HaldiRams : The Company which is today synonymous with Indian
snacks and sweet food market started the first chapter of the saga, as a small
sweet shop in Bikaner, Rajasthan in 1935 . By 1982, the company had set up
its business in Kolkata, Nagpur & the bustling Chandni-Chowk in Delhi.
An important diversification was inroads into the restaurant business with
HaldiRam having 11 restaurants cum showrooms at premium locations of
Delhi & NCR with plan to open various outlets in Northern India.
Promoted by two 1st generation entrepreneurs Mr. M.L. Agarwal & Mr. M.
S. Agarwal and backed by Board of Directors ( Mr. Pankaj, Anand, Amit,
Ashish & Umesh Agarwal) and Management Team (Dr. A.K Tyagi (Pres),
P.K. Agarwal (Consultant) , Rahul Kathuria , VK Gupta, Mr. A.K. Tyagi) ,
today, the Vision and Mission of the company is to have global presence as
Food & beverage company through
Innovation
Professionalization
Expansion
Strategic Approach
and, Business Acquisition
Haldiram is on the way of its vision as today it is an ISO 9001 & HACCP
certified company and has presence all over India, 62 countries (UK, US ,
Germany, Australia, UAE- to name a few) in world and top supermarkets of
the world like TESCO, SOMMERFIELD, SPINNEYS, CARREFOUR. The
fact that today HaldiRam exports 60 mn dollars goods and has registered
40% growth over last 5 years itself tells its success story
Haldirams success saga is because of the pro-active thinking of making
access into the traditional, fresh homemade food and skillfully converting it
into a product line extension. With it they have busted the myth that Indian
consumers will not pay extra for western concept of packaged food and that
two of the Indian Household kitchen category.
Haldirams ingredients of success recipe includes a diversified product
portfolio, stringent quality controls, good raw material, storage, production
and packaging processes which has resulted in unparallel taste and extended
shelf life, Also Haldirams sensitivity to catering to
the local palates (30 40% of Haldiram flavours are sensitized to suit local
taste) has resulted in creating a loyal consumer base . Also no Modern trade
is complete without stocking HaldiRams products.
Also the Supply Chain which is broken down into two categories of retail
and institutional sales is managed well by strong network of C&F,
Distributors, Wholesalers and Retailers to make the product available at
remotest town of the country.
HaldiRam has managed details of right technology, packaging
standardizations, consumer affordability, quality tasty products, and volume
deliverables extremely well to weave the magical success saga.
Last but not the least, the People behind the product the local talent needs
mentioning as they have helped HaldiRam grow big.
Awards & Achievements
Haldirams is an ISO 9002 and HACCP recognized company with several
awards under its belt.
International Award for Food & Beverages awarded by Trade
Leaders Club in Barcelona, Spain in 1994.
Kashalkar Memorial Award presented by All India Food Preservers
Association in 1996 at its Golden Jubilee Celebration for
manufacturing the best quality food products.
Hind Ratan Award.97 given by NRI Welfare Society of India
Brand Equity Award 1998 was awarded by Progress Harmony
Development Chamber of Commerce & Industry in recognition of
creating a successful Indian brand.
APEDA Export Award 2001-2002 was awarded by Agricultural &
Processed Food Products Export Development Authority for
outstanding contribution to the promotion of Agricultural & Processed
Food Products during the year 2001-2002.
MERA Delhi Award was awarded by Agricultural & Processed Food
Products Export Development Authority in the year 2004.
AMITY LEADERSHIP AWARD -2008 was awarded by Amity
Business School, Amity University for best H R practices (Retail) in
the year 2008.
Products And
Manufacturing Units
Namkeens :: Produced at Haldiram Manufacturing Mathura road
ALL IN
ONE
BOMBAY
CHANA
CHANA DAL
HALKA
FULKA
MIXTURE
ALOO
BHUJIA
BOMBAY
MIXTURE
CHANA JOR
GARAM
HARA
CHIDWA
BANANA
CHIPS
BOONDI
BHUJIA
MIXTURE
CHIDWA
PLAIN
KABLI
CHANA
BANANA
CHIPS
MASALA
BOONDI
MASALA
CORN
FLAKE
MIXTURE
KAJU DAL
BIJI
BANANA
CHIPS
SALTED
BOONDI
PLAIN
DAL BIJI
KAJU
MASALA
BANANA
CHIPS
TANGY
TOMATO
BOONDI
RAITA
GHATIA
KAJU
MIXTURE
BHELPURI
CHAIPURI
FALAHARI
MIXTURE
KAJU
SALTED
BHUJIA
CHAKOLI
FALAHARI
KANPURI
BHUJIA
PLAIN
SAMOSA
CHANA
CRACKER
OM PURI
WAFFER
MIXTURE
GUJRATI
MIXTURE
KARANCHI
MIXTURE
NAVRATTAN
KASHMIRI
MIXTURE
NIMBU
MASALA
KAKHARA
CORIANDE
R
NUT MIX
KAKHARA
JEERA
SEM BEEJ
PANI PURI
SAHI
MIXTURE
PUNJABI
TADKA
MOONG
DAL
MASALA
METHI
SEV
LONG SEV
KAKHARA
MASALA
MOONG
DAL
MAST
MASALA
MINI
BHAKAR
BADI
MADARASI
MIXTURE
KAKHARA
METHI
MOONG
DAL
CHATAK
MASALA
MOODI
MIXTURE
MASALA
TWIST
KAKHARA
PLAIN
KHATTA
MEETHA
MOONG
DAL
MATHRI
Namkeens: Produced at Haldiram Manufacturing Gurgaon
MOONG DAL
MASALA
BHELPURI
BHUJIA
MOONG DAL MAST
MASALA
BHUJIA PLAIN
MOONG DAL
MOONG DAL CHATAK
MASALA
PANIPURI
Namkeens:: Produced at Haldiram Snacks Pvt Ltd B1 Noida
Bhujia
Aloo bhujia
Khatta mitha
Navrattan
Moong dal
Panjabi tadka
All in one
Dal biji
Bombay mix
Kashmiri mixture
Shahi mixture
Kaju mixture
Chana dal
Chana cracker
Chana jor gram
Bombay chana
Methi sev
Chilli pataka
Nimbu masala
Gujarati mixture
Madrasi mixture
Kabuli chana
Long sev
Karodpati
Teekha sev
Bikaneri malai
sev
Hara chidwa
Mini bhakhar
badi
Murukku
Chatpata matar
Halka fulka mixture
chakoli
Cornflakes mixture
Snacks ( Items & Products in this category )
Snacks :: Produced at Haldiram Snacks Pvt Ltd B1 Noida
Pudina Treat
(Chips)
Takatak
Masala
Aloo Masala
Classic Salted
(Chips)
NATKHAT
TOMATO
(Takatak)
Sour & Cream
Onion
Mast Masala
(Chips)
Cheezi Balls
(Whoopies)
Boletos
Tangy Tomato
(Chips)
Chatpata Stix
(Whoopies)
Ringos
Papri chaat
(Chips)
Heart Beat
(Whoopies)
Aloo masala
Sweets ( Items & Products in this category )
Sweets :: Produced at Haldiram Snacks Noida
Rasgulla
Chamcham
Kalam
petha
Rasmalai
Rajbhog
White
Rasbhari
Gulab jamun
Kesar
Rasbhari
Kesar
Gandheri
Soan papdi desi
Soan papdi
Soan papdi
ghee
vegetable
ghee
chocolate
Soan papdi
Soan papdi
coconut
orange
dry petha
Patisa
Soan cake
Soan halwa
