knowledge, experience and skills available with the existing faculty and staff:

Knowledge/Traits/ skills
S.No Input Proposed
desired

1 Handling telephonic interview Handling telephonic calls

2 Psychometry, Aptitude Reading habit of

GK , Current Affairs business dailies followed by periodic
testing

3 Regular GD sessions on issues of topical

GD Skills
interest

4 CV preparation Filling up of
Guidance on CV preparation, etc,
application forms

34
5 Full-fledged training on Written, Oral &
English Language facility
Presentation Training in the Language Lab
Communication
of the Institution.

6 Maths, Aptitude & Problem solving Training and coaching

7 Interview skills Mock interviews

8 Etiquette/Manners/Behaviour Workshops

9 Self-confidence / Personality
Counselling / Mentoring
development

10 Inter-personal skills (Team work &

GDs / Group Projects / Debates
Leadership)

11 Industry awareness Exposure to business reality

12 Adapted methodology during class

Technical / Domain knowledge
sessions

13 Networking Alumni activities

14 Career planning & Goal setting

Strategizing for ones own career
Expectation management

15 Time Management Exercises

16 Pre-interview preparation Refresher training

Apart from the above, RTU is planning to join hands with Confederation of Indian
Industry (CII) in Jaipur for conducting programmes for our students which will
enhance corporate exposure to the students, Industry Visits, etc. RTU is also talking
to Newspapers and Other Agencies for CEO talks, conducting workshops and
quizzes.

Suggested Readings:

1. The Seven Habits of Highly Effective People - Stephen R. Covey.

2. Who Moved My Cheese - Dr. Spenser Johnson.

35
3. Seven Spiritual Laws of Success - Deepak Chopra.

4. Im OK are OK Erric Seghal

5. Emotional Intelligence - David Goleman

6. Working with Emotional Intelligence - David Goleman.

7. Good To Great - Jim Collins

8. Goal - Eliyahu Goldratt.

9. Only the Paranoid Survive - Andrew Grove

10. All the books in the Chicken Soup for the Soul series.

11. Effective Group Discussion: Theory and Practice by Gloria J. Galanes, Katherine
Adams , John K. Brilhart

12. Effective Presentation, 3rd Edition by Ros Jay, Antony Jay published by
Pearson

13. Effective Presentation Skills (A Fifty-Minute Series Book) by Steve Mandel

14. EatiQuettes The Main Course on Dining Etiquette: A step-by-step guide to

dining with confidence in the 21st Century, by David Rothschild

15. The Complete Idiots Guide to Etiquette by Mary Mitchell Published by Alpha
Books

16. Strategic interviewing by Richaurd Camp, Mary E. Vielhaber and Jack L.

Simonetti Published by Wiley India Pvt. Ltd

17. Essentials of Effective Communication, Ludlow and Panthon; Prentice Hall of

India.

18. Spoken English by V Sasikumar and PV Dhamija; Tata McGraw Hill

19. Developing Communication Skills by Krishna Mohan and Meera Banerji;

MacMillan India Ltd.

20. Rich dad poor dad, By Robert T. Kiyosaki

21. Think & Grow Rich, Napolean Hill.

22. How to win friends and Influence people, Dale Carnegie.

23. The millionaire next door, Thomas J. Stanley

24. The Richest man in Babylon, George Samuel Clause

36
25. The Science of getting rich, Wallace Wattles

26. The Intelligent Investor, Benjamin Graham

27. The 4-hour work week, Timothy Ferriss

28. The greatest salesman in the world, O G Mandino

29. The millionaire mind, Thomas J Stanely

30. The magic of thinking big, David Joseph Schwartz

31. The 48 laws of power, Robert Greene.

37
 M-304: Major Optional Subject Lab - I
M-405: Major Optional lab - II

Course/Paper : M-304 and M-405 MBA Semester-III and IV

No. of Practical Hrs/week: 03 Internal Marks: 60
Total No of Practical Hrs: 30 External Marks: 40
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objective: The purpose of this lab is to give exposure to students various computer software
relevant to subjects being taught in III semester of Dual Majors such as Finance Lab,
Marketing Lab, HRM Lab, Operations Lab etc. For example if a student has opted for first
major as Finance and second major as Marketing then in course M-304 the lab work would
comprise of software related to Finance and Marketing courses being taught in III semester.
and in next semester in course M-405 the lab work would be from courses of Finance and
Marketing taught in IV semester.

A. Finance Lab

The objective of the Finance Lab is to support applied reading in financial area and
equip students with conceptual approach and best practices in financial management
that go into the creation and management of innovative financial products.

Objectives

To provide students hands-on data analysis and modeling experience through

access to real time national and international financial data, market
information, business news, and cutting edge financial analysis software.
To support and enhance academic research with the availability of extensive
historical and real time data.
To provide opportunities for collaborative research and teaching with other
functional disciplines such as operations management, and information
technology and other disciplines.

Research Databases

CRSP
Compustat
ExecuComp
Prime Database
Bank Scope Database
ACE Equity Database

Data Access

Wharton Research Data Services (WRDS)

38
Applications

AMPL Optimization Suite

XSTrade (trading exchange simulator where we get real time data from five markets
NSE- Cash and F&O, BSE-Cash, NCDEX, MCX)

Data Feed

Bloomberg
T1.com (Thomson Reuters)
Newswire 18 Pvt. Ltd.

Accounting Software

Business accounting software keeps track of the financial transactions within an

organization. A core package includes general ledger, accounts receivable, accounts
payable, payroll, and reporting modules. These systems occasionally come with
specialized functionality for particular types of businesses or companies. An example
is fund accounting for nonprofit organizations and government entities. Because it's
a critical business process, it's often a central component of an organizations
enterprise resource planning (ERP) system.

Application Categories
Core systems assist with the basic functions necessary to balance a
business' books, including general ledger functionality, the ability to
Core
track accounts payable (A/P) and accounts receivable (A/R), fixed
Accounting
assets, and bank reconciliation. Every business requires these core
functions to manage its finances.
This type of system helps project-oriented businesses maximize job
profitability and efficiency by tracking detailed project costs.
Project Businesses can examine past job costs and estimate future costs to
Accounting choose the jobs which will achieve adequate profit. It tracks by
project factors like labor, overhead, materials, and equipment to
improve decision-making.
These solutions support non-profit and governmental entities in
tracking their development and spending of funds. Non-profit
Fund organizations can track their expenditures of donations or grants to
Accounting make sure they meet fund provider requirements. The system also
allows government entities to make sure they meet unique
Governmental Accounting Standards Board (GASB) regulations.
This type of solution helps companies keep the correct inventory
levels to maximize profit, avoid overspending, and minimize the costs
associated with inventory depreciation. The right system keeps
Inventory
inventory information up-to-date by tracking product levels as well
Management
as orders, sales, and deliveries. The Generally Accepted Accounting
Principles (GAAP) stipulate specific ways to account for inventory to
ensure proper reporting of value for inventory that has depreciated

39
 or undergone other changes. Software with inventory management
capabilities ensures this is done correctly.
These systems automate the collection of payments from customers
to enable timely and consistent collection with minimal human error.
Billing &
There are many different types of billing and invoice systems
Invoicing
designed to support the wide range of industries, business models,
payment methods, and scale of operations.
Users can leverage budgeting and forecasting solutions to project a
companys financial outlook from historical data and estimates of
Budgeting & future conditions. These systems are typically used in businesses
Forecasting that must consolidate multiple departmental forecasts and budgets.
The systems are most helpful where multiple variables drive the
ultimate forecast.
This type of system tracks fixed assets by providing a central
database of important asset information, including location, check-in
Fixed Asset
and check-out, due date for return, maintenance scheduling, audit
Accounting
history, cost and depreciation. Depreciation schedules are a core
element of this specialty.
Payroll systems help businesses track and process employee payrolls.
It also composes and prints paychecks, automatically withholds and
Payroll
pays government taxes, and generates the necessary legal and tax
Management
reports on a regular basis. Automated reminders to pay required fees
help businesses avoid legal penalties.

Market Trends to Understand

As you evaluate solutions, consider these current market trends.

Software as a Service (SaaS). SaaS is picking up speed as buyers realize the

advantages of lower up-front costs and quicker implementation time. NetSuite
is a prominent example of a SaaS system. In fact, it is available only as a
SaaS offering.
Mobile apps. Mobile applications are gaining popularity across the board, and
accounting is no exception. Check to see how each vendor is innovating on
this front.
Increased specialization by industry. Increasingly, consumers are demanding
more industry-specific features, and vendors are listening. Products that were
once horizontal - such as Sage MAS 90/200, QuickBooks, and Microsoft
Dynamics - are increasingly adding new vertical features to cater to buyers
specific industries. Make sure to keep a lookout for features that fit your
particular industry when investigating tools and solutions.
Business intelligence. Interest in business intelligence is on the rise. Business
intelligence takes the massive amount of data collected and organizes it into
reports designed to support business improvement. Many vendors are now
integrating business intelligence into their ERP and financial management
systems.

40
Students must be given exposure to some of the following Accounting
Software:

Multiview Enterprise .NET n10, Intacct Financials and Accounting System,

NetSuite Financials, Sage 100 Standard and Advanced ERP (formerly Sage ERP
MAS 90 and 200), Microsoft Dynamics GP, PlanGuru, Adaptive Insights, Budget
Maestro, Cougar Mountain DENALI, Epicor Financial Management, Oracle
Financial Services

B. Marketing lab

The marketing lab is a facility that supports student learning in the areas of
marketing, advertising, digital marketing, and marketing research.

The Lab prepares marketing students for their careers leveraging strong
relationships with business professionals as well as students and marketing faculty.

This is accomplished by enhancing information literacy and helping students gain

practical experience in solving real-world problems with independent study projects,
consulting classes and marketing competitions.

Provides you with a toolkit of market research approaches and techniques to

help you define key research questions that underlie strategic marketing
decisions. You will collect and analyze data, and develop the strategic
implications of the research findings. The types of projects include estimating
market potential, segmenting the market to identify target customers,
improving advertising and pricing policies, designing and positioning new
products, and identifying opportunities and obstacles in current market
performance.

Provide you with an in-depth understanding of new product development

practices - including innovation product strategy and process, customer needs
identification, idea generation, concept development & optimization,
forecasting, and launch. The types of projects include customer needs
assessment, ideation and screening to identify high-potential product/service
concepts, concept testing to identify ideal combination/scenarios, and conjoint
analysis.

Marketing Automation Software

Marketing automation is a very active segment of the CRM software market. Today,
the majority of solutions can be split into business to business (B2B) and business to
consumer (B2C) solutions. The two groupings are very different and so are their
functional needs. Businesses that sell to other businesses (B2B) firms have longer
sales cycles and engage in more relationship building activities. Businesses that sell
to consumers (B2C) rely more on brand and high-volume direct outreach efforts.

41
B2B systems have sophisticated lead generation and lead management capabilities.
For example, lead scoring functions score leads based on demographics (e.g.
geography, industry, size) and behavior (e.g. website activity, responses to
campaigns). The resulting scores ensure that the sales department only receives
qualified leads that are close to making a purchase. For leads that are not ready to
buy, marketing tracking software provides campaign management, which helps
marketers to foster the relationship through techniques such as drip and stay in
touch campaigns.

B2C systems tend to manage vast databases of customer data - often millions of
records. These systems have sophisticated tools for analyzing and segmenting
customers into different categories of buyers. Markets can then execute specific
campaigns, or treatments for each segment. Campaigns are typically designed to
elicit a direct response, such as returning to a website to make a purchase.
Alternatively, campaigns may feed a target prospect list into a call center systems
for telesales outreach.

MA software also provides companies with advanced reporting and analytics to

measure the performance of initiatives. This allows managers to see which
campaigns and channels are driving leads, along with the costs and revenue of those
initiatives. In the end, this helps organizations decide how to better allocate
resources.

This type of
Should evaluate these systems
buyer...
B2C enterprise buyer Aprimo (Terradata), Unica (IBM)
B2B enterprise buyer Eloqua, InfusionSoft, Marketo, Manticore, Pardot, Genoo
CRM suite buyer Oracle CRM, SAP, Salesforce.com, Microsoft Dynamics CRM
Alsamarketing, Constant Contact, InfusionSoft, Vertical
Email emphasis buyer
Response

Market Trends to Understand

There are a number of market trends that buyers should understand, including:

Software as a Service (SaaS). In the MA market, SaaS is less of a trend than

it is the dominant model for deploying software. Buyers will find that the
majority of solutions - with the exception of some high-end B2C solutions -
are delivered through the online marketing software model where the system
is hosted by the software vendor and accessed over the Internet by user. A
benefit of web-based email marketing software is increased accessibility. They
can be accessed on multiple devices and from any operating system, whether
you're a Mac or PC.
Social media. Social networking gives managers a new channel. Firms tweet
coupons to customers and post special offers to friends on Facebook.
Advertising videos are successful if they go viral on YouTube. MA is

42
 embracing all of this. Social networking integration will drive the next
generation of MA.
Use of two dimensional barcodes. Two dimensional (2D) bar codes are seen
more and more often on print ads, bill boards, bus stop benches, and even as
tattoos. Customers can use smart phones as code readers to get information
about a product or service immediately on their mobile browser. Current
solutions can use 2D bar codes with third-party solutions, but new versions
will have built in support.
MA vendor consolidation. Large ERP and CRM vendors will acquire some
firms, while some niche providers will combine to remain competitive. IBM
and Terradata both made significant acquisitions by picking up Unica and
Aprimo, respectively. Oracle purchased the assets of Market2Lead. Buyers
should expect to see more M&A activity going forward.

Sales Force Automation (SFA) Software

Coffee is for closers, but SFA promises to help the entire team close more deals.
Sales software helps companies manage their reps and their activities. At the
individual level, sales automation software helps reps manage accounts, leads,
opportunities, and customer interactions. Meanwhile, it helps management generate
more accurate forecasts and gain better insight into opportunities.

Core CRM sales software functionality includes contact management, lead

management, opportunity management, pipeline management, forecasting, and
territory management. More advanced systems will include modules for proposal and
quote generation, order management, marketing automation, collateral
management, scripting, computer telephony integration and social media
integration.

Best-of-breed sales database software products such as Sage ACT! or

Salesforce.com are often implemented as a completely stand alone system or in
conjunction with marketing automation and lead management software. Others
choose to implement SFA software as part of a complete customer relationship
management (CRM) suite, such as Microsoft Dynamics CRM. Finally, SFA can also be
implemented as part of an enterprise resource planning (ERP) suite like Oracle or
SAP.

This type of buyer... Should evaluate these systems

Direct buyer Salesforce.com, Sage Act, Microsoft Dynamics CRM
Indirect buyer Oracle CRM OnDemand, SAP
Enterprise buyer Oracle CRM, SAP, Salesforce.com
Small business CRM buyer Sage Act, Salesforce.com, SugarCRM, Highrise

Market Trends to Understand

These market trends should be considered as you perform a sales force automation
software comparison and select a product and vendor.

43
 Software as a Service (SaaS). SaaS solutions have become very popular and
comprise greater than 50% of new purchases. Low upfront costs and little to
no hardware requirements are reasons for the uptake in adoption of online
sales software that sits in the cloud. Another benefit is increased
accessibility, which means that regardless of whether you're a Mac or PC, you
can still easily access the software. The dominant leader in this market is
Salesforce.com. Buyers should evaluate this new model with an open mind.
Mobile applications. Mobile SFA applications are very popular and changing
rapidly. The devices your system supports, and the attractiveness of its
mobile app will be a huge influence on your teams attitude toward adopting
the system. More and more systems provide integration with the major
mobile platforms. Some are even Mac-based, with native integration with
iPhone/iPad.
Social media. Leading SFA vendors are discovering the meaning of social
media for business and are capitalizing on developments in that area. In fact,
this is driving the emergence of a new market, Social CRM. For example,
Salesforce has its Chatter application. Oracle OnDemand interfaces with
Facebook, allowing a rep to see if there is anyone they know in common with
a prospect. Buyers should consider their social media strategy as they
evaluate SFA solutions.
ERP suites offering strong CRM. Solutions from enterprise-suite vendors like
Oracle, SAP, Sage, Epicor and Infor have matured - in some cases through
acquisitions. Enterprise suite buyers will naturally look to their ERP vendor for
customer management solutions, but direct and indirect selling buyers should
also consider solutions from these large players. Oracle and SAP are
particularly strong in customer relationship management.

Students must be given exposure to some of the following Marketing

Software:

SAS or R (market research), Digital Marketing Boot Camp, Photoshop,

Dreamweaver, HTML,

Velocify, Salesforce.com, Five9 Virtual Call Center, FieldOne, PlanPlus Online,

InfusionSoft, The Raiser's Edge, TrackerRMS CRM, Cosential, Contractor's
Cloud, Act-On, PlanPlus Online, InfusionSoft, Silverpop, Marketo Lead
Management, Oracle Eloqua, Pardot, Salesfusion, Mailigen, eTrigue
DemandCenter

C. HRM Lab

Human Resources Software

Human resources (HR) software solutions--also called Human Resources Information
Systems (HRIS), Human Resources Management Systems (HRMS) or Human Capital
Management (HCM) software--make managing a large or growing workforce more efficient.

44
These solutions streamline the traditional HR functions of benefits administration, personnel
tracking and payroll. But in addition to increasing your productivity by automating many of
these administrative processes, HR software can also support you on a strategic level, by
helping you to recruit, develop and manage your companys most valuable resource: its
people.

Overview of HR Applications
Industry watchers break down the field of HR software into three main categories: Core HR,
Workforce Management, and Strategic HR--also called Talent Management or Talent
Administration software.

Core HR encompasses the three traditional human resources management functions:

benefits administration, personnel tracking and payroll. Every company will require
these functions once it has reached a critical mass of employees. You need core HR
functionality when, for instance, manually running payroll and managing employees
with spreadsheets becomes too burdensome a task.

Workforce Management, or Workforce Administration as it is also called, comprises

the range of software solutions intended to effectively schedule and track your
workforce. These solutions are ideal for organizations whose employees work in
shifts, and include applications to track time and attendance, monitor compliance with
labor laws, and usually include payroll functionality, or integrate well with other
payroll software.

Strategic HR involves growing your company by attracting and developing the best
people, as well as better managing your workforce overall. Strategic HR applications
generally provide some combination of applicant tracking and recruiting, learning
management, as well as performance review functionality. This type of software

45
 streamlines these strategic processes to ensure that a company is using its staff as
efficiently as possible, and also that employees are continuing to grow and develop--
increasing employee satisfaction and retention rates.

Of course, core HR, workforce management and strategic HR functions often overlap. While
there are best-of-breed solutions for individual functions in each category, there are also
integrated suites boasting across-the-board functionality.

HR Application Categories
Core HR
Manages employee benefits such as paid time off, medical/dental/life
Benefits
insurance policies and 401k participation. Example vendors:
Administration
OmnipriseHRM, Epicor HR, Triton HR.
Centralizes employee data, such as SSN, contact information, past
Personnel
employment and demographic information. Example vendors: Sage
Tracking
HRMS, Ascentis, Lawson HR.
Tracks employee salaries, bonuses, 401k contributions, health and other
deductions; calculates withholding for taxes; and cuts paychecks. Most
Payroll
solutions provide integration for direct deposit as well. Example vendors:
Halogen, Vista HRMS, Tribe HR.
Workforce
Management
Helps staff track employee attendance and absences, and enables
employees to clock in and out. Many solutions also track accrual and
Time &
usage of sick days and PTO. Rules-based engines provide alerts when
attendance
employees miss or perform established amounts of work. Example
vendors: TimeForge Labor Management, LaborVIEW, Kronos
Provides functionality for scheduling employee shifts and attendance to
ensure compliance with staffing needs. Systems can schedule employees
Employee
across departments, locations and projects, and provide alerts to
scheduling
employees when schedules change and when staffing levels are
inadequate. Example vendors: Ascentis, Sage HRMS, UltiPro.
Strategic HR
Provides a centralized database that lets recruiters store applicant
information and employment applications throughout the application
Applicant
process. Features include candidate tracking, applicant status monitoring,
Tracking
and direct integration with other HR applications. In addition, many
Systems (ATS)
vendors include on-boarding features, like the ability to perform
background checks. Example vendors: iCIMS, MarketRate, NuViewHR.
Also known as Performance Review software, these applications offer a
centralized system where supervisors can conduct and track reviews with
Employee
employees. Features performance measuring, tracking and goal
Evaluation
management. Example vendors: Empower by ECI, Cornerstone CSB,
People-Trak.
Establishes a centralized hub to monitor new employee training and the
Learning &
ongoing skills development of existing employees. Features include
Development
content authoring and management, curriculum and certification path

46
 definition, testing and reporting. Example vendors: Prosperity LMS,
Halogen Talent Management Suite, SmartTeam.

Market Trends to Understand

As you evaluate a human resources management system, it is helpful to understand a few
current trends in this industry.

Consolidation of Cloud-based HR Software Start-up Vendors. Recently, there has been a

trend in the HR software world toward consolidating as many applications as possible under
one vendor. As such, companies have focused on developing integrated suites that allow HR
departments to track an employees entire lifecycle within an organization.

To that end, many best-of-breed providers have been acquired by larger vendors looking to
extend the breadth of their integrated suite solutions. For instance, in 2012, SAP acquired
SuccessFactors; Oracle bought Taleo (one of SuccessFactors competitors); and
Salesforce.com completed its integration of Rypple, a social performance platform.

For buyers, this offers the opportunity to benefit from larger corporate resources, but it can
also lead to disruptions as acquired companies are integrated and product offerings are
rationalized. In anticipation, buyers should lock in rates and service/maintenance terms in
their contract as this can save them a headache down the line.

Smaller Vendors Attract Venture Capital. Following on the heels of recent acquisitions by
large software companies of smaller HR software vendors, venture capitalists are now
pouring money into HR startups. In March 2013, PeopleMatter--an hourly worker
management software solution--received $19 million in funding, while in January 2013
InternMatch--a solution focused on matching university students to employers--raised $1.2
million. Expect more companies to launch, and more product innovation in this market, in
2013.

Adoption of Software as a Service. HR software vendors have widely embraced the Software-
as-a-Service (SaaS), or Web-based, deployment method. SaaS applications are easily
implemented and updated, and can be accessed by HR staff and employees from almost any
device with an Internet connection. Although most SaaS applications allow for some level of
customization, it is important to realize that customization options to support your companys
unique needs can be somewhat limited.

Consumerization of HR Software Technology. A major shift in the development of enterprise

software has been the emergence of consumer markets as a primary source of technology
innovation--a trend called consumerization. From social media as a recruiting tool to mobile
apps for managing HR on the go, consumer technologies are changing the way HR
technology is being used. Vendors are beefing up collaborative capabilities in their systems
and developing more intuitive user interfaces. When selecting the human resources system
thats best for you, third-party reviews of product features are a great way to distinguish
which vendors will deliver.

Students must be given exposure to some of the following HRM Software:

47
BambooHR, HRM Direct, iCIMS talent Plateform, The resumator, Halogen Talent
management Suite, The Applicant Manager, Kronos Work Force Ready, Cornerstone
Growth Edition, Sage HRMS, SutiHVM, Ramco HCM on Cloud, PeopleWorks
solutions, Resume Parser An Innovative HR Software

D. Operations Lab

Product Lifecycle Management

The goal of product lifecycle management (PLM) is to provide an infrastructure that
companies can use to improve product quality. This is achieved by creating a centralized
system to organize all data on all products, from initial conceptualization, to manufacturing,
to sale and eventually to recycling.

For large companies with geographically dispersed teams, managing these processes and
integrating data from throughout the supply chain is a complex strategy that requires software
to help automate and connect disparate technology solutions. PLM software is the technology
that ties these solutions together.

PLM software can be thought of as an application designed to help users track all information
around product design, production and consumption. PLM software integrates all technology
and systems throughout the product lifecycle, from design and simulation technology to
procurement and manufacturing solutions.

The advantages to using PLM software can be distilled to three main benefits:

1. Faster production. Through the use of computer-aided design software, designs can be
quickly and easily created, and at lower costs. Meanwhile, computer-aided
manufacturing functionality can manage machining processes to create more
products, quickly.
2. More accurate production. PLM software can reduce the chance products deviate
from design specifications during machining. PLM software users can also simulate
and test designs before production to ensure finished products will be reliable.
3. More efficient production. Users can communicate with coworkers throughout the
organization and share designs, production forecasts and other data. The creation of
definitive, automatic processes for product build, assembly and disassembly.

These benefits combined lead to more organized, profitable product development.

Supply Chain Management Software

Supply chain software refers to the range of tools that are designed to control
business processes, execute value chain transactions and manage supplier
relationships. While functionality in these systems varies tremendously, common
features include purchase order fulfillment, shipping, inventory and warehouse
management, and supplier sourcing.

Many supply chain management systems include forecasting, which helps companies
manage the fluctuations in supply and demand by use complex algorithms and
48
consumption analysis to evaluate buyer histories. Supply chain optimization software
can be an invaluable tool in maximizing production efficiency and planning for the
future.

Supply Chain Management Application Categories

Planning systems are used to forecast customer demand and
adjust the speed and flow of production accordingly. Simulated
demand estimates are run using historical trend data and planned
Supply Chain
promotion schedules to determine how changes in market
Planning
awareness will affect your organization's inventory requirements in
the future. Example vendors include InStyle ERP, SCP 4.0, VISION
SCM, and Clever.
Demand planning software improves the accuracy of potential
demand forecasts by reducing biases in the data and providing that
data to your organization in real-time. Multi-dimensional
Demand forecasting allows users to view information through a variety of
Planning different filters--by market, time or customer--and run a series of
"what if" simulations to project future demand. Example vendors
include Microsoft Dynamics, Geneva BMS, Fishbowl Inventory and
SAP.
Vendor managed inventory (VMI) systems give suppliers the ability
to monitor and replenish the buyer's inventory themselves. Various
communication options--such as XML, web portals and email--help
Vendor Managed
multiple business partners increase visibility. Buyers can automate
Inventory
sold inventory reports, and suppliers respond with new shipment
notifications and invoices. Example vendors include Datalliance
VMI, RedPrairie, SAP and Aravo.
Buyers use supplier relationship solutions to monitor the
performance of their suppliers. Users can assess supplier risk
through user-defined risk categories. Performance analyses utilize
Supplier
key performance indicators (KPI) and audit trails to monitor spend
Management
and supplier performance. The software also helps users keep
track of their suppliers' regulatory compliance. Example vendors
include R.Portal, Geneva BMS, Fishbowl Inventory and S2K.
Procurement software carries out purchase orders and maintains
the financial side of supplier/customer relationships. Purchasing
terms are distributed electronically throughout the organization for
instant approval, and expenses are logged for future reference in
Procurement
the next sourcing cycle. As the accounting segment of SCM
systems, procurement also handles reporting and compliance
issues. Example vendors include Coupa, SphereWMS, Microsoft
Dynamics and WISE.
Sourcing software is used before the procurement process to
Strategic establish cost-cutting goals and to pre-screen potential vendors.
Sourcing Spend analysis pinpoints unnecessary costly supplier relationships
by comparing current spend to other market options. Buyers can

49
 submit e-RFx, electronic requests for x (quotes, proposals and
other information), to potential vendors to gather data for making
informed purchases. Example vendors include ShippersEdge,
Aravo, Epicor and Lawson.
WMS systems monitor and control the movement of materials
within the warehouse. Shipping and receiving events are controlled
with advanced shipment notifications, and picking and put away
Warehouse are tracked using tools like auto ID data capture (AIDC) and radio-
Management frequency identification (RFID). WMS software also assists with the
design of warehouse infrastructure. Example vendors include
SphereWMS, WISE, HighJump Warehouse Advantage, Manhattan
Associates and RedPrairie.
TMS software guides the movement of materials to and from the
warehouse. Logistics software can suggest the most efficient
delivery modalities (air, land, sea) and manages multiple delivery
Transportation variations like heterogenous vehicle fleets and load splitting
Management constraints. Deliveries are monitored using satcomm and other
communication devices. Land-based fleets should review our
trucking software guide for the top dispatch and routing systems.
Example vendors include TMW, Retalix and FreightMaster.
Order fulfillment software helps supply chain managers decrease
lead times on production orders, resulting in smooth quote to cash
processes. The system can determine whether build-to-order
(BTO) or engineer-to-order (ETO) is the best solution for each
Order Fulfillment
product. After order completion, order fulfillment software keeps
track of unpaid orders through revenue recognition processes.
Example vendors include SphereWMS, ShipppersEdge and
ShipSoft.

Trends to Understand

Online purchases. Over the last decade, online retail sales have exploded, and
with them the need for effective warehousing, inventory and transportation
control. Suppliers, more often than not, are taking a product from
manufacturing not to a store, but to a warehouse where it is stored and
ultimately sent directly to the consumer. Ensuring an effective inventory
control path is absolutely critical throughout this process.
Software as a service (SaaS). Cloud-based software that is, software thats
hosted by the vendor and accessed through a web browser rather than being
installed on a local computer has been adopted by most industries to a
large extent. SCM technology has been a little slower to adopt this trend, with
major players like Microsoft, Geneva Systems, WISE and Fishbowl yet to
develop web-based systems. But as the technology improves, more and more
supply chain management software providers will offer web-based
applications, with its benefits of collaborative networks and online purchasing
integration. Currently S2K and SAP are the biggest SaaS contenders.

50
 Eco-friendly logistics. With environmental consciousness at an all-time high,
consumers are beginning to think about logistics when it comes to purchasing
their products. This trend is most noticeable in the food industry, where
grocery stores and restaurants are beginning to brand and market products
under a banner of being locally sourced. As transportation from suppliers is
the easiest place for a manufacturer to cut its carbon footprint, buyers may
want to look out for a programs ability to identify suppliers based on
proximity or other green factors.
Improving business intelligence. More and more companies want to know
how their business spends money, so sophistication of planning, demand
planning and strategic sourcing capabilities will only grow in an effort to meet
the demand.
Increased demand for labor management. Companies using SCM software to
track their inventory are now turning their attention toward labor optimization
and the ability to manage each worker more efficiently. These systems can
create a list of tasks for a worker so he can complete multiple types of work
in one trip.

Inventory Management Software

For any business that deals with large numbers of physical products, whether
assembling them into their final form, transporting them from one location to
another or selling them in a wholesale or retail environment, effectively controlling
inventory is crucial to success.

In product-based industries its critical to maintain the right inventory levels.

Ordering too much of a product leads to excess storage and/or overstock costs,
while ordering too little (or the wrong) product can result in losing a sale, a
customer or valuable production time.

Inventory management software is designed to optimize your processes for

ordering, storing and tracking inventory, so these kinds of problems dont happen.
Depending on your industry, it allows you to instantly determine on-hand inventory
balances, track raw materials and stocked items, sort different and similar products,
record works in progress and finished products, manage lots and more.

Industries that commonly use inventory control software include retail, distribution,
manufacturing and construction.

Application Categories
Many businesses need to track inventory for dozens or hundreds
of very similar products, and need an easy way to, for example,
Product distinguish between a hundred different types of screws, or
categorization identify whether your retail store carries this pair of jeans but in a
different size or color. This is an essential function of an inventory
systems for almost all users.
Sales/purchase Though the details vary by industry, your inventory control system

51
orders will have a way to track each product sale or order, wholesale
purchase or build, or delivery, automatically adjusting the product
quantity in the inventory.
A common way to track inventory, electronic identification is
especially popular when large volumes of product are being
Electronic
moved. Many inventory systems have a barcode or radio
scanning
frequency identification (RFID) functionality to quickly and
efficiently scan items that are received, sold, transferred, etc.
More advanced systems like SAP, Oracle, and Microsoft Dynamics
Automatic
can be set up to automatically re-order a product when it gets
ordering
below a certain quantity.
Knowing that a certain product requires a four-week lead time to
Dynamic product re-order could be a saving grace. NetSuite, Fishbowl, Epicor, and
information other systems include this kind of information and provide alerts
when they see that you may run out at current rates.

Market Trends You Should Understand

Advanced inventory controls. New tools are being developed that allow
vendors to be proactive about keeping items fully stocked. They use
advanced slotting analysis to identify historical inventory information,
picking trends and warehouse shelving layout information, ensuring that re-
orders happen on time, that dangerous items are not stored near each other
and more.
Changes in inventory tagging. One-dimensional bar codes have been in use
for decades, but recently new tracking technology has become more readily
available and more cost effective for smaller businesses. This includes two-
dimensional bar codes (which allow for much more information to be
transmitted) and RFID tags.
Voice-picking and pick-to-light (PTL) technologies. These emerging
technologies are designed to bring eliminate the paperwork in inventory
picking for the manufacturing and distribution industries. PTL uses light
technology to indicate the location of the items to be picked, generating the
pick list automatically, while voice-picking uses voice recognition software to
allow the manager to create pick lists verbally. Cadence and Exacta are two
products that offer this capability.
Online/offline integration. With more and more small retailers building an
online store in addition to a brick and mortar one, managing inventory control
between these two sales channels presents a unique new challenge that
many of them are ill-equipped to handle. This results in understocked items
and loss of revenue. An RSR Research survey found that todays most
successful retailers manage their inventory as though the store is a
distribution center, using their online inventory management system for all
sales.

52
Project Management Software

Project management software describes a range of solutions that allow individuals

and teams to track the progress of complex projects from their conception to their
completion and/or launch.

Project management software is designed to track the development of projects that

take weeks, months, or years to complete, providing project managers and other
team members a single access point for all the relevant information on any given
project. The best project management software on the market will include (but is
not limited to):

planning;
budgeting;
invoicing;
managing inventory;
assigning human resources;
tasking assignments (including tracking their progress and closing them out
once complete);
file sharing;
and, bug reports.

The primary goal is to increase company efficiency by making the entire project
cycle visible to all team members. Each team member is given their own login,
allowing them to customize their view, report progress on their own projects, and
monitor the progress of others. Most employees find themselves to be more efficient
in this environment, it allows people to identify problems before/as they arise, and it
eliminates any question as to the current status of any outstanding tasks. It also
provides a single access point for all company-related information, eliminating lost
memoranda or documents.

