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A1 DIKAR Model in ICT Strategic Planning

The DIKAR model is a process that links data, information, knowledge, actions, and results. It begins with collecting raw data, which is then analyzed and transformed into information. This information is further analyzed to develop knowledge about factors like customer preferences. Strategic actions are then formulated based on this knowledge. Finally, the results of implementing these actions are monitored to determine if targets were met and identify ways to improve performance.

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4K views3 pages

A1 DIKAR Model in ICT Strategic Planning

The DIKAR model is a process that links data, information, knowledge, actions, and results. It begins with collecting raw data, which is then analyzed and transformed into information. This information is further analyzed to develop knowledge about factors like customer preferences. Strategic actions are then formulated based on this knowledge. Finally, the results of implementing these actions are monitored to determine if targets were met and identify ways to improve performance.

Uploaded by

Badder Danbad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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A1

DIKAR model in ICT Strategic Planning


The term DIKAR is the abbreviation for Data, Information, Knowledge, Actions and
Results. The DIKAR model is a process model that links data, information, knowledge
and strategic actions into business results. The entire process steps in the DIKAR
model are as follows:
(1) Data The first step is obtaining raw data. This activity forms the initial source
of
information

A1

DIKAR model in ICT Strategic Planning


The term DIKAR is the abbreviation for Data, Information, Knowledge, Actions and
Results. The DIKAR model is a process model that links data, information, knowledge
and strategic actions into business results. The entire process steps in the DIKAR
model are as follows:
(1) Data The first step is obtaining raw data. This activity forms the initial source
of information in the model. It is collected, for example, through the manual
method from frontline sales personnel or in real-time and online through
electronic point of sales (EPOS) machines. This raw data is gathered and
normally stored in a centralized database or in a collection of report files. Raw
data is truly raw, like the volume of sales of a particular brand of product of a
certain specification.
(2) Information The raw information from the previous step is analyzed,
processed, grouped and transformed into information. For example, the
customer purchasing patterns for a particular product is the information
obtained in this analysis. We get information like northern customers prefer a
particular brand, while southern customers prefer a competing brand. Raw data
is not very useful, that is, until it is processed into this type of information.
(3) Knowledge Based on the information in the previous step, we analyze
process again to obtain knowledge about our business. We know we are
certain market environment, and we begin to obtain knowledge about
product acceptance in the market, its competitors, customer preferences
wishes, etc.

and
in a
our
and

(4) Actions Out of the knowledge accumulated in the previous step, we begin to
formulate strategies and strategic actions to undertake in order to succeed in
the competitive market. We seek advice from experienced staff; we conduct
customer surveys, we get advice from consultants, or conduct internal
brainstorming sessions in groups, making sure that we include our smartest and
most dedicated employees in the discussions.
(5) Results After implementation of the strategic actions, we monitor whether we
get the expected performance or reached our targets based on our actions, i.e.
the results. It tells us over a period of time whether we are in the right direction,
i.e. successful in our action plans or we are not successful. We then have to
review, analyze and find reasons for the results. The successful actions are
normally enhanced, the unsuccessful actions stopped completely or amended
appropriately.

in the model. It is collected, for example, through the manual method from
frontline sales personnel or in real-time and online through electronic point of
sales (EPOS) machines. This raw data is gathered and normally stored in a
centralized database or in a collection of report files. Raw data is truly raw, like
the volume of sales of a particular brand of product of a certain specification.
(2) Information The raw information from the previous step is analyzed,
processed, grouped and transformed into information. For example, the

customer purchasing patterns for a particular product is the information


obtained in this analysis. We get information like northern customers prefer a
particular brand, while southern customers prefer a competing brand. Raw data
is not very useful, that is, until it is processed into this type of information.
(3) Knowledge Based on the information in the previous step, we analyze
process again to obtain knowledge about our business. We know we are
certain market environment, and we begin to obtain knowledge about
product acceptance in the market, its competitors, customer preferences
wishes, etc.

and
in a
our
and

(4) Actions Out of the knowledge accumulated in the previous step, we begin to
formulate strategies and strategic actions to undertake in order to succeed in
the competitive market. We seek advice from experienced staff; we conduct
customer surveys, we get advice from consultants, or conduct internal
brainstorming sessions in groups, making sure that we include our smartest and
most dedicated employees in the discussions.
(5) Results After implementation of the strategic actions, we monitor whether we
get the expected performance or reached our targets based on our actions, i.e.
the results. It tells us over a period of time whether we are in the right direction,
i.e. successful in our action plans or we are not successful. We then have to
review, analyze and find reasons for the results. The successful actions are
normally enhanced, the unsuccessful actions stopped completely or amended
appropriately.

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