SUMMER TRAINING REPORT ON

Analysis of Tourism Industry with Special Reference to

Travel Packages
Undertaken at

QUINTESSENTIALLY TRAVEL

Submitted in partial fulfillment of the requirements for the award of the

degree of

BACHELOR OF BUSINESS ADMINISTRATION

To

Gobind Singh Indraprastha University, Delhi

Under the Guidance of Submitted by

Dr. Mani Manjari Lakshit Chauhan

BBA-V Semester

Enrollment No.
00480401714

Session 2014 17
 To Whom It May Concern

I _______________________, Enrolment No. ______________from BBA-V Sem of the Tecnia

Institute of Advanced Studies, Delhi hereby declare that the Summer Training Report (BBA-311)
entitled___________________________________________________________________________
_____________at ________________________________ is an original work and the same has not
been submitted to any other Institute for the award of any other degree. A presentation of the
Summer Training Report was made on _______________________ and the suggestions as
approved by the faculty were duly incorporated.

Date:

Signature of the Student

Certified that the Summer Training Report submitted in partial fulfillment of Bachelor of Business
Administration (BBA) to be awarded by G.G.S.I.P. University, Delhi by
_________________________, Enrolment No. ________________ has been completed under my
guidance and is Satisfactory.

Date:

Signature of the Guide

Name of the Guide:

Designation:

2
3
 ACKNOWLEDGEMENT

There is always a sense of gratitude which one express to other for the helpful so needy
services they render during all phases of life. I would like to express my gratitude towards all
those who have been helpful to me in getting this mighty task of training to a successful end.

With the deepest sense of esteem and gratitude I express my sincere thanks to Ms. Rekha
Gehani under whose able guidance I was able to learn much and successfully complete my
summer training.

I would take this opportunity to thank all my family members for their helps & suggestions
during the course of project work. I am also thankful to all my friends who gave me constant
& continuous inspiration to complete this project.

Lakshit Chauhan

4
 EXECUTIVE SUMMARY

In todays corporate and competitive world, I find that Travel and Tourism sector has the maximum
growth and potential as compared to the other sectors. Travel and Tourism has the maximum growth
rate of 70-80% while as FMCG sector has maximum 12-15% of growth rate. This growth potential
attracts me to enter in this sector and Quintessentially travel Pvt. Company Ltd has given me the
opportunity to work and get experience in highly competitive and enhancing sector.

The success story of good market share of different market organizations depends upon the
availability of the product and services near to the customer, which can be distributed through
a distribution channel. In Travel sector, distribution channel includes only agents or agency
holders of the company. If a company like Yatra.com, Makemytrip.com etc. has adequate
agents in the market they can capture big market as compared to the other companies.

Agents are the only way for a company of Travel sector through which policies and benefits of the
company can be explained to the customer.

5
 CONTENTS
S No Topic Page No
1 Certificate 23
2 Acknowledgement 4
3 Executive Summary 5
4 Chapter I: Introduction 7 21
5 Chapter II: Review of Literature 22 25
6 Chapter III: Research Methodology 26 27
7 Chapter IV: Data Reduction, Analysis & Data 28 - 35
Interpretation
8 Chapter V: Summary & Conclusions 36 - 38
9 Bibliography 39
10 Appendices
- Questionnaire 40 - 41

6
CHAPTER I

Introduction

7
1.1 Introduction

AN OVERVIEW

The Indian tourism and hospitality industry has emerged as one of the key drivers of growth
among the services sector in India. Tourism in India has significant potential considering the
rich cultural and historical heritage, variety in ecology, terrains and places of natural beauty
spread across the country. India is projected to be the fastest growing nation in the wellness
tourism sector in the next five years, clocking over 20 per cent gains annually through 2017,
according to a study conducted by SRI International. Rating agency ICRA ltd estimates the
revenue growth of Indian hotel industry strengthening to 9-11 per cent in 2015-16. Indias
rising middle class and increasing disposable incomes has continued to support the growth of
domestic and outbound tourism as a result India has moved up 13 positions to 52nd rank from
65th in Tourism & Travel competitive index.