Industries that commonly use project tracking software include construction, large-
scale manufacturing (e.g., aerospace), software, high tech, research, and
consulting/professional services. Help desk, quality control, and customer
relationship management are additional uses for certain types of project manager
software.

Application Categories
Most systems allow the user to define the scope of the project,
Project Planning establish deadlines, and create, monitor, and close essential tasks
and Tracking and deliverables. More complex systems include stronger project
planning software capabilities, described below.
Since the purpose is to allow multiple users to track their own and
others progress, a system will have logins for each user with
Multi-user
personalized functionality, different types of permission settings,
interface
and ways to share and track relevant information between
individuals.

53
 Most systems include basic calendar functionality to allow users to
schedule their projects out. More advanced industry-specific
Scheduling
solutions build on this, providing specialized intelligent support
based on the known phases associated with a typical project.
Another capability common to almost all solutions, this feature
Document allows users to store documents in a central location, share them
Management with the relevant parties, and track changes and manage different
versions of the documents.
For many companies, particularly those tracking large one-off
projects (e.g., construction, large manufacturing, or professional
Budgeting, Time services), each project must be individually budgeted, with time
and Expense and/or expenses tracked. These companies will likely want a
Tracking solution that incorporates this functionality and ties it to the
project, so bids, budgets, expenses, and revenues can all be
directly connected to the project theyre associated with.
The next level up from Budgeting and Expense Tracking, many
products on the market also include full accounting functionality,
Billing and
allowing the user the simplicity of using a single system for all
Invoicing
functions related to the management and accounting of the
project.
When physical resources are required, this will include inventory
management, but it also includes personnel managementin
Resource
other words, identifying the physical and human resources that
Allocation
are available and required for a project, allowing the project
manager to assign those resources appropriately.
Some of the more robust solutions provide the capability of
Risk
identifying potential risks associated with projects or activities and
Management
raising flags to alert the relevant team members.
For companies that consider each sale its own project to be
established, tracked, and closed, customer management can be a
Customer valuable addition to the standard capabilities. This moves into the
Management realm of customer relationship management software, tracking
leads and sales cycles and connecting them then to the product
deliverables.

Market Trends to Understand

Cloud-based solutions. With the growth of the Internet, more and more web
based project management software companies are cropping up offering low-
cost solutions based entirely in the cloud. These typically offer subscription-
based pricing, rather than forcing companies to purchase, install, and
maintain their own expensive solutions. This makes it available to businesses
that otherwise never could have afforded it, including to self-employed
individuals who need something more powerful than the basic tools they
started with.

54
 Mobile applications. Many project managers perform their work in the field,
which means thats where they need access to their software, rather than in
the office. As a result, many companies have developed mobile apps to
accommodate this growing trend. Make sure to take your mobile needs and
the availability of a mobile app into consideration when evaluating different
systems.

Students must be given exposure to some of the following Operations

Software:

Forecasting software, PLM, Project management, Prima Vera, Microsoft Project,

REPLICON, Mavenlink, Vorex, Bill Quick, Clarizen, At Task, Time Fox, Webtech, Net
suite Open Air, SIMMS Inventory Management, Fish Bowl Inventory, ACCTivate!
Inventory Management, Digital Red book, Irms/WM Warehouse Management
System, Eazystock, Jada SCP 4.0, SAP Distribution, JDA Software, Snapfulfil, U Rou
te, Enterprise WMS and Interchange EDI, eBid eXchange, 3PL Warehouse Manager
by 3PL Central, S C expert, FlexRFP, Shippers Edge, E2 Shop System, Global Shop
Solutions One-System ERP, Epicor Manufacturing, Infor SyteLine ERP, MIE Trak PRO,
EnterpriseIQ, EVO~ERP, Infor VISUAL ERP, Sage ERP X3, E-views, big data analytics

E. Information Technology Lab

ERP, Business Intelligence / Data analytic software using SAS or R, E-views, big data
analytics

55
 M-401
Business Ethics & Corporate Governance (BE&CG)

Course/Paper : M-401 MBA Semester-IV

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 28 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objective
This course has been designed to create a mindset of value system among the students who
are the future managers.
The course aims to sensitize the students on ethical standards.
The students will also be exposed to ethical problems and issues in various situations.

Section-A

Module Course Description Contact Hours

Module 1 Business Ethics: Meaning, Ethical Principles, Classification 4
of Ethics-Descriptive, Analytic, Normative, Scope and Purpose
of Ethics, Business Ethics and Management, Business Ethics
and Moral Obligations, Importance of Ethics & Moral
Standards.
Module II Gandhian approach in Management & Trusteeship: 4
Introduction to the Concept of Satya and Ahinsa, The
Uniqueness of Gandhijis Interpretation of Satya and Ahinsa, ,
Gandhian Trusteeship as an Instrument of Human Dignity,
Relevance of Trusteeship Principle in Modern Business.
Module III Ethical Issues: Ethics in Management, Marketing, 3
Advertisements, Finance, Investments, Technology; Secular
versus Spiritual Values in Management; Work ethics: concept
of Swadhrama.
Module IV Indian Values- Relevance of values, Values at the Indian 3
Work Place, Indian Perspective of Values for Managers,
Universality of Values, Secular Values and Rationality.
Module V Corporate Social Responsibility and Corporate 4
Governance: Nature, Scope & Importance of Corporate
Social Responsibility for Business, Meaning and Definition of
Corporate Governance, Need for Corporate Governance,
Excellence Through Corporate Governance.
Module VI Indian Ethos: Relevance of Indian Ethos, Salient features of 3
Indian Ethos, Evolution of Indian Management Thought,
Difference between Western Management Thought and
Indian Management Thought.
Module VII Relevance of Bhagvad Gita: An Overview of Bhagvad Gita, 3
Selective Extracts from Gita Relevant for Modern Day
Managers, Modern Management Concept- A Relook from
Gitas Point of View.
Module VIII Ethical Decision Making: Theory of Guna Dynamics, The 4
Doctrine of Karma, The Theory of Sanskaras, Ethical
Elements of Group Decision Making, Ethics and the Indian
Manager, Rational Brain vs Holistic Spiritual Brain.

Section-B

56
At Least one Case Study from each module
Questions will be case/inferences/application based

Practical Component
To study values/ CSR Initiatives of any two companies representing two different sectors.
Students are required to give presentations on the same.
Students to study Bhagvad Gita and extract out management concepts relevant in todays
times.
Students to study an Indian Company and an MNC and compare their Corporate Social
Responsibility initiatives.
The students may be given a term paper either individually or in group of 2 to 3 students on
topic like:
1. Important tenets of Vedant and their implication for social and spiritual implications.
2. Significance of Values contained in Scriptures like Ramayana, Mahabharat, Bible, Quran,
etc., for Social and Spiritual Welfare.
3. Important Values subscribed by great Leaders like, Shivaji, Maharana
Pratap, Mahatma Gandhi, Vivekanand, etc., and their significance in guiding Human
Behaviour.
4. Relevant values as practiced by corporate leaders like Lala Shree Ram, Seth Jamnalalji
Bajaj, Sir Jamshetji Tata, and their role in empire building.
5. Relevant Values of present Business Leaders like, Azim Premji, Narayanmurthy, Rahul
Bajaj, Ratan Tata, Kumar Mangalam Birla, Mukesh Ambani, Anil Ambani and their role models
of corporate governance
6. The students may also be asked to conduct the survey of 3 to 4 organizations to study the
Ethical practices pursued by them and the way Ethical Dilemmas ,if any, are resolved and
also the system of corporate governance in those organizations

Recommended Books (Use latest edition)

Texts Book:
V. Balachandran, V. Chandrasekaran, Corporate Governance, Ethics and social
responsibility, PHI Learning Pvt. Ltd. 2011 or Latest
Manuel G. Velasquez, Business Ethics concept and cases, PHI Learning Pvt. Ltd.
2012
S K Mandal, Ethics in Business and Corporate Governance, Tata McGraw Hill, 2011 or
Latest
S K Chakraborty, Quality of worklife, Tata McGraw Hill
Suggested readings:
Kesho Prasad, Corporate Governance, PHI Learning Pvt. Ltd. 2011
U.C Mathur, Coroporate Governance and business ethics MacMillan, 2009
Keshav Prasad, Corporate Governance, Prentice Hall Learning, 2009
Balachandran & Chandrasekaran, Corporate Governance & Social Responsibility,
Printice Hall Learning, 2009
Prof. P. S. Bajaj & Dr. Raj. Agarwal, Business Ethics: An Indian Perspectives, Wiley
India Editor, 2010
Roverta G. Monks, Nill Minow, Corporate Governance, Wiley India Editor, 2010
Frederickson & Ghere, Ethics in Public Management, Prentice Hall Learning, 2007
Das, Corporate Governance in India, Prentice Hall Learning, 2009

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of Business Ethics
IVEY Business Journal
Vikalpa A Journal for Decision Makers
IIMB Management Review (IMR)

57
 Corporate Governance and Business Ethics, Springer
SANKALPA: Journal of Management and Research (ISSN: 2231-1904), Volume 1, Issue 1
January 2011, Volume 1, Issue 2 July 2011, Special Issue September 2011, and Volume 2,
Issue 1 January 2012, published by C K Shah Vijaypurwala Institute of Management,
Vadodara
Journal of Human Values published by Indian Institute of Management, Kolkata.
IBA Journal of Management & Leadership published by Indus Business Academy,
Bangalore.
Kalyan Kalpataru published by Geeta Press Gorakhpur.

58
 M-402
Project Management

Course/Paper : M-402 MBA Semester-IV

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objective
Explore students to all aspects of Project Management covering project identification formulation,
planning, scheduling & control
Enable students to acquire concepts, tools & techniques of project management
Inculcate in the students the expertise required for formulating project ideas and projecting cash
flows as well as evaluation of project proposals.

Section-A

Module Course Description Contact Hours

Module 1 Introduction to Project Management 4
Project management: concepts & t y p e s o f p ro j e c t s ,
project organizations; Project management knowledge area.
Project life cycle

Module II Project appraisal 6

Concept, Types of appraisal: Technical, Economic, Financial,
Social appraisal of the Industrial Projects, Numerical on
Economic, financial appraisals

Module III Project scope management and break down structure 6

Project scope, creating work break down structure (WBS);
responsibility matrix , Activity relationship, Sequencing,
activity duration, schedule development, Resource
e s t i m a t i o n , allocation & Leveling.

Module IV Project networking 5

Project networking, Networking techniques, critical path
methods, network analysis, Network cost models -Crashing

Module V Project procurement and contract administration 5

Types of project procurement; Project procurement
planning, source selection, project purchase contracts ; BOQ
and SOQ preparation, Work contracts awards

Module VI Project Quality Management 5

Definition of -Project quality planning, quality assurance and
quality control, Tools and techniques for project Quality
planning, quality assurance and quality

Module VII Project Risk management 5

Project Risk Management: risk ide ntifica tion, risk
qua ntifica tion
Measuring risk; Contingency planning; scheduling
resources; reducing project duration;

59
Module VIII Project Performance analysis and closure 6
Project performance evaluation: Concept of earned value ,
Schedule & cost Variance S curves for project completion
and cost comparison;
Materials reconciliation ; Materials take out and balance
returns; Documentation completion; documentation index ;
As built preparation : as built submission; equipment drawing
submission;
Financial transactions completion; final bills submission ;
bills clearance Site clearance; Punch list preparation and clear
,project handing over to stake holders ( internal or external
); project final closure:

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Case study related to project formulation & execution of chemical /
petrochemical / automobile / building construction and / or event
management
Example /case for project responsibility matrix
Example / case for project appraisal
Example / case for scope management
Example / case for project Networking
Example / case for project quality management
Example / case for project risk management
Example /case for project performance and closure
Assigning specific situations to the students for developing a project plan and
presenting the same in the class.
Feasibility analysis of a live project to be undertaken by the students.
Students to visit any two financial institutions and study the project appraisal criteria
adopted by them.

Text Book(s) :
Project Management ( Step by Step) Larry Richman PHI
Project Management Clifford F Gray , Erik W Larson- Mc Grawhill
Project management ( core text book ) Samual J. Mantel, Scott M. shafer
Project management & control Singh & Narendra
Pert & CPM Dr BC Punmia, KK Khendelwal- Laxmi publication
Reference Books
Project management Desai, Vasant
Project Management K P Sharma- National publishing house- Dehli
Project Management M R Agrawal
Fundamentals of Project Management - James P Lewis, Heritage
Publishers, 2010.
M S Project 2010 Bible Elaine Marmel- Willy publication
MS project 2010 - by CAD Desk
Prasanna Chandra, Projects: Planning, Analysis, Financing, Implementation & Review, Tata

60
 Mc-Graw Hill, 2002
John M. Nicholas, Project Management for Business, Engineering and Technology, Elsevier
publications, 2008.
Goel B.S., Production and Operations Management, Pragati Prakashan, Merrut, 21 Edition,
2009

List of Journals/Periodicals/Magazines/Newspapers, etc.

Project Management Journals and Articles published in India and internationally such as International
Journal of Project Management Association, Project Management Journal, Journal of Organizational
Change Management, Project Manager Today Periodical, Journal of Productivity Analysis and use of
Software like M.S. Project, SAP, etc. is encouraged.

61
 M-403
Business Laws

Course/Paper : M-403 MBA Semester-IV

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objective
To provide with practical legal knowledge of general business law issues and topics to help
become more informed, sensitive and effective business leaders.
To understand fundamental legal issues pertaining to business world to enhance ability to
lead and delegate.

Section-A

Module Course Description Contact Hours

Module 1 Contract Act, 1872: Contract and its essentials, Formation of
a valid Contract - Offer and Acceptance, Capacity of Parties
and Consideration, Free consent, Legality of object, Discharge 6 Hours
of a Contract, Remedies for breach of contract and Quasi
contract, Indemnity and Guarantee, Bailment and Pledge,
Contract of Agency.
Module II Partnership Act, 1932: Partnership and its essentials, Rights
and Duties of Partners, Types of Partners, Minor as a partner, 5 Hours
Doctrine of Implied Authority, Registration of Firms, and
Dissolution of firms.
Module III Sales of Goods Act, 1930: Essentials of valid sales,
Conditions and Warranties, Transfer of Property, Rights of 5 Hours
Unpaid Seller, Performance of Contract of sale.
Module IV Negotiable Instrument Act, 1881: Kinds of negotiable
instruments, Promissory Note, Bill of Exchange, Cheques, 6 Hours
Crossed Cheques, Penalties in case of dishonour of Cheques.
Module V The Companies Act, 2013 Formation of Company
Company, Kinds of companies. Incorporation of a company, 5 Hours
Memorandum and Articles of Association. The Companies
Act, 2013 Functioning of Company: Prospectus
Contents, Abridged Prospectus & Red-Herring Prospectus.
Directors: Appointment, Removal, Power & Duties, Meetings,
Winding up.
Module VI Consumer Protection Act, 1986: Basic concepts, Rights of
Consumers, Redressal Machinery under the act, Procedure for 5 Hours
complaints under the act, Relief available to consumers.
Module VII The Information Technology Act, 2000 : Definitions,
Digital Signature, Electronic Governance, Attribution, 5 Hours
Acknowledgment and Dispatch of Electronic Records,
Regulation of Certifying Authorities, Digital Signature
Certificates, Duties of Subscribers, Penalties and adjudication,
Offences.
Module Environmental protection act, carbon credit, prevention and
VIII waste management 5 Hours

Section-B

At Least one Case Study from each module

62
Questions will be case/inferences/application based

Practical Component
Students to collect prospectus, memorandum of association and articles of association of any
two companies and present them in the class.
Preparing a partnership deed for a hypothetical firm.
Students to collect information about different documents necessary to be submitted for
obtaining the digital signature certificate and present them in the class.
Students should select real life cases from Government and/or Corporate world, study the
same and make public presentation in the class.
It is requested that students are taught to understand and appreciate the applications of
various business laws in various managerial functions. This may be ensured by asking them
to study and prepare assignments on different business laws as applicable to their functions.

Recommended Books
Text Books:
S.S. Gulshan & G.K.Kapoor, Business Laws, New Age International, New Delhi, 2008.
B.S. Moshal, Mercantile Law, Anes Books Pvt. Ltd., New Delhi, 2010.
Suggested Readings:
Kapoor G.K., Corporate Laws, Taxmann Publications, 2013.
Majumdar A.K. and Dr. Kapoor G.K.., Company Law & Practice, Taxmann Publications Pvt.
Ltd., New Delhi.
K. R. Bulchandani, Business Law, Himalaya Publishing house, 2009.
G. Prasad, Business and Corporate Law, Jai Bharat Publishers, 2007.
The Institute of Company Secretaries of India, A Comparative Study of Companies Act 2013
and Companies Act 1956, Taxmann Publications, 2013.
Corporate Laws 2013, Lexis-Nexis (2013).

List of Journals/Periodicals/Magazines/Newspapers, etc.

National Law Journal, Company Law Journal, Company Cases The Corporate Law Weekly, Corporate
Law Cases A Journal of All Indian Reporter, International Journal of Information Processing,
Business Standard, Indian Express, Times of India, Business World, Business India.

63
 M-404
PROJECT WORK

Course/Paper : M-404 MBA Semester-IV

No. of Laboratory Hrs/week: 03 Internal Marks: 120
Total No of Laboratory Hrs: 42 External Marks: 80
No. of Tutorial Hrs/week: 00 Exam Time: 3 Hrs

Paper M-404 is a paper on Project Work. The project is real life short term corporate
study.

The candidate will be allotted the project by the faculty of the institute in
consultation with the director/principal of the institute.

The problem identified during summer training can be carried over to fourth semester
in Project Study.

The report will contain the objectives and scope of the study. Research
methodology, use, importance of the study, analysis of data collected, conclusions
and recommendations. It will contain relevant charts, diagrams and bibliography.

A certificate of the Supervisor of the project certifying the authenticity of the report
shall be attached therewith. The student will submit three copies of the report to the
Head of the MBA program.

There will be external examiner to be selected by the Director/Principal of the

institute from the panel of examiners, proposed by BOS and approved by Dean,
Faculty of Management Studies (FOMS). The concerned institute will bear the
traveling, remuneration, DA and other incidental expenditure of external examiner
with recourse to RTU.

There shall be regular internal assessment and a time line to be followed according
to the guidelines for project work. The guidelines for project work to be issued
separately.

Extra 10 days for Project work will be given to the students after their last
working day.

The guidelines for Project Work

(M-404) during Fourth Semester MBA

INTRODUCTION:
Project work is an integral part of the academic curriculum of RTU MBA. It is an
initiative to bridge the gap between knowledge and its application through a series

64
of interventions that will enable students of RTU MBA program to gain insights and
exposure to the industry.

The Project Work has been positioned during fourth semester of the MBA program
as it serves the twin purposes of providing critical business insights to students as
well providing industry with graduates of a high caliber who are ready to get ahead
in the world from day one.

OBJECTIVES:
The objectives of conducting Project Work during 4th semester of MBA
program are:
To provide an opportunity for students to apply theoretical concepts in real
life situations at the work place;
To sensitize students to the nuances of corporate culture and familiarize them
with the corporate code of behaviour;

General Guidelines:

A. Nature of Project Work: The student will have to identify a Project Work in a
business enterprise that matches the students area of specialization. Project Work is
a combination of In-plant study and a research project. Students are expected to
study the functioning of an organization, identify a problem area and provide
suggestions to overcome the problems.

B. Duration of Project Work: The Project Work shall be done in fourth semester.
Students are expected to take up work such as identifying the organization,
finalization of topic and review of literature during the fourth semester and start the
Project Work immediately after this.

C. Guide: Internal guide of the Project Work is a full time faculty member working
in management department of respective institution with minimum of three years of
experience. External guide is from the business organization where the student is
carrying out his/her Project Work. Maximum of ten students can work under an
internal guide. Internal guide is expected to be in continuous interaction with
external guide during the course of the Internship.

D. No two students of an institute shall work on the same problem in the same
organization.

E. Schedule to be followed before commencement of Internship

Activity Time-line Remarks

Identifying the Organization 1st week of Student individually identifies an

and th
4 semester. organization and identifies problem for
Problem Identification his / her study, according to his / her
interest
nd
Problem Statement 2 week of His / her interests are discussed with
65
 4th semester. selected guides

Research design 3rd week of Discussion with internal guide to decide

4th semester. on suitable design for the research

Synopsis preparation 4th week of Preparation of synopsis* incorporating

4th semester. the Objectives

Presentation of synopsis 5th week of The student will present Synopsis with
4th semester. the detailed execution plan to the
internship committee** who will review
and may (a) approve, (b) approve with
modification or (c) Reject for fresh
synopsis.
th
Approval status 6 week of The approval status is submitted to
4th semester. HOD who will officially give concurrence
for execution of the internship

*Synopsis: It is a 3 page document / hard copy to be submitted to the

HOD with the signatures of Guide and the Student.

Page1 Title, contact addresses of student - with details of internal & External
Guide
Page 2 Short Introduction with objectives and summary (300 words), Review of
articles/literature about the topic with source of information.
Page 3 Time-Activity Chart

**Composition of the Internship committee

1. Director/HOD
2. Domain expert from the department
3. Internal Guide

F. Schedule to be followed during Internship

Activity Time-line Remarks

Understanding structure, 7th and 8th week Student should understand

th
culture and functioning of 4 semester. products/services and problems of
of the organisation. the Organization.

Preparation of research 9th and 10th Discussion with the guide for
instrument for data week of 4th finalization of research instrument in
collection semester. his/her domain and present the
same to the guide. (First
presentation)

Data collection 11th and 12th Data collected to be edited, coded,

66
 week of 4th tabulated and presented to the guide
semester. for suggestions for analysis. (Second
presentation)

Analysis and finalization 13th and 14th Students must use appropriate and
of report week of 4th latest statistical tools and techniques
semester. for analyzing the data (It is must to
Submission of report use latest statistical packages whose
results should be shown in the
. report) (Third presentation)

Final report should be submitted to

the university before one week of
the commencement of theory
examination.

G. Evaluation:

Internal Evaluation: Internal evaluation will be done by the internal guide.

Viva-voce / Presentation: A viva-voce examination will be conducted at the

respective institution where student is expected to give a presentation of his/her
work. The viva-voce examination will be conducted by the respective HOD / Sr.
Professor of the department and an expert drawn from RTU institutions with
minimum of 10 years of experience as appointed by the University.

Project work carries 200 marks consisting of 120 marks for internal
evaluation by the internal guide, 80 marks for external evaluation through
viva-voce examination

Format of the Project Work report: The Project Work report shall be prepared
using word processor Viz., MS word, using Times New Roman font sized 12, on a
page layout of A4 size with 1 margin on all sides and 1.5 line spacing. The Project
Work report shall not exceed 40 pages.

H. Submission of report:

Students should submit the Project Work report in Hard copy and electronic data
form also in PDF file (Un-editable format) to the Institute one week before the
commencement of the examination.

I. Publication of research findings:

Students are expected to present their research findings in seminars / conferences /

technical fests or publish their research work in journals in association with their

67
internal guide. Appropriate weightage should be given to this in the internal
evaluation of the project report.

Contents of the Project Report

Cover page
A certificate from the Organization (Scanned copy of the certificate)
A certificate from the guide, HOD and Head of the Institution (Scanned copy of the
certificate) indicating the bonafide performance of Internship by the student.
Declaration (Scanned copy of the declaration) An undertaking by the student to
the effect that the work is independently carried out by him/her.
Acknowledgement
Table of contents
List of Tables and Graphs
Executive summary
Chapter 1 Introduction: Introduction about the Internship, Topic chosen for study,
Need for the study, Objectives of the study, Scope of the study, Methodology
adopted, Literature review and Limitations of the study
Chapter 2: Industry profile and company profile: (Promoters, Vision, Mission &
Quality Policy, Products / Services profile, Areas of Operation, Infrastructure
facilities, Competitors information, SWOT analysis, Future growth and prospects and
Financial Statement
Chapter 3: Theoretical background of the study elaborative information on the
subject chosen for better understanding and usage in the analysis.
Chapter 4: Analysis and interpretation of the data Collected with relevant tables
and graphs. Results obtained by using statistical tools must be included.
Chapter 5: Summary of Findings, Conclusion and Suggestions / recommendations.
Bibliography
Annexure relevant to the project such as figures, graphs, photographs etc.

Marks allocation for IV Semester Project Work report (M-404) Evaluation

by Internal Guide

Sl No Aspects Marks

1 First presentation 20
2 Second presentation 20
3 Third presentation 20
4 Introduction and Methodology 10
5 Industry and Company profile 10
6 Theoretical Background of the Study 10
7 Data Analysis and interpretation 20
8 suggestions and Conclusion 20
Total 120

Viva-voce conducted by HOD and an expert drawn from RTU institutions

Sl No Aspects Marks

68
 1 Presentation Skills 10
2 Communication Skills 10
3 Subject Knowledge 15
4 Objective of the study/Methodology 15
5 Analysis using Statistical tools and Statistical 15
Packages
6 Findings and appropriate suggestions 15
Total 80

Formats for Project Report and Evaluation

Format of Cover Page
Format of certificate by College/Institution
Format of Declaration Page
Format of Contents
Format of List of Tables and Charts
Format of Bibliography
Format for Internal Evaluation, External Evaluation and Viva voce

69
 Project Work report on
(Title of the Report)

BY

(Student Name)

(Roll No)

Submitted to

RAJASTHAN TECHNICAL UNIVERSITY

In partial fulfilment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

INTERNAL GUIDE EXTERNAL GUIDE

(Name) (Name)
(Designation) (Designation)

(Institute Logo)

Department of MBA
(Institute name with Address)
(Batch)

70
 CERTIFICATE

This is to certify that (Name of the Student) bearing Roll No (xxxx), is a bonafide
student of Master of Business Administration course of the Institute (Batch),
affiliated to Rajasthan Technical University, Kota.

Project Work report on (Title of Report) is prepared by him/her under the

guidance of (Name of the Guide), in partial fulfillment of the requirements for the
award of the degree of Master of Business Administration of Rajasthan Technical
University, Kota, Rajasthan.

Signature of Internal Guide Signature of HOD

Signature of Principal

71
 DECLARATION

I, (Student Name) , hereby declare that the Project Work report entitled (Title)
with reference to (Organization with place) prepared by me under the guidance of
(Guide Name) , faculty of M.B.A Department, (Institute name) and external
assistance by (External Guide Name, Designation and Organization).

I also declare that this Project work is towards the partial fulfillment of the university
regulations for the award of degree of Master of Business Administration by
Rajasthan Technical University, Kota.

I further declare that this project is based on the original study undertaken by me
and has not been submitted for the award of any degree/diploma from any other
University/Institution.

Place: Signature of the student

Date:

72
This shall be the sequence of various pages in the report

Title

Certificate

Abstract

Acknowledgements

Table of Contents
Executive Summary
Definitions and Notations
List of Tables
List of Figures and Charts
Chapter 1 Introduction
Chapter 2
..
Chapter 7 Conclusions and Directions for further work
Bibliography
Annexure

TABLE OF CONTENTS
Executive Summary
Definitions and Notations
List of Tables
List of Figures and Charts
Chapter 1. Introduction....... (Page Number)
Chapter 2. Industry and Company profile.... (Page Number)
Chapter 3. Theoretical Background of the Study . (Page Number)
Chapter 4. Data Analysis and interpretation..... (Page Number)
Chapter 5. Summary of Results and Findings .. (Page Number)
Chapter 6. Suggestions . (Page Number)
Chapter 7. Conclusions and Directions for further work.. (Page Number)
Bibliography
Annexure

LIST OF TABLES

Table No Particulars Page Numbers

Table 4.1 Table showing ABC Analysis

Table 4.2 Table showing FSN Analysis

Table 4.3 Table showing EOQ
Table 4.4 Table showing Stock of Raw Materials

73
 LIST OF FIGURES AND CHARTS

Chart No Particulars Page

Numbers

Chart 4.1 Graph showing ABC Analysis

Or Figure 4.1
Chart 4.2 Graph showing FSN Analysis

Chart 4.3 Graph showing EOQ

Chart 4.4 Graph showing Stock of Raw Materials

Chart 4.5 Graph showing Raw Materials Turn Over

Ratio

BIBLIOGRAPHY

BOOKS:
1. Name of the Author, Title of the Book, Name of the Publisher, Edition, year of
Publication.

ARTICLES:
1. Name of the Author, Title of the article, Name of the Journal, Volume Number,
Issue Number, Year, Page Number (pp)

WEBLIOGRAPHY
2. Name of the Author, Title of the article, retrieved on mm/dd/yy, from URL

The report must not be more than 40 pages.

74
 Group A [FINANCE]

III Semester Electives

M-310 Security Analysis & Portfolio Management
M-311 International Financial Management
M-312 Management of Financial Services
M-313 Corporate Taxation
M-314 Project Planning and Control
M-315 Mergers and Acquisitions
M-316 Econometrics for Finance
IV Semester Electives
M-410 Financial Derivatives
M-411 Banking & Insurance
M-412 Treasury and Credit Risk Management
M-413 Global and Capital Market

75
 M-310
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Course/Paper : M-310 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week: 01 Exam Time: 3 Hrs

Objectives: The focus of Security Analysis is on how others analyze your companys
securities on their own. Whereas, that of Portfolio Management is on how investors analyze
your companys securities in comparison with others on the security market. The course is
designed with a view: To acquaint the students with the working of security market and
principles of security analysis; and To develop the skills required for portfolio management
so as to be able to judge the competitive position of firms in capital market and review the
related business decisions.

Section-A

Module Course Description Contact Hours

Module 1 Overview of Securities market: Concept of Savings 5
and Investments, security, stock market in India-primary
and secondary market trends.
Module II Regulatory Mechanism: SEBI, RBI, DCA, BFS. 6
Terminology, trading mechanism; Investor Protection.
Investment alternatives.
Module III Concept of Portfolio: Primary market, secondary 5
market and its operations, NSE, BSE, trading and
settlement, Indices.
Module IV Risk & Return: Concept of risk and return, sources, 5
types and measurement.
Module V Security Analysis: Equity and bond, valuation, 5
fundamental analysis, technical analysis.
Module VI Portfolio theory: Portfolio return, portfolio risk, portfolio 6
diversification, single index model. CAPM, APT. Recent
trends in Portfolio Management.
Module VII Portfolio Management: Specification of investment 5
objectives, Selection of Asset mix,
Module VIII Formulation of portfolio strategy, selection of 5
securities, portfolio execution, revision and performance
evaluation.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
76
 Valuation of shares, debentures and bonds.
Problems relating to primary market (new issues).
Computation of risk and return.
Stock market indices.
Options and futures, Forward & futures
Indian capital markets reforms.
Index construction methods.
EIC analysis of any selected company.
Selected tools of technical analysis.
Use of Discounted Cash Flow technique for selection of stocks.
Brief about Forward, Futures & Options.
Application of CAPM theory.
Creating a portfolio using Sharpe Portfolio Selection.
Portfolio evaluation Mutual Fund Schemes. . . . etc

Text Book(s)
1. Reilly / Brown, Investment Analysis and Behaviour, TMH Latest Edition
2. ZviBodie, Alex Kane, Alan Marcus and Pitabas Mohanty, Investments
Tata McGraw Hill Latest Edition
3. Prasanna Chandra Investment Analysis And Portfolio Management,
Tata McGraw Hill Latest Edition

Reference Books
1. Avadhani, V.A., Investment and security Markets in India, Himalaya
Publishing House
2. Kevin, S., Security Analysis and portfolio Management, PHI Learning
3. Fischer and Jordon, Security analysis and Portfolio Management,
Pearson Latest Edition
4. Gordon Alexander, William Sharpe and Jeffery Bailey Fundamental of
Investments Pearson Latest Edition
5. P. Pandian Security analysis and Portfolio Management, Vikas
Publishing, House Latest Edition

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of Security Analysis and Portfolio Management.

77
 M-311
International Financial Management

Course/Paper : M-311 MBA Semester-III

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives
To introduce the Students with the international financial environment and its
implications in a globalised world.
To Understand & analyze the recent developments and trends in global
financial markets and global foreign exchange Marking
To grasp and evaluate the international momentary system especially the
IMF
To know the foreign exchange rate mechanism.

Section-A
Module Course Description Contact
Hours
Module 1 Introduction to International Financial Management 5 Hours
Concept, Theories, contents. Recent trends and challenges
in international Finance.
Module II International Monetary System: 2 Hours
Concept, Evolution of International Monetary System,
different exchange rate regimes. International monetary
Fund and risk. Exchange rate mechanism.
Module International investment strategies: 6 Hours
III FDI and portfolio investment. International Financing
sources and cost of foreign Borrowings. Cross currency
management.
Module IV Balance of payments: Concept, items, types of 6 Hours
transactions, types of accounts and significance of BOPs:
Disequilibrium in BOPs: its types, current account deficit
and its implications. Remedial measures for correcting
disequilibrium in BOPs
Module V International Payments Gateway Exchange Risk 6 Hours
Management hedging
Module VI Foreign Exchange Rate: Meaning, types and 6 Hours
determinants of foreign exchange rate, Spot market and
Forward Market. The Real Exchange Rate, Real Effective
Exchange Rate (REER) Cross Rates. Foreign Exchange Rate
Forecasting currency derivate.
Module Exchange Rate Determination 6 Hours
VII The Purchasing Power parity (PPP) Theory, The absolute
form and the relative form, Interest Rate parity Theory.

78
 The Balance of Payments Theory.
Module Global Financial Markets: Recent developments and 5 Hours
VIII challenges. Global foreign Exchange Markets:
characteristics & recent trends

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component

Students should study the documentation in international finance (For example, How
the application for letter of credit is made, How the forward contracts are entered into),
prepare a report and submit it to concerned faculty).

Students should take any multinational company and study its cash / credit / loan /
working capital management system and give a Public Presentation.

