PROJECT WORK

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2013-14
NAME OF STUDENT
1. Bhalodiya Komal M.

PROJECT TITLE

B Sources of influence in formation and changing of girls attitude towards the

consumption of fashion products
2. Bhalsod Ratna H.
C Buying behaviour of male customers regarding branded shoes
3. Chauhan Khushbu B.
B Analysis of changing perception in customers mind regarding wrist watch
4. Desai Prachi P.
B Comparative Study of Advertising Media Effectiveness among customers of
Navsari city.
5. Detroja Jenita G.
B Role of ambient atmosphere regarding retail store visit for apparel purchase
6. Gami Jyotiben B.
C Empirical study of Brand preferences & satisfaction regarding branded AC
7. Gandhi Nupur S.
Internet as a marketing tool
8. Gandhi Shikha H.
The most common chips comparison between Frito Lays vs Balaji
9. Kasundra Pooja N.
C Factors influencing college selection A case study of NLCCM students
10. Khansaheb Faizminbanu A. B Country of Origin & Power of Image A survey of consumers in Navsari
11. Kotadiya Akshay A.
C Tourists perception towards package tour
12. Mali Rimaben D.
Perception and Preferences of Users of Two wheeler in Navsari city
13. Mehta Koshaben P.
B Service Quality Gap in perception and expectation of customers regarding
Dominos in Navsari city
14. Mistry Zinalkumari V.
Service quality gap between perception and expectation of self-financed
college students of Navsari city
15. Naik Prachi D.
C Factors influencing brand preferences among consumers of mobile phone
16. Parekh Dikshita V.
B Celebrity film promotion and its effectiveness on Indian viewers
17. Pastagia Tarjani A.
B Impact of trade fairs on consumer preferences and satisfaction
18. Patel Dharti N.
B A study of factors leading to impulse buying behaviour A case study of
Navsari city
19. Patel Divyaben N.
Comparative study of service quality gap between perception and expectation
in case of students of BBA college of Navsari City
20. Patel Hetal R.
C Buying behaviour of consumer regarding baby-care products
21. Sanja Pooja D.
B Customer based brand equity model A study of dettol brand of soap
22. Surti Shaizeen Z.
C Consumer preferences and satisfaction regarding self service technologies
23. Umraniya Sheekha A.
C Influence of demographic variable in CBB with special reference to
garments
24. Vekariya Darshana Z.
C Labeling and Packaging of chocolates affect on purchase behaviour.
25. Viramgama Sonal R.
B A study of CBBE model in case of Samsung brand of mobile phone
26. Ahir Unnatiben A.
C Profile of consumers regarding usage of mosquito repellent products
27. Bhakta Ektaben B.
B Impact of Branding on consumers purchase decision regarding consumer
durables
28. Bhatt Bhavikaben R.
B Extent of parents interaction with their children in watching advertisement
and imbibing consumer value
29. Chhatrola Ravi G.
Consumers engagement behaviour with brands A survey
30. Desai Meet A.
C Consumer preferences and satisfaction regarding small-size cars
31. Jain Aditi N.
A study of consumer preferences regarding Laptops
32. Joliya Keyurkumar V.
B Effectiveness of Radio advertisements on consumer preferences and
satisfaction
33. Kanani Dhavalkumar A.
Impact of beardedness of salesman on consumers psychology
34. Parapilly Steven T.
Consumer preferences and satisfaction towards branded sports shoes
35. Patel Mihirkumar S.
C Customer satisfaction and preferences regarding retail food chain in South
Gujarat region

36. Patel Namrata B.

37. Patel Nikitaben P.
38. Patel Rimakumari S.
(SERVQUAL)
39. Patel Sahilkumar M.
40. Patel Hiren Z.
41. Patel Tanvi P.
42. Pol Harshada A.
43. Rathod Jigneshkumar R.
44. Tandel Hemantbhai M.
45. Vadgaonkar Prapti V.

Womens purchase pattern of garments synchronous with their attitude and

interest
Awareness regarding blood donation among youth of Navsari city
Consumer perception and preferences towards online shopping
A study of Consumer satisfaction regarding Balaji wafers
The study of consumer attitude and preferences towards advertisements of
mobile phone
Technology adoption of ICT by the teachers of Navsari and Vapi region
A study of general preference and satisfaction level of consumers towards
SSVB Huge saving store
A study on tastes and preferences of viewers regarding TV news channels
Preference of consumers towards branded products
A study of excessive celebrity endorsement in cosmetics advertisements