Tourism is also a potentially large employment generator besides being a significant source
of foreign exchange for the country. industry is expected to generate 13.45 million jobs!
across sub-segments such as Restaurants (10.49 million jobs), Hotels (2.3 million jobs) and
Travel Agents/Tour Operators (0.66 million). The Ministry of Tourism plans to help the
industry meet the increasing demand of skilled and trained manpower by providing
hospitality education to students as well as certifying and upgrading skills of existing service
providers.

Tourism industry is also looking forward to the expansion of E-visa scheme which is
expected to double the tourist inflow as well as online hotel bookings in India. Total
outbound trips increased by 8.7 per cent to 19.9 million in 2015. Inbound tourist volume grew
at a Compound Annual Growth Rate (CAGR) of 6.8 per cent during 2010-15. according to
data from the Ministry of Tourism.

DEFINITION OF TOURIST

Since Tourism is a Global business it has become necessary to define an internationally

acceptable definition of Tourist. World Tourism Organization (W.T.O) defines only foreigner
who spends not less than 24 hours and not more than six months in a country other than his
native country and stay in Hotels and spends money in his own currency". A foreigner who

8
comes and works in a country to make earning or to study in the Universities is not a tourist
for all practical purposes. This definition has been accepted by all hundred and fifty member
countries including our country. With the emergence of European Economic Community
there may be more tourist traffic flow among the member countries. Such visitors are called
as Excursionists.

TYPES OF TRAVEL AND TOURISM

1. Frolic Jaunt

In the industrialised world workers are regarded as human assets and required importance is
given. It has been observed that reduction in working hours and 5 day week creates
confidence among the staff to work more efficiently that results in increased productivity and
profitability. Keeping this elated objective in mind most of the Industries and Government
have been giving more paid holidays to the employees. A relaxed employee can be able to
concentrate more on As work. As the word recreation speaks the re-creation of something
may be easure. Drolle Masquerade and entertainment or a deviation from the daily routine.
In a recent survey it is observed that majority of the foreigners prefer to plan to visit India for
recreation.

9
 2. Adventure and Sports Tourism

Sports promote peace and harmony among the countries and will have an opportunity
examine the technique of arented players across the world. Cricket is the favourite game of
the world. The adventure sport is the new concept in Tourism. The element of pleasure
gains prominence in Adventure sports along with that of competition and also risk brings
rewards. Broadly speaking sports can be categorised in to three ways. Air, Land and Water.
Gliding. Microlight. Ballooning, Para diving and Hang gliding are the classification of Air
sports. Land sports include mountaineering Rock Climbing, Trekking, skiing and
Heleskiing. River running is the Prime Water Sports that can be divided into rafting,
Kayaking. Water Scceba diving, Sailing, wind Starting, Boating and that waier conocing
are other of water sport over a period of time. Adventure sports and tourism are gaining
ground gradually in India and many more young people are attracted towards these sports.

3. Cultural Tourism

10
Every country will have its own historical back ground and infact, culture is as old as human
civilization. The pride and prestige of every country depends upon its cultural edifice and the
remains of Forts, Art galleries, Music Academies, Libraries are the standing testimonials of
culture. Both domestic and foreign visitors intend to visit these alluring places with a view to
understand greatness of the place and popularity.

4. Health Tourism

"Health is wealth" is standard Epithet. Many people used to visit health centres for getting
relief to their chronic diseases. Medicine is not merely a science but also an Art A systematic
body of knowledge is called science and application of these principles to a body is called as
an Art. In that context, medicine consists not just compounding mixtures, preparing
decotions. Pills, Plasters and Drugs of all kinds. There are five systems of Medicine
practising by many people in India. They are Allopathy, Homoeo, Ayurveda, Unani and
Siddha. The word"Siddha is derived from the word"Sidhi" which means divine power. This
power can be acquired or inherited. Sidhi is also construed as power attained by birth
according to previous Janma or Karma. The man in possession of such power is called
Siddhar. These siddhars belong to a school of great knowledge, culture both physical and
spiritual combined with supernatural power. India is a country having mysterious class of
men called yogis, who possesses most extraordinary development of mental faculties. The
psychology of the human body according Hindu science is based on five great elements, i.e.,

11
Fire, Water, Air, Earth and Sky that are in the Nature. These five are the fundamental
principles of creation, preservation and destruction Each of these five elements are mutually
dependent. Fire changes in to Air, Air to Water and water to Earth and again Earth to water,
Water to Air and Air to Fire and this transformation is the foundation of all bodies and their
functioning.