Students should take up one country such as India and look up its BOPs, Foreign
Exchange Rates, Theories of Exchange Rate Determination, Management of Foreign
Exchange Exposure, Exchange Rate Forecasting.

Text Book(s)
1. V. V. Sharan, International Financial Management, PHI - EEE Latest
Edition
2. Eun & Resnick, International Financial Management Tata McGraw Hill
Latest Edition
3. Alan Sharpio, Multinational Financial Management John Wiley Publication
Latest Edition

Reference Books
1. Siddaiah, Thummluri, International Financial Management, Pearson.
2. Avadhani , V. A., International Financial Management, Himalaya
Publishing House
3. Sinha P. K. and Sinha Sanchari: International Business Management.
Excel Books
4. Aptey, International Financial Management, Tata McGraw Hill
Publishing Company Ltd.
5. Chrunilam, Francis, International Economics ,Tata McGraw Hill
Publishing Company Ltd.
6. Eitemen , Stonhill and Moffett, Multinational Business Finances,
Pearson
7. C. Jeevanandan, Foreign Exchange & Risk Management, Sultan Chand
Latest Edition
8. Siddieh, International Financial Management PHI Latest Edition
9. P. G. Apte International Financial Management PHI Latest Edition

79
 10. O. P. Agrawal International Financial Management Himalaya Latest
Edition
11. E. Clark International Financial Management Cengage Latest Edition
12. MadhuVij International Financial Management Excel Books Latest
Edition
13. J. Madura International Financial Management South Western
Publication Latest Edition

List of Journals/Periodicals/Magazines/Newspapers, etc.

The students will have to refer to past issues of the following journals in
order to get relevant topic/information pertaining to the subject.
Journal of Finance , Monetary Economics ICFAI Journal, Money & Finance (ICRA
Bulletin), Public Finance, Treasury Management ICFAI Magazine, Business
Standard, The Economic Times, Financial Express, CFA Reader, Business Today,
Business India, Business World, Finance India

80
 M-312
Management of Financial Services

Course/Paper : M-312 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives
The objective of this subject is to focus on research, Strategy and application specific
to decision making in the highly competitive rapidly growing service sector.

Section-A
Module Course Description Contact
Hours
Module 1 Management of Financial services: Concepts, Evolution 6 Hours
and Objectives
Financial system: Content, Feature and Trends.
Structure of Indian Financial System: An overview.
Module II Banking Services: commercial. Development, Investment 5 Hours
and International banking issues, trends and challenges.
Module Central banking (Regulator): issues and challenges. 5 Hours
III Reserve Bank of India: Traditional and promotional
functions and its role in bank management & regulation.
Module IV New instruments of money market: call money, 6 Hours
Treasury Bills (TB), Commercial paper (CP), Certificates of
deposits (CD), Participation certificates (PC), Repo
Transactions.
Module V Merchant Banking: Nature functions, scope & regulation. 5 Hours
An overview of current merchant Banking.
Micro finance product & process innovation.
Module VI Lease financing and hire Purchase Industry, Size and 5 Hours
scope, evaluation of lease transaction.
Module Factoring, forfeiting, Discounting, Real estate financing, 5 Hours
VII consumer credit and plastic money concept, working and
Uses.
Module Insurance and mutual finest: concept, issues and 5 Hours
VIII challenges. Role of IRDA and AMF.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component

81
 Study of any merchant banker in appraisal of projects, designing capital structure
and instruments.
Study of financial evaluation of any mutual fund.
Study of fund raising by any real Estate company.
Prepare a Financial Plan for a Person / Manager / Entrepreneur / Director / CEO of a
Company / Bank / Insurance Agent, considering his / her current expense level,
future needs of family, retirement age and contingency funds.
Students can study the procedure for opening a Savings account and a Current
Account.
Students can understand the criteria to be noted to Identify a true currency note.
How to write and present a cheque
Students can study the Procedure to open a Demat account and an Online
Trading Account.
Students can study the Calculation of EMI.
Students can study functioning of net Banking
Students can study the Credit card and debit card procedure and account
statements.

Text Book(s)

1. Gordon & Natarajan, Financial Markets and Services, 7/e, Himalaya

publishing, 2011.
2. Khan M.Y, Financial services, 6/e, McGraw Hill, 2011.
3. Shekar & Shekar, Banking Theory and Practice, Vikas, 20/e, 2011.
4. Vij & Dhavan, Merchant Banking & Financial services, 1/e, McGraw Hill, 2011.
5. Machiraju, Indian Financial System, 4/e, Vikas, 2010.
6. Shanmugam, Financial Services, Wiley India, 2011.
7. Agrawal, O.P., Management of Financial services, Himalaya Publishing
House.
8. Tripathy, Naline Prava, Financial Services, PHI Learning.
9. Beatriz and Jonathan, The Economics of Microfinance, Prentice Hall of India.
Reference Books
1. Clifford Gomez, Banking and Finance, Theory and Practice, 1/e, PHI, 2011.
2. Bank Financial Management-Indian Institute of Banking and Finance, 1/e,
Macmillan, 2010.
3. Padmalatha & Justin Paul, Management of Banking and financial services, 2/e,
Pearson, 2010.
4. Pathak, Indian Financial System, Pearson Education, 3/e, 2011.
5. Machiraju H. R, Merchant Banking: Principles and Practice, New Age
International.
6. Khan M. Y, Indian Financial System, 7/e, TMH, 2011.
7. Gordon & Natarajan, Banking Theory, Law and Practice , 22/e, Himalaya,
2011.

82
List of Journals/Periodicals/Magazines/Newspapers, etc.
The students will have to refer to past issues of the following journals in order to get
relevant topic/information pertaining to the subject.
Business Standard
The Economic Times
The Chartered Accountant
The Chartered Secretary
Financial Express
Chartered Financial Analyst
Business World
Business Today

83
 M-313
Corporate Taxation

Course/Paper : M-313 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week: 01 Exam Time: 3 Hrs

Objectives
To enable students:
- understand the various direct and indirect taxes and their implications.
plan and compute the direct and indirect taxes.

Section-A
Module Course Description Contact
Hours
Module 1 Introduction to Direct Taxes: Income tax, Exempted 6 Hours
income. Head of income, Salary, House property,
Business & profession, capital gain & other sources.
Module II Set-off and carry forward of losses. Deductions from 5 Hours
gross total income. Calculation of total income and tax for
individual (Salary only). Assessment procedure, Advance
taxes and T. D. S. Introduction to proposed Direct Tax
Code.
Module Introduction to Indirect taxes: Central sales taxes, 5 Hours
III service tax, Excise duty and CENVAT. VAT Introduction
Module IV Tax planning: Concept, Nature, scope and significance. 5 Hours
Problems of tax planning. Organizational
problems of tax Management. Tax- evasion and tax
avoidance. Tax- Consideration in specific managerial
decisions.
Module V Corporate income Tax: Tax Concessions and incentives 5 Hours
for corporate decisions. Tax planning for depreciation;
Treatment of losses and unabsorbed items; Carry forward
and set-off of losses.
Module VI Computation of tax on companies. Tax and business 5 Hours
reorganization: Merger and amalgamation, Tax planning
regarding employees remuneration, Tax appeals, revision
and review.
Module Wealth Tax: Charge & scope of wealth tax, Deemed 6 Hours
VII assets, exempted assets, Valuation of assets.
Computation of net wealth and wealth tax. Collection,
recovery and refund, penalty, Appeal & revision.
Module Central Excise Act, 1994 & Excise planning. Customs Act 5 Hours
VIII and Customs duties planning.

84
 Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component

Practical project on all the above topics to be done, a report to be submitted of the
same and a presentation to be given in the class in presence of faculty in charge and a
Tax Practioner or Chartered Accountant.
Students should do
- Computation of total income and tax for individual (Salary only),
- Computation of service tax, Exercise duty and VAT,
- Tax planning for individual & Corporate houses.
- Tax Planning for employees remuneration, Computation of net wealth and wealth
tax.
- computation of central excise and custom duty

Text Book(s)
1. Dr. Vinod K Singhania & Dr Monica Singhania, Corporate Tax Planning and
Business tax Procedures, Taxmann Publication, Latest Edition
2. Girish Ahuja & Ravi Gupta, Direct Tax Laws & Practices, Bharat Law House,
Latest Edition

Reference Books
1. Dr. Vinod K Singhania & Dr Kapil Singhania Direct Taxes Law & Practice,
Taxmann, Latest Edition
2. H P Ranina, Corporate Taxation, Orient Law House, Latest Edition
3. Paolo M Panteghini, Corporate Taxation in a dynamic world, Springer, Latest
Edition
4. Lakhotia, R. N., Corporate Tax Planning
5. Pooter , Monroe & Steward, Tax Planning with Precedents

List of Journals/Periodicals/Magazines/Newspapers, etc.

Business Standard, The Economic Times, The Chartered Accountant, The Chartered
Secretary, Financial Express, Chartered Financial Analyst, Business World, Business
Today.

85
 M-410
Financial Derivatives

Course/Paper : M-410 MBA Semester-IV

No. of Lecture Hrs/week: 3 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week: 00 Exam Time: 3 Hrs

Objectives

The course intends to equip students with the ability to apply stock market basics to
Indian Derivative market. Financial Derivatives are discussed in terms of their
valuation, analysis and application for hedging, speculation and arbitrage. Students
are apprised of the recent innovations in derivatives in India unlike other countries.
At the end of the course, they are expected to have learnt the mechanics, valuation
and trading strategies of derivative market. They are also required to frame their
own trading strategies in the volatile market

Section-A
Module Course Description Contact
Hours
Module 1 Derivative Markets and Instruments : Introduction, Types 5 Hours
of Derivatives in India
Module II Derivative Markets: Emerging trends. Elementary 5 Hours
principles of derivative pricing. Regulation of derivatives
trading in India.
Module Forward Market and contracts: concept, The structure of 6 Hours
III global forward markets, types of forward contracts: Equity
forwards, bond and interest rate forward contracts,
currency forward contracts .pricing of commodity
forwards.
Module IV Futures Markets and contracts: concept, public 5 Hours
standardized Transactions. The clearing house, Daily
Settlement and Performance Guarantee Regulation.
Module V Future Trading, The clearing house margins and price 5 Hours
limits, Delivery and cash Settlement, Futures Exchanges,
Type of Futures contracts.
Module VI Swap Markets and contracts: characteristics of swap 5 Hours
contracts, Termination of swap. The structure of Global
Swap Markets, Types of swaps: currency swaps, Interest
rate swaps, Equity Swaps, commodity and other Types of
swaps.
Module Options: Fundamentals of options, types, trading 5 Hours
VII strategies- Uncovered, covered, spread. Combination of
calls and puts. Put- calls parity. Payoff values. Binomial
options pricing model, Black scholes options pricing
model. Currency options, interest rate options and options

86
 on futures.
Module Risk Analysis and Management: Risk measurement and 6 Hours
VIII management framework, options Greeks: deta, gamma.
Vega. theta, rho. Hedging. Trading Mechanism, clearing
and settlement.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component

Analyzing Various Derivative Contract Specifications from Exchanges

Mark to Market Margin Calculation on Real time data from Exchanges
Understanding the trading and settlement process and other documentary
requirements at Brokers office to open the trading account
Calculating the futures and options price with cost of carry, binomial and BS
Models on real time data from Exchange & analyzing them with current market
price
Forming of different futures and options trading strategies with the real time data
from Exchange
Forming of Hedging with real time data from commodities and currency
Exchanges Valuation of equity forwards.
Bond and interest forward contracts.
Pricing of commodity forwards.
Future trading.
Delivery and cash settlement.
Valuation of options and futures. Analysis and Management of risk.

Text Book(s)
1. Sundaram Janakiramanan, Derivatives and Risk Management, Pearson Education
Latest Edition
2. Rajiv Srivastava Derivatives & Risk Management, Oxford University Latest Edition
3. Varma, Derivatives & Risk Management, Tata McGraw hill Latest Edition
4. Gupta, S. L., Financial Derivatives Theory , concepts and practice, Prentice Hall
of India
5. John, C. Hull, Options, Futures and other Derivative Securities, PHI Learning
6. Keith, Reqhead, Financial Derivates an Introduction to Futures, forwards,
options and SWAPs, PHI Learning

Reference Book
1. John C. Hull, Futures and Option Markets, Pearson Education, Latest Edition
2. Rene M. Stulz, Risk Management & Derivative, Cengage, Latest Edition
3. David A. Dubofsky and Thomas W. Miler, Derivatives Valuation and Risk
Management Oxford University Press, Latest Edition

87
 4. O.P.Agrawal, Financial Derivatives and Risk Management, Himalaya, Latest
Edition
5. Vohra & Bagri Futures and Options, Tata McGraw hill, Latest Edition
6. Madhumati and Ranganatham, Derivatives & Risk Management, Pearson Latest
Edition
7. CFA Institute, Derivates and Alterative Investment.

List of Journals/Periodicals/Magazines/Newspapers, etc.

The students will have to refer to past issues of the following journals and websites
in order to get relevant topic/information pertaining to the subject.
1. Business Standard
2. The Economic Times
3. Financial Express
4. NSE & BSE, SEBI, FMC, RBI Websites
5. ICFAI journal of Derivative Market
6. Business Today
7. Business India
8. Business World
9. Finance India
10. Treasury Management
11. Financial Risk Management

88
 M-411
BANKING & INSURANCE

Course/Paper : M-411 MBA Semester: IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week: 00 Exam Time: 3 Hrs

Objectives
The objective of the course is to develop the skills required for understanding Indias
most challenging and important financial services sector. Banking & Insurance
services will enable the management student to have an insight to the core services
sector and how it works.

Section-A

Module Course Description Contact

Hours
Module 1 Management of Banks: The Indian banking system an 6
overview, structure of financial institutions, sources of
bank funds, uses of funds, credit monitoring.
Module II Monetary Policy: Basic concepts, implications for bank 5
management.
Module Banking Functions and Retail banking: Mandates 5
III and power of attorney, retail banking-trends, emerging
issues, Branding and positioning
Module IV Technology of Banking: Concept, evolution and 5
challenges of e-banking.
Module V Insurance Services: Concepts, features of insurance 5
contracts, Privatization and Insurance Industry,
Challenges and Trends, types of insurance products.
Module VI International banking Exchange rates 6
Documentary letter of credit financing exporters and
importers ECGC Policies and guarantees
Module Indian Insurance Sector: The insurance sector, 5
VII changing scenario of Life Insurance Sector, IRDA, ECGC.
Module Banks and Insurance services in India: The industry, 5
VIII Challenges, opportunities.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Students can Understand Universal Banking & Cross Selling concepts adopted

89
 by banks
Students can Understand Customer Profiling aspects adopted by banks
Students can Understand Advertisement & Publicity efforts done by banks
using ATMs (making a checklist of the publicity material found in an ATM
preferably in a private bank ATM)
Study an issued insurance policy
List out all the insurance companies operating in India in both PSU & Private
space and submit the report on the same
List out the names of banks that have tie-ups with various insurance
companies (for example Karnataka Bank tie-up with Met Life Insurance Co.)
and submit the report on the same
Write about Third Party Administrator (TPA) in a mediclaim policy
Departmental Set up of Nationalised & Private Banks
Broad differences in Functions of Reserve Bank, State Bank, Nationalised and
cooperative Banks
Role of Life Insurance Corporation and other private Companies with special
reference to the Policies for Life issued by them to the Individuals
Awareness of Insuring life among general public.

Text Book(s)
1. Principles and practices of Banking - IIBF, 2/e, Macmillan, New Delhi.
2. Jyothsna Sethi and Nishwan Bhatia, Elements of Banking & Insurance, PHI,
2009.
3. Koch W, Timothy, and S. Scott, Bank Management, Cengage Learning, New
Delhi.
4. Mohapatra and Acharya, Banking and Insurance, Pearson, 2012.

List of Journals/Periodicals/Magazines/Newspapers, etc.

The Indian Banker, The Bank Quest, Journal of Banking and Finance, Periodicals and
Newsletters from National Institute of Bank Management (NIBM), Reserve Bank of
India, and other Public and Private Banks, International Banks, etc including e-
Newsletters and Websites of various Banks. Journal of Finance, Journal of Finance
and Economics,

90
 M-412
Credit and Risk Management

Course/Paper : M-412 MBA Semester: IV

No. of Lecture Hrs/week:03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week: 00 Exam Time: 3 Hrs

Objectives
Modern Financial Institutions are Operating in an environment of risk and
Uncertainty. The global financial Scenario is very dynamic and Changing with robust
pace, hence financial Institutions especially the banks and insurance companies are
confronted with and exposed to great risks. The objective of this course is to
develop insight to understand clearly the contemporary issues related to Credit and
risk Management and also to acquire skills in managing the risks.

Section-A
Module Course Description Contact
Hours
Module 1 The Concept of Credit, credit creation process by 6 Hours
Commercial banks and its limitations
Module II Monetary / credit policy: Meaning and objectives 5 Hours
Instruments of credit control , Efficacy of monetary Policy
in Credit Management
Module Credit Rating: The Concept, Factors Considered in 5 Hours
III Credit rating , limitations to credit rating. Individual and
Corporate Credit rating, Agencies of credit rating in
India-CRISIL, ICRA, CARE, Duff and Phelps and others.
Types and Methods of credit rating
Module IV NPAs: Concept, magnitude & management, issues and 5 Hours
present policy of RBI, securitization act.
Module V Risk Evolution, Types and Management 5 Hours
Module VI Assessment of Specific Functional Risks Banking, 5 Hours
Insurance
Module Managing Insurance Risk: Life and Non Life 6 Hours
VII Insurance sectors.
Module Managing Risk for Investors - Mutual Fund and 5 Hours
VIII Capital Market.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component

91
 Study of credit creation process of any commercial bank
Study of creation rating of any financial institution
Study of NPAs of any bank
study of calculation of risks of any Life and non life insurance Company
Students can visit a treasury department of a bank and study the treasury
management activities and submit a report.
Students can study the risk management criteria adopted by banks relating
to Asset backed and non asset backed (Housing loan/Personal loan)

Text Book(s)
1. P.K.Gupta, Insurance and Risk Management, Himalaya Publishing House
Latest
2. S. Arunajatesan & T R Viswanathan, Risk Management and Insurance
Macmillan Latest
3. George E Rajda, Principles of Risk Management and Insurance, Pearson
Latest
Reference Books
1. Gordon & Gupta, Banking and Insurance, Himalaya Publishing House.
2. Vivek & Asthana P. N., Financial Risk Management, Himalaya Publishing
House.
3. Murli & Subbakrishn, Bank credit Management, Himalaya Publishing House.
4. Gupta, P. K., Insurance and Risk Management, Himalaya Publishing House
5. Bhattacharya, K. M., Risk Management in Indian Banks. Himalaya Publishing
House
6. Avadhani, V. A., Financial Services in India, Himalaya Publishing House.
7. Desai, VA, Financial markets and Financial Services Management, Himalaya
Publishing House.
8. Ray, Christina, Extreme risk Management: Revolutionary Approaches to
Evaluating and Measuring Risk, McGraw Hill.
9. Bernstein, Willia, The Intelligent Asset Allocator: How to Build your portfolio
to maximize Returns and minimize Risk.
10. Vijayaraghvan, G, Bank credit Management (Text and cases), Himalaya
Publishing House.

List of Journals/Periodicals/Magazines/Newspapers, etc

Insurance and Risk Management, ICFAI Publication

Insurance Journal
Risk and Derivatives

92
 Group B [MARKETING]

III Semester Electives

M-320 Integrated Marketing Communication
M-321 Retail Management
M-322 Sales and Distribution Management
M-323 Product & Brand Management
M-324 Business to Business marketing
M-325 Strategic Marketing
M-326 Managing Corporate Relations
IV Semester Electives
M-420 Consumer Behavior & Market Research
M-421 Marketing of Services
M-422 International marketing management
M-423 Rural Marketing
M-424 Direct marketing
M-425 Internet Marketing
M-426 Customer Relationship Management
M-427 marketing of Innovation

93
 M-320
Integrated Marketing Communication

Course/Paper : M-320 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives
To equip participants with strategies, plan, and implementation of a multi-
channel communications program in synergy with the other marketing mix
strategies.
To develop an understanding of the economic justifications for marketing
communications.
To sensitize the students to legal and ethical considerations in the formulation
and the implementation of marketing communications strategy.

Section-A

Module Course Description Contact

Hours
Module 1 Introduction: 5 Hours
Overview of marketing communication, Role of IMC in
marketing process, Factors affecting the marketing
communication mix, Integrated Marketing Communication
tools, Models of consumer responses.

Module II Advertising: 5 Hours

Objectives of Advertising, Role of Advertising in the
Marketing Process, Types of Advertising, Advertising
Planning.

Module III Advertising Budgeting and Advertising agency: 5 Hours

Advertising budgeting methods, Advertising Agency
functions and types. Departmentalization and
remuneration, Criteria for selecting the agencies, client-
agency relationship.

Module IV Creative Strategy: 6 Hours

Creativity in advertising, Creative Process, Creative
Strategy-Appeals and execution Styles, Advertising
Copywriting, copy principles for print advertising and
broadcast copy, Advertising art-Layout-Functions and
Types.

94
 Module V Media planning & Scheduling : 6 Hours
Overview of Media Planning, Establishing Media
objectives, Evaluation of Media mix -print, Broad cast
(T.V. & Radio), Cinema, Outdoor, Direct Mail and
Internet, Developing and Implementing Media strategies,
Media Scheduling.
Module VI Sales-Promotion, Direct Marketing, Personal 6 Hours
Selling: Sales-promotion objectives, Consumer-oriented
sales promotion tools, Trade-oriented sales promotion
tools, Designing the sales promotion program. Direct
Marketing objectives, benefits and elements. Personal
Selling objectives, strategy and process.

Module VII Event, Public Relations, Interactive Marketing 4 Hours

Key elements of Events and Sponsorship, Concepts of
promotion and pricing in events. Public relations meaning,
objectives, tools of public relations. Interactive Marketing
and Social media Marketing -Meaning, Components.

Module Monitoring, Evaluation and control: 5 Hours

VIII Measuring the effectiveness of the Promotional Program
Evaluating the social, ethical and economic aspects of
advertising and promotion.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Study the IMC programs adopted by any FMCG marketing firm of your choice and
assess how effectively has the company mixed and matched marketing
communications.
Study the role of newspapers, radio, television, billboards, internet and other
media in the marketing of mobiles, soaps, shampoos, cars etc.
Choose a popular event. Assess its sponsors and evaluate how they are building
brand equity with their sponsorship and how are they integrating the event with
other marketing communications.
Take an advertisement introducing a new product like car, LED TV and find the
media in which it was advertised. Ask your classmates if they can recall this
advertisement and the message. Analyse if they would or would not buy the
product on the basis of this advertisement? And why?
Evaluate the Web site for two major brands, for example, Nike, Levis, Adidas
and record your observations.
From a current issue of Business India or Business Today magazine, decide which

95
 print ad you feel is the best and which ad you feel is the worst and note your
observations for the same.
Perform a comparative analysis of Point-of-purchase displays for a
product/service category.
Study on ethical, legal and social aspects of advertising and communication along
with the legislative self regulatory controlling advertising and promotions in India.

Recommended Books (Latest Edition)

Text Books:
George E. Belch & Michael A. Belch: Advertising & Promotions, An Integrated
Marketing Communications Perspective, Seventh Edition, Tata McGraw Hill, 2010.
Kruti Shah, Alan D. Souza, Advertising & Promotions: An IMC Perspective, Tata
McGraw Hill, 2009.
Suggested Readings:
Clow Kenneth E, Baack Donald: Integrated Advertising, Promotion and Marketing
Communications, Prentice Hall of India Pvt. Ltd., 2010.
SA Chunawalla, K.C.Sethia, Foundations of Advertising, Theory and Practice,
Himalaya Publishing House,2010.
Aaker, David A., Myers John, G., and Batra, Rajiv: Advertising Management,
Pearson Education, 2009.
Russel, J. Thomas and Lane, Ronald: Kleppners Advertising Procedure, Pearson
Education, 2005.
Dunn, S. Watson and Barban, Arnold M: Advertising Its Role in Modern
Marketing, The Dryden Press
S. H. H. Kazmi and S. K. Batra: Advertising and Sales Promotion, Excel Books,
2009.
John Philip Jones: How to Turn Advertising Expenses into Investments, Pearson
Education, 2005.

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of Advertising, Journal of Marketing (USA), Indian Journal of Marketing,

Marketing Master Mind, Harvard Business Review, Business India / Business Today /
Business World, Vikalpa Journal of Indian Institute of Management, Ahmadabad,
Management Review- Journal of Indian Institute of Management, Bangalore,
SANKALPA: Journal of Management & Research, etc.

96
 M-321
Retail Management & Franchising

Course/Paper : M-321 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives
To expose students to the different ways of approaching the retail
marketplace, to learn a set of retail marketing principles and to feel more
confident about practical uses of retail marketing.
To create a comprehensive application of marketing concepts to the discipline
of retail management and franchising.
To provide an understanding of specific retail marketing concepts like store
design, visual merchandising, retail location strategies, management of
private labels.

Section-A

Module Course Description Contact

Hours
Module 1 Overview of Retailing: 5 hours
Evolution of Indian Retail Industry, Importance of
Retailing, Functions of Retailing, Retail Organization and
Retail Formats.

Module II Research in Retailing and Retail Customer: Retail 5 hours

Research importance and scope, Shopping Behavior of
retail customers. Retail Buying Process

Module III Store Location and Merchandise Management: 7 hours

Retail Store Location Strategies, Store Design and Layout,
Types of Layout, Visual Merchandising and Atmospherics,
Visual Merchandising Techniques, Elements of
Merchandise Management.

Module IV Marketing Strategies for Retailing: 7 hours

Retail market Strategies, Retail Marketing-Mix Strategies,
Retail Pricing strategies, Retail Promotion Mix
Module V Managing Retail Business: 6 hours
Customer relationship management, Overview of Human
Resource Management in Retail Organization and Retail
information systems. Retail Supply Chain Management

Module VI Store Management: 4 hours

97
 Responsibilities of Store Manager, Problem at Retail
Centers, Store Record and Accounting System EDI and
bar coding, Material Handling in Stores

Module VII Emergence of Organized Retailing: 4 hours

Organized Retailing and Online Retailing in India,
Retailing in rural India, FDI in retailing, Role of IT in
retailing,
Module Franchising: 4 hours
VIII Introduction to Franchising in India, Types of Franchising
Agreements, Strengths and Weaknesses of Franchising,
Key Franchising Agreements in India

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Interview a retail salesperson and write a brief report about what they like and
dislike about their jobs, their salary, store management, sales quotas, why they
chose a sales career, and what does it take to succeed in sales profession.
Visit a kirana store and a supermarket and compare the following: a) store
arrangement b) Number of brands carried c) pricing policies (discount policy) d)
service quality e) retail sales personnel behavior.
Visit any modern retail format (Department store, hypermarket, mall, etc.) and
study operational dimensions of retailing, location strategies, pricing policy, visual
merchandising and other facilities.
Take a trip to a supermarket. Observe the number of private labels and assess
the categories in which you think private labels might be successful and why?
Study any one franchisee model in India like Dominos, McDonalds etc. and
make a presentation in the class.

Recommended Books
Text Books:
Berman, Barry and Joel R Evans: Retail Management, A Strategic Approach,
Pearson Prentice Hall, 2008.
Lamba A.J., The Art of Retailing, Tata Mc Graw Hill, 2007
Suggested Readings:
David Gilbert: Retail Marketing Management, Prentice Hall, 2003.
K V S Madan: Fundamentals of Retailing, Tata Mc Graw Hill, 2009
Gibson G Vedamani: Retail Management: Functional Principles and Practices,
Jaico Publishing House, 2004.
Michael Levy, Barton A Weitz: Retailing Management, Tata McGraw Hill, 2005.
James R. Ogden and Denise T. Ogden: Integrated Retail Management, biztantra,
2008.

98
 Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava: Retail Management, Oxford
University Press, 2010.
Swapna Pradhan: Retailing management, Text & Cases, Tata McGraw Hill, 2009.
P.K. Agarwal, N.C. Bansal, Rajan Yadav, Manoj Kumar, Retail Management,
Pragati Edition, First Edition, 2008.

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of Retailing, Journal of Marketing (USA), Indian Journal of Marketing,
Marketing Master Mind, Harvard Business Review, Business India / Business Today /
Business World, Vikalpa Journal of Indian Institute of Management, Ahmedabad,
SANKALPA: Journal of Management & Research, Management Review- Journal of
Indian Institute of Management, Bangalore, etc.

99
 M-322
Sales Distribution and Logistics Management

Course/Paper : M-322 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives:
To familiarize the students with the importance of gaining market access and
coverage as well as providing customer services through proper design and
management of sales force, marketing channels, physical distribution systems in
the context of the Indian marketing environment.
To make the students understand the key principles of organizing and managing
Sales force.
To make the students aware of the key principles in designing, managing,
evaluating, and modifying marketing channels and physical distribution system in
the context of changing Indian marketing environment.

Section-A

Module Course Description Contact

Hours
Module Introduction: Sales Management, Process, Role of Sales 4 hours
1 Manager, Qualities of a Successful Salesman.
Module Concept of Personal Selling: Sales Management and 6 hours
II Salesmanship, Process of Personal Selling. Buyer Seller Dyad
Module Goals in Sales Management: Goal Setting Process in Sales 8 hours
III Management, Analyzing Market Demand and Sales Potential,
Preparation of Sales Budget, Formulating Selling Strategies,
Designing Sales Territories and Sales Quota.
Module Sales Force Management I: Designing the Structure and 5 hours
IV Size of Sales Force, Recruitment and Selection of Sales Force.
Module Sales Force Management II: Leading and Motivating the 4 hours
V Sales Force, Training and Compensating the Sales Force,
Evaluating the sales force performance.
Module Introduction to Distribution Management: Concept of 5 hours
VI Distribution Channel, Importance of a Channel, Types of
Channels
Module Distribution Channel Management: 4 hours
VII Channel Design and Planning, Managing Marketing Channels,
Evaluation of Channel Performance.
Module Physical Distribution Management: 6 hours
VIII Components of Physical Distribution - Transportation,
Warehousing and Inventory Control System, IT and Logistics
Management

100
 Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Interview a salesperson and write a brief report about what they like and
dislike about their jobs, their salary, travelling allowances, sales quotas, why
they chose a sales career, and what does it take to succeed in this profession.
Identify any FMCG product and study how the Sales & Distribution activity
operates in the market.
a) To do this assignment the groups will visit the local wholesale & retail
markets where that product is sold; chart the complete flow backwards and
forward as relevant for geographical area; study all elements affecting
distribution;
b) Map the Sales structure of the company and the sales force deployed to
cover the markets, including details of their territorial alignment, beat plan,
reporting norms.
Ask your friends if they would buy certain goods like groceries, vegetables,
socks, mobile, pens etc from the roadside vendor as against a regular shop.
Group the products into low risk and high risk ones. Does this buying
behavior also depend on the personality of the individual doing the buying?
Or the one doing the selling?
Student can make a presentation on any product or the services of student
choice, covering selling strategies and one day work exposure towards
merchandising in any big retail outlets of respective places where institute is
operating.
What to do to increase business with distribution partner?
How to sale and how to forecast Sales
How to take Budgeting Decisions
How to Employing the right people and developing a team
How to Developed sales strategies
How to Use technology to improve sales
How to Set Goals together
Trainings for distributors sales and technical support
Monthly newsletters to the distributors with product and other news
Quarterly supply of updated sales and technical presentations
Provision of samples, demo and evaluation units.
Regular value-added meetings
Sales activities
Define target customers groups in specific industry sectors
Pro-active search for key players in defined verticals

Recommended Books (Latest Edition)

101
Text Books:
Still, Richard R.; Cundiff, Edward W.; Govoni, Norman A. P,Sales Management:
Decisions, Strategies, and Cases, Prentice Hall, 2006.
Suggested Readings:
Tapan K. Panda and Sunil Sahadev, Sales and Distribution Management, Oxford
University Press, 2011.
Earl D. Honeycutt, John B. Ford, Antonis C. Simintiras: Sales Management: A
Global Perspective, Routledge Group, 2003.
Robert L. Jolles: Customer Centered Selling, The Free Press, 2000.
Donald J. Bowersox: Strategic Marketing Channel Management, Tata McGraw-Hill
Stern, L. W., El Ansari, A. I. Coughlan, A. T.: Marketing Channels. Prentice Hall
Pingali Venugopal: Marketing Channel Management, Response Books, 2008.
Bowersox, Strategic Marketing Channel Management
Futrell, Fundamentals of Selling, Tata McGraw Hill, 2010.

List of Journals/Periodicals/Magazines/Newspapers, etc.

International Journal of Retail & Distribution Management, Journal of Marketing,

Journal of Personal Selling and Sales Management, Journal of Purchasing and Supply
Management.

102
 M-323
Product & Brand Management

Course/Paper : M-323 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives
To present a contemporary view of the role of Product and Brand
management in marketing-mix decisions.
To equip the students with the various dimensions of product management
such as new product development, product life cycle, and product-line
decisions.
To explore the various issues related to Brand Management and to enhance
the understanding and appreciation of this important intangible strategic
asset.
To develop a critical understanding of the processes involved in building &
managing brands and brand equity.

Section-A

Module Course Description Contact

Hours
Module Product Offering Decisions: 8 Hours
1 Marketing Mix and Product Strategy Integrated Approach,
Levels of a Product, Product Characteristics and Classifications,
Product and services Differentiation, Product Life-Cycle
Marketing Strategies.

Module Setting Product Strategy: 6 Hours

II Product-Mix Decisions, Product-Line Strategies, Product-Mix
Pricing, Packaging and Labeling Decisions, Product Managers
role in organization, New Product Development, Consumer-
Adoption Process.
Module Brand Management: 4 Hours
III Concept of a brand, Types of brands, Strategic Brand
Management Process.
Brand Building Blocks
Module Identifying and Establishing Brand Positioning and 4 Hours
IV Values:
Concept of Brand Positioning, Choosing Points-of-Difference
and Points-of-Parity, Positioning Strategies, Repositioning
strategies.

