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Marketing Officer Job Description

The Marketing Officer oversees the company's internal and external marketing campaigns and plays a key role in communicating the organization's marketing message. Their duties include preparing publicity materials, creating and executing marketing campaigns with an external PR agency, developing new ways to engage customers, contributing to sales and marketing plans, planning events, and evaluating all marketing activities. The role requires previous marketing experience, strong communication skills, and proficiency in copywriting, graphics, and web design.

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Plinky De Guzman
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155 views1 page

Marketing Officer Job Description

The Marketing Officer oversees the company's internal and external marketing campaigns and plays a key role in communicating the organization's marketing message. Their duties include preparing publicity materials, creating and executing marketing campaigns with an external PR agency, developing new ways to engage customers, contributing to sales and marketing plans, planning events, and evaluating all marketing activities. The role requires previous marketing experience, strong communication skills, and proficiency in copywriting, graphics, and web design.

Uploaded by

Plinky De Guzman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MARKETING OFFICER JOB DESCRIPTION

The Marketing Officer oversees the companys marketing campaigns both internally and externally
and plays a key part in communicating the organisations marketing message.

Duties of the Marketing Officer include:

Preparing, planning and project managing the publication of all publicity material to maximise
brand promotion.
Creating marketing campaigns and working with the company's external PR agency to see
them executed.
Creating and developing new innovative ways to communicate the company message to
their existing customers.
Contributing to the annual sales and marketing plan.
Planning and project managing marketing events and evaluating their success.
Evaluating the effectiveness of all marketing activity.
Developing and implementing an internal marketing programme.
Supporting the marketing manager in day to day marketing activities.
Plan, develop and deliver campaigns as agreed within timescales.

Requirements of the role

Previous experience in a similar marketing role.


Ideally a degree in marketing although not essential.
Strong and confident communicator.
Excellent copywriting skills and experience.
Design skills including graphics and web design.

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