HISTORICAL PERSPECTIVE

The first conscious and organized efforts to promote tourism in India were made in 1945
when a committee was set up by the Government under the Chairmanship of Sir John
Sargent, the then Educational Adviser to the Government of India (Krishna, A.G., 1993).
Thereafter, the development of tourism was taken up in a planned manner in 1956 coinciding
with the Second Five Year Plan. The approach has evolved from isolated planning of single
unit facilities in the Second and Third Five Year Plans. The Sixth Plan marked the beginning
of a new era when tourism began to be considered a major instrument for social integration
and economic development.

But it was only after the 80s that tourism activity gained momentum. The Government took
several significant steps. A National Policy on tourism was announced in 1982. Later in
1988, the National Committee on Tourism formulated a comprehensive plan for achieving a
sustainable growth in tourism. In 1992, a National Action Plan was prepared and in 1996 the
National Strategy for Promotion of Tourism was drafted. In 1997, the New Tourism Policy
recognises the roles of Central and State governments, public sector undertakings and the
private sector in the development of tourism were. The need for involvement of Panchayati
Raj institutions, local bodies, non-governmental organisations and the local youth in the
creation of tourism facilities has also been recognised.

12
Present Situation of Tourism in India

Today tourism is the largest service industry in India, with a contribution of 6.23% to the
national GDP and providing 8.78% of the total employment. India witnesses more than 5
million annual foreign tourist arrivals and 562 million domestic tourism visits. The tourism
industry in India generated about US$100 billion in 2008 and that is expected to increase to
US$275.5 billion by 2018 at a 9.4% annual growth rate. The Ministry of Tourism is the nodal
agency for the development and promotion of tourism in India and maintains the "Incredible
India" campaign.

According to World Travel and Tourism Council, India will be a tourism hotspot from 2009-
2018, having the highest 10-year growth potential. As per the Travel and Tourism
Competitiveness Report 2009 by the World Economic Forum, India is ranked 11th in the
Asia Pacific region and 62nd overall, moving up three places on the list of the world's
attractive destinations. It is ranked the 14th best tourist destination for its natural resources
and 24th for its cultural resources, with many World Heritage Sites, both natural and cultural,
rich fauna, and strong creative industries in the country. India also bagged 37th rank for its air
transport network. The India travel and tourism industry ranked 5th in the long-term (10-
year) growth and is expected to be the second largest employer in the world by 2019. The
2010 Commonwealth games in Delhi significantly boosted tourism in India to the next level.

Moreover, India has been ranked the "best country brand for value-for-money" in the Country
Brand Index (CBI) survey conducted by Future Brand, a leading global brand consultancy.
India also claimed the second place in CBI's "best country brand for history", as well as
appears among the top 5 in the best country brand for authenticity and art & culture, and the
fourth best new country for business. India made it to the list of "rising stars" or the countries
that are likely to become major tourist destinations in the next five years, led by the United
Arab Emirates, China, and Vietnam.

13
1.2 Objectives of the Study

The main of the present study of is accomplishing the following objective.

To examine the role of tourism industry in India.

To study the tourism development in various States.
Review the important policy decisions such as government control, co-ordination with
other tourism promoting industry.
Examine the views and attitudes of tourist about the facilities provided by
Quintessentially Travel at major tourist and pilgrim centres.
Suggest measures for effective organisation and management of Quintessentially
travel.

1.3 Scope of the Study

Present study is designed to make an attempt to understand Travel and Tourism development
in various States and critically examine the distinctive functional aspect. The study covers the
Genesis, organization, operational Strategies and tourism promoting strategies. The profile of
quintessential travel agency is also explained. Transport is the key factor key factor for
development of tourism. Means of transport covered are Airways, Railways and Roadways.
The cynosure of tourism business is "TOURIST". The union government has been actively
encouraging privatization with its liberal economic reforms and an attempt is made to
examine how far the privatization can be possible in this corporation to run it on more
commercial lines.

