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National Economics University Btec HND in Business and Management

This document outlines an assignment for a marketing planning course. Students are organized into groups and asked to develop a 3-year marketing plan for a new product or service of an existing company in Vietnam. They must gather information by conducting additional research and meeting with the company. The marketing plan must address key elements like explaining the importance of marketing planning, examining new product development techniques, and justifying recommendations for pricing, distribution, and communications. Students must also analyze how the company addresses ethical issues and impacts of consumer ethics. The assignment will be evaluated based on passing criteria and merit/distinction criteria related to the depth of the marketing plan and treatment of ethical issues. It provides grading rubrics and submission guidelines for the written report and oral presentation

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48 views

National Economics University Btec HND in Business and Management

This document outlines an assignment for a marketing planning course. Students are organized into groups and asked to develop a 3-year marketing plan for a new product or service of an existing company in Vietnam. They must gather information by conducting additional research and meeting with the company. The marketing plan must address key elements like explaining the importance of marketing planning, examining new product development techniques, and justifying recommendations for pricing, distribution, and communications. Students must also analyze how the company addresses ethical issues and impacts of consumer ethics. The assignment will be evaluated based on passing criteria and merit/distinction criteria related to the depth of the marketing plan and treatment of ethical issues. It provides grading rubrics and submission guidelines for the written report and oral presentation

Uploaded by

Hoàng Bảo Sơn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 6

NATIONAL ECONOMICS UNIVERSITY

BTEC HND IN BUSINESS AND MANAGEMENT


Assignment Cover Sheet
GROUP NAME
UNIT TITLE
ASSIGNMENT TITLE
ASSIGNMENT NO
NAME OF ASSESSOR
SUBMISSION DEADLINE

No

Unit19: Marketing Planning


Marketing Audit
2 of 2
TRAN THI THU GIANG
10:00, Monday December 8, 2014

STUDENT NAME

REGISTRATION NO

1
2
3
4

On behalf of the group, I __________________________ hereby confirm that this


assignment is our own work and not copied or plagiarized from any source. We have
referenced the sources from which information is obtained by us for this assignment.

________________________________

_________________________

Signature

Date

Unit outcomes
Outcome

LO 3
Be able to
formulate a
marketing plan
for a product or
service

LO 4
Understand
ethical issues in
marketing

Evidence for the


criteria

Feedback

Assessors
decision

Write a marketing
plan for a product
or a service

3.1

Explain why
marketing
planning is
essential in the
strategic planning
process for an
organisation

3.2

Examine
techniques for
new product
development

3.3

Justify
recommendations
for pricing policy,
distribution and
communication
mix.

3.4

Explain how
factors affecting
the effective
implementation of
the marketing
plan have been
taken into account

3.5

Explain how
ethical issues
influence
marketing
planning

4.1

Analyse examples
of how
organisations
respond to ethical
issues.

4.2

Internal
Verificati
on

Analyse examples
of consumer
ethics and the
effect it has on
marketing
planning

4.3

Merit grades awarded

M1

M2

M3

Distinction grades awarded

D1

D2

D3

Overall Comments By Assessor


Assignment
( ) Well-structured
Reference is done properly / should be done (if any)
Overall, youve

Areas for improvement:

ASSESSOR SIGNATURE

DATE

NAME:.........................................................................................
(Oral feedback was also provided)
STUDENT SIGNATURE

DATE

DATE

NAME :........................................................................................

FOR INTERNAL USE ONLY


VERIFIED

YES

NO

VERIFIED BY : ...........................................................................
NAME

: ...........................................................................