Module Managing Brands: 6 Hours

V Brand Personality, Elements of Brand personality. Brand

103
 Awareness, Brand Loyalty. Brand Identity-concept and sources,
Designing brand identity - Kapferers Brand Identity Prism,
Brand Image.
Module Understanding Brand Equity: 6 Hours
VI Brand Equity Definition and Significance, Brand Equity
Models, Building brand equity, Brand Value and Brand
Strength, Measuring brand equity-Cost Based Method. Price
Based Method, Customer based Method.

Module Branding Strategy: 6 Hours

VII Designing and implementing Branding Strategies- name ,
symbol, slogan. Brand Extension- Meaning, Types, Need,
Advantages & Disadvantages, Evaluating Brand Extension
Opportunities, Reinforcing and revitalizing brands.

Module Managing Brands over Geographic Boundaries and 5 Hours

VIII Market Segments:
Advantages and disadvantages of Global Marketing Programs,
Standardization versus Customization, Global Brand Strategy,
Building Global Customer-Based Brand Equity.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Make a list of ten of your favorite brands and evaluate reasons that have
positively contributed towards their likeability.
Visit a supermarket and assess the brand elements in various brands of
soaps, shampoos, tea, biscuits and other products.
Study your favorite brand characters and evaluate their contribution in
building brand equity.
Choose one FMCG brand and one Consumer Durable brand, analyze their
positioning and suggest ways to reposition them?
Pick a multiproduct company and as completely as possible analyze its brand
portfolio and brand extensions.
Pick an FMCG brand, a consumer durable and a service brand and attempt to
identify its sources of brand equity. Assess their level of brand awareness and
the strength, favorability and uniqueness of their associations.
Consider some groups like P&G, HUL, Dabur, etc and analyze their branding
strategies in Indian context.

Recommended Books (Latest Edition)

Text Books:

104
 Kevin Lane Keller: Strategic Brand Management Pearson Education, 2011.
Kirti Dutta: Brand Management- Principles and Practices, Oxford University Press,
2012.
Suggested Readings:
Moore William L., Pessemier: Product Planning & Management, McGraw Hill
International.
Lehmann: Product Management; Tata McGraw Hill International, 2005.
Tycott, Paul: Innovation Management and New Product Development, Pitman,
London, 2013.
Kapferer, Jean Noel: The New Strategic Brand management, Kogan Page, 2000.
David A. Aaker: Building Strong Brands; the Free Press.
Harsh V Verma, Brand Management: Text and Cases, Excel Books, 2006.
David A. Aaaker: Brand Portfolio Strategy, Free Press, 2004.
S.A. Chunawalla, Brand Management, Himalaya Publishing House, 2006.
M. G. Parameswaran: Building Brand Value, Tata McGraw-Hill, 2006.
Subroto Sengupta: Brand Positioning, Tata-McGraw-Hill, 2005.
S. Ramesh Kumar: Managing Indian Brands, Vikas Publishing House, 2001.
Subroto Sengupta, Brand Positioning, Tata McGraw-Hill.

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of Product & Brand Management, Journal of Marketing (USA), Indian Journal
of Marketing, Marketing Master Mind, Harvard Business Review, Business India /
Business Today / Business World, Vikalpa-Journal of Indian Institute of
Management, Ahmedabad, SANKALPA: Journal of Management & Research,
Management Review- Journal of Indian Institute of Management, Bangalore, etc.

105
 M-324
Business to Business Marketing

Course/Paper : M-324 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objective
To bring out the distinctive aspects of BusinesstoBusiness (B2B) Marketing and
the need for a B2B paradigm.
To explain how business firms are to be understood as customers and the
significant differences in segmentation bases between the business market and
consumer market.
To give exposure to the various tools, techniques, and procedures appropriate to
B2B Marketing.
To enhance their problem-solving and decision-making abilities in the real life
business situations.

Section-A

Module Course Description Contact

Hours
Module Dimensions of Industrial Marketing: 6 Hours
1 Industrial Marketing, Industrial Marketing vs. Consumer
Marketing, Economics of Industrial demand The Resellers
Market The Industrial Marketing Concept, Types of Industrial
Markets, Classifying Industrial Products, Organizational
Procurement Characteristics The Industrial Marketing
Environment,
Module Industrial Buying: 5 Hours
II Organizational buying , Buying models, Inter Personal
Dynamics of Industrial Buying Behavior, Roles of Buying
centre, Ethics in Purchasing

Module Market Segmentation: 7 Hours

III Market Segmentation,
Differentiated and Un-Differentiated Markets, Concentrated
and Niche Markets, Choosing market segments, Positioning
Strategies, Industrial Market Research

Module Formulating Product Planning: 7 Hours

IV Developing Product Strategy, Analyzing
Industrial Product Life Cycle, Developing Strategies for new
and existing products Business Service Marketing: Special
Challenges.

106
Module Formulating Channel Strategy: Hours
V Industrial Distributor, choice of the right Distributors,
Participation of other Channel Members in Industrial
Distribution- Channel Logistics- Relationship of Logistics &
Physical Distribution, Total Cost approach customer service,
assessing customer service, Role of Sales Agent and their
drawbacks,

Module Pricing Strategies: 6 Hours

VI Price Determinants, Pricing Strategies, Competitive Bidding,
Leasing

Module Promotional Strategies: 8 Hours

VII Advertising in Industrial Markets, uses, Message Formulation,
policies, media ,budgetary support, evaluation of advertising-
sales Promotion- in Industrial Markets, trade shows and
exhibitions B 2 B Forms of E-Commerce

Module Management of Sales Force: 4 Hours

VIII Managing the Industrial Sales Force, Recent trends in B2B

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Conduct one week of Industry survey in the context of B to B marketing by
visiting the companies or shops near the institutes The data collected can be
analyzed using appropriate statistical software and submit the report
Students may from there market experience discuss an example of a
decision that was made and how the decision -making process passed
through each of the eight phases as outlined in the buy -phase model.
Students may discuss the business needs to develop a marketing strategy and
formulate a marketing plan and shall Identify and discuss the elements of a
business strategy.
Visit any business unit and understand the various philosophies which
influence buyers purchase decision actions. Discuss these purchase
philosophies and how each affects the types of relationships in which a
company can engage.

Recommended Books (Latest Edition)

Text Books:
Michael D. Hutt & Thomas W. Speh: Business Marketing Management: B2B,

107
 Ninth India Edition; Published by Thomson South-Western, 2012.
Ross Brennan, Louise Canning, Raymond McDowell, Business-to-Business
Marketing, Sage Publications, 2011.
Suggested Readings :
Vitale Giglierano: Business To Business Marketing; South-Western/Thomson
Learning, 2002.
Robert R. Reeder, Edward G. Brierty, Betty H. Reeder: Industrial Marketing
Analysis, Planning & Control, Prentice Hall.
Steve Minett, B2B Marketing: Financial Times/Prentice Hall, 2002.
Robert L. Jolles: Customer Centered Selling, The Free Press.
Daniel Michel, Peter Naude, Robert Salle and Jean-Paul Valla, Business-to-
Business Marketing, Palgrave Macmillan, 2003.
Milind T. Phadtare, Industrial Marketing, PHI, 2008.
Don Peppers and Martha Rogers: One to One B2B: Customer Development
Strategies for the Business-to-Business World, Doubleday Currency, 2001.

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of Business-to-Business Marketing, Journal of Business & Industrial

Marketing, Journal of Business Market Management, Advertising Age, Journal of
Business Marketing Management, B2B Marketing magazine, 4Ps Business &
Marketing Magazine, Economics Times, Business Standard.

108
 M-325
Strategic Marketing

Course/Paper : M-325 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objective: To equip the students with:

Analytical tools for solving case studies by scanning the business environment
and help in decision making.
Understanding of the various components of Business environment and to
device strategies to face global competition.

Module Course Description Contact

Hours
Module Introduction to Strategic Marketing: Strategic
1 marketing process. Concept of strategic marketing. Levels
of Strategies-Corporate, Business and Operational level.
Types of strategies-HR strategy, Marketing strategy, 5 Hours
Financial strategy, operational strategy.
Module Strategy Formulation Vision, Mission, Objectives and
II Goals of business and their relationship with Strategic
Marketing Management. Considerations for formulation of
marketing strategies for all components of Product, Price, 6 Hours
Promotion and Distribution.
Module Corporate restructuring and strategy evaluation:
III Introduction to corporate restructuring, need for corporate
restructuring and its forms. Evaluation of strategic
alternatives, types of strategic alternatives like portfolio 5 Hours
analysis and its techniques.
Module Model as basic foundation of Strategic Marketing -
IV McKinseys 7s framework for analyzing and improving 5 Hours
organizational effectiveness.
Module Marketing Strategy Implementation Integration of
V Marketing Strategies and their application to different
business sectors FMCG, Industrial, & Services.
Constraints in marketing strategy implementation. 5 Hours
Module New emerging strategies in Information Specific
VI strategy initiatives New product development and
introduction strategies, Planned or unplanned strategy 5 Hours
withdrawals / obsolescence, Contingency / alternative
strategic planning.

109
Module Marketing Strategy Evaluation: Marketing Audits &
VII their scope Measurement of Marketing Performance
and its feedback to next years Marketing strategy
formulation. Economic losses due to disasters-Issues and
Strategies for preventing disasters and preparedness 6 Hours
measures.
Module Recent trends in strategic marketing management
VIII - Eco-friendly strategies. Growing need of public private
partnership. Corporate Social Responsibility (CSR),
strategies of linking CSR with profit and sustainability. 5 Hours

Section-B
At Least one Case Study from each module
Questions will be case/inferences/application based
Practical Component
Study on the business strategies followed by eminent business leaders today.
A service brand to be taken and comparative study to be done on the
marketing strategies adopted by it.
Students to take up an organization of their choice and study CSR strategies
followed by them.

Recommended Books
Text Books:
1. Thompson/Strickland, Strategic Management : Concepts and Cases, McGraw-
Hill Companies; 11th edition
2. David Hunger and Thomas L. Wheelen "Strategic Management" Addison-
Wesley; 6 Sub edition
3. William F. Glueck, Business Policy and Strategic Management, McGraw-Hill
4. Azhar Kazmi, Strategic Management and Business Policy, Third Edition
Suggested Reading
1. John A. Pearce & R.B. Robinson, Strategic Management - Strategy
Formulation and Implementation, AIBT Publishers & Distributors, New Delhi,
13th Ed. 2001.
2. V.P. Michael, Business Policy and Environment, S. Chand & Co. Ltd. New
Delhi; 12th Ed. 2000.
3. Ramaswamy and Namakumari, Strategic Planning -Formulation of Corporate
Strategy, MacMillan India Ltd. New Delhi.
4. P.K. Ghosh, Strategic Planning and Management, Sultan Chand & Sons, New
Delhi, 10th Ed. 2000

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of Marketing (USA), Indian Journal of Marketing, Marketing Master Mind, etc.

110
 M-326
Managing Corporate Relations

Course/Paper : M-326 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objective: The objective of this paper is to deal with theory and practice of
public relation and corporate communication that is imperative and crucial
for building up of an image of any corporate entity.

Section-A

Module Course Description Contact

Hours
Module 1 Corporate Relationship Management: Scope and 5 Hours
function of Corporate relationship management,
Corporate relationship management and business
marketing.
Module II Corporate Relationship Management:
Responsibilities and objectives in support of generic
Corporate relationship management, Business value 6 Hours
chain, Approaches to business/IT alignment,
Understanding business viewpoint of the various business
partners linked to the organization.

Module Corporate Relationship Management: Roles and

III Responsibilities Corporate relationship management roles,
levels of responsibility and work activities. Application of
Information Technology Infrastructure Library guidelines 5 Hours
to the Corporate Relationship Management Roles and
Responsibilities

Module IV Tools, Methods and Techniques:

Detailed study of Corporate relationship management 5 Hours
support tools and techniques. Generic requirement of
Corporate relationship management tool sets. Integration
with other areas, processes and functions.
Module V Corporate Reputation Management:
Corporate reputation from strategic perspective, Sources 6 Hours
of reputation, Protection and promotion of the reputation
of organization. Managing reputation with multiple
stakeholders and covering core concepts and measures of
reputation management.

111
Module VI Reporting activities:
Corporate relationship management reports description 5 Hours
and their use. Key performance indicators and Critical
success factors contributing to Corporate Relationship
Management. Common categories of classification and
analysis of reports.
Module Crisis Management:
VII Analyze crisis of proactive and reactive approaches. 5 Hours
Understand the importance of strategic relationships and
stakeholders in issues management. Managing
complexities for prevention and recovering from crisis.
Module Planning, improvement and implementation:
VIII Activities involved in planning of corporate relationship
management. Understand the potential cost, benefits and 5 Hours
problems associated with the implementation of corporate
relationship management. SWOT analysis of corporate
relations. Instigate resolutions and proactive
improvements in corporate relationship management.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Students to take-up a project to study corporate relationship of business
partners with the parent company. Analyze and work-out action plan to
improve the same.
Students to do SWOT analysis of two different competitive companies on their
relationship management followed by a presentation.

Recommended Books (Latest Edition)

Marchand Ronald, Creating the Corporate Soul: The Rise of Public Relations
and Corporate imagery in American big business, University of California
Press, 1998.

Harvard business press, The Essentials of Corporate Communications and

Public Relations, Harvard business school publishing corporation and the
society for Human Resource Management, 2006

Davis F. W., Mandrodt K. B.; Building a Customer Respective Organization

The Quality Way, Maya Blackwell Imprint.

Garcia H. F., Reputation Management: The Key to Successful Public Relations

112
 and Corporate communication, Taylor and Francis, 2007.

Hart N. A., Effective corporate relations: applying public relations in business

and industry, McGraw-Hill, 1987.

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of marketing, Indian Journal of Marketing, Marketing Master Mind, Harvard
Business Review, Business India / Business Today / Business World, Vikalpa
Journal of Indian Institute of Management, Ahmedabad, Management Review
Journal of Indian Institute of Management, Bangalore, SANKALPA: Journal of
Management & Research, etc.

113
 M-420
Consumer Behavior & Market Research

Course/Paper : M-420 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objective
To develop a comprehensive picture of the consumer psychology in order to
explain consumer motivation, learning, personality, perception, and attitude
formation.
To develop an understanding of consumers social and cultural setting to examine
how group involvement and membership influence ones actions as consumer.
To integrate the various psychological, social and cultural concepts and build a
useful conceptual framework that would equip the students for practical
application of consumer behavior principles on strategic marketing decisions.

Section-A

Module Course Description Contact

Hours
Module Consumer Behavior: 5 Hours
1 Consumer Behavior: Scope, Consumer Decision Making
Models: Howard-Sheth, Engell Kollat-Blackwell and Nicosia
Models of consumer decision-making.
Module Individual Determinants of Consumer Behavior: 6 Hours
II Motivation, Personality, Consumer Perception, Concept and
Elements of Perception, Consumer Learning and involvement,
Consumer Attitude.
Module Social and Cultural Determinants: 5 Hours
III
Group Dynamics. Family and Reference Groups, Social class.
Values and Norms, sub culture Impact on Consumer
Behavior. Cross cultural consumer behavior.
Module Consumer Decision Making Process 5 Hours
IV
Personal Influence and Opinion Leadership: Process of Opinion
Leadership. Impact of Firms Promotional Strategy. Diffusion of
innovations: Diffusion Process, Adoption Process.
Module Basic concepts of Marketing Research 4 Hours
V Marketing Research, Types of Market Research, Methods,
Marketing Research process

Module Defining Problem, setting research objectives, Hypothesis 5 Hours

VI formulation, sampling, methods of data collection, data

114
 analysis, testing hypothesis and report writing
Module Advanced Data Analysis I: 7 hours
VII
Multiple Regression, Discriminant Analysis, Conjoint Analysis
Advanced Data Analysis II:
Multi-Dimensional Scaling, Factor Analysis, Cluster Analysis
Module Applications of Marketing Research: 5 Hours
VIII
Sales Analysis, Market Potential Analysis, Sales Forecasting,
Market Segmentation, Product Research: New Product
Development Process, Test Marketing, Advertising Research:
Media Research, Copy Testing, Brand Positioning, Motivation
Research. International Marketing Research

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component

Choose 5 successful products or services and identify the insight behind them
through a field survey.
Students may do a comprehensive essay on the difference between consumer
vs. trade vs. competition insights & how best to exploit them.
Choose 5 recent successful campaigns and identify their insights through
consumer interviews. Present your findings to the class.
Students can go to malls and unorganized retail outlets and observe the
behavior of consumers of different demographic segments while buying
different category of goods. Come back to class and present the findings /
observations followed with a group discussion.
Students can prepare a questionnaire and do a survey on consumer buying
behavior and present the findings in the class.

Recommended Books

Text Books:
Schiffman and Kanuk: Consumer Behaviour (Ninth Edition): Pearson Prentice
Hall, Indian Reprint, 2009.
Beri G C, marketing research, Tata Mc Graw Hill
Suggested Readings:
Engel James F, Blackwell Roger and Miniard P. W: Consumer Behaviour;
Thomson South Western, 2005.
Satish K Batra & SHH Kazmi, Consumer Behaviour Text and cases, Second
Edition, Excel Books 2008
Loudon & Della Bitta: Consumer Behavior (fourth Edition); Tata McGraw-Hill

115
 Publishing Company Limited, New Delhi, 2002.
Solomon: Consumer Behavior Buying, Having, and Being (Sixth Edition); Pearson
Education (Singapore) Pte. Ltd., Indian Reprint, 2004.
Lindquist & Sirgy: Shopper, Buyer and Consumer Behavior (Second Edition);
Biztantra, 2008.
Del I Hawkins, Roger J Best, Kenneth A Coney, Amit Mookerjee, and Consumer
Behavior: Building Marketing Strategy, Special Indian Edition, Tata McGraw-Hill,
2010.
S. Ramesh Kumar: Conceptual Issues in Consumer Behavior - The Indian Context
(First Edition); Pearson Education (Singapore) Pte. Ltd., Indian Print, 2003.
Ethnographic Research: A Guide to General Conduct - Ellen R. F, Academic Press,
1987.
Essentials of Marketing Research 4/e, Tony Proctor, PHI, 2005.
Essentials of Marketing Research William G. Zikmund, Barry J. Babin, 4/e,
Cengage Learning, 2010.
Marketing Management S. K. Sarangi, 2/e, Asian Books Private Limited, 2009.
Research Skills for Students: Transferable and Learning Skills - Allison, B,
OSullivan, T, Owen, A, Rice, J, Rothwell, A and Saunders, C Kogan Page, 1996.
Market Research - Robin Birn, Patrick Forsyth, John Wiley and Sons Inc. 2002.
Ethnographic Research: A Reader - Stephanie Taylor. Sage. 2002.
The Observational Research Handbook: Understanding How Consumers Live With
Your Product - Bill Abrams and American Marketing Association, Mc-Graw Hill
Professional. 2000.

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of the Academy of Marketing Science, Journal of Marketing Management,
International Journal of Marketing & Human Resource Management, International
Journal of Marketing Studies, Pitch Magazine, USP age, Journal of Marketing (USA),
Indian Journal of Marketing, Marketing Master Mind, Journal of the Academy of
Marketing, Journal of Marketing Management, International Journal of Marketing &
Human Resource Management, International Journal of Marketing Studies Pitch
Magazine.

116
 M-421
Marketing of Services

Course/Paper : M-421 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs:42 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objective
To explain why there is a need for special services marketing discipline; the
challenges for services marketing; and how to deal with them.
To acquaint the students with elements of services marketing mix, ways to
manage the service delivery process and strategies to effectively implement
Services marketing.

Section-A

Module Course Description Contact

Hours
Module Introduction to Services Marketing: 4 Hours
1 Understanding Services, Differences in Goods versus Services,
Emerging Service Environment, Classification of Services.
Module Service Market Segmentation, Targeting & Positioning: 6 Hours
II Process of market segmentation, customer loyalty
Segmentation, Targeting and Positioning service value addition
to the service product, planning and branding service products,
new service development.
Module Pricing strategies for services: 6 Hours
III Service pricing, establishing monetary pricing objectives
foundations of pricing objectives, pricing and demand, putting
service pricing strategies into practice.
Module Service promotion: 4 Hours
IV The role of marketing communication. Implication for
communication strategies, setting communication objectives,
marketing communication mix.
Module Implementing Services Marketing: 6 Hours
V Improving Service Quality and Productivity, SERVQUAL, Service
Failures and Recovery Strategies.
Module Customer Relationship Marketing: 6 Hours
VI Relationship Marketing, the nature of service consumption
understanding customer needs and expectations, Strategic
responses to the intangibility of service performances.
Module Managing Service Delivery Process: 4 Hours
VII Managing Physical Evidence of Services, Designing and
Managing Service Processes, Managing People for Service
Advantage.

117
Module Marketing of Services in Sectors: Financial Services, Health 6 Hours
VIII Service, Hospitality Services including travel, hotels and
tourism, Professional Service, Public Utility Services,
Educational Services.

Section-B
At Least one Case Study from each module
Questions will be case/inferences/application based

Practical Component
Students are required to analyze the elements of service failure and the
effects of any efforts made by the organization at service recovery. Students
have to build a plan for service recovery for the organization concerned.
Students after visiting the service firm in a team, have to create blueprint
include maximum details.
Students have to identify 2-4 points in the service, where the quality of the
service needs to be improved or where problems in service quality are likely
to occur. Using the Gaps-model as guide, try to find root causes for these
shortcomings and identify the relevant.

Recommended Books
Text Books:
Valarie A. Zeithaml & Mary Jo Bitner - Services Marketing: Integrating Customer
Focus Across The Firm, Third Edition, 2004; Tata McGraw-Hill Publishing
Company Ltd, 2008.
Christopher H. Lovelock, Jochen Wirtz, Jayanta Chatterjee, Services Marketing:
People, Technology, Strategy (A South Asian Perspective) Fifth Edition 2011;
Pearson Education
Suggested Readings:
Cengiz Haksever, Barry Render, Roberta S. Russel, and Robert G. Murdic: Service
Management and Operations (Second Edition); Pearson Education (Singapore)
Pte., Ltd., 2003.
Kenneth E. Clow & David L. Kurtz: Services Marketing, Biztantra Publication,
2003.
Nimit Chowdhary & Monika Chowdhary, Textbook of Marketing of Services-The
Indian Experience, Macmillan India Ltd., 2005.
Thomas J.Delong & Asish Nanda: Managing Professional Servies-Text and Cases,
McGraw-Hil International, 2002.
Roland T. Rust and P.K. Kannan, e-Service New Directions in Theory and
Practice, Prentice-Hal of India Pvt. Ltd., 2002

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of the Academy of Marketing Science, Journal of Marketing Management,
International Journal of Marketing & Human Resource Management, International
Journal of Marketing Studies, Pitch Magazine, USP age, Journal of Marketing (USA),
Indian Journal of Marketing, Marketing Master Mind, Journal of Services Marketing,
Journal of Services Marketing, Services Marketing Quarterly.

118
 M-422
International Marketing Management

Course/Paper : M-422 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objectives
To understand the range of strategic options open to companies competing
internationally
To enhance the students understanding of International Marketing
Environment
To make Strategic and Operational Marketing decisions in the context of
different, complex International marketing environments

Section-A

Module Course Description Contac

t
Hours
Module International Marketing: 4
1 International Marketing: Introduction, Concept, Domestic Vs. Hours
International Marketing, EPRG Framework, International
marketing planning

Module International Market Environment: Identifying and 6

II analyzing opportunities in the international trading environment, Hours
understanding the changes in the world trading environment-
IMF, WTO, World Bank and their impact on International
marketing. International marketing constraints Tariff and Non-
tariff Barriers, Trade Agreements
Module International Marketing Research: Using international 6
III marketing research to identify opportunities, similarities and Hours
differences. International Product Life Cycle, Selecting Market
Entry Modes
Module International Product Management: Product portfolios, 5
IV standardization and adaptation. Cases and current Hours
developments
Module Managing International Pricing: Environmental influences 5
V on Pricing Decisions - Grey Market goods, Transfer pricing. Hours
Pricing Strategies skimming and penetration pricing; currency
considerations in exporting and in international marketing
Module Promotion for international Markets 5
VI International Advertising Strategies, suitability and constraints Hours

119
 selecting an advertising agency. Personal selling, Sales
Promotion, Public Relations and Publicity, Sponsorship
Promotion.

Module Export Import Documentation: Registration of exporter, 6

VII procedure and documents, instruments of payment, letter of Hours
credit, bill of exchange. Clearance of goods for export
Shipping, transportation and insurance. Export Finance

Module Evaluating and controlling: Evaluating and controlling 5

VIII international marketing strategy. Managing international Hours
Collaborative Arrangements -Joint Ventures and other forms for
strategic alliances.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component

Students may visit an export firm nearby place and find out the factors that
have motivated it to enter international markets. Compare these motives with
what have already been taught and present them before the class.
Visit the website of a transnational firm and find out the product adaptations
in different market.
Visit an organization engaged in quality assurance and certification for
international market. Select a product and identify its major quality-related
issues for international markets.

Recommended Books

Text Books:
Justin Paul and Ramneek Kapoor, International Marketing-Text and Cases, Tata
McGraw Hill, 2008.
Isobel Doole and Robin Lowe, International Marketing Strategy-Analysis,
Development and Implementation, Thomson Business Press, India edition, 1999.
Rakesh Mohan Joshi: International Marketing, Oxford University Press; 2005
Jain, K.S., Export-Import Procedures and Documentation, Himalaya Publishing
House, 2014.
Suggested Readings:
Sak Onkvisit and John J. Shaw: International Marketing, Pearson Education; 3rd
edition.

120
 Cateora R Philip & Graham L John: International Marketing, McGraw Hill; 15th
edition; 2011
Subhas C. Jain: International Marketing, South Western.
Jean-Pierre: Global Marketing Strategies, biztantra.
Warren J. Keegan: Global Marketing Management, Pearson Education.
Francis Cherunilam, International Marketing, Himalaya Publishing House, 2011.
R. Srinivasan, International Marketing, PHI Learning Pvt. Ltd., Delhi, 2008.
Khurana P.K., Export Management, Galgotia Publishing Company, 2006
Varshney & Bhattacharya, Export Management, Sultan Chand and Sons

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of the Academy of Marketing Science, Journal of Marketing Management,

International Journal of Marketing & Human Resource Management, International
Journal of Marketing Studies, Pitch Magazine, USP age, Journal of Marketing (USA),
Indian Journal of Marketing, Marketing Master Mind.

121
 M-423
Rural Marketing

Course/Paper : M-423 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 60 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objectives
To make students understand the rural market environment and 4 As of rural
marketing.
To provide an understanding of the changing profile of the rural consumer, their
consumption pattern, and buying process.
To comprehend development of product, price, distribution and communication
strategies for different segments of rural markets.
To expose the students to the innovations developed by Indian firms as well as
MNCs for the Indian Rural Markets.

Section-A

Module Course Description Contact

Hours
Module Introduction to Rural Marketing: 5 hours
1 Definition, scope of rural marketing, concepts, components of
rural markets, classification of rural markets, Rural Marketing
Perspectives, 4 As concept in rural marketing, Opportunities
and Challenges, Profile of Urban vs Rural Markets, problems in
rural marketing.

Module Rural marketing environment: 5 hours

II Evolution of Rural Marketing, Demographic environment, Social
& Cultural environment, Technological environment, rural
infrastructure, Rural economic environment and economic
structure. Impact of Rural employment generation
programmes by the Government.
Module Rural Consumer behaviour: 5 hours
III Factors affecting Consumer Behaviour, Cultural factors, Social
factors, Personal Factors, Psychological factors, Consumer
Buying Decision Process, Role of Opinion Leaders.
Module Researching, Segmenting and Targeting Rural 6 hours
IV Markets:
Rural Marketing Research Process, Tools used in Rural
Marketing Research, Bases of Segmentation, Evaluation,
Selection and coverage of Segments, Identifying, selecting,
developing and communicating the positioning concept.
Module Rural Product and Pricing Strategies: 6 hours
V Rural Product classification, Product line and mix decisions,

122
 Rural product designing and new product development, Brand
building in Rural India, Packaging and after-sales service for
rural markets, Fake Brands, Pricing in rural India Pricing
strategies.
Module Rural Distribution Strategies: 5 hours
VI Rural Channel members, Channel behavior, Distribution Models
in Rural Markets, Rural retail environment, Rural Logistics,
Syndicated Distribution.
Module Communication strategies for Rural Markets: 5 hours
VII Factors influencing Communications Mix, deciding the
promotion mix, Designing the message, Creating
advertisement for rural audiences, Rural media- Conventional
and Non- Conventional Media, Challenges in Rural
Communication, Sales Promotion, events and experiences.
Module Rural Services Marketing and future of Rural 5 hours
VIII Marketing:
Telecommunications and IT in Rural India, , Financial Services,
Rural healthcare services, Future of Rural Marketing in India,
Innovation in Rural Markets.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Visit any two Micro Finance Institutes, and assess the services extended by them
in catering to rural market.
Visit a minimum of five retail stores in nearby villages and understand the
product strategy, pricing strategy and distribution strategy being adopted by
FMCG marketers for selling products like, soaps, shampoos, tea, etc.
Students should design new product launch strategies in FMCG and Consumer
Durable category keeping the rural marketing mix 4 As (Awareness, Acceptability,
Adaptability and Affordability) in mind.
Undertake a rural survey on purchase pattern of automobiles, mobiles or any
other consumer durable.
Study HULs Project Shakti model and ITCs e-choupal initiative and make a
presentation on the same.
Visit a rural village and find out about rural communication strategies including
use of unconventional media for promoting products.

Recommended Books
Text Books:
Kevin Lane Keller: Strategic Brand Management Pearson Education, 2011.
Kirti Dutta: Brand Management- Principles and Practices, Oxford University Press,
2012.

123
Suggested Readings:
Moore William L., Pessemier: Product Planning & Management, McGraw Hill
International.
Lehmann: Product Management; Tata McGraw Hill International, 2005.
Tycott, Paul: Innovation Management and New Product Development, Pitman,
London, 2013.
Kapferer, Jean Noel: The New Strategic Brand management, Kogan Page, 2000.
David A. Aaker: Building Strong Brands; the Free Press.
Harsh V Verma, Brand Management: Text and Cases, Excel Books, 2006.
David A. Aaaker: Brand Portfolio Strategy, Free Press, 2004.
S.A. Chunawalla, Brand Management, Himalaya Publishing House, 2006.
M. G. Parameswaran: Building Brand Value, Tata McGraw-Hill, 2006.
Subroto Sengupta: Brand Positioning, Tata-McGraw-Hill, 2005.
S. Ramesh Kumar: Managing Indian Brands, Vikas Publishing House, 2001.
Subroto Sengupta, Brand Positioning, Tata McGraw-Hill.

List of Journals/Periodicals/Magazines/Newspapers, etc.

International Journal of Rural Management, Journal of Marketing (USA), Indian

Journal of Marketing, Marketing Master Mind, Harvard Business Review, Business
India / Business Today / Business World, Vikalpa
Journal of Indian Institute of Management, Ahmedabad, SANKALPA: Journal of
Management & Research, Management Review- Journal of Indian Institute of
Management, Bangalore, etc.

124
 M-424
Direct Marketing
Course/Paper : M-424 MBA Semester-IV
No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs
Objectives:
The objective of this course is to expose the students to direct marketing mainly
for lead generation and retention activities in both business to business and
business to consumer environments. By the end of this course, students will
have had the opportunity to:
1. To learn the basics of direct marketing and the importance of the offer, list
and creative in response rates
2. To develop a comprehensive direct marketing strategy and improve
prospecting skills
3. To learn how to use new media such as paid search and social networking;
learn the measurement techniques used in evaluating direct marketing efforts
and hands on practice with lists (merging and purging records)
4. To develop a budget, estimate revenues for the project and fulfillment
planning.

Section-A
Module Course Description Contact
Hours
Module Direct Marketing: Definition and importance of direct 5 hours
1 marketing, Economics of direct marketing, Increasingly
important role in IMC mix, Understanding the Direct
Marketing business
Module Direct Marketing & Interactive Marketing: Direct 6 hours
II marketing- Concept, growth, limitations variants of Direct
Marketing- Main tasks lead generation, customer
acquisition, development and retention. The key principles
of targeting, interaction, control and continuity- Catalysts of
change in modern marketing From distance selling to
interactive marketing. Direct marketing in real-time
interactive marketing, Direct marketing vs. marketing
through Channels.
Module Traditional Methods of Direct Marketing: 5 hours
III Telemarketing, Multi Level Marketing (MLM), Personal
Selling, Automatic Vending Machines, Exhibition - Trade
fares, Catalogue Marketing, Direct Mail, Company
showrooms- factory outlets-own distribution- Increasing
use of Web-based retailing.
Module Integrating Direct Marketing Media: The role of 6 hours
IV brands and personalized marketing communications -
Media channels in a multi media age - Building brands
through response and optimizing integrated communication

125
 - Differences between direct marketing media and non-
direct media- Unique Characteristics of addressable media
(direct mail, email, fax, phone, SMS) - lists, costs,
duplications, privacy - Press, inserts and door-to-door -
formats, costs and response.
Module Technology mediated marketing channels: Interactive 5 hours
V TV, mobile and SMS - the advance in digital marketing -
Automatic vending machines- kiosk marketing Direct
mailing- Direct response methods- Home shopping/
teleshopping network-Creating Direct Mail Advertising -
Online web advertising and email/permission marketing.
Module Technology based Marketing: Core marketing 5 hours
VI technology components; data warehousing, business
intelligence appliances, campaign management
applications, sales force automation, customer interaction
and contact centre applications. Customer data, different
types, its value and management.
Module Data-driven marketing: Introduction to CRM and e-CRM. 5 hours
VII The Impact of Databases - Consumer and Business Mailing
Lists-Data fusion marketing research and the customer
database -Setting up a customer database - structure,
function, data sources, software, processors, Real-time
data collection for the website.
Module Ethical Aspect of Direct Marketing: 5 hours
VIII Social, ethical and legal aspects of Direct marketing in
India.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based
Practical Component
The Students are required to design a marketing campaign. For a new
launch company to drive awareness of its new store location among
students and parents, while ensuring brand perception which will be
elevated based on its broad array of products and focus on customer
service. The exercise will include a written plan and creative elements.