14
1.4 Company Profile

1.4.1 Name of the Firm

Quintessentially Lifestyle Services (India) Pvt. Ltd

B-115, 3rd Floor, Institutional area, Sector - 44, Gurgaon - 122002, Haryana, India

PH: +91 (124-4856600, Fax: 0124-4960355)

www.quintessentiallytravel.com

1.4.2 Company Profile

Quintessentially Lifestyle Group is a British concierge company founded in 2000 by Aaron

Simpson, Ben Elliot and Paul Drummond. Company is headquartered in London.
Quintessentially Group includes 33 companies, including Quintessentially Lifestyle,
Quintessentially Events, and the Quintessentially Foundation.

Quintessentially Travel is the sister company of Quintessentially, the worlds leading

members-only Lifestyle Management and Concierge Club; With offices throughout the
Americas, Europe, the Middle East and Asia-Pacific, we cover all of the globes 196
countries. You will also find our Travel Managers scouring the four corners of the world to
bring you the inside track on the most glamorous, sought-after and remote destinations.

15
However as a standalone provider of luxury tailor-made travel, We have access to amenities,
upgrades, benefits, unadvertised excursions and extravagances and many other extra services.

Quintessentially Travel is an esteemed member of the travel industrys most powerful leading
luxury network, Virtuoso, connected to over 1,000 of the worlds finest hotels in 150
countries. Membership of Virtuoso is by invitation only, and represents just one percent of
the global travel agency community. In addition we are also Preferred Partners of the worlds
leading luxury hotel groups, including Four Seasons, Starwood, Mandarin Oriental,
Peninsula, Ritz Carlton, Rosewood and Rocco Forte.

Our unsurpassed travel portfolio enables us to cater to all personal requirements, tailor-
making and arranging every single element of a trip, from meet and greets, flights, private
charters, transfers, experiences, hotels and villas bookings, to yacht bookings, event access
and private guided tours. We will surprise and delight you on your travels, but not when it
comes to the price tag.

1.4.3 Services Offered

Quintessentially Lifestyle Travel vertical caters to all personal requirements, tailor-making

and arranging every single element of a trip, from meet and greets, flights, private charters,
transfers, experiences, hotels and villas bookings, to yacht bookings, event access and private
guided tours.

It broadly classifies its service under following themes:

o FAMILY HOLIDAYS

16
 o BEACH HOLIDAYS
o ROMANTIC HOLIDAYS
o WELLNESS & SPA HOLIDAYS
o ADVENTURE HOLIDAYS
o PARTY HOLIDAYS
o DISCOVERY & EXPLORATION HOLIDAYS
o FOOD HOLIDAYS
o SHORT BREAKS
o SHOPPING HOLIDAYS
o VILLAS & CHALETS
o SKI HOLIDAYS
o DRIVING HOLIDAYS
o SPORTING HOLIDAYS
o SAFARI HOLIDAYS
o CITY BREAKS
o LEAVING ON A JET PLANE
o SAILING HOLIDAYS

1.4.4 Organizational Structure

Management Team

As of August 2016, Quintessentially India Travel team consist of :

Amit Dutta, MD
Mishti Bose, Quintessentially group CEO
Kapil Berera, CEO at Quintessentially Travel
Milly Mahajan, head of Customer Service

1.4.5 Sales Turnover

Key Financial and Operational highlights

INR 16.5cr Revenue

17
1.4.6 INDUSTRY PROFILE

The Indian tourism and hospitality industry has emerged as one of the key drivers of growth
among the services sector in India. Tourism in India has significant potential considering the
rich cultural and historical heritage, variety in ecology, terrains and places of natural beauty
spread across the country. Tourism is also a potentially large employment generator besides
being a significant source of foreign exchange for the country.
The industry is expected to generate 13.45 million jobs! across sub-segments such as
Restaurants (10.49 million jobs), Hotels (2.3 million jobs) and Travel Agents/Tour Operators
(0.66 million). The Ministry of Tourism plans to help the industry meet the increasing
demand of skilled and trained manpower by providing hospitality education to students as
well as certifying and upgrading skills of existing service providers.
India has moved up 13 positions to 52nd rank from 65th in Tourism & Travel competitive
index@.

