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Interview Analysis

The document summarizes the results of interviews conducted to inform the design of a new ident for BBC One. [1] Five questions were asked to understand viewer perceptions and expectations. [2] Respondents universally associated the color red with BBC One and said idents should be creative and unique. [3] Idents were seen as indicating the channel and type of shows. The target audience was said to be older but also appealing to a wide age range. Features suggested for the new ident included the globe, circles, and the color red.

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55 views

Interview Analysis

The document summarizes the results of interviews conducted to inform the design of a new ident for BBC One. [1] Five questions were asked to understand viewer perceptions and expectations. [2] Respondents universally associated the color red with BBC One and said idents should be creative and unique. [3] Idents were seen as indicating the channel and type of shows. The target audience was said to be older but also appealing to a wide age range. Features suggested for the new ident included the globe, circles, and the color red.

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api-295891235
Copyright
© © All Rights Reserved
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Interview Analysis

We made 5 questions that we asked everyone we


interviewed:

1. What colour do you think of when you hear


bbc1?

From the use of this question we were able


to understand what colour people associate with
BBC One. Everyone answered this question by
saying the colour red. By obtaining these
responses we were allowed to further understand
that the colour RED would enable us to directly
connect to our target audience.

2.What do you believe makes a good ident?

We used this question within our interviews to gain


a understanding of what makes a good Ident. Most
people in our interviews replied with the comment
creativity which leads us to believe that we now
need to make sure our ident is creative. Also, lots
of them said that idents should be different from
other channels ones, which means we need to plan
our ident to be unique.

3.How does an ident affect your view of the


channel?

This question was asked during our interviews


to figure out how Idents affect the viewer. Being an
opinion based question we received mixed
responses, but most of the responses were that it
shows me what channel I am watching and what
sort of shows are shown. These responses are
useful as they allowed us to collect an
understanding of why Idents exist and their
purpose/role as well as who they are received by a
viewer.

4.Who do you think is the target audience


of bbc1?
By using this question we were able to gather an
understanding of who the viewers of BBC One are.
Are responses were that the majority of the target
audience are of an older age and are more elderly .
Other responses were that the
target audience wasn't really defined and that
the channel appeals to a massive age range not
just limited to the elderly. We found this, by the
answers when people say everyone really. This
means our ident needs to appeal to most people.

5.What features could be in a bbc1 ident?


By using this question we could get a good idea of
what the features should be in our ident. From the
responses we got,we found that most people said
they would expect to see the globe and a circle
and the colour red. This has shown us that we
should make sure that we include these features in
the ident we make.

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