Divide students into two groups. One will advocate inbound marketing as
an effective marketing strategy and the other traditional marketing. For
the debate, students should use specific business examples to
demonstrate that the strategy they are advocating was more effective in
generating leads and customers.

Recommended Books
Edward L. Nash Direct Marketing: Strategy, Planning, Execution Hardcover
Mcgraw-Hill; 3rd edition1994

126
 David Meerman Scott The New Rules of Marketing & PR: How to Use
Social Media, Online Video, Mobile Applications, Blogs, News Releases...
Wiley; 4 edition (2013)
Brian Thomas (Author) , Matthew Housden Direct Marketing in Practice
(Paperback) A&C Black; 2 edition (July 15, 2011
Bob Stone, Successful Direct Marketing Methods National Textbook
Company/Crain Books, 1994.
Mary Lou Roberts, Paul D. Berger Direct Marketing Management Prentice
Hall1999
Philip Kotler (Author), Kevin Keller Marketing Management, Prentice Hall;
14 edition (February 18, 2011)
V S Ramaswamy & S Namakumari, Marketing Management, Planning,
Implementation and control, Global Perspective Indian Context 3rd
Edition, Macmillan India Limited, New Delhi, 2007
List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of International Marketing (USA), Journal of Strategic Marketing (UK),

Journal of Direct Marketing, Journal of Direct, Data and Digital Marketing
Practice: Papers, case histories and updates

127
 M-425
Internet Marketing

Course/Paper : M-425 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objectives
To develop a framework for understanding the forces driving the Internet
revolution in marketing and business.
To serve as a bridge between the new technology and the relevant areas of
existing marketing knowledge.
To focus on cutting-edge business models that generates revenue while
delivering customer value.

Section-A

Module Course Description Contact

Hours
Module 1 Introduction to Internet Marketing 06 hours
Emergence of Internet Marketing, Internet Marketing
Environment, Internet User Characteristics and Behavior,
Introduction to Social Networking Sites.
Module II Strategic Internet Marketing 05 hours
E-Marketing Plan, E-Marketing Planning Process, Online
Marketing Research, Business-to-Business Marketing
Strategy.
Module Internet Marketing Management-I 05 hours
III Targeting Market Segments and Communities,
Differentiation and Positioning Strategies, New Product
Development and the Net, Pricing in an Online World.
Module IV Internet Marketing Management-II 05 hours
Integrated Communication Strategy on Internet, E-
Distribution and E-Commerce.
Module V Issues in Internet Marketing 05 hours
CRM in E-Business Strategy, Cyber Marketing in Emerging
Economies, Ethical and Legal issues in Internet Marketing.
Module VI Business to Business: 06 hours
Intranets, and Extranets; communication, recruitment,
and procurement, exchanges, Role of the Internet,
technological development, development of e-commerce,
different commercial models, diverse roles of websites,
Internet strategy, virtual value chain, dis-intermediation,
cybermediaries Website design, website design guidelines,
future developments, interactive TV, mobile Internet,
groupware, SMS, interactive appliances.

128
 Module Internet retailing: 05 hours
VII Reducing role of location, online shopping, Internet
promotion: advertising: types, measurement,
effectiveness, integration; affiliation marketing, PR; word-
on-line; direct marketing.
Module Internet market research: 05 hours
VIII Secondary research, online focus groups, web surveys,
Email surveys, Internet branding and loyalty; Internet
communities; influence of Internet on consumer
behaviour.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
The students need to create a hypothetical business and devise its launch campaign.
Students should brainstorm product and business strategy and set marketing goals.
Within the campaign, students should consider website design, blog strategy, search
engine optimization, landing page creation, call to action placement, social media
interaction and email marketing.

Recommended Books (Latest Editions)

Text Books:

Mary Roberts Debra L. Zahay: Internet Marketing, South-Western College

Publishing; International, 2012
Ward Hanson: Principles of Internet Marketing, Thompson Learning, 2006.
Suggested Readings:
M. Bhatia: Internet Marketing: History, Concept, Strategies Regal
Publications,2012
Rafi Mohammed, Robert J. Fisher, Bernard J. Jarworski: Internet Marketing, Tata
McGraw-Hill, 2002.
Judy Strauss, Adel El-Ansary and Raymond Frost: E-Marketing, Third Edition,
Prentice-Hall India, 2005.
Jerry Wind and Vijay Mahajan: Digital Marketing (Global Strategies from the
Worlds Leading Experts), John Wiley & Sons, 2001.
Jim Sterne: World wide Web Marketing, John Wiley & Sons, (Integrating the Web
into Your Marketing Strategy), 2002.
Herbert Meyers & Richard Gerstman(Ed): Branding @ the digital age, Palgrave,
2001.
Deirdre Breakenridge: Cyber Branding, Financial Times/Prentice Hall (Brand
Building in Digital Economy), 2003.
Lawrence, Jennings, and Reynolds: e-Distribution, Thompson Asia Pte Ltd.,

129
 Singapore, 2004.
Matt Haig: B2B E-Commerce Handbook (How to transform your business-to-
business global marketing strategy), Kogan Page, 2001.
Adrian J Slywotzky, David J Morrison: How Digital is your Business, Nicholas
Brealey Publications, 2001.

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of Marketing Science, Journal of Interactive Marketing

130
 M-426
Customer Relationship Management

Course/Paper : M-426 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objectives
Emphasize on the importance of acquiring customers and retaining them for a
life time.
To provide a conceptual understanding of CRM, its processes, and structure.
To enable participants to develop analytical approaches, methodologies, tools,
and techniques for applying CRM.

Section-A

Module Course Description Contact

Hours
Module Customer Relationship Management Fundamentals: 6 hours
1 Definition and Significance of Customer Relationship
Marketing, Theoretical perspectives of relationship, Evolution
of Relationship marketing, Stages of relationship, Issues of
relationship, Purpose of relationship marketing, Approach
towards marketing: A paradigm shift, Historical Perspectives,
CRM Definitions, Emergence of CRM practice, CRM cycle,
Significance of CRM, CRM Strategy, Customer Life Time
Value, Relationship Life Cycle.

Module Building Customer Relationship Management: 5 hours

II Requisites for Effective Customer Acquisition, Customer
Knowledge Management for Effective CRM, Customer
Retention Process, Strategies to Prevent Defection and
Recover Lapsed Customers
Module CRM Implementation: 5 hours
III CRM framework for Implementation, Implementing CRM
Process, Integration of CRM with ERP System, Barriers to
effective CRM Gartners Competency model of CRM.
Module Functional Components of CRM: 5 hours
IV Database Management: Database Construction, Data
Warehousing, architecture, Data Mining. Characteristics, Data
Mining tools and techniques, Meaning, Significance,
Advantages, Call Center, Multimedia Contact Center,
Important CRM softwares
Module Customer Relationship Management: Technology 6 hours
V Dimensions: - E-CRM in Business, CRM: A changing
Perspective, Features of e-CRM, Advantages of e-CRM,

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 Technologies of e-CRM, Voice Portals, Web Phones, Virtual
Customer Representative, Customer Relationship Portals.
Module Sales Force Automations (SFA): 5 hours
VI Definition and need of Sales Force Automation, barriers to
successful Sales Force Automation functionality, technological
aspect of Sales Force Automation, data synchronization,
flexibility and performance, reporting tools
Module Impact of CRM on Marketing Channels: 5 hours
VII Meaning, how does the traditional distribution channel
structure, support customer relationship, emerging channel
trends that impact CRM
Module Trends and Issues in CRM: 7 hours
VIII CRM in e- business (B2B & B2C), Measuring the Effectiveness
of CRM, Factors Influencing the future of CRM.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Identification of the type of customer information held by for the chosen
organisation and recommendations made for how information gaps could be
filled for acquisition and retention of customers
Evaluation of how customer information held by the chosen organisation is
applied in the selection and use of two promotional tools to build longer-term
relationships.

Recommended Books
Text Books:
Alok Kumar, Chabbi Sinha & Rakesh Kumar, Customer Relationship Management:
Concepts & Application Biztantra, Delhi, 2007
H Peeru Mohamed, A Sagadevan, Customer Relationship Management- A Step-
by-Step Approach, Vikas Publishing House Pvt. Ltd., Delhi, 2008
Suggested Readings:
Jill Dyche: The CRM Handbook: A Business Guide to Customer Relationship
Management, Pearson Education, 2002.
Ed Peelen, Customer Relationship Management,, Pearson Education,2005.
Barnes James G: Secrets of Customer Relationship Management, McGraw Hill,
2001.
Burnett Ken: The Handbook of Key Customer Relationship Management, Pearson
Education, 2001.
Zikmund G Williams, Mcleod Raymond, Gilbert W Faye, Customer Relationship
Management, 2003.
Jagdeesh N. Sheth, Atul Parvatiyar, G. Shailesh, Relationship Management:
Emerging Concepts, Tools, and Applications, Tata Mcgraw-Hill Publishing

132
 Company Limited, 2001.
Jagdish N Sheth: Handbook of Relationship Marketing, Response Books, 2002.
Davis F. W., Mandrodt K. B.; Building a Customer Responsive Organization The
Quality Way, Maya Blackwell Imprint, 2000.
Paul Greenberg, Customer Relationship Management at the speed of light,
Second Edition, Tata McGraw Hill, 2004

List of Journals/Periodicals/Magazines/Newspapers, etc.

International Journal of Research in Marketing, International Journal of Customer

Relationship Marketing and Management, International Journal of Electronic
Customer Relationship Management, International Journal on Customer Relations.

133
 M-427
Marketing of Innovation

Course/Paper : M-427 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objectives:
Create value and growth through innovation in new and existing markets.
Learn the skills of innovation and apply those skills within the context of a
marketing strategy framework.
Create clear differentiated positioning in the minds of the customer through
innovation in advertising and sales promotion.
Understand the challenges and opportunities for bringing radical innovation in
global markets.

Section-A

Module Course Description Contact

Hours
Module Introduction to Innovation in marketing: Significance of
1 innovation and creativity at different levels in marketing. 5 Hours
Concept of innovation in marketing. Reason for organizational
innovation, Innovative intentions and behaviors in
organization.
Module Theories on Innovation: Individuals and organizations
II innovation process. Diffusion of innovation, evolutionary 5 Hours
theory, market analysis, traditional approaches to understand
customer.
Module Strategy and innovation: Definition and scope of strategy.
III Technological Opportunities Analysis. Competitive response to 6 Hours
technological threats. Innovative ideas to motivate consumers.
Module Innovation management: Management of research and
IV development. Strategic alliances and network. Incubators and 5 Hours
Accelerators. Red ocean verses Blue ocean strategy and
disruptive technologies.
Module Functional Creativity: 4 Ps of marketing: Focused study
V on parameters contributing to Creativity in the Design and 5 Hours
Product Development Function; framework for ideation in
price, Creative and innovative techniques in packaging,
promotion and distribution area.
Module R&D Management: R&D metrics. Integrating R&D and
VI organization. Corporate venturing and new technology start- 5 Hours
ups. Structuring R&D for success. Building culture of innovation
and selling of ideas.

134
Module New product development and service innovation: New
VII product development process. Benchmarking and 5 Hours
experimentation in New product development process.
Methods of idea generation for new product, service and
product positioning. Best practices in New product
development.
Module Global innovation and future: Managing Global innovation,
VIII factors leading to global innovation; The innovation economy. 6 Hours

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Study the impact of marketing innovation on a product of your choice. For
e.g. Impact of innovative styling on improved sales of a car model.
Visit 5 different watches brand showrooms and analyze innovative sales
strategies followed by each.
Design an innovative advertisement of any two service companies of your
choice.
Make a presentation on two innovations that changed the world.
Discuss and present three top technology trends of the current year.

Recommended Books (Latest Edition)

Text books:
Ettlie J.E.: Managing Innovation (2nd edition), Butterworth Heinamann,
Elsevier, 2006.
Paul Trot, Innovation Management and New Product Development, Pearson
Education, 1998.

Suggested readings:
Kotler, Lane, Abraham and Jha. Marketing Management. Pearson Education,
1990.
Robin Lowe and Sue Marriot, Enterprise: Entrepreneurship and Innovation,
Butterworth Heinamann, Elsevier, 2008.
Lall, Madhurima, and Shikha Sahai, Entrepreneurship, Excel Book, New Delhi,
2008.
Charantimath, Poornima, Entrepreneurship Development and Small Business
Enterprises,Pearson, 2006.
P Narayana Reddy, Entrepreneurship : Text and Cases, Cengage Learning,
2010.
Murdick, Ross & Claggett. Information Systems for Modern Management,.
Prentice Hall of India, 1984.

135
List of Journals/Periodicals/Magazines/Newspapers, etc.
Journal of marketing, Indian Journal of Marketing, European Journal of Innovation
Management, Business perspective- Journal Innovative Marketing, Business
Standard / Business India / Business Today / Business World. Vikalpa Journal of
Indian Institute of Management, Ahemdabad, Management Review Journal of
Indian Institute of Management, Bangalore, SANKALPA: Journal of Management and
Research, etc.

136
 Group C [HUMAN RESOURCE MANAGEMENT]
III Semester Electives
M-330 Training & Organizational Development
M-331 Strategic Human Resource Management
M-332 Leadership Skills & Change Management
M-333 Human Resource Planning
M-334 Compensation Management
M-335 Recruitment and Selection
M-336 Personality Development and business Etiquette
M-337 Human Resource Development
IV Semester Electives
M-430 Employment Laws
M-431 Performance Management & Retention Strategies
M-432 Stress Management
M-433 International Human Resource Management
M-434 Management of Conflict and Collaboration
M-435 Transactional Analysis
M-436 Development of Management

137
 M- 330
Training and Organizational Development

Course/Paper : M-330 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives:
The course would facilitate understanding of the role, importance and
place of training in organizations as well as the approach to adult learning.
To assist students to understand the processes of change in organizations
and implement various behavioral science principles and practices in the
form of interventions towards the goals of effective organization
development.

Section-A

Module Course Description Contact

Hours
Module I Introduction to Employee Learning and 06
Development in Organizations: Learning, the forces Hours
influencing working & learning, classification of learned
capabilities, learning theories, the basic principles of
learning, the learning process, mental & physical
processes, the learning cycle, age influences on learning.
Module II Training: Introduction, relationship, meaning, designing 08
effective training, forces influencing working & learning, Hours
training practices, strategic training, training needs
assessment. Transfer of Training: implementation of the
training programme
Module Training Methods: Traditional training methods: 06
III presentation methods, hands-on methods, group building Hours
methods. Choosing training methods. E-learning & use of
technology in training, , developing effective online
learning, blended learning, simulations, mobile technology
& training methods, systems for training delivery
Module IV Evaluation of Training & Employee development: 8 Hours
Reasons for evaluating training, overview of the
evaluation process, evaluation practices, evaluation
designs, threats to validity, considerations in choosing as
evaluation designs, determining ROI, determining costs,
measuring human capital & training activity.
Employee Development: introduction, approaches to
employee development, the development planning
process, company strategies for providing development,
special issues in training & employee development

138
Module V Introduction to OD: Definition, Introduction & 04Hours
Foundations of Organizational Development: Conceptual
Framework of OD, Characteristics of OD, Participation &
Empowerment, Teams & Teamwork, Parallel learning
structures
Module VI OD Diagnosis: Components of OD process, Diagnosis, 04Hours
Diagnosing the system, its subunits & processes, phases
of OD programs, Third Wave Consulting: The Action
component: nature of OD intervention, analyzing
discrepancies
Module OD Interventions: Definition, factors to be considered, 04
VII choosing & sequencing intervention activities, Hours
classification of interventions: individual (coaching,
counseling, training, behavioral modeling & mentoring),
group (conflict management, group facilitation, group
learning, self-directed work teams, team building & virtual
teams),
Module OD Process: Restructuring organizations, OD in global 02 Hour
VIII settings, future direction in OD

Section-B

At Least one Case Study from each module

Suggested Case Studies: Detailed study of Bain & Company & Mc. Kinsey
Questions will be case/inferences/application based

Practical Component
Prepare skill matrix for few selected jobs and identify the types of training
needed to impart those skills
Case studies/ role plays to understand how these methodologies can be
effectively used for training
Conduct a mock training session including need identification and a set of
students to evaluate the effectiveness of the same.
Training needs analysis case and ask the students to find out the training
needs.
Organize a training program
Make a Presentation in the class in presence of preferably a HR Manager / HR
Consultant.

Recommended Books (Latest Edition)

Naik G Pandu, Training and Development, Excel Books, 2007.
Noe A. Raymond, Employee Training & Development, McGraw Hill, 2008.
Janakiram B, Biztantra, Training and Development, 2007.
Blanchard, Effective Training Systems, Strategies and Practices, 2/e, Pearson
Education.
Lynton Rolf & Pareek Udai, Training for Development, Sage Publications,
2011.

139
 Reddy Ratan, Effective HR Training Development Strategy, HPH, 2005.
Goldstein, Training in Organizations, 4/e, Cengage learning.
Holbeche Linda, Judge-Cheung Yam-Mee, Organizational Development: A
Practioners Guide for OD and HR, Kogan Page, 2011
Mclean Gary, Organizational Development: Principles, Processes,
Performance, Berrett-Kohler Publishers, 2005

List of Journals/Periodicals/Magazines/Newspapers, etc.

SAM Advanced Management Journal
Journal of Leadership and Organizational Studies
The Journal of Applied Behavioral Science
Journal of Management
International Journal of Training and Development
European Journal of Training and Development
International Journal of Learning and Development
International Journal of Applied Training and Development
Journal of Organization Development
International Journal of strategic human management
Asian Journal of Management Cases
Harvard Business Review
Global Business Review,
South Asia Economic Journal,
Economic & Political Weekly, Business India / Business World

140
 M-331
STRATEGIC HUMAN RESOURCE MANAGEMENT

Course/Paper : M-331 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives:
The purposes of this course are to Understand Strategic HRM, Aligning HR
systems with business strategy, Strategy formulation, Strategies for
performance and development with knowledge of global economy factors.
The score card approach is also gaining its importance.

Section-A

Module Course Description Contact

Hours
Module Understanding Strategic HRM: Traditional vs. strategic HR, 6 Hours
I best fit approach vs. best practice approach, HR strategy
and the role of national context, sectoral context, and
organizational context on HR strategy and practices.

Module Aligning HR systems with business strategy: Sustained 8 Hours

II competitive advantage - how HR adds value to the firm - HR
as scarce resource non-substitutable resource, linking HRM
practices to organizational outcomes.
Module HR Audit: Auditing HR practices and department, linking 8 Hours
III strategy to HRM practices corporate HR philosophy and
companywide HR standards HRM leading strategy
formulation, SHRM: Universalistic, Contingency,
Configurational, Congruence Approaches and integrated HR
systems.
Module HR Strategy in work force utilization: Efficient utilization 4 Hours
IV of human resource cross training and flexible work
assignment work teams non unionization, strategies for
employee shortages, strategies for employee surpluses.
Module Strategies for performance and development: Typology 4 Hours
V of performance types marginal performers under achievers
stars solid citizens, recruitment and selection strategy
typology, incentive alignment, psychological contracting.
Module Evaluating the Effectiveness of SHRM: Overview of 6 Hours
VI evaluation scope strategic impact level of analysis
criteria level of constituents ethical dimensions,
approaches to evaluation audit approach analytical
approach

141
Module Balanced score card perspective, bench marking, accounting 4 Hours
VII for HRM purpose of measuring cost and benefits of HRM
employee wastage and turnover rates cost of absenteeism
measuring human resource cost.
Module The Future of SHRM 2 Hours
VIII SHRM practice in the future. Change, Restructuring and
SHRM, Competencies of HR Professional in a SHRM Scenario.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Identify and evaluate key HR issues which critically impact on organizational
performance and strategic direction in any organization.
Identify and enact the key roles assumed by HR in the context of a strategic
human
resource management approach.
Identify relevant metrics in strategic human resource management.
Demonstrate the interventions needed to generate commitment among key
stakeholders and business partners for a strategic HR agenda.
Role plays on HR taking a seat on strategic table.
Role plays on handling under achievers.
Strategic approach to use Golden Handshake with live Company experiences
Strategic approach to handle retrenchment with live company experiences
VRS scheme as an instrument of strategic change in any organization with live
company experiences

Recommended Books
Jeffrey A Mello, Strategic Human Resource Management, South western
Thomson Learning, 2001
Tanuja Agarwala, Strategic Human Resource Management, 6th Edition, 2009,
Oxford University Press.
Bohlander, Snell & Sherman, Managing Human Resources, 2012
Pearce & Robinson, Strategic Management: Formulation, Implementation &
Control, 12th Edition, 2010, Mc Graw Hill
Noe, Hollenbeck, Gerhart, Wright-IRWIN, Human Resources Management-
Gaining a competitive advantage, 6th Edition, 2007
Das, Pulak, Strategic Human Resource management, Cengage Learning, 2011
Latest Edition
Charles R. Greer, Strategic Human resource management, Pearson Latest edition
James Baron and David Kreps, Strategic Human resources, Wiley Latest edition
Schuler and Jackson, Strategic Human resource management, Wiley Latest
edition

List of Journals/Periodicals/Magazines/Newspapers, etc.

142
 "The Journal of Strategic Human Resource Management" (JSHRM)
Journal of Strategic Human Resource Management
International Journal of strategic human management
Asian Journal of Management Cases
Harvard Business Review
Global Business Review
South Asia Economic Journal
Economic & Political Weekly, Business India / Business World, Mint

143
 M- 332
Leadership Skills & Change Management

Course/Paper : M-332 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives
The course will let the student understand the impact and importance of
becoming a leader, effective leadership behavior and styles. Understanding
the change, its role and implementation.

Section-A

Module Course Description Contact

Hours
Module Introduction: Concept, Evolution of leadership theories, 6 Hours
I Attributes of effective leaders.
Module Leadership Styles, Skills and Tactics: Different styles of 7 Hours
II Leadership, The impact of leadership styles on work climate;
Leadership skills and tactics.
Module Learning organization: Leading a learning organization, 4 Hours
III The leader as a coach, Understanding teams and teamwork,
Principles of great teams, Leadership approaches that foster
team performance.
Module Classification of Leaders: Characteristics and operating 2 Hours
IV style of level 5 leaders, Characteristics and operating style of
narcissistic leaders.
Module Leadership Challenges: Challenges of knowledge work, 2 Hours
V Realities of the E-commerce environment, Managing diversity.
Module Introduction to organizational change: Nature of 7 Hours
VI change, forces of change, reinventing Kurt Levin, change
need analysis, content of change, types and styles of change,
building capability for change, providing leadership to change,
creating support systems and managing transition.
Module Appreciating change: External environment as drivers of 7 Hours
VII change, business cycles, industry cycles, technology and
strategic change, industry evolution and concentration,
developing a change agenda. Cognition and organizational
change, mental models, organizational learning.
Module Mobilizing support and executing change: Four 7 Hours
VIII approaches to change, parallel organization, ownership and
involvement in change, Executing change: challenges of
execution, execution framework, developing cross functional
linkages, aligning policies, and removing structural

144
 impediments, developing new routines for innovation and
improvement, considering human element.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Role play on different styles of leadership.
Leadership profiles of successful business leaders.
Prepare a report on changes that have taken place in various industries over
a period of 5-10 years.
Role play on mobilizing support for a change implementation programme.

Recommended Books
Cummings T.G. and Worley C. G., Organizational Development and Change ,
Cengage Learning, 2005.
Harigopal K, Managing organizational change, Response Books, 2006.
Nilakant V. and Ramnarayan S., Change management Response books 2006.
Palmer, Dunford and Akin, Managing organizational change 2011.
Kavitha Singh, Organizational Change and Development , Excel Books ,2010.

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journals of Organization Development
Harvard Business Review
Journal of Human Resource Development
Human Resource Development Review
Management Review- IIM Banglore
Vikalpa- IIM Ahmedabad, Human Capital

145
 M-333
HUMAN RESOURCE PLANNING

Course/Paper : M-333 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives:
To understand the purpose, process and applications of human resource
planning in the context of different organizational strategies.
To create a critical appreciation and knowledge of understanding the
determinants of human resource requirements. And the means for meeting
those requirements.
To create practical awareness about the current trends in human resource
planning in global companies.

Section-A

Module Course Description Contact

Hours
Module Introduction: definition and concept of HRP, benefits, 6
I process. HRP components, Macro Level manpower Planning Hours
and Labor market Analysis - Organizational Human Resource
Planning.
Module HR planning and corporate strategies: HR planning as a 5 Hours
II strategic process-employees as resources-goal attainment,
linking HR process to strategy, involvement in strategic
planning process, strategic HR Planning model.
Module Job analysis: meaning and definition, job analysis process, 5 Hours
III techniques of job analysis, methods and practice of job
analysis, competency based approach.
Module HR Forecasting: Forecasting Manpower Needs, the 6 Hours
IV Forecasting Process, forecasting Staffing Requirements. Models
and Techniques of manpower demand and supply forecasting
Index analysis-expert forecasts-delphi technique-nominal
group technique-HR budget and staffing table.
Module Recruitment, Employment Tests and Selection 8 Hours
V Internal and External Sources, Recruitment Evaluation.
Concepts of Testing, Types of tests, Executive Talent Search
Significance of Selection, Scientific Selection, Selection process.
Evaluation of Selection System.
Module Interviewing, Placement and Induction: Role of 6 Hours
VI Interview, Forms, Steps in Interviewing, Interview Skills,
Interview Efficiency, Training and Development of the
Interviewer, Campus Selection Interview. Conference Interview
Technique used for global sourcing. Placement and Induction.

146
Module Career planning and succession management: 4 Hours
VII definitions, concepts, stages of career development process
and organizational HR Policies, Succession management
process and Management development programmes,
objectives of MDPs, Job rotation, Auditing MDPs management
development methods, challenges of succession management,
Replacement analysis.
Module HR Planning and Selection in the Modern Business 2 Hours
VIII Environment:
Changing perspectives in the field of recruitment and selection
in the information age: e-recruitment and Selection. E-
recruitment, e-selection, outsourcing.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Students are expected to conduct a mock induction session for the selected batch
of students and submit a report as part of the assignments.
Students can identify various sources of recruitment used by Indian organization
for lower, middle level and top level management jobs.
Identify three to four jobs generally known to most of the students and ask them
to collect the data and prepare job description and job specification for the said
jobs.
Obtain online access to the resume data base of Naukri.com or Monsterindia.com
for a week and give at least four job descriptions and specification to each
student, to search and download from the data base at least five resumes for
each position

Recommended Books
Human Resource Information System: Development and Applications, Kavanagh,
M. J. etc., PWS-Kent, Boston, 2008
Human Resource Planning, Bramham J., Institute of Personnel Management,
London, 2002
Flippo, Edwin B. Personnel Management, McGraw Hill, New Delhi.
Arun Monappa and Mirza S. Saiyadain, Personnel Management, Tata McGraw- Hill
Bombay.
Pigors P. and Charles A. Myres - Personnel Administration- A Viewpoint and a
Method, McGraw Hill, London, 1981.
Dale Yoder and Staudahar Paul D; Personnel Management and Industrial
Relations, Prentice-Hall, Englewood Cliffs.
B.P. Singh, T.N. Chhabra and P.L. Taneja, Personnel Management and Industrial
Relations, Dhanpat Rai, Delhi, 2000.
P.R. Plumbley, Recruitment and Selection, Institute of Personnel Management,
London, 1978.

147
 Earnest J. McCremick, Job Analysis - Methods and Applications, AMACOM, New
York, 1979.
Neil Anderson, Successful Selection Interviewing, Blackwell, Cambridge, 1993.
Thomas L. Moffatt, Selection Interviewing for Managers, Harper and Row, New
York, 1979.
Gopalji, Personnel Management in Indian Industries, Ashish Publishing, New
Delhi.

List of Journals/Periodicals/Magazines/Newspapers, etc.

IOSR Journal of Business and Management (IOSRJBM)
Journal of Information Science

148
 M-334
Compensation Management

Course/Paper : M-334 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives:
The course aims to impart knowledge in the design, implementation and
administration of compensation and benefits in the organizations, taking into
account the legal provisions. This would enable the future HRD manager to
leverage compensation in creating a high performing organization.
The course would facilitate the student to become a contemporary
compensation manager by gaining insights into current practices of
compensation in Indian organizations.

Section-A

Module Course Description Contact

Hours
Module Introduction to Compensation and Benefits: Meaning, 6
I components, types. Piece rated, time rated and skills based Hours
approaches. Characteristics of best compensation plans. Fixed
pay and variable pay, Understanding the terminologies-
compensation, benefit, salary, pay, basic pay, wage,
allowance, incentive, commission, reward, recognition,
perquisite, fringe benefit, subsistence allowance,
reimbursement, consolidated pay, stipend, service charges,
pay scales, severance pay, terminal benefit, bonus, joining
bonus, retention bonus, relocation pay, increment, and
stagnation increment. Workers compensation, managerial
compensation and executive compensation.
Module Economic theories of wages: Importance of economic 6
II theories in the understanding of compensation and benefits, Hours
the evolution of just wage doctrine of Thomas Aquinas,
subsistence wage theory of Adam Smith and David Ricardo,
wage fund theory of John Stuart Mill and Nassau Senior,
marginal productivity theory of Alfred Marshal and John Bates
Clark, bargaining theory by Arthur Cecil Pigou, residual
claimant theory by Francis A. Walker, surplus value theory by
Carl Marx.
Module Principles of compensation determination: Meaning and 5
III Significance compensation principles. Equity (internal and Hours
external), bargaining ability of employee unions and individual
employees, statutory requirements, ability to pay, worth of the
job, demand-supply conditions in job market. Job evaluation

149
 and salary survey
Module Cost to Company (CTC) Method: Meaning and significance, 5
IV advantages and limitations, CTC, Gross salary and Net salary. Hours
Components of CTC Monthly, quarterly, annual and one time
components. Advance components and deferred components.
Attendance linked components, seniority linked components,
and performance linked components. Paid leave and holidays,
conveyance, leave travel concession, food coupons, housing,
benefits, perquisites and statutory components.
Module Benefits and incentives: Meaning, significance and 5
V characteristics, basis for benefits payment, statutory benefits- Hours
employees state insurance, provident fund, gratuity,
unemployment benefits, skills up gradation benefits, pension,
employees compensation and Maternity benefit, non statutory
benefits- insurance against injury, illness, disability, fatal
accident and death.
Meaning and significance of incentives, basis for incentives
payment, purpose and types- regular, periodical and
occasional incentives, cash incentives and incentives as fringe
benefits. Stock options, Emerging trends
Module Executive compensation: Meaning and significance of 5
VI executive compensation, unique features of executive Hours
compensation, fixed components and variable components,
perquisites and benefits basis for determining executive
compensation, statutory upper limit on executive
compensation as per Companies Act 1956, stock options,
joining bonus, retention bonus and severance pay, Emerging
trends.
Module Law Relating to compensation: Payment of wages Act 5
VII 1936, Minimum wages Act 1948, Payment of Bonus Act 1965, Hours
and Equal Remuneration Act 1976.
Module Taxation on salary and benefits: Meaning and significance 5
VIII of taxation on salary, Professional tax of state government on Hours
salaries people, income tax of central government on salaries
people. Components of salary and benefits which are
exempted from payment of tax. Approaches to create salary
structures to minimize the tax liability. Procedure for deduction
and remittance of taxes. Responsibilities of employer and
employee in complying with taxation law.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Students have to prepare questionnaire for conducting wage survey and carry

150
 out wage survey for any selected sector and prepare a report for the same.
Students are expected to conduct a survey regarding the effective utilization of
resources within the campus and find out the flaws in the existing compensation
system.
Give a wage determination case and ask the students to suggest solution.
Give a cost to company case and ask the students to role play for negotiating
with a prospective job applicant to distribute the CTC under various components.
Give a case to Identify and prepare the, notices to be displayed, returns to be
submitted and the registers to be maintained as per the above legislations.

Recommended Books
Compensation- Milkovich G. T, Newman J .M, & Venkata Ratnam, C. S.,
McGrawhill Irwin, 2009.
Compensation Management - Deb Tapomoy, Excel Books, 2009.
Employee Reward - Michael Armstrong, Universities Press, 2007.
Strategic compensation - Martocchio J. J. Pearson Education, 2004.
Compensation - Gerhart B & Rynes S L, Sage Publishers, 2003.
Understanding Wages and Compensation Management Sarma A.M, HPH.

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of Compensation and Benefits
Journal of Economic Perspectives
Sacha Journal of Policy and Strategic Studies

151
 M- 335
Recruitment and Selection

Course/Paper : M-335 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives:
To understand and explore the operational issues involved in recruitment and
selection.
To understand the extent of innovation and contemporary concerns and
challenges in recruitment and selection.