Market Size
Indias rising middle class and increasing disposable incomes has continued to support the
growth of domestic and outbound tourism. Total outbound trips increased by 8.7 per cent to
19.9 million in 2015. Inbound tourist volume grew at a Compound Annual Growth Rate
(CAGR) of 6.8 per cent during 2010-15.
Foreign Tourist Arrivals (FTAs) in India increased 11.8 per cent year-on-year to 670,000
tourists in August 2016, while Foreign Exchange Earnings (FEEs) from tourism increased
13.1 per cent year-on-year to Rs 12,903 crore (US$ 1.92 billion), according to data from the
Ministry of Tourism.
Tourist arrivals in India on e-Tourist Visa (e-TV) grew by 196.6 per cent year-on-year to
66,097 tourists in August 2016, attributable to the introduction of e-TV for 150 countries as
against the earlier coverage of 113 countries, according to data from the Ministry of Tourism.
Online hotel bookings in India are expected to double by 2016 due to the increasing
penetration of the internet and smart phones#.

How to Boost Tourism Industry in India?

Some of the recent initiatives taken by the Government to boost tourism include grant of
export house status to the tourism sector and incentives for promoting private investment in

18
the form of Income Tax exemptions, interest subsidy and reduced import duty. The hotel and
tourism-related industry has been declared a high priority industry for foreign investment
which entails automatic approval of direct investment up to 51 per cent of foreign equity and
allowing 100 per cent non-resident Indian investment and simplifying rules regarding the
grant of approval to travel agents, tour operators and tourist transport operators.

The first-ever Indian Tourism Day was celebrated on January 25, 1998. The Year 1999 was
celebrated as Explore India Millennium Year by presenting a spectacular tableau on the
cultural heritage of India at the Republic Day Parade and organizing India Tourism Expo in
New Delhi and Khajuraho. The government joined hands with leading airlines, hoteliers,
holiday resorts and tour operators, and offered them a wide range of incentives and bonuses
aimed to project India as an attractive destination for holidaymakers.

IMPACT OF TOURISM IN INDIA

Tourism industry in India has several positive and negative impacts on the economy and
society. These impacts are highlighted below.

Generating Income and Employment: Tourism in India has emerged as an instrument

of income and employment generation, poverty alleviation and sustainable human
development. It contributes 6.23% to the national GDP and 8.78% of the total
employment in India. Almost 20 million people are now working in the Indias
tourism industry.

Source of Foreign Exchange Earnings: Tourism is an important source of foreign

exchange earnings in India. This has favourable impact on the balance of payment of
the country. The tourism industry in India generated about US$100 billion in 2008
and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth
rate.

Preservation of National Heritage and Environment: Tourism helps preserve several

places which are of historical importance by declaring them as heritage sites. For

19
 instance, the Taj Mahal, the Qutab Minar, Ajanta and Ellora temples, etc.,, would
have been decayed and destroyed had it not been for the efforts taken by Tourism
Department to preserve them. Likewise, tourism also helps in conserving the natural
habitats of many endangered species.

Developing Infrastructure: Tourism tends to encourage the development of multiple-

use infrastructure that benefits the host community, including various means of
transports, health care facilities, and sports centers, in addition to the hotels and high-
end restaurants that cater to foreign visitors. The development of infrastructure has in
turn induced the development of other directly productive activities.

Promoting Peace and Stability: Honey and Gilpin (2009) suggests that the tourism
industry can also help promote peace and stability in developing country like India by
providing jobs, generating income, diversifying the economy, protecting the
environment, and promoting cross-cultural awareness. However, key challenges like
adoption of regulatory frameworks, mechanisms to reduce crime and corruption, etc,
must be addressed if peace-enhancing benefits from this industry are to be realized.

ENVIRONMENTAL IMPACT OF TOURISM IN INDIA

The tourism industry in India can have several positive and negative impact on the
environment which are discuss below.