EXTRA TOPICS
1. Product characteristics vice-versa consumers risk perception a conceptual study of
online shopping (IUP Marketing Mngt MAY 2004)
2. The impact of salespersons behaviour on consumers purchase decision an empirical
study(IUP Marketing Mngt MAY 2004)
3. Challenging the female stereotypes in Indian tv ads the women consumers
perspective. (IJM MAY 2014)
4. Exploring the dimensions of pilgrims experiences (IJM APRIL 2014)
5. Nutrition label usage an empirical study of consumer response in India(IJM
APRIL 2014)
6. Purchase decision of LIC policy holders (IJM JUNE 2012)
7. Food products packaging a study of its effects on CBB (IJM - MAY 2012)
8. Digital marketing campaign of political institutions and its impact on consumers
decision making a study of voters of Navsari city. (IJM FEB 2014) (Changed title)
9. Psychological motivations and compulsive buying a study of consumers in Navsari
(IJM Sept 2013)

PROJECT WORK
T.Y. BBA (Marketing Specialisation)
2014-15
1.
2.

Ahir Manoj
Balani Divya

3.
4.
5.

Chotalia Labdhi
Gheewala Jaimin
Gill Tanveer

6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.

Jodhvani Dipika
Kalsariya Ankit
Kalvani Divya
Khatnani Dolly
Khatwani Khushboo
Mahi Jasmine
Mathur Himanshu
Mer Tejas
Mistry Mayank
Mistry Sagar
Naik Kush
Pandey Hitesh
Pandey Niraj
Pandya Shalini

20.
21.
22.
23.
24.

Parekh Mit
Patel Krishna
Patel Krunal
Patel Krupali
Patel Mitali

25. Patel Rinkal

26. Patel Sanchita
27. Patel Sanjay
28. Prajapati Jainesh
29. Rabari Asha
30. Rajput Mitalee
31. Salecha Mayank
32.
33.
34.
35.
36.
37.
38.

Sarvaiya Ajay
Sersiya Rukhsana
Shah Abdul Aziz
Shah Hetvi
Shah Vatsal
Shaikh Afroz
Shroff Shivani

39. Shukla Ajay

: Buying behaviour of consumer regarding baby-care products

: Digital marketing campaign of political institutions and its impact on consumers
decision making a study of voters of Navsari city. (IJM FEB 2014) (Changed
title)
: Exploring the dimensions of pilgrims experiences (IJM APRIL 2014)
: Customer based brand equity model A study of Dettol brand of soap
: Nutrition label usage an empirical study of consumer response in India(IJM
APRIL 2014)
: Celebrity film promotion and its effectiveness on Indian viewers
: Tourists perception towards package tour
:
: Factors influencing college selection A case study of NLCCM students
: Analysis of changing perception in customers mind regarding wrist watch
: A study of CBBE model with respect to APPLE brand of mobile phones
: Impact of trade fairs on consumer preferences and satisfaction
: Empirical study of Brand preferences & satisfaction regarding branded AC
: Consumer behaviour of branded shoes
:
:
:
: Influence of demographic variable in CBB with special reference to garments
: Challenging the female stereotypes in Indian TV ads the women consumers
perspective. (IJM MAY 2014)
: Consumer preferences and satisfaction regarding self service technologies
: Labeling and Packaging of chocolates affect on purchase behaviour.
: Profile of consumers regarding usage of mosquito repellent products
: A study of CBBE model in case of Samsung brand of mobile phone
: Product characteristics vice-versa consumers risk perception a conceptual study of
online shopping(IUP Marketing Mngt MAY 2004)
: Role of ambient atmosphere regarding retail store visit for apparel purchase
: Impact of Branding on consumers purchase decision regarding consumer durables
: Extent of parents interaction with their children in watching advertisement and
imbibing consumer value
:
: Factors influencing brand preferences among consumers of mobile phone
: A study of factors leading to impulse buying behaviour A case study of Navsari
city
: Customer satisfaction and preferences regarding retail food chain in South Gujarat
region
: Purchase decision of LIC policy holders (IJM JUNE 2012)
: Food products packaging a study of its effects on CBB (IJM - MAY 2012)
: Country of Origin & Power of Image A survey of consumers in Navsari
: Consumer buying behaviour regarding cosmetic products
:
: Effectiveness of Radio advertisements on consumer preferences and satisfaction
: Psychological motivations and compulsive buying a study of consumers in
Navsari (IJM Sept 2013)
: The impact of salespersons behaviour on consumers purchase decision an
empirical study(IUP Marketing Mngt MAY 2004)

40. Surti Saloni

41. Ubhrani Dixita B
42. Vadsariya Samita

: Social Media and its impact on Indian Adult Consumer: A Study on the influence of
Blogs & Social Networking Sites On Adult Consumers purchase decisions.
:
: Service Quality Gap in perception and expectation of customers regarding Dominos
in Navsari city