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Term Project: Offered On The Shelves But Not Really Aware by Consumers. You Have

This document outlines the requirements for a term project on developing a marketing plan for a product. Students must choose a product from a company that is offered but not widely known by consumers. The marketing plan should include: (1) background on the company and its products/services, mission, and business strategies; (2) details on the chosen product's classification, branding, and product mix decisions; (3) pricing approaches and strategies; (4) distribution channels and intermediaries; and (5) promotional strategies including advertising, sales, PR, personal selling, and direct marketing. The report must have an introduction, comprehensive analysis, conclusion, and references in APA format. It is due on the 5th seminar date.

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426 views2 pages

Term Project: Offered On The Shelves But Not Really Aware by Consumers. You Have

This document outlines the requirements for a term project on developing a marketing plan for a product. Students must choose a product from a company that is offered but not widely known by consumers. The marketing plan should include: (1) background on the company and its products/services, mission, and business strategies; (2) details on the chosen product's classification, branding, and product mix decisions; (3) pricing approaches and strategies; (4) distribution channels and intermediaries; and (5) promotional strategies including advertising, sales, PR, personal selling, and direct marketing. The report must have an introduction, comprehensive analysis, conclusion, and references in APA format. It is due on the 5th seminar date.

Uploaded by

Syi Sya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PRINCIPLES AND PRACTICES OF MARKETING

MKT 420

TERM PROJECT

All companies must look ahead and find the long term game plan in response
to maintain their survival in todays competitive and constantly changing
business environment. One of the critical decisions a company needs to
focus on is in developing their marketing mix. Marketing mix the set of
controllable tactical marketing tools i.e. product, price, place, and promotion
that the company blends to produce the response it wants from their target
market.
You are required to choose ONE PRODUCT (service) from one company in
any industry (either locally or internationally). That product has been
offered on the shelves but not really aware by consumers. You have
to come out with the marketing plan for this product. Your report should
comprehensively include:

PART A: COMPANY BACKGROUND


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Company Background
The products / services they offer
Company mission statement
The analysis on current business portfolio
The possible developing strategies on current business portfolio

PART B: PRODUCT
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The level of product


Product / service offerings classification
Individual product and service decisions
Product line and product mix decisions
Branding strategy

PART C: PRICE
iiiiiiNSN
Epjj 2014

General Pricing Approaches


Product Mix Pricing Strategies
Price Adjustment Strategies

PRINCIPLES AND PRACTICES OF MARKETING


MKT 420

PART D: PLACE
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Number of channel levels


Strategy used for its marketing intermediaries

PART E: PROMOTION
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Concise analysis on their advertising strategy with example


Concise analysis on their sales promotion strategy with example
Public relation (if any)
Personal selling (if any)
Direct marketing (if any)

Your report should comprehensively include:


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Table of content
Introduction (PART A)
Comprehensive analysis from PART B to PART E
Conclusion
References (APA Format)

Submission Date: 5TH SEMINAR

NSN
Epjj 2014

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