HOW TO OPTIMIZE

YOUR FACEBOOK ADS

USING

Do you want to go
into depths

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about how to
optimize your

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Facebook Ads expenditure

and be effective with

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social media advertising

by creating ads that

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attract clicks and make

them perform well

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through segmentation
and optimization?

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What is
Qwaya ?
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Qwaya is a powerful
and affordable

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self-service tool for

any business that

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seeks to save time

and optimizes your

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Facebook
marketing
campaigns.
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With Qwaya you can

create ad scheduling
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and rotation, bid

rules, track
conversions
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Lets BEGIN!
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First, open a browser by clicking it.

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For this tutorial, let's

choose Google
Chrome
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Double-click
this icon
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A new window will pop-up

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Click the URL

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Type https://www.qwaya.com/ then hit

Enter on your keyboard

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You will be redirected to Qwaya s site

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Click Sign up

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Type your First name here

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Type your Last name here

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Type your E-mail here

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Type your Password here

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Repeat typing your Password here

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Type your Company name here

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Type your Company website here

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Click Choose your country

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For this tutorial, lets click Philippines

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Type your Phone number here

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Type your Location here

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Click Create my account

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An activation
code will be
sent
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to your email. If
you registered
using
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@gmail.com from this page earlier,

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click a new tab.

On the new

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tab, click the URL

bar. Then type

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gmail.com and hit

Enter on your keyboard

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Type your email address

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Click Next

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Type your password

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then click Sign in

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Locate and click the

email from Qwaya

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Copy the activation code here

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Then paste the activation

code here

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Click Activate

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Click Connect Facebook

account

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Type your Facebook email

address here

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Type your Facebook Password here

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then click Log In

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Click Okay

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Select your Facebook Ad

Account

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Click External website to

create website ad

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Click Desktop app to create

desktop ad

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Click Mobile app to create

smartphones/tablets ad

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Click here to create add

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for your Facebook page.

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Click here to create

Page like ad

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Click here to create

Page post ad

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Click here to create

Text ad

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Click here to create

Link ad

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Click here to create

Photo ad

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Click here to create

Offer ad

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Click here to create

Multi product ad

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For this tutorial,

lets create a
Link ad!
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Type your Display link

here

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Click here to choose

your call to action

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Click here if you want

Shop Now
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Click here if you want

Book Now
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Click here if you want

Learn More
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Click here if you want

Sign Up
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Click here if you want

Download
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Click Add post link

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Type your post link here

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Click Add post text

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Type your post text here

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Click Add link headline

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Type your link headline

here

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Click Add description

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Type your description

here

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Click Add images

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Click Upload new image

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You can drag a photo

here

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or click Choose File to

upload photo

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Select your image

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then click Open.

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Select your placement

ad here

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Click here to Split your

ad placement

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To save your ad, click

Save as

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then click Create.

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On the topmost, click

Set targeting

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Click New targeting

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Type here the location to target

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Type here the language to target

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Type here the age-range to target

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Click here if you want to

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target all gender.

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Click here if you want to

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target male gender.

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Click here if you want to

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target female gender.

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To select interests of target,

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click here

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then select from the drop down choices

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or type it here.

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To select demographics of target,

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click here

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then select from the drop down choices.

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To select behaviors of target,

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click here

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then select from the drop down choices.

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Scroll down and

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click here to choose connections of target

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Click here to choose relationships of target

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Click here to choose Education and

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occupation of target

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Click here to choose Custom audiences

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To split your targeted audience, click here

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When done, click Save as

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then click Use

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Click Publish ads

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Click here

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Type your Campaign name here

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Select Folder here

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Select Ad set name here

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Select your Start day and time here

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Select your End day and time here

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Select your Ad set budget here

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Select what you Optimize for here

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Select what you Pay for here

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Select your Max bid here

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When completed, click Generate ad

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Congratulations!
Wait for your ad
to get approved by
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SUMMARY
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Facebook
advertising should
be a part
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of the social media

marketing plan

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for every small

business and

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Qwaya will make

the process easier.

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There you have it

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Thank you for investing

on yourself
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Apply what
you have
learned
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and
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