Direct Financial Contributions

Tourism can contribute directly to the conservation of sensitive areas and habitat.
Revenue from park-entrance fees and similar sources can be allocated specifically to
pay for the protection and management of environmentally sensitive areas. Special
fees for park operations or conservation activities can be collected from tourists or
tour operators.

Contributions to Government Revenues

20
 The Indian government through the tourism department also collect money in more
far-reaching and indirect ways that are not linked to specific parks or conservation
areas. User fees, income taxes, taxes on sales or rental of recreation equipment, and
license fees for activities such as rafting and fishing can provide governments with the
funds needed to manage natural resources. Such funds can be used for overall
conservation programs and activities, such as park ranger salaries and park
maintenance.

Improved Environmental Management and Planning

Sound environmental management of tourism facilities and especially hotels can
increase the benefits to natural environment. By planning early for tourism
development, damaging and expensive mistakes can be prevented, avoiding the
gradual deterioration of environmental assets significant to tourism. The development
of tourism has moved the Indian government towards this direction leading to
improved environmental management.

Raising Environmental Awareness

Tourism has the potential to increase public appreciation of the environment and to
spread awareness of environmental problems when it brings people into closer contact
with nature and the environment. This confrontation heightens awareness of the value
of nature among the community and lead to environmentally conscious behavior and
activities to preserve the environment.

Protection and Preservation of Environment

Tourism can significantly contribute to environmental protection, conservation and
restoration of biological diversity and sustainable use of natural resources. Because of
their attractiveness, pristine sites and natural areas are identified as valuable and the
need to keep the attraction alive can lead to creation of national parks and wildlife
parks.
In India, new laws and regulations have been enacted to preserve the forest and to
protect native species. The coral reefs around the coastal areas and the marine life that
depend on them for survival are also protected.

21
 CHAPTER II

REVIEW OF LIERATURE

22
(Olmeda and Sheldon, 2001) A supplier see the benefits of using the Internet for selling his
services in many ways as he experiences a significant drop in distribution costs, an increase
in revenues, and an increased market share. In the same way, use of the Internet allows
travelers to interact freely with the tourism suppliers for the necessary information, and to
make themselves ultra-comfortable in order to purchase products/services at any time and any
place.

(Inkpen, 1998; Law, 2000) A lot of tourism researchers have put ample emphasis on the use
of the Internet in travel and tourism industry. Not only the buyers but suppliers too can get
benefitted by the use of Internet. They can promote their offers on their portals and in turn,
can sell the products at any time to any customer globally. They can also control the servers
to display information on their services/products at an electronic speed.

But there are a lot of researchers, who think that extensive use of internet may very well, one
day, be able to end the role of travel agents or for that matter, the travel agencies. Internet is
being used as a disinter- mediating agent as it doesnt allow the participation of a middlemen
in the traveler-agent-destination/supplier network in the travel industry. But what these
researchers ignore that travel agencies provide personal information and advice to the
travelers and as far as their capability of giving advice and information doesnt get
diminished, they are not going to extinct in the aforementioned network. Furthermore, if they
use internet as a facilitator and helper which can give them a lot of information absolutely
free, their position in the market will get more strengthened.

There are two types of information which a tourist generally needs- static and dynamic
information. That information which does not change over the course of time is known as
static information and it includes detailed information about location, climate, attraction
features, history, facilities available, etc of a particular place. And the information which
changes very rapidly and frequently is known as dynamic information. Information about
airline, train and bus schedules, and accommodation units and current availability of such
facilities is considered as dynamic. And since these information change pretty quickly, they
must be stored on a real time basis. Information pertaining to air, rail and accommodation
sectors is stored in the computer reservation systems.

23
Some few years back, the tourism industry across the globe was using quite a lot of things to
spread the word in the media about their products and services. They were pamphlets,
brochures, directories, guide books, etc. These marketing tools were used by every major
destination nation. All these sources are being employed even today though their use is pretty
discrete and are regarded the most inefficient and ineffective means of information.