Section-A

Module Course Description Contact

Hours
Module Job Analysis: Meaning, definition & purpose. Methods of job 8 Hours
I analysis: job analysis interviews, job analysis questionnaire,
task analysis inventory, position analysis questionnaire, subject
expert workshops, critical incident technique
Module Hiring Process: Nature of hiring: regular, temporary: its 6 Hours
II types. Need analysis, cost analysis of hiring process. Internal
Hiring: meaning & definition, sources of internal recruitment:
circulars, intranet, employee referrals. External hiring: meaning
& definition of external recruitment, sources of recruitment.
Modern Recruitment techniques: Scouting, Re-recruitment,
event recruitment, E-Recruitment/Online recruitment, social
recruitment, mobile-phone recruiting.
Module Screening Process & Assessment Centers: Screening the 06
III candidates: Application Forms: bio-data & weighted application Hours
blanks, social media screening. Assessment centers:
structuring, assessment centers activities, administrative
structure, assessment centers effectiveness.
Module Testing & Interviewing candidate: Testing: meaning, 04
IV definition, purpose, advantages & disadvantages. Interviewing: Hours
planning the interview, interview process: preparation,
components, types, interviewing behavior, structuring of
interview, using the interview checklist.
Module Legal Aspects and Organization Policy: Nationality, 04
V gender, age, job reservation for weaker sections of the society, Hours
equal opportunity employment, employment of foreign workers
and visa restrictions, agreement with employee unions,
organizational policy on hiring.
Module Appointment and joining: Appointment- Meaning and 6 Hours

152
 VI significance, offer of appointment and acceptance,
appointment order, contents of appointment order and its
acceptance. Bond for minimum service, bond for good conduct,
caution deposit against possible losses.
Joining- Fixing a joining date. Joining day formalities,
verification and collection of certificate copies, collecting
photos, PAN number and passport copy. Providing access to
enter and exit. Providing place to work, providing furniture,
stationary, equipment, entering name in the muster roll,
opening the personal file etc
Module Background & Reference Checking: Meaning, definition & 04
VII purpose. Verification of character, criminal antecedents, Hours
previous work behavior & educational qualifications. Candidate
driven resume verification. Appointment orders: meaning,
definition & purpose
Module Induction and deployment: Meaning, significance, 04
VIII methods, and contents introducing new employee to the Hours
existing employees in person or through communication.
Showing all the departments and facilities to the new
employee. Basic rules to be followed at work to deal with
people issues, processes and task issues. Deployment of right
person to right position.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Students are expected to conduct a mock induction session for the selected
batch of students and submit a report as part of the assignments.
Students can identify various sources of recruitment used by Indian
organization for lower, middle level and top-level management jobs.
Identify three to four jobs generally known to most of the students and ask
them to collect the data and prepare job description and job specification for
the said jobs.
Obtain online access to the resume data base of Naukri.com or
Monsterindia.com for a week and give at least four job descriptions and
specification to each student, to search and download from the data base at
least five resumes for each position
Form groups of five to six students. Ask each group to identify and present
the parameters/standards for selecting a (a) police constable, (b) forest
guard, (c) computer operator, (d) software programmer, (e) bank cashier and
a (f) nurse.

Recommended Books
Gatewood R. D, Field H.S, Barrick R., Human Resource Selection, Cengage

153
 Learning, 2008.
Arthur D, Recruiting, Interviewing, Selecting, and Orienting New Employees -
, PHI, 2011.
Phillips J. M and Gully S.M., Strategic Staffing,Pearson Education, 2009.
LiLy M. Berry, Wadsworth, Employee Selection, Cengage Learning, 2003.
Heneman H. G & Judge T. A.,Staffing Organizations, McGraw-Hill, 2009.
Sahu R. K,Managing Recruitment Functions,Excel Books, 2010.

List of Journals/Periodicals/Magazines/Newspapers, etc.

The International Journal of Human Resource Management
International Journal of Human Resource Development and Management
SA Journal of Human Resource Management
Prabhandhan: Indian Journal of Management

154
 M-336
PERSONALITY DEVELOPMENT AND BUSINESS ETIQUETTE

Course/Paper : M-336 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objective: The purpose of this course is to Identify the key principles of a good
personality, common courtesy, professional manners, and the Golden Rule as they
are practiced in the workplace environment. The course also Describes ways to
apply proper courtesy in different professional situations

Section-A

Module Course Description Contact

Hours
Module Personality: Physical Appearance; Body Language; Voice; 5 Hours
I Communication Style; Content of Communication; Enriched
Communication through Sensory Specific Language.
Business Style and Professional Image: Dress Codes,
Guidelines for Appropriate Business Attire Differentiate
among the dressy casual, semiformal, formal and black tie
dress code, Grooming for Success, Multi-cultural Dressing.
Module Impression Management: Impression Formation, Tactics, 6 Hours
II The Self presentational Motive, The Compass Qualities; First
and Lasting Impressions; Magic Pills; Toxic Traits, The Social
Context: Norms and Roles, The Targets Values, Actions; The
Environment; Success; Changing from the Outside-in, Current
Social Image, Instrumental Complementarily, The Private
Self, Worrying about Impressions. Creating Rapport, Powerful
Persuasion Strategies
Module Assertiveness Training: Concept of Assertiveness, 5 Hours
III Components of Assertive behavior, Rational-emotive
Assertiveness Training, Handling Fear, Handling Anger,
Handling Depression, Assertive Behaviour Skills, How to
Handle Putdowns, Assertiveness on the Job, Assertiveness in
Interpersonal Relations, Assertiveness in Everyday
Commercial Situations, Assertiveness and Others.
Module Interpersonal Relations: Introduction to Interpersonal 5 Hours
IV Relations, Analysis Relations of different ego states, Analysis
of Transactions, Analysis of Strokes, Analysis of Life position.
Module Business Etiquette: The ABCs of Etiquette, Developing a 5 Hours
V Culture of Excellence, The Principles of Exceptional Work
Behavior, The Role of Good Manners in Business, Enduring
Words.
Module Formal Interactions: Making Introductions and Greeting 6 Hours

155
 VI People: Greeting Components, The Protocol of Shaking
Hands, Introductions, Introductory Scenarios, Addressing
Individuals
Meeting and Board Room Protocol: Guidelines for Planning a
Meeting, Before the Meeting, On the Day of the Meeting,
Guidelines for Attending a Meeting For the Chairperson, For
Attendees, For Presenters
Multi-cultural Etiquette: Examples of Cultural Insensitivity,
Cultural Differences and their Effects on Business Etiquette
Module Self assessment: Self assessment and brief introduction of 5 Hours
VII each individual , Identifying individual areas that need
improvement- speech pattern, diction, body language,
enunciation and pronunciations, Conversational Techniques,
Build self-confidence and self-esteem, Voice modulation
Visiting cards exchange How to make proper introductions,
Paying & receiving compliments, Small Talk & Networking,
Increase valuable business relationships, Designer
terminology, Body Language, Poise, Eye Contact
Module General Etiquettes : Fine dining, Styles of Eating, 5 Hours
VIII Silverware Savvy , The Role of the Napkin, How to Eat
Various Foods, Foods to Avoid, Travel etiquette, Clothes and
Corporate Culture, Personal Props and Accessories for Men
and Women, Color Strategies for Everyone, Corporate role
play, Developing Your Professional and Personal Image

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Group discussion
Presentation skill
Problem-solving and decision making skills through role plays
Role plays on Leadership and creativity skills
Role plays on Time management & Body language

Recommended Books
Text Books
Business Etiquette in Brief by Ann Marie Sabath, Adams Media Corporation,
South Asian Edition
Basic Managerial Skills for All by E. H. McGrath, S. J., PHI
Personality Development and Soft Skill, Mitra, Barun, Oxford University Press.
Reference Books
Business Etiquette by David Robinson, Kogan Page
Develop your Assertiveness by Sue Bishop, Kogan Page

156
List of Journals/Periodicals/Magazines/Newspapers, etc.
How to deal with Stress by Stephen Palmer & Cary Cooper, Kogan Page India
Pvt. Ltd., South Asian Edition
Successful Time Management by Patrick Forsyth, Kogan Page
How to manage meetings by Alan Barker, Kogan Page

157
 M-337
Human Resource Development

Course/Paper : M-337 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objective:
This course is designed to help students in understanding various concepts of
HRD, HRD systems and processes and help them in developing HRD
facilitators skills, develop and design HRD programmes and implement and
control them in various organizational setups.

Section-A

Module Course Description Contact

Hours
Module Introduction : Definition, Evolution of HRD, HRD and HRM, 4 Hours
I HRD Functions, Role of HRD Professional, Challenges to
organizations and HRD Professionals, Framework for HRD
Process.
Module Introduction to HRD Tools: Need, scope and design of the 4 Hours
II HRD tools, Foundations of HRD Tools- Organizational
Psychology concepts-Individual, Group and Organizational
processes affecting performance, Competency Mapping and
Career Management.
Module Designing Effective HRD Programs : Defining the 6 Hours
III objectives of the HRD interventions, Selecting the Trainer,
Preparing a lesson Plan, Selecting training methods, Preparing
training material, Scheduling HRD Programs.
Module Implementing HRD Programs: Training Delivery methods, 5 Hours
IV On-Job Training methods, Class-room Training approaches,
Implementing the Training Programs.
Module Evaluating HRD Programs: Purpose of HRD Evaluation, 6 Hours
V Models and frameworks of evaluation, Accessing impact of
HRD Programs, Ethical issues concerning Evaluation.
Module Management Development and skills/technical 7 Hours
VI training: Management education, training and experiences,
basic workplace competencies, technical training, interpersonal
skills, professional developments and education, coaching.
Module HRD Experiences: HRD in Manufacturing and Service 5 Hours
VII Industry, HRD in Government and Public Systems, HRD in
Education, Health and other Sectors, Comparative HRD -
International Experiences.
Module Emerging Issues in HRD: Creating awareness and 5 Hours

158
 VIII commitment to HRD, Industrial Relations and HRD, Utilization
of HRD efforts, Emerging trends and perspectives, Future of
HRD.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Designing HRD Programmes for employees of different sectors.
Case Study and role play on selecting training methods for the employees of
different sectors and departments

Recommended Books
John Werner and Randy Desimone, Human Resources Development,
Cengage, 2011.
Udai Pareekh & T.V.Rao, Designing and managing Human Resource Systems,
Oxford.
Noe, Human Resources Development, Tata McGraw-Hill
Pareekh Udai & TV Rao Understanding HRD System Tata McGraw-Hill
Mankin Human Resource Development Oxford
Rothwell Beyond training and development Jaico
Blanchard, Thacker Effective Training Pearson
Richard A Swanson PhD and Elwood F. Holton Foundations of Human
Resource Development Berrett-Koehler
Les Donaldson, Edward Scannell, and Edward S. Scannell Human Resource
Development: The New Trainer's Guide Perseus
Michael J. Marquardt and Dean W. Engel Global Human Resource
Development Prentice Hall

List of Journals/Periodicals/Magazines/Newspapers, etc.

Harvard Business Review
Journal of Human Resource Development
Human Resource Development Review
International Journal of Human Resource Development and
Management
Management Review- IIM Banglore
Vikalpa- IIM Ahmedabad, Human Capital.

159
 M-430
Employment Laws

Course/Paper : M-430 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objectives :
This course is designed to make the students understand basic concept behind
procedural substantive and protective legislation relating to employment laws.

Section-A

Module Course Description Contact

Hours
Module Evolution of Labour Law: History of labour movement in 6 Hours
I India, Constitutional provisions of labour law, Labour
Commissions and their recommendations.
Module International Labour Organization and its role, Indian 5 Hours
II Constitution and Labour Legislation.
Module Employment Legislations : Contract Labour (Regulation and 5 Hours
III Abolition) Act, 1970, Standing Orders Act, 1946 (Setting up of
model standing orders)
Module Compensation Legislations : Payment of Wages Act, 1936, 5 Hours
IV Minimum Wages Act, 1948, Equal Remuneration Act, 1976
Module Social security Legislations : Employees State Insurance 5 Hours
V Act, 1948, Employees Provident Fund and Miscellaneous
Provisions Act, 1952, Payment of Gratuity Act, 1972,
Workmens Compensation Act, 1923, Maternity Benefit Act,
1961
Module IR Legislations : Trade Union Act, 1926, Industrial Dispute 6 Hours
VI act, 1947-Authorities Under this Act, Notice of Change,
Procedures, Powers and Duties of Authorities, Strikes and
Lock-Outs, Lay off and Retrenchment, Unfair labour practices
and penalties
Module Work place Legislations: Factories Act, 1948 (Safety of 5 Hours
VII welfare provisions)
Module 5 Hours
Labour Policies: Emerging issues and future trends.
VIII

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

160
Practical Component
Conducting a debate on constitutional provisions of labour law.
Role Play on a case of collective bargaining play.
Give a list of allegations reported against an employee of an organization and
ask the students to draft the charge sheet.

Recommended Books
P. R. N. Sinha, Indu Bala Sinha, Industrial Relation, Trade Unions, and Labour
Relations, Pearson Education, 2004
Sivarethinamohma, Industrial Relation & Labour welfare: Text & Cases,
Eastern Economy Edition, 2010
Report of National Commission on Labour: Govt. Of India
The Indian Labour Year Book (Latest Issue). Ministry of Labour Govt. of India.

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of Management of Industrial Relations, Human Capital
Online Journals and Resources.

161
 M-431
Performance Management & Retention Strategies

Course/Paper : M-431 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objectives:
The course is designed to make the students understand the basic concepts
of Performance Management and to expose the students to different
approaches of Performance Appraisal with their industry application.

Section-A

Module Course Description Contact

Hours
Module Introduction of Performance Management System: 06
I Definition of Performance Management System, Performance Hours
Planning, Performance Coaching and Performance Appraisal,
Role of Appraisals in Performance Management, Role of
Performance Management System, Characteristics of an ideal
PM system.
Module Performance Planning: Components of Performance 05
II Planning, Objectives of Performance analysis, Process of Hours
performance analysis, Performance Mapping tools.
Module Implementing Performance Management System: 05
III Competency Mapping and Competence based Performance Hours
Management System.
Linking individual and team goals to organizational goals, Goal
setting procedure.
Module Performance Appraisal: Definition and objectives of 06
IV Performance Appraisal, Process of Performance Appraisal- Self Hours
Assessment and its importance, Methods of Performance
Appraisal- Traditional and Modern.
Module Performance Coaching: Performance Appraisal as a training 05
V need assessment, Counseling for better performance, Hours
Feedback Mechanisms in Organizations- training the superiors
to give constructive feedback.
Module Potential Appraisal: Meaning & objectives of Potential 05
VI Appraisal, Potential Appraisal & Performance Appraisal. Hours
Module Behavioral Performance Management: Principles of 05
VII Learning, Theories of Learning, Reinforcement and Hours
Punishment, Role of Organizational Reward Systems,
Behavioral Performance Management.
Module Performance management & employee development: 05
VIII Personal Development plans, 360 degree feed back as a Hours

162
 developmental tool, performance management & reward
systems: performance linked remuneration system,
performance linked career planning & promotion policy.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Conduct a study on how talents are acquired and retained in various
industries and various strategies followed by the respective companies.
Students can be asked collect the information related to attrition rates in
various sectors and identify the possible reasons for the same through a
survey.
Prepare a performance appraisal form.

Recommended Books
H.Aguinis, Performance Management, Pearson
Udai Pareek & TV Rao, Designing & Managing Human Resource Systems,
Oxford & IBH
K. Aswathappa, Human Resource Management Text & Cases, Tata McGraw
Hill
B. Pattanayak: Human Resource Management, OUP
P.Jyothi & D. N. Venkatesh, Human Resource Management, OUP
K. K. Chaudhuri, Human Resource Management Principles & Practices,
Himalaya

List of Journals/Periodicals/Magazines/Newspapers, etc.

Harvard Business Review
Journal of Human Resource Development
Annual Review of Psychology
Journal of Applied Behavioural Science
Human Resource Development Review
Management Review- IIM Banglore
Vikalpa- IIM Ahmedabad
Human Capital.

163
 M- 432
Stress Management

Course/Paper : M-432 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objectives:
To understand the nature of stress, and the relationship between stress and
managerial problems.
To examine the various methods of assessing personal and organizational
stress, and
indicating ways of coping with stresses.

Section-A

Module Course Description Contact

Hours
Module Introduction to Stress: Stress: Meaning, Nature of Stress; 05
I constructs & problems, Approaches to stress, Good Stress vs Hours
Bad Stress, Occupational Stress
Module Stress Manifestation: Stages of stress, Signs of stress at 05
II work, Personality types and impact of stress on them: Hours
Behavioral and Situational Manifestations
Module Sources of Stress: General sources of stress: stress and 06
III health, physiological and psychological illness, sources of Hours
managerial stress; Stress and thought process learning
Module Assessment of Stress: Stress Assessment Tests, Biodots, 05
IV Stress Meters, Cauchy stress, Kirchhoff stress, Nominal Stress, Hours
Biot Stress.
Module Stress Management: Stress Diary, Becoming change skilled, 06
V Adopting a healthy life style, right attitude, thought awareness, Hours
imaginary (Auto-genic Therapy), learning to relax, Correct
breathing, value and goal planning, time management, the
individuals ten commandments for effective stress
management.
Module Organizations and Stress Management: Recognize the 05
VI signs, approaches to the problems, coping with resources and Hours
processes: assertiveness training, stress and social support,
group processes and changing values for understanding and
coping with stress
Module Stress and Role Conflict: Role; meaning and types, role 05
VII stress, reasons for role stress, Occupational Role Stress Scale: Hours
meaning and scope.
Module Stress and Leadership: Leadership styles in stressful and 05
VIII non stressful situations, managing leadership stress, decision Hours

164
 making under stress work stress and leadership development
and Burnout

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
First define your goal and then create affirmations to support those goals.
Rather than engaging in worrisome thoughts about not getting a good grade,
or studying the wrong material, focus on the positive outcomes. Your
goals/affirmations might be that: I am efficient and focused in my studying;
the material that I study is useful and appropriate; and I take exams with
ease and receive excellent grades for my performance.
Make a checklist of things that worry you when you study. Note down the
steps you will take to reduce them.

Recommended Books
Linden Wolfgang, Stress Management: From Basic Science to Better Practice,
Sage, 2005
Seaweed Luke Brian, Managing Stress: Principles and Strategies For Health
and Well Being, Jones & Bartlett Learning, 2011
Lehrer M Paul, Woolfolk L. Robert, Sime E Wesley, Principles & Practice of
Stress Management, Guilford Press, 2007
Sharma Manoj, Romas A John, Practical Stress Management: A
Comprehensive Workbook, PHE, 2013

List of Journals/Periodicals/Magazines/Newspapers, etc.

International Journal of Stress Management
Health Science Journal
International Journal of Bio-resource and Stress Management
Journal of Management Education

165
 M-433
International Human Resource Management

Course/Paper : M-433 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objectives:
This course aims at familiarizing the students with the latest global trends in
HRM across differing countries, HR Systems & policies. Management across
borders requires global managerial staffing & International decision-making.

Section-A

Module Course Description Contact

Hours
Module Introduction to IHRM: Definition, Difference between IHRM 05
I and Domestic HRM, Models of IHRM-Matching model, Models Hours
of SHRM in Multinational Companies, Internationalization of
HRM.
Module Organizational dynamics and IHRM: Role of culture in 05
II International HRM, Culture and employee management issues, Hours
Organizational Processes in IHRM, Linking HR to International
expansion strategies, The Challenges of International Human
Resource Management.
Module Recruitment, Selection and staffing in International 07
III context: International Managers, parent country nationals, Hours
third country nationals, host country nationals, selection
Criteria and Techniques, use of selection tests, interviews for
international selection, different approaches to multinational
staffing decisions, recruitment methods using head-hunters,
cross-national advertising, e-recruitment.
Module Training and development in international context: 05
IV Context Backdrop of international training, role of expatriate Hours
training, HCN training, Career Development, repatriate
training, components of effective pre-departure training
programmes, developing international staff and multinational
teams, knowledge transfer in multinational companies.
Module Performance Management: A conceptual background, 05
V Constraints in goal attainment, performance management Hours
cycle, models, performance and appraisal in IHRM appraisal of
expatriate, third and host country employees, issues and
challenges in international performance management.
Module International Compensation: Forms of compensation and 05
VI factors that influence compensation policy, key components of Hours
international compensation, Approaches to international

166
 compensation, compensation practices across the countries,
emerging issues.
Module International Labor Relations: Key issues of International 05
VII Labor relations, response of labor unions to MNCs. Hours
Module HRM practices in different countries: Japan, USA, UK, 05
VIII India and China. Hours

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Discussing the challenges faced by Indian multinational companies in
deploying employees from one country to another.
Designing and presenting a recruitment strategy for any two MNCs.
Conducting a debate on the challenges involved in measuring performance of
employees in multinational context.

Recommended Books
Evans, Pucik, Barsoux, The Global Challenge- framework for international
human resource management, Tata McGraw-Hill Irwin.
Peter J Dowling, Denice E Welch, International Human Resource
Management, Cengage Learning
K Aswathappa, Sadhna Das, International Human Resorce Management, Mc
Graw Hill Companies
Tony Edwards, Chris Rees, International Human Resource Management,
Person Education
Monir H Tayeb, International Human Resource Management, Oxford
University Press - 2005.
PL Rao, International Human resource Management, Excel Books

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of International Human Resource Management
Management Review- IIM Banglore
Vikalpa- IIM Ahmedabad
Human Capital.

167
 M- 434
Management of Conflict and Collaboration

Course/Paper : M-434 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:03 Exam Time: 3 Hrs

Objectives:
To understand the basics of conflict management in an organization
To know about the methods to be adopted by the organizations to
diffuse the conflicts

Section-A

Module Course Description Contact

Hours
Module Introduction to Conflict: Meaning, nature, types of conflict: 05
I interpersonal, intrapersonal conflict, intergroup and intragroup Hours
conflict
Module Conflict Management Styles and Strategies: Competing, 06
II accommodating, avoiding, compromising, competing, Thomas- Hours
Kilmann Conflict mode instrument, conflict mapping.
Module Conflict Management Approaches & Methods: Conflict 06
III management and conflict resolution, analytical problem solving Hours
approach, conflict transformation, communication, inter-
personal mediation, transforming inter group relationship,
conflict management tools
Module Collaboration: Meaning, Introduction to collaboration, 05
IV communication and trust, participatory learning and Hours
collaboration, empowerment.
Module Communication and Collaboration: Styles of interaction, 05
V collaboration effectiveness and communication skills, Hours
relationship-building skills, relationship-enhancing skills,
relationship-sustaining skills
Module Negotiation: Definition, meaning, nature, negotiation and 05
VI communication, impact of individual differences on negotiation. Hours
Module Bargaining and negotiation: Preparing for negotiation, 05
VII Bargaining process, negotiation styles, fallback situations, Hours
behavior of negotiators during negotiation process.
Module Collaborative Problem Solving: Principles, process, results 05
VIII and benefits of cooperative problem solving, BATNA Hours

Section-B

At Least one Case Study from each module

168
Questions will be case/inferences/application based

Practical Component
Conduct a role play on any team conflict
Enact a negotiation situation related to wages between union and
management

Recommended Books
Dana Daniel, Conflict Resolution, McGrawHill, 2001
Bercovith Jacob, Kremenyuk Victor, The SAGE Handbook of Conflict
Resolution, SAGE, 2009
Jeong Won Ho, Conflict Management and Resolution: An Introduction, Taylor
and Francis, 2009
Hall Lavinia, Negotiation: Strategies for Mutual Gain, SAGE, 1993
De Marr, Janasz De Suzanne, Negotiation and Dispute Resolution, Prentice
Hall, 2011

List of Journals/Periodicals/Magazines/Newspapers, etc.

African Journal of Conflict Resolution
Journal of Conflict Resolution
International Journal of Conflict Resolution
International Journal of Organization Analysis

169
 M-435
TRANSACTIONAL ANALYSIS

Course/Paper : M-435 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:04 Exam Time: 3 Hrs

Objectives:
To provide a theoretical framework for understanding human behavior.
To explore ones own feelings and behavior using the TA model.
To understand the application of TA in several areas of people management
organizations.

Section-A

Module Course Description Contact

Hours
Module TA and Self Awareness : Concept of Script, Articulate an 6 Hours
I understanding of the basic theory of TA and its application in
clinical practice as described in the major TA texts, including
structural analysis, transactional analysis, game, racket and
script analysis and child development.
Module Winners and Losers, Structural Analysis: Shifting Ego 5 Hours
II States, Second Order Structural Analysis, The Adapted Child,
Qualities of the Little Professor, Qualities of the Natural Child.
Module Life Positions, Life Scripts and Transactions: Different 6 Hours
III Life Positions, Script analysis, Role in script analysis, Types of
Transactions, Transactions and the rules of communication.
Module Games and Strokes: Purpose and significance of games 5 Hours
IV and how to avoid and counter them in treatment and in
organizations, Relationship between stroking patterns and
behavior.
Module TA Applications in Motivation, Leadership and 5 Hours
V Teamwork: Show an awareness of and have the ability to
respond to risk and harm factors for self, client, and others.
Module Theories of TA: Demonstrate an understanding of TA 5 Hours
VI theories of group process. Diagnosing the organization using
standard TA concepts and theories.
Module TA in Counseling and Contracting for Change: 5 Hours
VII Understanding the origin of psychological problems using TA
concepts.
Module Contemporary Issues in TA: Describe the application of 5 Hours
VIII aspects of all the major approaches to TA and demonstrate
knowledge of recent developments, including the similarities
and differences between these approaches.

170
 Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Analyze and critique TA theory in relation to other theoretical models of
psychotherapy, including those from the humanistic and psychodynamic
traditions
Synthesize a range of theoretical approaches to create an individual frame of
reference with regard to the theory and practice of TA psychotherapy.
Analyze and critique research findings both in TA and in the general field of
psychotherapy
Critically reflect on and evaluate their own practice
Apply their theoretical understanding flexibly and creatively to promote
effective
therapeutic relationships

Recommended Books
Stewart Ian, Transactional Analysis Counselling in Action, Sage Publications.
Phil Lapworth and Charlotte Sills, An Introduction to Transactional Analysis:
Helping People Change, Sage Publications.
Richard G. Erskine, Life Scripts: A Transactional Analysis of Unconscious
Relational Patterns, Karnac Books.

List of Journals/Periodicals/Magazines/Newspapers, etc.

Official Journal of International Transactional Analysis Association
Transactional Analysis Wave Magazine

171
 M- 436
Development of Management

Course/Paper : M-436 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:03 Exam Time: 3 Hrs

Objectives:
To make the students aware of the recent management trends in human
resource management in organizations

Section-A

Module Course Description Contact

Hours
Module I Emotional Intelligence: Meaning and Nature, Evolution 05
of Emotional Intelligence, Components of EI, Measuring EI, Hours
Role of Emotional Intelligence in organization, Emotions
and attitudes
Module II Learning Organizations: Meaning and Objectives, 06
Learning tools and techniques: Systems thinking, Hours
benchmarking and process mapping, measuring learning:
the intellectual capital, creating a learning organization
Module Creativity Management: Meaning, importance, 05
III developing creativity in organizations, techniques of Hours
creativity, managing creativity in organizations
Module IV Time Management: Meaning, importance, methods, time 05
management model, First, second and third generation Hours
time management; procrastination: definition, overcoming
procrastination
Module V Innovation Management: Invention vs innovation, 06
innovation strategies and models, concurrent engineering, Hours
process innovation, product innovation, innovation
management
Module VI Knowledge Management: Meaning and importance, 05
knowledge management process, tools and techniques of Hours
knowledge management, challenges and barriers to
knowledge management
Module Talent Management: Meaning and significance, 05
VII attracting talent, retaining talent, employee branding Hours
Module Employee engagement: Meaning and significance, 05
VIII constituents of engagement, behavior of engaged Hours
employee, employee engagement measurement.

Section-B

172
At Least one Case Study from each module
Questions will be case/inferences/application based

Practical Component
Students are expected to conduct a study on how talents are acquired and
retained in various industries and various strategies followed by the
respective companies.
Students can be asked collect the information related to attrition rates in
various sectors and identify the possible reasons for the same through a
survey.
Ask the students to find out the best employer surveys conducted during the
past one year and make a presentation.

Recommended Books
Goleman Daniel, Emotional Intelligence, Bantam Books, 2006
Sujatha B, Innovation Management, ICFAI Books, 2006
Bruining Ton, Learning Organizations: The Next Generation, ECLO, 2010
Kinicki Angelo, Kreitner Robert, Organization Behavior, McGraw Hill
Berger Lance, Berger Dorothy, The Talent Management Handbook, Tata
McGraw Hill, 2011

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of Management and Strategy
European Journal of Innovation and Management
Ivey Business Journal
International Journal of Knowledge Management Studies

173
 Group D
[PRODUCTION AND OPERATION MANAGEMENT]

III Semester Electives

M-340 Materials Management
M-341 Total Quality Management
M-342 Production Planning & Control
M-343 Management of Business Process Outsourcing (BPO)
Organization
IV Semester Electives
M-440 Logistics & Supply Chain Management
M-441 Technology Management
M-442 Manufacturing Policy and Implementation
M-443 Knowledge Management
M-444 Operations Management in Services

174
 M-340
Materials Management

Course/Paper : M-340 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives
 Learn for materials management in industries
 Able to Describe the steps and procedures in Inventory Management
 Able to make analysis for inventory levels (specially operational spares )
 Learn and able to frame for layout of warehouse design

Section-A

Module Course Description Contact

Hours
Module Materials Management- An Introduction: 05
1 Materials Management: Definition, objectives, Role of materials
manager in industry & Problem galore of materials manager,
Overview of production planning & control, Levels of
manufacturing planning and control, bills of materials and
their types (multilevel bills and multiple bills) , Numerical for
priority production Example: Use of TQM tools Zero Defect
program
Module Purchase management: Format of purchase requisition 06
II form, Definition, objectives, types of purchase, contracting
and types of contracting, purchasing procedure, Purchasing
terms and conditions (General & legal ), Performance bank
Guarantee, How to prepare purchase document and contracts
document and
Examples: Use of TQM Tool- Fitness for use -related to
industry practice
Module Inventory and stock control Management: 06
III Definition, objective, types, role of inventory controller,
element of inventory cost, Terms used in determining
inventory levels, EOQ, safety stocks, Re order point, Quantity
discounts. types of inventory control methods Numerical on
inventory types
Example: Use of TQM tool- Just in time inventory philosophy
for inventory cost reduction

Module Warehouse management: 06

IV Reasons for warehousing, definition types, Details of factory

175
 warehouse, Warehouse layout, Terms used in warehouse
(Zones, Location, equipment & stations) Role of warehouse
manager, Details of functions, Warehouse management
process, Industry Warehouse design considerations, Factors
influencing effective use of warehouse Block diagrams for
Right and wrong practice of materials management in
warehouse Use of TQM Tools - 5S system in warehouse
management
Module SAP System for Materials management: 05
V SAP Introduction, various functional modules of SAP, SAP MM
enterprise structure defined, (Client, company code, plant,
location, Template for SAP login menu) Template for materials
management, Template for materials master configuration,
Template for vendor master, Template for purchasing
requisition Various transaction codes for purchasing menu

Module Cost Reduction Methods: 05

VI Standardization of spare parts stocking policy Concept,
methods of standardization, industrial examples Waste &
Scrape control methods (Concept of waste, A to Z aspect of
Scrape control Waste in warehouse, disposal of scrape and
waste & industrial examples)
Module Selective inventory management, 05
VII Meaning and concept, Types of selective methods, ABC, VED,
and FSN, XYZ, SOS & HML analysis.
MUSIC (Multi unit selective inventory control method), its
significance and use in industry.

Module Managing vendors: vendor analysis, rating and selection- 04

VIII procedure and criterions, Integrated materials management
MRP I and MRP II

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Case Study / Application based :
Study and analysis of purchasing and contracting procedure and its documents of
any chemical company
Study and preparing of piping or any Bulk materials Bill of materials for any
infrastructure company or any project
Study of Spare parts interchangeability record with use of VED analysis for any
chemical company
Study and prepare a chart for Vendor selection procedure for any retail company(
like Rel fresh) for supply of FMCG items

176
 Study and analysis for procurement strategy by use of HML Techniques for any
power plant / automobile manufacturing company
Study and analysis for cost reduction techniques for warehouse management,
especially for waste reduction in the yarn industry.
Prepare formats of different documents used in stores, like bin card, Material issue
note , material return note, Item inspection report & item warrantee record
Study and prepare a report for Terms and concept of SAP MM Module used by any
company

Text Book(s) use Latest Edition

1. J.R.Tony Arnold, Stephen N. Chapman, Lloyd M. Clive, Materials Management,
Pearson, 2012.
2. K shridhara Bhat & Sowmya R. Rao Production and Materials Management-
Himalaya Publishing House, 2013
3. P. Gopalakrishnan, Purchasing and Materials Management, Tata McGraw Hill,
2012
4. K. Datta, Materials Management: Procedures, Text and Cases, Pearson.

Reference Books use Latest Edition

1. Menon K. S., Purchasing and Inventory Control, Wheeler
2. Gupta & Chitle, Materials Management, Text & Cases, PHI.
3. P GopalaKrishnan, Materials Management Text & cases by Prentice- Hall
of India
4. Bhatnagar & Ashish, Purchasing & Materials Management, Pub. Vindra
Publication
5. S. Sadagopan, ERP-A Managerial Perspective, Tata McGraw Hill, Latest
Edition
6. F. Robert Jacobs and D. Clay Whybark, Why ERP? A primer on SAP
Implementation, McGraw-Hill Higher Education Latest Edition
7. Operations Now - Byron J. Finch, 3/e, Tata Mc-GrawHill, 2008.
8. Operations Management: Along the supply chain - Russel and Taylor, 6/e,
Wiley India,2009
9. Gopalakrishna and Sundaresan, Materials Management, Tata McGraw
Hill
10. K. Sridhar Bhatt, Materials Management, HPH.
11. SAP MM Module- by

List of Journals/Periodicals/Magazines/Newspapers, etc.

