0% found this document useful (0 votes)

49 views7 pages

Endorsement

The document provides information about Vic Firth Company's artist endorsement process. It explains that an endorsement means an artist fully commits to and promotes a company's product. For an endorsement, the artist must be popular enough to influence consumers to buy the company's products. Vic Firth looks for artists with social media popularity, record sales, touring experience, and other endorsements. It also considers whether an artist already plays Vic Firth sticks and their personality fit with Vic Firth's family-oriented culture. Artists can apply by submitting an application, bio, recordings, and videos that showcase their talents.

Uploaded by

CainDaniel

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

0% found this document useful (0 votes)

49 views7 pages

Endorsement

Uploaded by

CainDaniel

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

You are on page 1/ 7

ARTIST RELATIONS DEPARTMENT

Dear Applicant,
Thank you for your interest in Vic Firth Company.
There is a good chance that youve downloaded this application because you are interested
in an endorsement with Vic Firth. Before you get into the business of completing the
application, we thought it might be a good idea to explain why we do or do not sign an artist
into our family.
By its basic definition, an "endorsement" means an artist fully commits to and swears by a
particular company/product. In other words, that companys product is the best and only
product that the artist wants to play or use. The artist endorses the company, not the other
way around.
From a business stand point, a manufacturer (like Vic Firth) acknowledges the endorsement
because that artist is popular enough to influence many consumers. The manufacturer makes
the relationship official by signing the artist, so that the buying public is made aware of that
connection. The idea being that when that relationship is made known to the artists fans it
will influence them to buy more of the same products the artist chooses to play.

65 SPRAGUE STREET, BOSTON, MA. 02136

TEL: 617-364-6869

WWW.VICFIRTH.COM

Page

Here are some of the considerations for most endorsements:

Excessive amount of hits on a Social Websites i.e. Facebook, YouTube, MySpace etc
CD/Record Sales approaching decent amounts for a particular genre
Television, studio, movie and video credits
Participation in high visibility tours
Other Endorsements (such as drum set, cymbals, heads etc)
Teaching credentials from major university or education systems
Major influence on drummers in a specific genre of music

In such a relationship each party benefits from something:

The artist receives professional equipment that he/she believes is the best in
supporting or representing his/her musical voice. In addition, they receive the support
needed in all relative circumstances.
The manufacturer sees an increase in sales due to the additional exposure the artist
gives the brand and the consumers he/she influences.

ARTIST RELATIONS DEPARTMENT

SO, HOW DOES ONE GET AN ENDORSEMENT FROM VIC FIRTH?

In addition to the points previously listed, we look a little more into each artist. Receiving a Vic
Firth endorsement is basically being accepted into our family. We take great pride in our
roster and are very selective about who we allow in.
1) Popularity. As listed above a drummers popularity is essential. How much will that
particular drummer influence the buying public?
2) Vic Firth Player. Does the drummer already play Vic Sticks? We love signing people
who truly believe in our sticks/mallets and have already chosen Vic to represent the
tools to make their music. There is nothing more respected than to hear that a
drummer turned down another endorsement offer because they would rather play
and/or wait for an opening with the Vic Firth family.
3) Personality. Each and every Vic Firth artist has their own personality, but we are truly
a family. Its important that each artist signed knows that it is about the relationship. VF
offers the best artist service in the business. This is because we understand the
importance of an artist getting the best tools to make his/her music. In return we only
ask that the artist understand that we exist for not just one artist, but many. We work
as a family. Yes it is business, but its also very personal. It is impossible for it not to
be, when you are dealing with any art, but especially music. Looking at the current
roster you can see that the longevity in which most artists have been with Vic and this
is a testament to that personal touch.
4) Talent. We believe in the quality of the many talents we have on our roster. We stand
behind our roster and their abilities. We have both legends and future legends on our
roster because of just that.

Page

Now that you have a little more of an idea of how we see things regarding endorsements, you
can better determine whether you fit into that description. Maybe you do or maybe you will
someday. Timing is everything in this world we call drumming. Be honest with yourself and if
now is not the time - then consider waiting to apply when it is. In the meantime be true to your
convictions and keep playing Vic for all the reasons you are seeking an endorsement.