Over the course of last few decades, the world has witnessed the application of computer and
communication technologies in the field of tourism. With the technological advance came
two different streams of information sources viz, (i) online and (ii) offline. There were
databases available for general public uses about places, entertainment facilities, tourist
attractions etc. Public can access them online and gather all the useful data and filter the
trash. Then we got introduced with the computerized reservation systems like Galileo,
Amadeus, Sabre, PARS, JALCOM, QAMTAM and ABASUS, etc. These CRS enabled the
free flowing of data on tourism for public usage and they are getting improved with each
passing day. The latest source of information known as the internet has brought the
revolution in the field of communications technology and for the years to follow there will be
no stopping for it.

24
 CHAPTER III
RESEARCH METHODOLOGY

25
3.1 Purpose of the study:

This is a limited study which takes into consideration the responses of 200 people. This data
can be explorated to take in the trends across the industry. The significance for the industry
lies in studying these trends that emerge from the study. It is a rapidly changing and evolving
sector. People are only beginning to wake up to its vast possibilities. A study like this can
attempt to guide the future of the industry based on current trends.

To facilitate and provide all the useful information of the study, the company, the Travel And
Tourism industry and also provide marketing ways, methods of Quintessentially Travel
Plans.

3.2 Research methodology

Research Design

NON-PROBABILITY

EXPLORATORY & DISCRIPTIVE EXPERIMENTAL RESEARCH

The research is primarily both exploratory as well as descriptive in nature. The sources of
information are both primary & secondary.

A well-structured questionnaire was prepared and personal interviews were conducted to

collect the customers perception and buying behavior, through this questionnaire.

SAMPLING METHODOLOGY

Sampling Technique:

Initially, a rough draft was prepared keeping in mind the objective of the research. A pilot
study was done in order to know the accuracy of the Questionnaire. The final Questionnaire
was arrived only after certain important changes were done. Thus my sampling came out to
be judgmental and continent

26
Sampling Unit:

The respondents who were asked to fill out questionnaires are the sampling units. These
comprise of employees of MNCs and customers.

Sample size:

The sample size was restricted to only 70, which comprised of mainly peoples from different
regions of Delhi as well as online due to time constraints.

Sampling Area:

The area of the research was Delhi.

27
 CHAPTER IV

DATA REDUCTION, ANALYSIS & DATA

INTERPRETATION

28
Q. Do you use tour Package from our Travel Agency?

No. of Respondents
yes 32
no 38
TOTAL 70

Yes
No

Analysis:

From the chart above it can be seen that 45% were aware of the Quintessentially Travel
Company and 55% were not aware of any such company. . The company can advertise
through television, radio, newspapers, bill boards and pamphlets. This would increase
awareness and arouse curiosity in the minds of the consumer which would enable the
company to market its products more effectively.

29
Q. If yes on which Theme you would like to Travel?

No. of Respondents
Family 10
Honeymoon 15
Beaches & Islands 16
Wildlife & Adventure 29
TOTAL 70

100

90

80

70

60

50

40

30

20

10

0
Family Honeymoon Beaches & Islands Wildlife & Adventure

Analysis:

From the chart above we can say that 42% of the respondents were willing to travel on
Wildlife & Adventure Theme followed by 21% in Beaches & Islands, 21% in Honeymoon
and 15% in Family.

We could say that the maximum consumers are interested in Adventure and Sports activities.

30
Q. Which is your Favourate Holiday Destination in India?

No. of Respondents
Leh Ladakh 13
Kashmir 11
Himachal Pradesh 9
Nainital 12
Gangtok 6
Mount Abu 4
Goa 15
Other 3
TOTAL 70

Favourate Holiday Destination in India

18
16
14
12
10
8
6 Series 1
4
2
0

Analysis:
From the chart above we can say that the most favourate Destinations were Leh Ladakh,
Nainital, and Goa. Respondents also showed interest in Kashmir, Himachal Pradesh,
Gangtok, Mount Abu, and as well as other more Destinations.

The company can bring up more Plans in these popular Destinations.

31
Q. What is the purpose of Travel?

No. of Respondents
Business 29
Leisure 41
TOTAL 70

Purpose of Travel

Business
Leisure

Analysis:

From the chart above we can say that 42% respondents purpose for travel is for Business
while 58% respondents purpose for travel is Leisure.

The main purpose for Travel is to relax our mind and soul from our routine life. The company
can bring up exciting and interesting plans to cater the need for the customers.

