SYLLABUS
Niagara University
College of Business Administration, Department of Marketing
Semester:
Course Number and Section:
Course Title:
Credit Hours:
Fall, 2016
BUS120 (Section A, Section B, Section D)
Introduction to Business
3.0
Classroom:
Meeting Times:
AC127 (A), VINI201 (B, D)
MWF 8:00am-8:55am (A) MWF 9:05-10:100am (B)
MWF 10:10am-11:05am (D)
Osterwalder, Alexander, and Yves Pigneur. Business Model
Generation. Hoboken: John Wiley & Sons, Inc., 2010.
Garner, Bryan. HBR Guide to Better Business Writing.
Cambridge: Havard Business School Publishing, 2012.
Duarte, Nancy. HBR Guide to Persuasive Presentations.
Cambridge: Harvard Business School Publishing, 2012.
McCormick, Ken. Veblen in Plain English. Amherst:
Cambria Press, 2006. Available on canvas.
Social Media Marketing: A Social Network Perspective.
Available on canvas.
Harvard Business School Coursepacket.
Required Texts:
Other Required Materials:
Instructor Information:
Name:
Paul Richardson
Office Hours:
MT 1:00pm-3:00pm. Th 1:00pm-3:00pm.
Office Location:
Bisgrove 168.
Office Phone:
286-8169
Fax Number:
299-2888
Faculty E-Mail:
[email protected]
This Course uses Canvas On-Line Software: Yes.
University Mission Statement:
Niagara University educates its students and enriches their lives through programs
in the liberal arts and through career preparation, informed by the Catholic and Vincentian
traditions.
College of Business Mission Statement:
Guided by Catholic and Vincentian traditions, we prepare current and future business
professionals to learn, serve, and lead with integrity and live an exemplary life.
College of Business Learning Outcomes:
1.
2.
3.
4.
Students will demonstrate effective presentation skills.
Students will demonstrate effective writing skills.
Students will demonstrate analytical skills.
Students will develop valuable employment skills through internships, and community service.
Departmental Mission Statement:
Guided by the College of Business Administration mission, the undergraduate program creates and
disseminates knowledge, fosters rich learning experiences, empowers student achievement, and inspires
professional engagement in the global society.
Student Learning Outcomes
1. Graduates will have effective written communication skills
2. Graduates will have effective oral communication skills
3. Graduates will be able to evaluate and understand ethical issues in business decisions
4. Graduates will demonstrate the ability to analyze information and apply critical thinking skills
5. Graduates will be proficient in using the appropriate technology and information resources for their
field
6. Graduates will demonstrate knowledge of the field in their concentration or major
Course Description:
BUS120 provides a foundation for students to achieve academic and professional success in the
College of Business Administration. By successfully completing BUS120, students will
participate in a rich learning experience consistent with the mission of the university and college
and develop foundational skills and knowledge to meet college and department learning
outcomes.
Course Learning Outcomes:
Students will:
(1) master principles and best practices of written business communication.
(2) master principles and best practices of oral business communication.
(3) master principles and best practices of business presentations.
(4) understand and apply foundations of business analytics and metrics.
(5) understand key business concepts and how business functions relate.
(6) understand ethical and critical perspectives on business.
(7) understand how to use essential information technology and resources in business research.
(8) learn what employment skills, internships, and service opportunities are available at the
college.
Assessment Measures:
Requirement
Exam 1
Exam 2
Weight
15
15
Course
2,3,5
1,4,5,6
CBA
1
2,3
Department
2,6
1,3,4,5,6
Business Case Memo
Performance Appraisal
Memo
Business Analysis Report
Business Analysis
Presentation
Business Seminar Report
Class Participation
15
5
1,4,5,7
1
2,3
2
1,4,5,6
1
15
15
1,4,5,6,7
2,3,4,5,6,7
2,3
1,3
1,3,4,5,5
2,3,4,5,6
10
10
1,4,5,6,8
2,3,4,5,6,7
2,3,4
1,3
1,3,4,5,6
2,3
Grade Distribution
A+
97-100
B+
87-89
C+
77-79
D+
67-69
A
94-96
B
84-86
C
74-76
D
64-66
A90-93
B80-83
C70-73
D60-63
Attendance Policy:
Given that much learning will take place in class, class attendance is required and students will
be called upon to contribute to class discussions.
Grading Policies and Procedures:
There will be two non-cumulative examinations. Students will complete one written business
case assignment and one written performance appraisal memo. Students will participate in a
business seminar and complete a business seminar report. Students will also be assigned a class
participation grade based on attendance and contributions made in class. Students will participate
in one group project (business analysis report) and one group presentation (business analysis
presentation). Details regarding these requirements including grading policies and procedues will
be provided in class.
College of Business Citation Guidelines and Plagiarism Reminder
Niagara University business students are asked to use the APA citation style. We
recommend the Cornell University guide which can be accessed at:
http://www.library.cornell.edu/resrch/citmanage/apa
We encourage you to use the specific parts of a source format found in the Cornell guide
which includes author, year and page number in parentheses, i.e. (Smith, 2005, p. 42).
At the end of the Cornell APA style guide are formats for web sites, blogs, etc.
Please note that the APA style also requires a bibliography Reference list at the end of the
paper in addition to internal parenthetical references.
Academic Integrity Reminder: These are the most common plagiarism problems seen at
Niagara University among students referred to the Academic Integrity Board. Please strive to
maintain the highest academic standards.
Submitting a paper or portion of a paper written by another studentin your own
class, another class, or another school.