The Challenge: You have been hired as a marketing consultant team (3 people) to
help develop a marketing plan for a company in Vietnam. Choose a company among
the three companies being studied by your team members in their previous
assignment. Use the information you have previously gathered in your marketing
audit* to develop a 3-year marketing plan for a new product/service in Vietnamese
market.
Your group should make personal contact with the company and gather additional
information as needed from and about the company and its environment, and
present your findings and recommendations in a written report and an oral
presentation (details in the Presentation Assessment Form).
Additional sources are encouraged to incorporate in your report on ethical issues.
LO 3: Be able to formulate a marketing plan for a product or service.
3.1. Write a marketing plan for a product or service of the chosen company.
3.2. Explain why marketing planning is essential in the strategic planning process for
the chosen company.
3.3. Examine techniques which the company uses to develop new product(s).
3.4. Justify recommendations for pricing policy, distribution and communication mix
of the chosen company.
3.5. Explain how factors affecting the effective implementation of the marketing plan
have been taken into account in the chosen company.
LO 4: Understand ethical issues in marketing
4.1. Explain how ethical issues influence marketing planning in the chosen company.
4.2. Analyse examples of how two organisations, including the company you choose,
respond to ethical issues.
4.3. Analyse examples of consumer ethics and the effect it has on marketing
planning at the chosen company.

GRADING
Pass

is achieved by meeting all the requirements defined in the assessment


criteria for pass.

Merit

Formulate a marketing plan

(M1)

Characteristics / Possible Evidence effective marketing plan in the


research context.
4

Select and apply appropriate techniques for new product


development
(M2)
Characteristics / Possible Evidence appropriate techniques have
been well assessed and justified when being chosen for organisation to
develop new product(s)/service(s) and clear examples are provided in
the marketing context.
Present and communicate recommendations for pricing,
distribution and communication mix
(M3)
Characteristics / Possible Evidence logical and effective justification
of recommendations for pricing, distribution and communication mix
have been presented in the marketing plan.
Distinction Formulate a marketing plan

(D1)

Characteristics / Possible Evidence creative and highly feasible


marketing plan in the research context.
Use critical reflection to evaluate examples of how the
organisation plans and manages its marketing efforts and
responds to ethical issues
(D2)

Characteristics / Possible Evidence Ability to show effective


evaluation and comparison of the examples of the companys
marketing planning and its practice of dealing with ethical issues.
Demonstrate creative thinking
(D3)
Characteristics / Possible Evidence There is indication, capacity for
innovation and creative thought when assessing the interaction of
various factors and elements of the marketing mix to formulate the
companys marketing plan and analysing its ethical response to the
market.
PRESENTATION
1. This is a group assignment to be submitted in a report and an oral
presentation, of which the presentation focuses on introducing the key points
of the Marketing Plan.
2. The report should have a cover page that includes the assignment title,
assignment number, course title, module title, Lecturer/tutor name and
students name. Attach all the pages of assignment brief/cover sheet with your
report and leave them blank for official use.

3. Ensure that authenticity declaration has been signed. Also, please submit
your assignment to Turnitin for checking the authenticity.
4. There should be a Table of Content sheet with a list of all headings and page
numbers. A list of Abbreviations (if any) will be provided in a separate sheet.
5. The report document should be fully typed up professionally (use 11-point
Arial or 13-point Times New Roman script) and should not exceed 3,000
words in length.
6. Use the Harvard referencing system.
7. The report should be not contain a bibliography, but should contain a list of
any references used in the assignment.
8. The presentation is delivered within 15 minutes, plus 5 minutes for
Questions/Answers. All group members should take part in the presentation.
NOTES TO STUDENTS FOR SUMMISSION

You must take responsibility for managing your own time effectively.

You must submit your report to Turnitin:


a. First time: by 23:59 Friday 5 December 2014 to check originality of
your work. Rewrite your report if matching of 20% and higher is
reported.
b. Second time: by 23:59 Monday 8 December 2014 as your final
version. Penalty of paper not being marked will be applied for any
work with matching of 20% and above.

Failure to achieve a PASS grade will results in a REFERRAL grade being


given.

Take great care if you use other peoples work or ideas in your assignment,
you properly reference them in your text and any bibliography.

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