MATERIALS MANAGEMENT - European Scientific Journal, PRABANDHAN: Indian

Journal of Management, International Journal of Manufacturing, Materials, and
Mechanical Engineering (IJMMME), International Journal of Physical Distribution &
Logistics Management, Journal of Advances in Management Research, International
Journal of Materials and Product Technology, Journal of Purchasing & Supply
Management, Journal of Material Cycles and Waste Management,

177
 M-341
Total Quality Management

Course/Paper : M-341 MBA Semester-III

No. of Lecture Hrs/week: 2 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives: To introduce the students to the basic concepts of total quality

management and how the focus of TQM has become so important for all companies
in recent times

Section-A

Module Course Description Contact

Hours
Module Introduction: 4
1 Concept of quality, Definition, Dimensions of quality, Evolution
of TQM, TQM Defined, TQM Frame work, Components of TQM
Module Philosophy / Models of Quality Leaders : TQM Frame 4
II work, Philosophies of Deming, Crosby, Juran and Taguchi,
PDSA Cycle
Module Customer Driven Quality and cost of quality 4
III Customer Driven Quality : Meeting Customer needs and
Expectations, Translating customer needs into requirements
(Kano Model) using customer complaints , Examples
Cost of Quality : Concept ,Introduction, Components of cost of
quality and its measurement
Module Quality Improvement tools : 6
IV Concept , Meaning, acceptance sampling
Types : Check sheets, histogram, Pareto charts, Cause &
effect diagram , Scatter Diagram , Control charts, Graphs
Module Quality Management Systems & Management tools 10
V Quality systems, : concept & meaning, Evolution
ISO 9000- Concept , Definition, Requirements for ISO
9001,9002 & 9003 Examples
Management quality programmes: 5S tools ( introduction and
audit sheet ) , Zero defect program, Six Sigma approach,
Quality Circles & Business process reengineering, Just in time
concept
Management tools: Affinity diagram, Relation Diagram, Tree
Diagram ,Matrix diagram ,Process decision programme chart

Module Total Quality Management awards -Models: 4

VI Deming Award Criteria, Malcolm Bald ridge National Quality
Award, European Quality Award, CII EXIM bank award of
business excellence

178
Module Bench Marking 4
VII Evolution, Process of benchmarking, Understanding current
performance, Types of Benchmarking, issues in Benchmarking.

Module TQM Implementation in manufacturing sector and 6

VIII service sector:
Organizing for Quality : Quality basic beliefs, Examples of
companies, need for organizing for quality, factors affecting
quality implementation in the organization,
Steps for implementation : Quality training and education
Re- design of quality functions :
Quality engineering & quality control,
fitting the total quality culture in a company:
Quality in design ,Quality in procurement, safety aspect in
Quality ( specially petroleum industries ) Quality in service,
Quality in manufacturing, Quality in marketing, Quality in after
sales service

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Industrial cases / Examples
Study and prepare analysis report of quality dept. procedure and tests
conducted for product of any manufacturing industry
Prepare a documentation and requirement report for ISO 9000 for any retail /
manufacturing industry, already having ISO certification.
Study and benchmarking of customer satisfaction for any four life insurance
industry/ Banking.
Study and prepare a report on Six Sigma ,which is already applicable in the
industry
Prepare a report suggesting an zero defect program by use of quality tools for
any industry
Prepare a report on 5S programme for better retrieval & documentation
system for any retail warehouse
Prepare a report with parameters study ( for quality assurance in
manufacturing process / raw materials ) for a company suggesting necessary
implementation of TQM approach with procedure indicating practical benefits
Study and prepare a report for a company using quality award techniques for
rating their quality parameters as whole of the organization.

179
Text Book(s) Use Latest Edition
1. Dale H.Besterfield et al, Total Quality Management, Third edition, Pearson
Education (First Indian Reprints 2004).
2. Shridhara Bhat K, Total Quality Management Text and Cases, Himalaya
Publishing House, First Edition 2014.

Reference Books
1. Douglas C. Montgomory, Introduction to Statistical Quality Control, Wiley
Student Edition, 7th Edition, Wiley India Pvt Limited, 2012.
2. James R. Evans and William M. Lindsay, The Management and Control of
Quality, Sixth Edition, Thomson, 2010.
3. Poornima M.Charantimath, Total Quality Management, Pearson Education,
2nd edition, 2012.
4. Indian standard quality management systems Guidelines for performance
Improvement (Fifth Revision), Bureau of Indian standards, New Delhi.
5. Al Endres, Implementing Juran's Road Map for Quality Leadership:
Benchmarks and Results, Wiley, 2000
6. Jiju Antony, David Preece, Understanding, Managing and Implementing
Quality: Frameworks, Techniques and Cases, Routledge, 2002
7. Julian North; Robert A. Blackburn; James Curran, The Quality Business:
Quality Issues and Smaller Firms, Routledge, 1998
8. James W. Fairfield-Sonn, Corporate Culture and the Quality Organization
Quorum Books, 2001
9. Christine Avery; Diane Zabel, The Quality Management Sourcebook: An
International Guide to Materials and Resources, Routledge, 1997
10. John Beckford, Quality, Routledge, 2002 (2nd edition)

List of Journals/Periodicals/Magazines/Newspapers, etc.

Various Journals of Quality management and Total Quality Management and online
Resources, Quality Policies of Corporate, SMEs and International / Global Companies.
Academy of Management Review, Management Science, Journal of management,
Industry Week, Wall Street journal, Strategic Management Journal, Psychometrica,
Harvard Business Review, Decision Science, International Journal of Quality Control,
The TQM journal, Journal of Management Issues, International Journal of Quality
and Reliability Management

180
 M-342
Production Planning and Control

Course/Paper : M-342 MBA Semester-III

No. of Lecture Hrs/week:02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives: To get acquainted with the basic aspects of Production Management.

The course attempts to discuss various important planning, organizing and
controlling aspects of Operations Management. Through text and case studies, this
course prepares for a study of different operational issues in manufacturing and
services organizations.

Section-A

Module Course Description Contact

Hours
Module Overview of Production planning & Control : 6
1 introduction, phases of production (Schematic Diagram),
Functions of production planning & control Types of production
systems: types, concept, application, Introduction of Levels of
manufacturing : Aggregate planning, master production
schedule, Material requirement planning

Module Demand forecasting & application of transportation 5

II model :
Demand forecasting: introduction, meaning, Need, Types of for
casts, overview of quantitative methods, and qualitative
methods Numerical problems
Module Industrial safety management 4
III Industrial safety meaning, workers safety, legal aspect of
safety, causes of accidents, accidents effects on plant and
worker, Work permit procedures in plant, safety equipment,
PPEs, breathing apparatus, safety belt, etc
Module Maintenance Management system 8
IV Meaning, type, scope, maintenance budget, shut down
maintenance, break down maintenance, corrective
maintenance, preventive maintenance,
Reliability Centered Maintenance
Introduction, concept, functional basis maintenance ,
procedure, advantages, risk factor calculation, economics
calculation of failure trends in reliability maintenance ,criticality
rating of equipments.
Module Capacity Planning & Scheduling : 5

181
 V Capacity planning :
Scheduling: Forms of Schedules, Loading and Scheduling, Basic
scheduling problems: Flow production scheduling; job shop
scheduling. Random order scheduling; product sequencing.
Production control of processes and production activities. Cost
control; Dispatching and expediting; Recording progress and
feedback information in order to improve future planning.
Module Material requirement planning, meaning, types, objective, 5
VI MRP planning & controlling activities ( input, inventory record,
final requirement),Bill of materials, types of bill of materials,
examples, various terms, material requirement planning
process: Exploding and offsetting, gross & net requirement,
releasing orders & low level coding & netting, Numerical
Production activity control: meaning, purpose, Steps, data
requirement (planning files & control files)Manufacturing lead
time, Examples, Numerical
Module Inventory Management : Objective, Types of inventory, 4
VII Functions, Inventory control techniques & Examples
Just in time Manufacturing : Concept, characteristics,
components and process of just in time ,examples of
manufacturing industries
Module Cost reduction and new era in production system : 5
VIII Flexible manufacturing system : Introduction, concept, types
role in manufacturing system, examples
Lean manufacturing: Concept, cost reduction techniques,
Examples
Agile manufacturing: Concept, techniques
Computer integrated manufacturing systems: use of
information system, CNC & NC Machines, SAP -Production
Module

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Case study and Examples: Manufacturing industry:
Study and prepare a production schedule of a multiproduct manufacturing unit,
based on previous year schedule ( tyre & paint industry or others)
Study and report preparation on furcating of a four vehicle segment industry.
Study and analysis of safe working practice in a chemical and petro-chemical plant
and their procedure
Prepare a maintenance budget and a report on equipment reliability maintenance
procedure for plant production increased productivity
A report on Flexible manufacturing system indicating the improvement process and
benefits for any consumer product manufacturing unit, like frig, washing machine,

182
air conditioner etc.
A report on multilevel bill of materials and prepare a MRP requirement for a specific
period ( retail sector etc)

Text Book(s) Use Latest Edition

Seetharama, Peter J., Dennis W, Production planning & inventory control by. Pub.
PHI
Sarma, A. M. , Industrial Health and safety Management ( Code- PCH-033)- Pub.-
HimaLaya pub. House.
Production and operation management- S N Chary- Tata Mc Graw hill

Reference Books
Groover, M. P., Automation, Computer Integrated Manufacturing System,
R. B Khanna, Production and operation management byPub. PHI
Aswathappa & Bhat,Production and operation management- Pub. - HimaLaya pub.
House
Buffa, Modern Production & Operation Management Pub.- Wiley India

List of Journals/Periodicals/Magazines/Newspapers, etc.

Production Planning & Control, Production and Inventory Management, production
and Operations Management, Journal of Operations Management, Journal of
Operational Research Society, International Studies of Management and
Organization, International Journal of Operations & Production Management,
European Management Review

183
 M-343
Management of business process outsourcing

Course/Paper : M-343 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

 Objectives

To introduce the students to the basic concepts of outsourcing.

To study the scenario of Outsourcing in India and the Global scenario.
To discuss related issues such as knowledge transfer, culture change,
Communication, risk and strategies.

Section-A

Module Course Description Contact

Hours
Module INTRODUCTION TO BPO/KPO & BUSINESS PROCESS 06
1 MANAGEMENT:
Introduction to Outsourcing., Business Process Outsourcing
and Knowledge Process Outsourcing, Outsourcing Objectives,
Types of BPO/KPO, Emerging BPO domains. Global scenario in
Outsourcing. BPO / KPO in India - Historical overview and
Current trends, BPO vendor selection, Managing Buyer vendor
relationship., Execution of an outsourcing project. Outsourcing
contracts.
Module DATA PROTECTION AND SECURITY: 05
II Introduction to Data protection and security- definition of Data
types of data- principals and code of practices Data Protection
Act 1998 Challenges in privacy advocacy Role of data
protection authority Data Security standards and measures
Module BACK OFFICE OPERATIONS: 05
III Emergence and Concepts of Back office operations
Functions, tools and techniques of back office operations. Use
of technology on back office operations Transformation
processes - Back office and front office operations
Module Voice and accent training: 06
IV Communication :
Process of communication, Conversational skills, Language and
its function, Ways to handle customer and different types of
customers,
Telephone Ethics:
Basic telephone rules, Making a call (During and after),
Gathering Information by telephone (Before and After),

184
 Answering the telephone (before and during)
Listening Skills
What is Listening, Types of Listening, Ten Aids to good
listening, Communication Games
Voice:
Vocal Qualities, Mechanics of speech, Vocal Modulation,
Practice of Pitch, Volume, Diction, Speed & Tone, Diphthongs.
Accent:
MTI removal (s, sh, zh, z), How to use convincing accent,
Vowel and consonant sound, Pronunciation Drills, Drills on
tongue twisters, Learn the International phonetics Alphabets
Learn to make the American/British sounds
Module CUSTOMER RELATIONSHIP MANAGEMENT: 05
V Introduction to E-CRM, Evolution of CRM, Concepts and
relevance of E-CRM in Indian Outsourcing industry.
E-CRM and Conventional CRM, Benefits of E-CRM
Implementation of E-CRM in Business.
Module SIX SIGMA QUALITY IN OUTSOURCING 05
VI Concepts, theories and emergence of Total Quality
Management and six-sigma. How Six Sigma Relates to Lean,
TOC, TQM, Six sigma tools and techniques
Essentials of learning and understanding six sigma
methodologies for managers; Process of DMAIC

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Case Study on each module:
Prepare a report for lost sales of a drinking water bottles manufacturing company
for its quality improvement by six sigma approach and analysis of problems by
fishbone diagram
Study and prepare a report on communication system at BPO indicating learnings.
Study and analysis of ECRM process of any company
Study and report preparation for back office operations of an education industry(
IIT- JEE Preparation)
Prepare a report for ,how data are transfer and kept privacy of data in KPO firms

185
Text Book(s) (Use Latest Edition)
Sarika Kulkami , Business Process Outsourcing,
J Brian Heywood, The Outsourcing Dilema,.
Zahid Khalid Optimizing Back office operations
Gordan,Office operations
Madhavi Garikaparthi ,E-CRM- Concepts and Cases. ICFAI Publication,
David Salomon,Data privacy and security by
Bala Bhaskaran P, KPO: A Shifting Paradigm Book Description
Reference Books
Arjun Raina ,Speak Right For A Call Centre Job! A Complete Training Guide
For International Telephonic Interface
Hammonds, Data protection by Click & Duneining , Business Process
Outsourcing-The Competitive Advantage

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of Business Law, Journal of Business Research, Journal of International

Business Studies, Academy of Management Journal, Academy of Management
Review, Operations Research, Production and Operations Management (POMS)

186
 M-440
Logistics and Supply Chain Management

Course/Paper : M-440 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:0 Exam Time: 3 Hrs

 Objectives: To learn about the role of supply chain management in value

customers and pricing. Also to understand how to integrate a manufacturing
unit with customer.
 Logistics as movement of smooth flow of material movement with optimizing
the warehousing, transportation and network of materials transfer

Section-A

Module Course Description Contact

Hours
Module 1 Introduction to Supply Chain Management 4
Supply chain objectives importance decision phases
process view competitive and supply chain strategies
achieving strategic fit supply chain drivers obstacles
framework facilities inventory transportation information
sourcing -pricing
Module Designing the supply chain Network 6
II Designing the distribution network role of distribution
factors influencing distribution
design options e-business and its impact distribution
networks in practice
design in the supply chain role of network factors affecting
the network design decisions

Module Designing and planning for transportation network: 6

III Role of transportation - modes and their performance
transportation infrastructure and policies - design options and
their trade-offs Tailored transportation.
Module Sourcing & pricing 4
IV Sourcing In-house or Outsource 3rd and 4th PLs supplier
scoring and assessment, selection design collaboration
procurement process sourcing planning and analysis. Pricing
and revenue management for multiple customers,
perishable products, seasonal demand, bulk and spot contract.
Module V Dimensions of Logistics 4
Introduction, Nature and Concepts, Evolution; Supply Chain
Management, Logistical Mission and Objectives; Components
and Functions of Logistics Management; Integrated Logistics
Management; Key Distribution-Related issues and Challenges
and Strategic Logistics Management; Total Cost Analysis and
Trade-off.
Module Inventory Management 6

187
 VI Introduction, Concept, types, Functions; Elements of Inventory
Costs; Inventory Management under certainty, Managing
Finished Products Inventory under Uncertainty, Strategic
Inventory Management Tools and Techniques; Distribution
Requirement Planning.

Module Supply Chain Integration 6

VII Introduction push, pull and pushpull systems push based
supply chains pull based supply chain push-pull supply
chain - identifying the appropriate supply chain strategy
implementing a push-pull strategy demand driven
strategies the impact of the internet on supply chain strategies
distribution strategies direct shipment cross docking
trans shipment centralized versus decentralized control
central versus local facilities.

Module Decision-support systems for supply chain management 4

VIII Introduction the challenges of modeling structure of decision
support systems input data analytical tools presentation
tools supply chain decision support systems.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Prepare a chart for Supply chain network of petroleum , milk product, etc
Study and design a supply chain network for film distribution system to distributors
and release of film
Study and analysis of logistics integration system of Walmart company
Study and prepare a report for decision support system and with retail
Analysis for DSS of reliance fresh or any other retail company for FMCG product
Study and comparison for pull v/s push system for coke , pepsi products or any
other company
Study of FMCG inventory management at any retail warehouse/ retail mall.

Text Book(s) (Use Latest Edition)

Sunil Chopra, Supply Chain Management-Pub : PeterMeindi
Donald J Bowersoy & David J Closs , Logistical Management- - Tata Mc GrawHill
R P Mohanty & S G Deshmukh ,Supply Chain Management- Theories & Practice -
Pub: Biztantra House
Reference Books
Badi N V , Supply chain Management- - Pub : Vrindra Publications ( P) Ltd. , Delhi

188
Sunil Sharma , Supply Chain Management- Concept, Practice & Implementation -
Pub: Oxford Univ. Press
V.V Sople- Logistics Management-Pub.- Pearson edition-2013
Desai K D Six Sigma, Pub. Himalaya Publishing house
Ray & Ruben- Stores Management, Pub. Himalaya Publishing House

List of Journals/Periodicals/Magazines/Newspapers, etc.

Supply Chain effectiveness with the value of shared information by retailers- Dr Vipul
ISSN -2229, Pricing for profit how to develop a powerful pricing strategy for your
business- Abhijeet Kelkar, Journal of Supply Chain Management, Naval Research
Logistics, International Journal of Logistics - Research and Applications, International
Journal of Logistics Management, International Journal of Operations & Production
Management, International Journal of Physical Distribution and Logistics
Management

189
 M-441
Technology Management

Course/Paper : M -441 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week: 00 Exam Time: 3 Hrs

Objectives:
 Understand basic concept and meaning of technology
 Discuss evolution and growth of technology
 Understand role and significance of technology management
 Discuss impact of technology on society and business

Section-A

Module Course Description Contact

Hours
Module Introduction : 4
1 Understanding Technology and its Relationship with Wealth of
Nations and Firms Specific Knowledge; Technology Life Cycles,
Technology Acquisition and Absorption; Technology Exports /
Joint venture Abroad. Technological Intelligence and
Forecasting, Global Trends in Technology Management.
Module Change Management: 4
II Understanding the Nature, Importance, Forces, Types of
Change; Diagnosing Organizational Capability to Change-
strategy, Structure, Systems and People; Building Culture and
Climate for Change: Role of Leadership; Managing
Transformations.
Module Productivity Improvement Techniques 6
III Definition & Concept of Productivity :
Productivity & performance, partial productivity, Total Factor
productivity, Application of productivity techniques
Total Productivity model
Salient features of TPM, Causes of poor productivity,
Sumanths five pronged approach to productivity improvement
Implementation of total productivity model & Limitations
Module Innovations Management: 6
IV Invention vs. Innovation; Innovation Strategies and Models;
Concurrent Engineering; Process Innovation, Product
Innovation, Innovation Management
Module Creative and Lateral Thinking Management: 4
V Thinking, Creative Thinking, Problem Solving, Managing
Lateral Thinking.
Module Make Or Buy Decisions: 4

190
 VI Concept of outsourcing, Factors influencing Make Or Buy
Decisions, Trends in Make Or Buy Decisions in context of core
competency.
Module World class manufacturing Techniques 8
VII Historical perspective Bench marks, Bottlenecks and Best
Practices:
Concepts of benchmarking, bottleneck and best practices, Best
performers - Gaining competitive edge through world class
manufacturing - Value added manufacturing - eliminating
waste - Toyota Production System - example.
System & tools for world class manufacturing: Improving
Product & Process
Design - Lean Production, Poka Yoke , 5-S , 3 M, JIT,
Optimizing , Total Productive maintenance
Module Business Process Reengineering: 4
VIII Concept of BPR, process of BPR, prerequisites for effective BPR
implementation, application of BPR in productivity
improvement.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component
Study and analysis of Technology upgradation for crude oil extraction Techniques/
fuel engine
Study and prepare a report for BPR for Motor cycle vehicles for fuel efficiency design
and parameters.
Study and analysis of any two products of ITC or HUL for its recognition as world
class leaders for lean manufacturer & 5S practice.
Study and report preparation for how to increase the productivity of any FMCG
manufacturing company.
Concept study for any organization ,which has practice of change management and
its benefits
Study and analysis of Innovation management of Dr.fix it products for house and
roof interior finishing
Or
Innovation in tyre industry as radial tyre and its benefits.
Study and analysis of make or buy decision for washing mc electronic parts for long
run success of company

Text Book(s) (Use Latest Edition)

Hossein Bidgoli (2010), The Handbook of Technology Management (3 Volume Set),
Wiley.

191
Larisa V. Shavinina(2003), The International Handbook of Innovation, First Edition,
Elsevier Science, Permagon.
Business driven Technology- Hagg & Philip- Mc Graw Hill

Reference Books
Murthy C S V , Technology Management pub. Himalaya Publishing house
Tushman, Michael L and Philip Anderson (2004). Managing Strategic Innovation and
Change, 2nd Edition, Oxford University Press.
Adair, John (2007). Leadership for Innovation, Kogan Page India Private Limited.
Narayanan, V K. (2001). Managing Technology and Innovation for Competitive
Advantage. Pearson Education.
Frederick Betz (2003), Managing Technological Innovation, Competitive Advantage
from change, Second Edition, John Wiley & Sons, Inc., USA.

List of Journals/Periodicals/Magazines/Newspapers, etc.

Technology Information Forecasting & Assessment Council (TIFAC),

Telecommunication, International Journal of Technology Management, Journal of
Manufacturing Technology Management, Research Technology Management

192
 M-442
Manufacturing policy & Implementation

Course/Paper : M-442 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:0 Exam Time: 3 Hrs

Objectives:
 Learn How manufacturing policy are framework
 Able to Describe the steps and procedures for manufacturing implementation
management
 Able to make analysis for inventory levels (specially row materials and
subassemblies )

Section-A

Module Course Description Contact

Hours
Module Corporate Strategy: 4
1 Strategy , Strategic Management, Strategy objectives, Strategic
Planning, Strategy levels Strategy implementation process
Organization of manufacturing / Service facility Manufacturing
Strategy /Examples

Module Manufacturing strategy : Definition, Concept, Detailed 4

II objective, , levels of production planning & control & their
explanation
Type of manufacturing strategy:
Design to order, Engineer to order, make to order, ready stock
Examples of different types of manufacturing systems
Module Evolution of Manufacturing systems: 6
III
Concept, History, objective, Application/ Utility of below
systems

Stages of manufacturing Systems

Guild system, putting -out system, English system of manuf.,

American system of manufacturing, mass production, Just in
time manuf., Lean manufacturing, Flexible Manuf., mass
customizing, Agile Manuf., Rapid Manuf., Pre-fabrication,
Packaging & Labeling.
Module Manufacturing Infrastructure: 5
IV Facility Planning & location:
definition, objective, detailed aspect for location criteria,
Layout Criteria, their models Quantitative examples

193
 organization, inventory policies, degree of centralization
Vendor relation:
Concept, objectives, Vendor strategy, Vendor selection criteria,
degree of partnership
Module Capacity & Aggregate Planning : 5
V Capacity Planning :
definition, objectives, Levels of capacity, Capacity planning,
Capacity control & Quantitative examples
Aggregate Planning :
Aggregate planning, aggregate strategies with suitable
quantitative examples
Vertical Integration
definition, objective, levels of integration, Make or buy
decisions, acquisitions, Mergers
Module Product Quality Management: 6
VI Introduction :
Quality concept, objectives of quality, Role of TQM in
production, planning & Control
Six Sigma quality tool:
Introduction objective, application
Quality of purchasing goods
Purchasing strategy, import substitution,
terms & conditions of International bidding. Third party
inspection.

Module Innovations & Technology upgradation 4

VII Meaning, objective, type of innovation, competitive
advantages, reduction of obsolescence Prize scheme, energy
saving schemes
Module ISO 14000: 4
VIII meaning, Environment factor in Manufacturing, Applicability ,
ISO 14000 elements , Examples

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based

Practical Component

Prepare a report being at management level a corporate strategy for enhancing no

of student in your IIT- JEE coaching every year by 3000 nos for next five years.

Being a manager- Manuf. What are new innovations are being incorporated based
on feasibility and economics of customer base

Prepare a report for Thermal power plants chimney waste to prevent the

194
environment.

Study and prepare a report for setting up a plant for shoe making company , for its
minimizing the logistics cost in any part of India as well as high volume of
customers.

Suggest your innovation for replacing starting pinion gear of TVS Scooty ,its whole
assembly is to be replaced which is costing Rs 500/- , can u suggest to company as
a customer with necessary drawing so that the pinion can be dismantled and
replaced.

Being manager in Birla tyre company, Prepare a chart for manufacturing scheme for
forcast demand of one lac tyres / year basis required for different segment of four
vehicle ,like light duty and heavy duty, considering the interchangeability in different
manufacturers as well as on time delivery of the customers week wise schedule.

Text Book(s) (Use Latest Edition)

S N Chary, Production and Operation Management- Tata McGraw-Hill
Hayes- Operation Strategy & Technology Perusing the competitive edge-Pub. Willey

Reference Books
Buffa- Modern Production / Operation Management - Pub. Willey
Laursen, Business analytics for managers, Pub. Willey
Desai R G Environmental studies- Himalaya Publishing house
Bhagi & Chatwal- Environmental chemistry- Himalaya Publishing house
Bal A S an Introduction to environmental management- Himalaya publishing
house

195
 M-444
Operation Management in Service

Course/Paper : M-444 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 42 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objectives:
 Learn for Operation management in service industry
 Able to Describe the steps and procedures in Service industry
 Able to make analysis for customer requirement and product feature
 Learn and able to frame for layout of designing delivery system

Section-A

Module Course Description Contact

Hours
Module Introduction to Operations Management 6
1 What is operations management? Production system concept,
Transformation process, difference between products and
services, operations as service, Current issues in operations
management, Operations strategy, competitive dimensions,
operations strategy in services
Module Designing Service Delivery systems 8
II Introduction, distinctive characteristics of service operations,
Service/product mix, intangible nature of services,
simultaneous provision and consumption of services, time
dependent capacity, customer management, multi site
management, factors involved in delivering services,
categories of services, service delivery systems, design, IT
based and other service delivery systems design, Issues to
considered in delivery system design service profiling
management
Module Retailing: 6
III Meaning, Nature, Classification, Growing Importance of
Retailing, Factors Influencing Retailing, Functions of Retailing,
Strategic Retail Planning Process, Retail Organization, The
changing Structure of retailing, Types of Retail Formats
Module Introduction to services 4
IV Concepts, Contribution & reasons for the growth of services
sector, Myths about services, Characteristics of Services, GAP

196
 models of service quality. Marketing challenges in service
industry.
Module Understanding customer expectation through 6
V market research
Key reasons for GAP 1, Using marketing research to
understand customer expectation, Types of service research,
Building customer relationship through retention strategies
Relationship marketing, Evaluation of customer relationships,
Benefits of customer relationship, levels of retention strategies,
Market segmentation-Basis & targeting in services.
Module Employee role in service designing 4
VI Importance of service employee, Boundary spanning roles,
Emotional labor, Source of conflict, Quality
Productivity trade off, Strategies for closing GAP 3.
Module Customers role in service delivery 6
VII Importance of customer & customers role in service delivery,
Strategies for enhancing- Customer participation, Delivery
through intermediaries- Key intermediaries for service delivery,
Intermediary control strategies.
Module Role of marketing communication 4
VIII Key reasons for GAP 4 involving communication, Four
categories of strategies to match service promises with
delivery, Methodology to exceed customer expectation.

Section-B

At Least one Case Study from each module

Questions will be case/inferences/application based
Practical Component
Being a manager in five star Hotel industry ,prepare norms and quality systems for
best service practice to delight customers

Being a manager marketing in motor vehicle insurance company, how you would
develop a economic justification for equipment insurance of fertilizer company for
four compressors which are costing of worth Rs. 3000 Million.

Being in a Hotel Industry, Design total logistics for supply of food plates to airway
service industry 2000 nos. per day basis, distance travelled is 20 km.

Being as manager inventory in a retail sector mall how u would analyses the FMCG
items stocking philosophy so that stock out condition and expiration does not exists

You are Head of Marketing for a new fertilizer plant under project stage, How u
would establish the SCM up to retailers ,so that one day company producing 2000
MT per day basis u would be able to claim management that complete per day
production is distributed to retailers and also sold to the customers one day lead
basis.

197
Design your plan and branding, as well as seeding program for your own brand
product which is expected after a year so that u can ensure management
commitments at full confidence.

Text Book(s) (Use latest Edition)

Barry Berman, Joel R. Evans, Retail Management: A Strategic Approach, Pearson.
Christopher Lovelock, Services Marketing, Pearson Education.

Reference Books
Ashwathappa K, & Sridhar Bhat K , Production and Operations Management ,
Himalaya Publications
Kenneth E Clow & David L Kurtz Services Marketing: Operation, Management, and
Strategy-, 2/e, Biztantra.
Russel and Taylor , Operations Management: Along the supply chain -, 6/e, Wiley
India,.
S.L. Gupta,1/e, Sales & Retail Management: An Indian Perspective - 2007, Excell
books.
Upendra Kachru, 1/e Production and Operations Management: Text and cases ,
Excel Books.

List of Journals/Periodicals/Magazines/Newspapers, etc.

International Journal of Service Industry Management, Journal of Financial Services

Research, Journal of Retailing and Consumer Services, Journal of Service Research,
Journal of Services Marketing, Manufacturing and Service Operations Management.

198
Group E [INFORMATION TECHNOLOGY MANAGEMENT]

III Semester Electives

M-350 Business Process Re-engineering
M-351 System Analysis and Design
M-352 Strategic Management of Information Technology
M-353 Data Base Management
M-354 Client Server Application Management
M-355 Data Warehousing and Data Mining
IV Semester Electives
M-450 Management Support System
M-451 E-Business
M-452 Security and Cyber Law
M-453 Enterprise Resource Planning
M-454 Multi-Media management

199
 M-350
Business Process Re-engineering

Course/Paper : M-350 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 39 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives:
Goal: Understand what and how business processes can be radically improved,
dramatically reducing process cycle time and cost, improving the quality of the
process products or outcomes.
Strategy: Emphasize challenges and opportunities for BPE/BPR across the process
life cycle using Electronic Commerce and Intranet and Extranet technologies
Focus: Understand and apply knowledge-based concepts, techniques, and tools for
BPE/BPR centered on Electronic Commerce and network information system
applications.

Section-A
Module Course Description Contact
Hours
Module Introduction and Foundation: Engaging the Process from 6
I 360, the Six Objectives of Transformational BPR, Process Hours
Reengineering vs. Improvement, Five Key Situations to Apply
BPR, BPR Critical Success Factors, Moving Forward with BPR.
Business Process Life Cycle Engineering, Introducing business
process life cycle engineering and IT Support, Meta-Models
and Knowledge Taxonomies for Business Processes.
Module Reengineering the Tactical Layer: Silos and Cross 6
II Functional Handoffs, Horizontal Realignment of Work Activities, Hours
Effective Work Shifting, Customer (Internal and External) Self
Service, Parallel Processing, Activity Consolidation, Eliminating
/ Minimizing Inspections, Mistake Proof Activities, While There
Processing, Process Triage and Multiple Processes, Tactical
Layer Technology Enablers, Business Process Visualization and
Prototyping: Visualization process and Tools, Use of
Multimedia.
Module Reengineering the Operational Layer: Case Managers and 6
III Concierges, Decision Making and Delegated Authority, Deemed Hours
Approved Loops, Eliminating / Minimizing Reviews and
Approvals, Vertical Realignment of Work Activities, Supervision
vs. Facilitation, Proactive Operations, The Value of Deep
Business Relationships, Rules v. Guidance, Operational Layer
Technology Enablers.
Module Reengineering the Strategic Layer: COEs / Shared 6
IV Services vs. Decentralization, Cross Enterprise Value Stream Hours

200
 Analysis, Balancing Effectiveness and Efficiency, Outsourcing
vs. In-Sourcing, Voice of the Customer, Voice of the Process,
Rewards, Incentives, Recognition and Compensation, Risk
Based Decision Making, Time Box and the Cost of Quality,
Global vs. Local Standardization of Best Practices, Strategic
Layer Technology Enablers.
Module Building BPR Business Cases: Business Value Drivers, Cost 3
V Analysis, Risk Analysis, Sponsorship and Validation Business. Hours
Process Elicitation and Modeling: Business Process
Analysis and Measurement.
Module Core Business Processes and Process Model: Internal 4
VI Logic, Feasibility, Cost/ROI, and ROP/ROK of different modeled Hours
processes.
Business Process Simulation and Process Redesign:
Visual Discrete-Event simulation Tools, Possible Redesign
Alternatives and worthiness
Module Practical Guidance: Implementation Considerations and Best 5
VII Practices, Managing Change and Validating Improvement, Hours
Process Change Sustainability, Evolving and Managing Business
Process Assets: Codified, computer-based business processes,
Business Information Assets and its management. Advanced
Topics: Process-driven intranets (PDIs), Global Operations,
Product and Services of Virtual Enterprises.
Module BPRE & TQM: benchmarking, ISO standards, Implementation 3
VIII of BPRE-business process management, principles, Business Hours
models, barriers.
Change management: Change and the manager: change
and the human resource: the cultural web and the past: the
cultural attributes of change.

Section-B
At Least one Case Study from each module
Questions will be case/inferences/application based

Practical Component

Putting It All Together - Process Reengineering Case Study, Discussion on
how actually BPR works in the organisation

Participants reengineer a real-world business process case, Visit/ study any
organisation which implemented BPR.

This case study provides an invaluable template that participants can leverage
to jump start transformational reengineering in their organization.

Recommended Books (Please Use Latest Edition of the books)

Text Books:

Re-engineering: Blueprint for the Future, International Engineering
Consortium, 1995.

G. Hansen, Automating Business Process Re-Engineering, (2nd. Edition),

201
 Prentice-Hall, 1997.

G. Darnton and M. Darnton, Business Process Analysis, Intern. Thompson
Business Press, Boston, MA, 1997.

D. Kosiur, Understanding Electronic Commerce, Microsoft Press, Redmond,
WA, 1997.

R. Bernard, The Corporate Intranet, John Wiley and Sons, 1996.

Business Process Reengineering Fundamentals (with Strategic Planning),
Business Process Reengineering Certification Program, 2002

Inteq-Business-Process-Reengineering-Training-Course-Overview, 2012

List of Journals/Periodicals/Magazines/Newspapers, etc.

Journal of Business Process Reengineering

International Journal of Production Economics
Online Journals and Resources
Consultancy Studies and Reports (subject to authors / consulting organizations
permission).