32
Q. What is the average duration of trips undertaken?
No. of Respondents
1 2 Days 21
2 4 Days 36
Up to a week 5
Up to a month 1
Varies from trip to trip 7
TOTAL 70

Average Duration of trips

60

50

40

30

20

10

0
1 - 2 Days 2 - 4 Days Up to a week Up to a month varies from trip
to trip

Analysis:

From the chart above we can say that majority of respondents prefers an average trip of one
to four days. This will help the company to make short duration travel plans that will more
likely to be preferred by the customers.

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Q. What is the average number of trips undertaken in a year?
No. of Respondents
1 7
2 10
3 25
More than 4 28
TOTAL 70

Average number of Trips undertaken in a

year

More than 4

0 5 10 15 20 25 30 35 40 45

Analysis:

From the chart above we can say that majority of respondents prefers more shorts trips
throughout a year. About 76% respondents preferred more than Three Trips throughout a
year.

The company can monitor coming group of holidays to make more favourable travel plans
that are widely accepted by the customers.

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Q. What are your expectations from a Travel Agency?
No. of Respondents
Cheap Travel 21
Best Experience 13
Best Guidance 10
Better Facilities 20
Other 6
TOTAL 70

Expectations from Travel Agency

100
90
80
70
60
50
40
30
20
10
0
Cheap Travel Best Best Guidance Better Facilities Others
Experience

Analysis:

From the chart above we can say that respondents preferences are ranked by Cheap travel,
Best Facilities, Best Experience, Better Facilities and as well as other Factors.

The company should these preferences in mind to capture maximum market share of travel
and tourism industry in India.

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Q. What is the approximate budget of travel?
No. of Respondents
INR5,000 INR10,000 12
INR10,001 INR15,000 18
INR15,001 INR25,000 21
INR25,001 INR50,000 11
INR50,001 INR75,000 4
INR75,001 INR1,00,000 3
Above INR1,00,000 1
TOTAL 70

Budget of Travel
35

30

25

20

15

10

0
INR5,000 INR10,001 INR15,001 INR25,001 INR50,001 INR75,001 Above
INR10,000 INR15,000 INR25,000 INR50,000 INR75,000 INR1,00,000 INR1,00,000

Analysis:

From the chart above we can say that respondents average budget for Travel is around INR
10,000 to INR 50,000. The company can capture a huge market share by making Travel
plans in this price range.

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 CHAPTER V

SUMMARY & CONCLUSIONS

37
CONCLUSION

Tourism industry in India is growing and it has vast potential for generating employment and
earning large amount of foreign exchange besides giving a fillip to the countrys overall
economic and social development. But much more remains to be done. Eco-tourism needs to
be promoted so that tourism in India helps in preserving and sustaining the diversity of the
India's natural and cultural environments. Tourism in India should be developed in such a
way that it accommodates and entertains visitors in a way that is minimally intrusive or
destructive to the environment and sustains & supports the native cultures in the locations it
is operating in. Moreover, since tourism is a multi-dimensional activity, and basically a
service industry, it would be necessary that all wings of the Central and State governments,
private sector and voluntary organizations become active partners in the Endeavour to attain
sustainable growth in tourism if India is to become a world player in the tourism industry.

LIMITATIONS OF THE RESEARCH

1. The research is confined to a certain parts of Delhi and does not necessarily shows a
pattern applicable to all of Country.

2. Some respondents were reluctant to divulge personal information which can affect the
validity of all responses.

3. In a rapidly changing industry, analysis on one day or in one segment can change very
quickly. The environmental changes are vital to be considered in order to assimilate
the findings

38
ANNEXURE

QUESTIONNAIRE

39
40
BIBLOGRAPHY

By the help of Books

Case study on the effects of Tourism on culture and environment written by

Krishna, A.G., 1993

Marketing Management written by Phillip Kotlar

By the Help of Manuals

Quintessentially Annual Report & Internet.

By the help of Other Sources

By the heads and the consultant of the Quintessentially Travel India.

By the help of Websites

1. http://www.Quintessentialytravel.com
2. http://www.google.com
3. http://www.Wikkipedia.com

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