65 SPRAGUE STREET, BOSTON, MA. 02136

TEL: 617-364-6869

WWW.VICFIRTH.COM

ARTIST RELATIONS DEPARTMENT

IM READY !
If you feel you do meet the criteria of what we are looking for, please print out and complete
the below VF application. It is not a contract or agreement and serves only to begin a
potential artist relationship with VF. Please keep in mind that incomplete applications will not
be considered. E-mail package are not accepted.
Please include a press kit that contains a bio/photo, articles from major publications (i.e.
Billboard, R&R etc), a recording (CD/DVD) and/or video/DVD that best represents your
playing. Please MAIL (no e-packs please) all information to the following address:
Vic Firth Company
Attn: Artist Relations Dept. - APPLICATION
Boston/Dedham Commerce Park.
65 Sprague Street
Boston, MA 02136
Thanks for spending the time to read this letter and complete this application. Maybe we will
be working together someday.
Best wishes to you and your drumming career,

Page

Joe Testa
Director of Artist Relations
Vic Firth Company

65 SPRAGUE STREET, BOSTON, MA. 02136

TEL: 617-364-6869

WWW.VICFIRTH.COM

ARTIST RELATIONS DEPARTMENT

Please Type When at all Possible

OVERVIEW
Personal
Name (first): ___________________________

(last): _____________________________

Address (street/apt#/city/state/zip):______________________________________________

Country: __________________________________________________________________
Phone: ____________________________________________________________________
Cell: ______________________________________________________________________
E-mail: ____________________________________________________________________
Date of Birth: _______________________________________________________________

Musical Affiliations
Current Group or Affiliation: ____________________________________________________
How long have you been with this group?:_________________________________________
Status within the group: Touring Member?

Recording Member? Y N

Former Groups: _____________________________________________________________

Educational background: ______________________________________________________

Type of Player
Do you consider yourself a drum set player or percussionist? ________________________
Do you consider yourself more of a performer or educator? _________________________

65 SPRAGUE STREET, BOSTON, MA. 02136

TEL: 617-364-6869

WWW.VICFIRTH.COM

Page

Performer: % + Educator: % = 100%

Please use percentages (100% being the total) to describe your total time as a musician:

ARTIST RELATIONS DEPARTMENT

IMPRESSIONS & IMPACTS

Social Media
Please provide your following Social Media information. If you are in various groups please
use your primary groups information:
Facebook address: _________________________________________________________
Total Facebook Likes: __________________________
Total Facebook Friends: __________________________
YouTube Channel address: ____________________________________________________
Total YouTube Channel Views: ___________________
Other Social Media (i.e. BandCamp, SoundCloud etc):
__________________________________________________________________________

Recording History
Please list three recordings you have performed on that best represents your playing:
List Title, Artist, Year Released and how many Units Sold year to date:

Touring History

Page

Please list the three most recent tours you played on:
Specify Headliner or Opening Status?, Size of Venues, Size of Average Crowd:

65 SPRAGUE STREET, BOSTON, MA. 02136

TEL: 617-364-6869

WWW.VICFIRTH.COM

ARTIST RELATIONS DEPARTMENT

CONTACTS
Current Management Contacts
Management Company Name : ________________________________________________
Contact Name: _____________________________________________________________
Phone #: __________________________________________________________________
E-mail: ____________________________________________________________________
Address (street/apt#/city/state/zip):______________________________________________

Web:______________________________________________________________________

Current Record Label Contacts

Label Name: _______________________________________________________________
Contact Name: _____________________________________________________________
Phone #:___________________________________________________________________
E-mail:____________________________________________________________________
Address (street/apt#/city/state/zip):______________________________________________

Web:______________________________________________________________________

Drum Equipment Manager Contact

Name (first): _________________________

(last): ___________________________

Cell:______________________________________________________________________

Page

E-mail:____________________________________________________________________

65 SPRAGUE STREET, BOSTON, MA. 02136

TEL: 617-364-6869

WWW.VICFIRTH.COM

ARTIST RELATIONS DEPARTMENT

ENDORSEMENT ?UESTIONS
Endorsements
Please list all companies you have a current and official endorsement with:
Include the Company name, Type of Endorsement and Contact Person for each.
Cymbals:_____________________________________________________________
Drums:_______________________________________________________________
Heads :_______________________________________________________________
Percussion:___________________________________________________________
Microphones:__________________________________________________________

Are you currently seeking an endorsement with any other stick company? Y