Submitting a paper which has large blocks of non-cited text copied directly from
written or on-line sources.
University Statement on Academic Integrity:
Academic honesty being honest and truthful in academic settings, especially in the
communication and presentation of ideas is required to experience and fulfill the mission of
Niagara University. Academic dishonesty being untruthful, deceptive, or dishonest in academic
settings in any way subverts the university mission, harms faculty and students, damages the
reputation of the university, and diminishes public confidence in higher education.
All members of the university community share the responsibility for creating conditions that
support academic integrity. Students must abstain from any violations of academic integrity and
set examples for each other by assuming full responsibility for their academic and personal
development, including informing themselves about and following the university's academic
integrity policy.
Violations of academic integrity include but are not limited to the following categories: cheating;
plagiarism; fabrication; falsification or sabotage of research data; destruction or misuse of the
university's academic resources, alteration or falsification of academic records; academic
misconduct; complicity; and copyright violation. This policy applies to all courses, program
requirements, and learning contexts in which academic credit is offered, including experiential
and service-learning courses, study abroad programs, internships, student teaching and the like.
Please refer to the undergraduate catalogue for Niagara Universitys policy on academic integrity
or access the policy online, www.niagara.edu/academicintegrity.
Inclusivity, Diversity & Support for Students at Niagara University
Niagara University supports a learning environment that fosters inclusiveness where diversity is
respected and valued. It is expected that students in this class will respect differences and develop an
understanding of how other peoples perspectives, behaviors, and worldviews may be different from their
own.
Students are always encouraged to meet with faculty as early as possible in the semester to discuss their
needs or concerns. Students may also seek additional assistance from a variety of resources available on
campus such as academic support, counseling services, disability services, etc. For more information on
these resources, please visit http://mynu.niagara.edu/services
Chronological Outline of Topics to be Covered:
Monday
5
no class
12
Business and Society
(Cont.)
Veblen Chapters 3,4,5,6.
19
Business Models
Case Study
BMG 226-228. Class
Handouts
Monday
26
Understanding Business
Failure
September
Wednesday
7
Introduction to Course
14
Friday
9
Business and Society
Veblen Chapters 1,2 .
16
Key Functions of Business
class handout
Business Models
BMG Chapter 1.
21
Business Models
Case Study (Cont.)
23
Business Models
Case Study (Cont.)
October
Wednesday
29
Critical Business Insights
class handout.
BMG 127-191
3
Principles of Business
Communication
5
Principles of
Persuasive Selling
OC (On Communication)
Change the Way You
Persuade
In class handouts.
Friday
1
Critical Business
Insights
(Cont.)
Case Study
7
Business
Communication
Case Study
Harnessing the Science of
Persuasion
The Necessary Art of
Persuasion
The Power of Talk
no class
10
12
Persuasive Presentations
On Communication
14
Persuasive Presentation
Case
Study
Persuasive
Presentations
Sections 4-6
How to Become an
Authentic Speaker
Telling Tales
PP (Persuasive
Presentations)
Sections 1-3
17
Midterm Examination
24
19
Persuasive Presentation
Case Study
26
Business Writing
Better Business Writing
Sections 1-4
Business Writing (Cont.)
Better Business Writing
Appendix A-F
Monday
31
Business Math and Metrics
November
Wednesday
2
Business Math and Metrics
class handout
(Cont.)
class handout
7
Digital Analytics
Fundamentals
9
Digital Analytics Platform
Principles
class lecture
class lecture
13
16
21
Persuasive Presentation
Case Study
28
Business Writing Case
Study
Friday
4
Business Math and
Metrics
Case Study
11
Digital Analytics Case
Study
Black and Decker
Case Study Due
18
Business and The Social
Network
Social Media Marketing
Techniques
Social Media Marketing
paper
class lecture
21
Ethics and Critical
Perspectives on Business
Veblen Chapters 9,10.
Monday
28
Business Analysis
Presentations
Business Analysis
Reports Due
5
Business Model
Presentations
23
Final Exam
See Exam Schedule
25
no class
no class
December
Wednesday
30
Business Analysis
Presentations
Friday
2
Business Analysis
Presentations
Review and Discussion
Final Exam.
Business Seminar
Attendance Required
Saturday December 3rd.
9am-3pm
Business and Social
Networks
Case Study
9
Review and Discussion
Final Exam.
Business Seminar
Report Due
Performance
Appraisal Memo Due
Appendix
This message explains how to get the course materials you need for class on the Harvard Business
Publishing for Educators web site.
Course link:
https://cb.hbsp.harvard.edu/cbmp/import/ptos/51903908
You need to register on the site to create a user name if you do not already have one.
You will have access to the course materials for 6 months.
After you register, you can get to the coursepack at any time by doing the following:
1. Visit hbsp.harvard.edu and log in.
2. Click My Coursepacks, and then click Introduction to Business
I hope you find this a convenient way to get your required course materials. If you have any questions,
please contact me at [email protected]
Thank you.
COURSE DETAILS:
Professor: Paul Richardson
Coursepack Name: Introduction to Business
Course Number: BUS120
Course Start Date: Aug 21, 2016
Course End Date: Dec 31, 2016
Reference Code: 51903908
For technical assistance, please contact the Harvard Business Publishing Tech Help line at (800) 8108858 (outside the U.S. and Canada, call 617-783-7700); or email [email protected]. Our
business hours are 8 am - 8 pm ET, Monday-Thursday, and 8 am - 7 pm ET on Friday.
