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A Study On The Marketing of Saas Product Using Digital System in Kaalbi Technologies PVT - LTD

This document outlines a study on marketing a SaaS product called Shield Square using digital channels. Shield Square is an anti-scraping tool launched in the Indian market. The study aims to spread awareness of the new technology, build a customer database, generate leads, and position the product using SEO/SEM and content writing. Primary and secondary data will be collected through questionnaires and online sources. The data will be analyzed in chapters covering an introduction, literature review, organization and respondent profiles, data analysis and interpretation, and conclusions and suggestions. Limitations include a lack of awareness of anti-scraping products in the industry.

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61 views6 pages

A Study On The Marketing of Saas Product Using Digital System in Kaalbi Technologies PVT - LTD

This document outlines a study on marketing a SaaS product called Shield Square using digital channels. Shield Square is an anti-scraping tool launched in the Indian market. The study aims to spread awareness of the new technology, build a customer database, generate leads, and position the product using SEO/SEM and content writing. Primary and secondary data will be collected through questionnaires and online sources. The data will be analyzed in chapters covering an introduction, literature review, organization and respondent profiles, data analysis and interpretation, and conclusions and suggestions. Limitations include a lack of awareness of anti-scraping products in the industry.

Uploaded by

Prince Santo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A STUDY ON THE MARKETING OF SAAS PRODUCT USING

DIGITAL SYSTEM IN KAALBI TECHNOLOGIES PVT.LTD


Dissertation submitted in partial fulfilment of the requirements for the award of the
Degree of
MASTER OF BUSINESS ADMINISTRATION
Of

BANGALORE UNIVERSITY
Submitted by:
Mr.T.V.H.PRAVEEN
(14CQCMD142)
Under the guidance of

DR.J. VIJAY KUMAR


Guide registration no. 16CQFG009
(Assistant professor)

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE & COMMERCE

Shavige Malleshwara hills, K.S. Layout,


Bangalore -560078
Academic year: 2014-2016

TITLE OF THE STUDY :


A study on Marketing Of SaaS Product Using Digital System At Kaalbi
Technologies Pvt.Ltd.

INTRODUCTION:
Shield Square is a new age SaaS (Software as a service) product in the market
which safeguards websites from data scraping and content theft. This study
involves in exploring all possible avenues in the digital medium in order to
promote and position the product.

NEED FOR THE STUDY:


With a new age Anti Scraping tool as the product, the company wishes to make a
considerable impact in the SaaS Industry. Besides designing Marketing and
Promotion strategies, spreading awareness among the targets groups was also on
the priority list in order to increase the customer database and increase the footing
in the industry.

STATEMENT OF THE PROBLEM:


Designing a good Marketing Strategy for the company & Product using Digital
Medium.

OBJECTIVES:
Spreading awareness about the product as the technology is new to the
Indian Market.
Creating a Customer Database for the company to gain the initial ground in
the competing Market.
To implement Lead Generation for Outbound Sales.
Positioning the product in the markets using SEO/SEM,

Content Writing |

Blogs.

Sampling:
The sampling method to be used by me is convenience sampling it is a category of
non probability sampling since the respondents were chosen by me.

Sources of data:
Primary data
The primary data is considered to be the fresh data that is collected to know about
the objectives of the study. Questionnaires method is used to collect the primary
data.

Secondary data

The secondary data for the study is collected from the journals, magazines and
from the internet

Tools for data collection


A structured closed ended questionnaires are to be prepared and administered to
the customers to know the awareness level.

PLAN OF ANALYSIS
. Chapter 1: Introduction: Introduction includes
Industry Profile
Theoretical background of the study
Importance of the topic
Need to study the topic

Chapter 2: Review of Literature and Research Design


Review of Literature and Gaps
Statement of the Problem
Scope of the Study

Objectives of the Study


Hypotheses (if any)
Sampling
Tools for Data Collection
Data Analysis
Limitations of Study
Chapter 3: Profile of the Selected Organization and Respondents
Chapter 4: Data Analysis and Interpretation
Chapter 5: Summary of Findings, Conclusions and Suggestions
Summary of Findings
Conclusion
Suggestions to the Organization.

Limitations:
The huge limitation is the lack of awareness. Majority of the players are not aware
of the existence of this kind of a product and they are also ignorant about the losses
they might incur due to the data theft and content scraping.

Conclusion:
With no competition in India, it is required to find right investors as soon as
possible to scale up rapidly and gain the footing in the market before imitators
sprout up from all the corners. Company is looking to open offices in new
geographies and trying to get prospective customers

Student Signature
TVH PRAVEEN
14CQCMD142

Guide Signature
Mr. J. VIJAYA KUMAR
16CQFG008

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