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Tenkai" Literally Translated As Quality Function Deployment (QFD) by Dr. Yoji Akao

Quality Function Deployment (QFD) is a decision making tool developed in the 1970s that translates qualitative customer demands into quantitative product requirements. It was initially used mainly in the automobile industry but later expanded to other industries as well. QFD provides benefits such as integrating customer requirements into technical specifications, shorter development times, and both tangible outcomes like cost reduction and intangible outcomes. While originally applied to physical goods, QFD has also been used for services. Research has found that QFD can provide short-term benefits like improved cross-functional collaboration but over the long-term addresses more tangible benefits of reduced cycle times, costs and increased productivity.

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28 views2 pages

Tenkai" Literally Translated As Quality Function Deployment (QFD) by Dr. Yoji Akao

Quality Function Deployment (QFD) is a decision making tool developed in the 1970s that translates qualitative customer demands into quantitative product requirements. It was initially used mainly in the automobile industry but later expanded to other industries as well. QFD provides benefits such as integrating customer requirements into technical specifications, shorter development times, and both tangible outcomes like cost reduction and intangible outcomes. While originally applied to physical goods, QFD has also been used for services. Research has found that QFD can provide short-term benefits like improved cross-functional collaboration but over the long-term addresses more tangible benefits of reduced cycle times, costs and increased productivity.

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After the introduction of total quality management, firms have recognised that

customers are their focal point, they have always been concerned with the needs
of their customers and are willing to go the extra mile to satisfy them through all
means possible. In the 1970s, this edge lead to the discovery of hinshitsu
tenkai literally translated as Quality Function Deployment (QFD) by Dr. Yoji Akao.
Simply QFD is a decision making tool that transform qualitative user demands
into quantitative parameters, to deploy the functions forming quality, and to
deploy methods for achieving the design quality into subsystems and component
parts, and ultimately to specific elements of the manufacturing process. (Yoji. A,
1994; Mizuno. S and Yoji. A, 1978)
In the late 1970 to the 80s, saw QFD been implemented in the various in various
parts of the world of the world. In America QFD was nicked named house of
quality. QFD had grown prominence from then and its been used widely in the
Automobile industry
The concept of QFD has provided numerous benefits, it provides a means of
translating customer requirements into the appropriate technical requirements
for each stage of product development and production (Chan and Wu 2002).
Whiles that is the bases of QFDs existence its able to integrate functional units
and shorter lead times. (Sullivan, L.P; Hauser, J.R. and Clausing, D). Whiles all
these are tangible benefits its been able to provide intangible benefits like cost
reduction, reduced complaints, and decision making and priority definition.
(Partovi and Corredoira, 2002; Martins and Aspinwall, 2001; Devadasan et al.,
2006)
Originally QFD has been a quality management and product development
technique originally used for hard products (goods) but this has found itself in
the services industry because its ideas are by no means inapplicable to soft
services. (Portoui, 2001; Harvey, 1998)

Research has found that QFD can provide some short-term benefits such as
reducing the cross-functional barriers associated with product development
teams and aiding changes in corporate culture. However, over the long-term,
QFD has been shown to address the more tangible benefits of reduced cycle
time, reduced development cost, and increased productivity.
Reference
Guinta, L. R. and Praizler, N. C. The QFD Book, The Team Approach to Solving
Problems and Satisfying Customers Through Quality Function Deployment.
AMACOM Books. 1993.
Sullivan, L.P., Quality function deployment, Quality Progress, Vol. 34 No. 6, June
1986, pp. 39-50.
Hauser, J.R. and Clausing, D., The house of quality, Harvard Business Review,
Vol. 61 No. 5, May- June 1988, pp. 63-73.

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