202
 M-351
System Analysis and Design

Course/Paper : M-351 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 43 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives:
The objective of the course to equip the students with analytical tools for
solving case studies by scanning the business environment and coming to a
decision.
The course aims at helping the students in developing strategic decision
making skills.

Section-A
Module Course Description Contact
Hours
Module Introduction To Systems Analysis And Design, 6
I Preliminary Investigation: Impact Of Information Hours
Technology On Business Strategy And Success, Information
System And Components, Business Functions And Operations,
Impact On Business Strategies And Relationships By Internet,
Types Of Business Information Systems And Users, Modeling,
Prototyping, And CASE Tools, Distinguish Between Structured
Analysis And Object-Oriented Analysis, Compare The Systems
Development Life Cycle Waterfall Model To Adaptive Models,
The Strategic Planning Process, SDLC The Framework For
Systems Development And Business Modeling, Risks And Risk
Management Features, Factors Affecting Information Systems
Projects.
Module Systems Analysis Toolkit: (Practical Approach) 5
II Communication Tools: Successful Communications, Effective Hours
Letters, Memos, And Email Communications, Measuring The
Readability Of Written Material, Organizational Written Reports
& Its Report Sections, Guidelines For Effective Oral
Communication, Organize And Plan An Oral Presentation,
Speaking Techniques To Achieve Your Objectives, Economic
Analysis, Classify Costs And Benefits: Tangible Or Intangible,
Direct Or Indirect, Fixed Or Variable, And Developmental Or
Operational, Chargeback Methods And Uses, Payback Analysis
& Calculation Of The Length Of Time To Pay, Return On
Investment Analysis & Measure A Projects Profitability, Present
Value Analysis For The Value Of A Future Project Measured In
Currency.
Case Tools: Case Tools And The Concept Of A Case

203
 Environment, History Of Case Tools And Role In A Fourth-
Generation Environment, Define Case Terms And Concepts
Including A Repository, Modeling Tools, Documentation Tools,
Engineering Tools, And Construction Tools, Integrated
Development Environment, Examples Of Case Tools Features,
Future Trends For Case Tools Including New Developments
And The Emerging Role Of Object-Oriented Analysis And
Design.
Module Internet Resource Tools: Characteristics Of The Internet 5
III And The World Wide Web, Plan An Internet Search Strategy, Hours
Evaluate User Information Requirements, Proper Tool
Selection, Quality Results Assessment, Download Virus-Free
Results, How To Use Search Engines, Subject Directories, And
The Invisible Web To Locate The Information User Require,
Demonstrate Advanced Search Techniques Including Boolean
Logic And Venn Diagrams, Other Internet Communication
Resource Tools Including Newsgroups, Blogs, Podcasts,
Newsletters, Mailing Lists, Web-Based Discussion Groups, Chat
Rooms, And Instant Messaging, Examples Of IT Community
Resources And Their Value To A Systems Analyst, The Benefits
And Disadvantages Of Online Learning Opportunities, Use Of
Speaking Techniques To Achieve Objectives.
Module Requirements Modeling, Data And Process Modeling: 5
IV Product Of The Systems Analysis Phase, Joint Application Hours
Development (JAD) And Rapid Application Development (RAD),
How Systems Analysts Use A Functional Decomposition
Diagram (FDD), Unified Modeling Language (UML) And Explain
Use Case Diagrams And Sequence Diagrams, System
Requirements Including Outputs, Inputs, Processes,
Performance, And Controls, Concept Of Scalability, Fact-
Finding Techniques Including Interviews, Documentation
Review, Observation, Questionnaires, Sampling, And Research,
Define Total Cost Of Ownership (TCO), Conduct A Successful
Interview.
Module Object Modeling, Development Strategies: Object- 6
V Oriented Analysis Used To Describe An Information System, Hours
Define Object Modeling Terms And Concepts Including Objects,
Attributes, Methods, Messages, Classes, And Instances,
Relationships Among Objects And The Concept Of Inheritance,
Object Relationship Diagram, Unified Modeling Language
(UML) Tools And Techniques Including Use Cases, Use Case
Diagrams, Class Diagrams, Sequence Diagrams, State
Transition Diagrams, And Activity Diagrams, Advantages Of
Using CASE Tools In Developing The Object Model, Advantages
And Disadvantages Of In-House Software Development, Cost-
Benefit Analysis And Financial Analysis Tools, The Differences
Between A Request For Proposal (RFP) And A Request For
Quotation (RFQ), Systems Requirements Document, Transition
204
 From Systems Analysis To Systems Design.
Module Output And User Interface Design, Data Design: Output 5
VI Design Issues And Various Types Of Output, Types Of Reports Hours
And Suggest Output Controls And Security, Concept Of User
Interface Design And Human/Computer Interaction Including
The Basic Principles Of User-Centered Design, List Specific
Guidelines For User Interface Design, User Interface
Techniques Including Screen Elements And Controls, Input
Design Concepts, Techniques, And Methods, Guidelines For
Data Entry Screen Design, Use Validation Checks For Reducing
Input Errors.
Module Systems Architecture, Systems Implementation: The 5
VII Systems Design Specification, Importance Of Software Quality Hours
Assurance And Software Engineering, Application Development
Process, Structure Chart Showing Top-Down Design, Modular
Design, Cohesion, And Coupling, The Coding Process, Unit,
Integration, And System Testing And Describe Effective
Training Techniques, Data Conversion And Changeover
Methods, Post-Implementation Evaluation And The Final
Report To Management.
Module Systems Operation, Support, And Security, Project 6
VIII Management Tools: Systems Operation, Support, And Hours
Security Phase Relationship In Overall Systems Development
Phase, User Support Activities Including User Training And
Help Desks, Four Main Types Of System Maintenance, Various
Techniques For Managing Systems Operations And Support,
Assess System Security At Five Levels: Physical Security,
Network Security, Application Security, File Security, And User
Security, Project Management Tools And Uses, Steps Used In
Project Planning, Scheduling, Monitoring And Controlling, And
Reporting, Techniques For Estimating Task Completion Times
And Costs.

Section-B
At Least one Case Study from each module
Questions will be case/inferences/application based

Practical Component:
Student shall study at least 4 to 5 Case Studies on Systems Implementation Projects.
The faculty shall guide students to develop the software so that they can understand
Systems Analysis Design practically

Recommended Books (Please Use Latest Edition of the books)

Text Books:

Information Systems Development: Methodologies, Techniques, and
Tools, D.E. Avison and G. Fitzgerald

Analysis and Design of Information Systems, Arthur M. Langer
205

Systems Analysis And Design, Alan Dennis, Barbara Haley Wixom

Systems Analysis and Design: An Organizational Approach, Raymond
McLeod, Jr.

Systems Analysis And Design, Kenneth E. Kendall, Julie E. Kendall

Analysis Within The Systems Development Life-Cycle, Rosemary Rock-
Evans
Reference Books:
1. Jeffrey A. Hoffer, Joey F. George and Joseph S. Valacich, Modern Systems
Analysis and Design, Pearson, 5th Edition.
2. Gary B. shelly, Thomas J. Cashman and Harry J. Rosenblant, Systems Analysis
and Design Methods, Cengage Learning Latest Edition
3. Alan Dennis, Barbara Haley Wixom and Roberta M., Systems Analysis and
Design Roth, Wiley 4th Edition
4. Roger, Pressman, Software Engineering, McGraw Hill Latest Edition
5. Kendal and Kendal, System Analysis and Design, PHI Latest Edition
6. Waman S. Jawadekar, Software Engineering: Principles and Practice, Tata
McGraw Hill Latest Edition
7. Alan Dennis, Barbara Haley Wixom, Roberta Roth, System Analysis and Design,
Wiley Latest Edition
8. Valaciach, George, Hoffer, Essentials of System Analysis and Design, PHI Latest
Edition
9. Denis, Wixom, Tegarden, System Analysis and Design with UML Version 2.0 An
Object Oriented Approach, Wiley Latest Edition
10. Ned Kock, Systems Analysis & Design Fundamentals- A business process
redesign approach, Sage Latest Edition
11. Er. V. K. Jain System analysis and Design DreamTech Press Latest
Edition

List of Journals/Periodicals/Magazines/Newspapers, etc.

Computer Express, Chip, Data Quest

Note: The Instructor / Faculty Member will guide the students regarding suggested
readings from Text(s) and references in this subject.

206
 M-352
Strategic Management of Information Technology

Course/Paper : M-352 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 39 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives:

This subject is aimed at developing an understanding of use of Information
Technology as a Strategic Tool for Business Management. The course focuses
on development of Information Technology Leadership.

To develop an understanding of the role of strategic management of IT,
particularly in relation to evaluating emerging technology and trends and
adopting a critical approach to strategic decisions.

This provides skills and knowledge to lead the analysis, implementation and
management of emerging and converging information and communication
technologies as they are integrated into the business process to support
organizational strategic goals.

Section-A
Module Course Description Contact
Hours
Module Organizational nature and meanings of technology: 3
I Strategy formation, emergent factors affecting the final Hours
realized technology strategy, Perspectives Technology strategy,
formal strategy design, fitting an organizations internal
capabilities to the conditions in its external environment.

Module Information Technology Strategic Plan: Planning for 6

II Technology, Current Technological environment, Information Hours
Technology Initiatives, Information Partnerships, Managing in
the Market space- National Information Infrastructure and IT
Policy at the National Level, Strategic Focus, Infrastructure and
Service, Strategic Investment, Service Delivery, Initiatives,
Collaboration, Connectivity, Mobility, Planning for strategic IT
Resource.
Module Strategic Management of IS/IT Functions: The Role of 6
III the IS Department, The Role of the CIO, the Role of CEO, Key Hours
Issues in Information system & Management, Six IS leadership
roles, Analytical Framework for Strategic IT Initiatives,
Sustaining Competitive Advantage of use of IT & Management,
I.T. & Intensive Strategic Growth, Creative Learning,
Organizational Learning and Role of Information technology in
Business Transformation.

207
Module Technology planning for strategic position: Importance 5
IV of effective dynamic interaction of technology with business Hours
planning, factors affecting increasingly rapid rates of change in
the technology and business environment. Planning processes,
the relationships between technology and competitive position.
Module Entrepreneurship Entrepreneurial action: Discovery 4
V process and exploitation process contribution in technology Hours
strategy formation, emergent dimension of technology strategy
& relationship between the entrepreneurial process,
enterprising individuals and technology strategy formation.
Module Systematic planning and analysis of sequential process: 4
VI Role of management cognition and learning for the Hours
development of technological capabilities and management of
the creation and transfer of technological knowledge.
Module Power, politics and technology strategy: Power and 5
VII politics impact on the successful application of technology Hours
organizations, role of power and politics in the technology
strategy process, both within and between organizations,
Different and often competing theories and concepts of power,
the use (and abuse) of power in technology strategy making.
Module Culture: The culture effects on strategic options selection, 6
VIII strategic options acceptance for implementation of successful Hours
strategy
Environment: Opportunity or threat, The environment
constraints on technology strategy and strategic choice, Legal
frameworks and support for technological innovation,
development of technological standards, limits on transfer of
intellectual property, competitive response and a major
challenge, organizations and institutions environment reaction
for more proactive and actually engaging and technological
environment development

Section-B
At Least one Case Study from each module
Questions will be case/inferences/application based

Practical Component

Know how & use of analytical tools used in organizations for innovative and
possible alternatives and effective decision making.

Recommended Books (Please Use Latest Edition of the books)

Text Books:

Strategic Management in Information Technology, David B. Yoffie

Executive Strategy: Strategic Management and Information Technology,
Frederick Betz

Management Strategies for Information Technology (Business Information
Technology), Earl (Author)

208

Etourism: Information Technology for Strategic Tourism Management, Dr
Dimitrios Buhalis

Strategic Information Technology and Portfolio Management, Albert Wee
Kwan Tan

209
 M-353
Data Base Management

Course/Paper : M-353 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 38 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives:
This subject has been designed to introduce the participants with applications of
systems designed to manage the data resources of organizations. It provides the
participants an opportunity to study the hands-on implementation of a data base in
corporate environment. Moreover it facilitates to get the complete over view of
practical approach of the subject.

Section-A
Module Course Description Contact
Hours
Module Introduction: Purpose of Database Systems, Views of data, 4
I Data Models, Database language, Transaction Management, Hours
Storage Management, Database Administrator, Database
Users, Overall System Structure, Different types of Database
Systems. Files and file systems database systems
introduction to database models data base models and
internet.
Module The Relational Database Model: A Logical view of data 6
II keys integrity rules relational database operators Hours
relationships within the relational database data redundancy
indexes, Structure of Relational Database, The Relational
Algebra, The tuple relational calculus, The Domain Relational
Calculus, Views SQL- Background, Basic Structure, SET
operations, Aggregate functions, Null Values, Nested Sub
queries, Derived Relations, Views, Modification of Database,
Joined Relations, DDL, Other SQL features.
Module E-R Model: Basic Concepts, Design Issues, Mapping 5
III Constraints, Keys, E-R Diagram, Weak Entity set, Extended E-R Hours
features, Design Of an E-R Database Schema, Reduction of an
E-R schema to Tables
Module Transaction: Transaction Concepts, State, Implementations 5
IV of Atomicity and durability, Concurrent Executions, Serial & Hours
Sorting, Recoverability, Transaction Definition in SQL.
Concurrency Control: Lock based protocol, Timestamp
based protocol, Validation based protocol, Multiple Granularity,
Multi version Schemes, Deadlock Handing, Insert and Delete
operations, Concurrency in index structure.
Module Lab Exercise 1: Creating, altering and dropping tables with 4

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 V integrity constraints. Retrieving and modifying data from a Hours
database. Introduction to PL/SQL , using output from server.
Use of implicit & explicit cursors in data handling.
Module Lab Exercise 2: SELECT Statement distinct clause 5
VI handling of null values ORDER BY clause, WHERE clause Hours
relational operators logical operators (AND, OR, NOT), SQL
Operators (BETWEEN, AND, IN, LIKE) numeric functions
string functions date functions conversion functions
GROUP BY clause group functions HAVING clause joining
tables SET Operators (UNION, INTERSECTION, MINUS)
Sub queries.
Module Lab Exercise 3: Retrieving data from database using IN, 5
VII BETWEEN, LIKE, ORDER BY, GROUP BY and HAVING clause. Hours
Use of scalar and aggregate functions. Retrieving data from a
database using Equi, Non Equi, Outer and Self Join. Using sub-
queries, row-id and row-num for retrieving data. Use of views,
indexes and sequences.
Module Lab Exercise 4: Exception handling Oracle defined and User 4
VIII defined. Use of stored procedures & functions in data Hours
manipulation. Use of trigger in data manipulation.

Section-B
At Least one Case Study from each module
Questions will be case/inferences/application based

Recommended Books (Please Use Latest Edition of the books)

Text Books:

Database System Concepts by Abraham Silberschatz, Henry Korth, and S.
Sudarshan

Database Management Systems by Raghu Ramakrishnan

An Introduction to Database Systems by Bipin Desai

Principles of Database Systems by J. D. Ullman

Fundamentals of Database Systems by R. Elmasri and S. Navathe

Foundations of Databases by Serge Abiteboul, Richard Hull and Victor Vianu

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 M-354
Client Server Application Management

Course/Paper : M-354 MBA Semester-III

No. of Lecture Hrs/week: 02 Internal Marks: 30
Total No of Lectures Hrs: 36 External Marks: 70
No. of Tutorial Hrs/week:01 Exam Time: 3 Hrs

Objectives:
The emphasis of the material for this class will be on the information systems
approach to client-server and distributed systems analysis, design and management.
The theory behind each component will be presented while exploring the impact it
has on the business of managing information. Topics include the components of
client-server and distributed systems architecture, operating systems, networking,
inter-process communication, user interface, middleware, distributed objects,
security, and the software development process. The role of standards in client-
server and distributed systems development is discussed, including a detailed study
of protocols. Also included are the various relationships between client-server
computing and business process reengineering, workflow automation, and
groupware. Migration from legacy systems is considered along with project
development and management.

Section-A
Module Course Description Contact
Hours
Module Fundamentals Of Client/Server Systems: A Client/Server 5
I Application Interaction Means, Knowledge Of Network Hours
Technologies, Transmission Control Protocol (TCP/IP) And
Domain Name System (DNS), How To Use Them, Basic
Routing Concepts (Wide Area Networks (WAN) Vs. Local Area
Network (LAN) Router Vs. Switch Vs. Hub). Knowledge Of
Active Directory, How User Objects Are Managed, What Is
Stored In Active Directory Partitions, Basic Architectures.
Client/Server Components: Networks And Data
Communication, Client Operating Systems, Server And Network
Operating Systems.
Module The Internet: Client/Server And The Internet, Distributed 4
II Data Management, Client/Server Transaction Processing, Hours
Client/Server Groupware, Middleware.
Distributed System Management: Distributed Objects,
Distributed System Application Architecture, Process Design
And Management, Migration, Security, Future Trend.
Windows Server Operating System: Introduction & How
Storage Is Configured, Basic Backup And Restore Techniques.
Module Tools And Applications: Ntbackup Command, Nslookup 5
III Command, Windows Explorer, Microsoft Management Hours

212
 Console (MMC), Active Directory Users And Computers, Active
Directory Sites And Services, Internet Information Services
(IIS) Admin, Outlook.
Overview Of Exchange And Active Directory: Review Of
Active Directory, Core Components Of The Active Directory
Service, Introduction To The Integration Of Active Directory
And Exchange Server 2007.
Lab: Overview Of How Active Directory And Exchange Server
2007 Work Together
Module Installing Exchange Server 2007: Introduction To The 5
IV Exchange Server 2007 Server Roles, Installing Exchange Server Hours
2007, Completing The Exchange Server 2007 Installation.
Lab: Managing Recipient Objects, Preparing The Environment
For An Exchange Server 2007 Installation, Installing Exchange,
Verifying An Exchange Server Installation..
Configuring Mailbox Server Roles: Implementing Mailbox
Server Roles And Managing Public Folder Databases.
Lab: Configuring Mailbox Servers, Configuring Storage Groups
And Database Files, Configuring A Public Folder And Store
Referrals.
Module Managing Recipient Objects: ,Managing Mailboxes, 5
V Managing Other Recipients, Overview Of Managing Public Hours
Folders.
Lab: Managing Recipient Objects, Modifying Existing
Mailboxes, Configuring New Mailboxes And Mail-Enabled
Objects, Managing Resource Mailboxes, Managing Mailbox
Removal.
Managing E-Mail Addresses And Address Lists:
Configuring E-Mail Address Policies, Configuring Address Lists,
Overview Of Bulk Recipient Management Tasks.
Lab: Managing E-Mail Addresses And Address Lists, Managing
E-Mail Address Policies, Managing Address Lists, Performing
Recipient Bulk Management Tasks.
Module Managing Client Access: Implementing Client Access 5
VI Servers, Implementing Client Access Features, Implementing Hours
Outlook Web Access, Introduction To Implementing Mobile
Messaging.
Lab: Managing Client Access, Configuring Client Protocols,
Managing Outlook Web Access Connectivity, Managing Mobile
Device Connectivity.
Managing Messaging Transport: Introduction To Message
Transport, Implementing Message Transport.
Lab: Managing Messaging Transport, Troubleshooting Local
Message Delivery, Troubleshooting Remote Message Delivery.
Module Managing Availability, Backup And Recovery: 4
VII Implementing High-Availability For Mailbox Servers, Managing Hours
A Backup Solution, Managing A Recovery Solution.

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 Lab: Managing Backup And Recovery, Backing Up And
Restoring Mailbox Databases, Restoring Mailbox Databases
Using Local Continuous Replication (LCR), Restoring Data
Using The Recovery Storage Group.
Module Maintaining The Messaging System: Overview Of 3
VIII Implementing Change Management, Overview Of Updating Hours
Exchange Servers.
Lab: Maintaining The Messaging System, Obtaining Approval
For A Change Implementation.

Section-B
At Least one Case Study from each module
Questions will be case/inferences/application based

Recommended Books (Please Use Latest Edition of the books)

Text Books:
Client/Server Information systems, James E. Goldman, ISBN: 0-471-
29654-6, Publisher: John Wiley & sons.
Suggested Readings:

Snyder, Lawrence. Fluency With Information Technology. Addison Wesley.
2004.

An Educator's Guide to School Networks. Nodate. Online. Available from:
http://fcit.usf.edu/network.

Wikipedia. Nodate. Online. Available from: http://www.webopedia.com.

Webopedia. Nodate. Online. Available from: http://www.webopedia.com.

Network Cabling Help. Nodate. Online. Available from:
http://www.datacottage.com.

The Networks Reference Pages. Nodate. Online. Available from:
http://www.acerimmeronline.com/networks/networks_home.html.

Hardware Central. Nodate. Online. Available from:
http://www.hardwarecentral.com/hardwarecentral.

R. Srinivasan, Strategic Management the Indian context, Prentice Hall of
India, 2002.

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 M-451
E-Business

Course/Paper : M-451 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 37 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objectives

This course introduces students to various aspects and models for e-business.
At the end of the course participants should have an understanding of the
impacts which e-business is having on society, markets commerce.

Students should also become aware of the global nature of e-commerce and
how traditional means of doing business will need to change in the electronic
age.

Section-A
Module Course Description Contact
Hours
Module Overview: Definitions Of Electronic Commerce/Electronic 5
I Business, Categories Of E-Business (B2b, B2c, B2a Etc), Hours
Introduction To Whiteleys Model (Electronic Markets, EDI,
Internet Commerce)
Module Historical Perspective: Development Of E-Business In 6
II Parallel WWW, Brief History Of The Internet, Current Situation Hours
On The Web, (In Terms Of Technology, Worldwide
Distribution, Usage, Main Problems), A Quick Look Towards
The Future M-Business, Suitability Of Running Business On
Current Policies ; Rethink Business Models.
Module Impact Of E-Business On Society: Issues Related To The 5
III Job Market, Work Patterns, Skills Required And Continuous Hours
Learning, How Local Becomes Global, Positivity Of IS/IT,
Privacy And Security Issues, Information And Knowledge.
Module Electronic Markets: Definition And Use Of Electronic 5
IV Markets, Advantages And Disadvantages Associated With Hours
Electronic Markets, Some Functional Electronic Markets, The
Future Of Electronic Markets.
Module Electronic Data Interchange (EDI): EDI Definition, 6
V (Overview Of Advantages And Disadvantages), Technical Hours
Aspects Of EDI, Business Implications Of EDI.
Module Internet Commerce: Basic Elements Of Internet Based 5
VI Business, Internet Shopping And The E-Shop, Advantages And Hours
Disadvantages Of Internet Based Consumer Business.
Module E-Business Today: Current Global Situation, E-Business 5
VII According To Predictions? (Good Or Bad!!), Where Does The Hours
Present Situation Point To?, What Needs To Be Done In Order

215
 To Cater For The Future E-Business/Information Society?
Section-B
At Least one Case Study from each module
Questions will be case/inferences/application based

Practical Component
Study of marketing strategies of any two companies.
Analyzing Mission and Vision statements of any five companies and comparing
them.
Learning the concept of Michael Porters five forces model through its
application to any one industry (Retail, Telecom, Infrastructure, FMCG,
Insurance, Banking etc.)
Study of ancient wisdom, Study of ancient Indian leaders like Chanakya,
Chandra Gupta Maurya, Vikramaditya etc., Yesteryear leaders like Gandhiji,
Sardar Vallabbhai Patel, Shastri, Nehru etc., Current business Leaders namely
Sir Ratan Tata, Birlas, Ambanis, Narayan Murthy, Nandan Nilekani, Rahul
Bajaj, Vijay Mallya or any other leader of your choice as Strategic Leader.

Recommended Books (Please Use Latest Edition of the books)

Text Books:

J Deitel, Deitel & Nieto Internet and World Web. How to Program

Deitel, Deitel & Nieto e-Business and e-Commerce. How to Program

E-Business and E-Commerce, 2/E , Dave Chaffey, Prentice Hall.

216
 M-452
Security and Cyber Law

Course/Paper : M-452 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 37 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objective

Information in today's organizations faces a multitude of complex threats to
its confidentiality, availability and integrity. These threats, as well as
regulatory restrictions, customer privacy concerns, organizational objectives
and culture, are key determinants for the development of sound information
security policy. However, these policies must be evaluated in light of current
laws and regulations.

This course is designed to review applicable laws and regulations at various
operational levels and to provide the student with the knowledge to develop
and maintain institutional operational standards that are in compliance of
International legal requirements.

Section-A
Module Course Description Contact
Hours
Module Computer And Cyber Forensic Basics: Introduction To 6
I Computers, Computer History, Software, Basic Computer Hours
Terminology, Internet, Networking, Cell Phone / Mobile
Forensics, Computer Ethics And Application Programs,
Module Cyber Forensic Basics: Introduction To Cyber Forensics, 2
II Storage Fundamentals, File System Concepts, Data Recovery, Hours
Operating System Software And Basic Terminology.
Module Cyber Security: Introduction To Cyber Security, 4
III Implementing Hardware Based Security, Software Based Hours
Firewalls, Security Standards, Assessing Threat Levels, Forming
An Incident Response Team, Reporting Cyber Crime, Operating
System Attacks, Application Attacks, Reverse Engineering &
Cracking Techniques And Financial Frauds Systems.
Module Cyber Forensics Investigation: Introduction To Cyber 6
IV Forensic Investigation, Investigation Tools, Ediscovery, Digital Hours
Evidence Collection, Evidence Preservation, E-Mail
Investigation, E-Mail Tracking, IP Tracking, E-Mail Recovery,
Encryption And Decryption Methods, Search And Seizure Of
Computers, Recovering Deleted Evidences, Password Cracking.
Module Cyber Crimes And Cyber Laws: Introduction To IT Laws & 4
V Cyber Crimes Internet, Hacking, Cracking, Viruses, Virus Hours
Attacks, Pornography, Software Piracy, Intellectual Property,
Legal System Of Information Technology, Social Engineering,

217
 Mail Bombs, Bug Exploits, And Cyber Security.
Module Creating An Identity And Protection: Introduction To 4
VI Intellectual Property, Virtual Products, Copyright Law, DMCA, Hours
And Other Digital Rights, Technology Patents, Trademarks,
Domain Names, Key Words, And Search Terms.
Module Privacy: Employee And Individual Privacy Issues Emerging 2
VII From New Technology, Spyware. Hours

Section-B
At Least one Case Study from each module
Questions will be case/inferences/application based

Practical Component (Lab) Contact Hours (9)

Write programs using the following system calls of UNIX operating system:
fork, exec, getpid, exit, wait, close, stat, opendir, readdir.
Write programs using the I/O system calls of UNIX operating system (open,
read, write, etc).
Implement any file allocation technique (Linked, Indexed or Contiguous).
Implementation of Memory and Address Protection.
Implementation of Access Control List.
Setting of File Permissions and Protections.
Management of the users & the domain.
Setting up the local security policy.
Start and stop services from user window and command prompt.
Use of event viewer.
Use of the performance monitor.
Management of the IIS and FTP server.

Recommended Books (Please Use Latest Edition of the books)

Text Books:

William Stallings, "Network Security Essentials", 3rd Edition, Pearson
Education, 2006

William Stallings, Cryptography and Network Security: Principles and
Standards, Prentice Hall
India, 3rd Edition, 2003.

John R. Vacca, Computer Forensics: Computer Crime Scene Investigation, 2nd
Edition, Charles
River Media, 2005

Ali Jahangiri, Live Hacking: The Ultimate Guide to Hacking Techniques &
Countermeasures for
Ethical Hackers & IT Security Experts, Ali Jahangiri, 2009

Computer Forensics: Investigating Network Intrusions and Cyber Crime (Ec-
Council Press Series: Computer Forensics), 2010

218
 M-453
Enterprise Resource Planning

Course/Paper : M-453 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 38 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objective
This subject has been designed to bridge the gap between the need of
business process knowledge and its application to the business environment.
The aim of the course therefore is to make the student a manager of
computer service offerings across business processes of an organisation.
The subject also aims to provide an understanding of the managerial issues
involved in the design and implementation of Enterprise Resource Planning
Systems and focuses on the benefits that may be realized from an ERP
system and on the management of benefits from the ERP system.

Section-A
Module Course Description Contact
Hours
Module Introduction: Overview Of Enterprise Systems Evolution - 2
I Risks And Benefits - Fundamental Technology - Issues To Be Hours
Consider In Planning Design And Implementation Of Cross
Functional Integrated ERP Systems.
Module ERP Solutions And Functional Modules: Overview Of ERP 3
II Software Solutions- Small, Medium And Large Enterprise Hours
Vendor Solutions, BPR, And Best Business Practices - Business
Process Management, Functional Modules.
Module ERP Implementation: Planning Evaluation And Selection Of 3
III ERP Systems - Implementation Life Cycle - ERP Hours
Implementation, Methodology And Frame Work- Training
Data Migration. People Organization In Implementation-
Consultants, Vendors And Employees.
Module Post Implementation: Maintenance Of ERP - Organizational 2
IV And Industrial Impact; Success And Failure Factors Of ERP Hours
Implementation.
Module Business Modules: Business modules in an ERP Package, 2
V Finance, Manufacturing, Human Resources, Plant Maintenance, Hours
Materials Management, Quality Management, Sales and
Distribution
Module The ERP Market 9: ERP Market Place, SAP AG, Peoplesoft, 2
VI Baan, JD Edwards, Oracle, QAD, SSA Hours
Module ERP Present And Future 9: Turbo Charge the ERP 2
VII System, EIA, ERP and e-Commerce, ERP and Internet, Future Hours
Directions

219
Module Emerging Trends On ERP 9: Extended ERP Systems And 2
VIII ERP Add-Ons -CRM, SCM, Business Analytics - Future Trends Hours
In ERP Systems-Web Enabled, Wireless Technologies, Cloud
Computing.

Section-B
At Least one Case Study from each module
Questions will be case/inferences/application based

Practical Component (Lab) Contact Hors (20)

Introduction Lab
SAP Navigation Lab
Master Data Creation Lab
Vendor Master Data Lab
Vendor Selection Lab
Receiving Inventory Lab
Customer Master Data Lab
Sales Order Processing 1 Lab
Sales Order Processing 2 Lab
Create Invoice
Enterprise Systems Presentations

Recommended Books (Please Use Latest Edition of the books)

Text Books:
J Alexis Leon, ERP demystified, second Edition Tata McGraw-Hill, 2008.
Suggested Readings:
Sinha P. Magal and Jeffery Word, Essentials of Business Process and
Information System, Wiley India, 2012
Jagan Nathan Vaman, ERP in Practice, Tata McGraw-Hill, 2008
Alexis Leon, Enterprise Resource Planning, second edition, Tata McGraw-
Hill, 2008.
Mahadeo Jaiswal and Ganesh Vanapalli, ERP Macmillan India, 2009
Vinod Kumar Grag and N.K. Venkitakrishnan, ERP- Concepts and Practice,
Prentice Hall of India, 2006.
Summer, ERP, Pearson Education, 2008

220
 M-454
Multi-Media Management

Course/Paper : M-454 MBA Semester-IV

No. of Lecture Hrs/week: 03 Internal Marks: 30
Total No of Lectures Hrs: 40 External Marks: 70
No. of Tutorial Hrs/week:00 Exam Time: 3 Hrs

Objective
This subject helps to understand the primary activities and roles of a media
manager, interpret the foundations of behavioral science as it relates to
human development and organizational practice in media organizations.
It reviews the current practices of personnel selection and career planning in
various media organizations and to obtain knowledge of current issues in
media training and motivational systems.
Review the patterns of typical management problems associated with an
orderly development of communicational multi-media services, programs, and
products; and
To understand the principles and unique applications of budgeting and
staffing within media organizations.

Section-A
Module Course Description Contact
Hours
Module Introduction: Managing in the Electronic Media, Need of 6
I Multimedia Management, Electronic Media in Society, Hours
Resources in the Multi Media Management, Radio, Television
and telecommunication, Management and the Electronic Media
Module Managing Personnel of Multi Media Resource: Personnel 4
II Management, Working with Personnel. Hours
Module Understanding Multi-Media Markets And Audiences: 6
III Defining the Market, Market Structure, Audience Research and Hours
Analysis, Using Audience Data.
Module Regulatory Influences and Electronic and Media 6
IV Management: The role of FCC, FCC Regulatory Policies, Hours
Other Federal Department and Agencies and regulatory
influences, Copyright law and important laws.
Module Media Relation/ Promotions and Multi-Media 5
V Management: The Importance of Promoting Station, Public Hours
and Media Facility, Maintenance of Multi Media Resources.
Module Ethics and Media Management: Implementation of Ethics, 4
VI Ethical Issues In Media Management, Case Study. Hours
Module Multimedia Management: Forces Affecting Electronic media 4
VII Management Electronic Media in Twenty First Century. Hours

221
 Section-B
At Least one Case Study from each module
Questions will be case/inferences/application based

Practical Component Contact Hours (5)

Study of the Multimedia Resources planning and its marketing policies by two
more institution marketing strategies of organizations.

Recommended Books (Please Use Latest Edition of the books)

Text Books:
VOGEL, H L. Entertainment industry economics : a guide for financial
analysis. Cambridge: Cambridge University Press, 2007. 978-0-
521-87485-4
BAUMGARTEN, P A. -- FARBER, D C. -- FLEISCHER, M. Producing,
financing, and distributing film. Pompton Plains: Limelight Editions,
2004. 0-87910-107-5
Suggested Readings:
GEORGE, N. Film crew : fundamentals of professional film and video
production. Las Vegas: Platinum Eagle Publishing, 2010. 978-0-578-
03344-0
HONTHANER, E L. The complete film production handbook. Amsterdam:
Elsevier, 2010. 978-0-240-81150-5
KELLISON, C.Producing for TV and video : a real-world approach.
Amsterdam: Elsevier/Focal Press,2006. 0-240-80623-9
OHIO, D. Five essential steps in digital video : a DV moviemaker's tricks of
the trade. Indianapolis: Que, 2002. 0-7897-2615-7

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