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Res Case Study

The document defines corporate social responsibility as a management concept where companies integrate social and environmental concerns into their business operations and interactions with stakeholders. CSR aims to balance economic, environmental and social priorities, known as the triple bottom line approach. It differs from charity or philanthropy by being a strategic business management concept. The case study examines Apple's CSR efforts, noting early struggles but also its work to address labor conditions through supplier codes of conduct and audits, though some critics argue it aims more to avoid bad PR than truly improve conditions. While issues remain, some progress has been made in reducing problems like child labor and increasing benefits under pressure from Apple.

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Milton Fonseca Zurita
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349 views2 pages

Res Case Study

The document defines corporate social responsibility as a management concept where companies integrate social and environmental concerns into their business operations and interactions with stakeholders. CSR aims to balance economic, environmental and social priorities, known as the triple bottom line approach. It differs from charity or philanthropy by being a strategic business management concept. The case study examines Apple's CSR efforts, noting early struggles but also its work to address labor conditions through supplier codes of conduct and audits, though some critics argue it aims more to avoid bad PR than truly improve conditions. While issues remain, some progress has been made in reducing problems like child labor and increasing benefits under pressure from Apple.

Uploaded by

Milton Fonseca Zurita
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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NOMBRE: Milton Fonseca

FECHA: 06 de Agosto del 2015


NRC: 2119

CONTROL DE LA CALIDAD
INDUSTRIAL
CSR
CORPORATE SOCIAL
RESPONSIBILITY

DEFINITION
Corporate Social Responsibility is a management concept whereby companies
integrate social and environmental concerns in their business operations and interactions with
their stakeholders. CSR is generally understood as being the way through which a company
achieves a balance of economic, environmental and social imperatives (Triple-Bottom-LineApproach), while at the same time addressing the expectations of shareholders and
stakeholders. In this sense it is important to draw a distinction between CSR, which can be a
strategic business management concept, and charity, sponsorships or philanthropy. Even though
the latter can also make a valuable contribution to poverty reduction, will directly enhance the
reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that.
Social responsibility becomes an integral part of the wealth creation process - which if
managed properly should enhance the competitiveness of business and maximize the value of Figure 1CSR Components
wealth creation to society. (UNIDO, 2014)
CASE STUDY: Corporate Social Responsibility in the Consumer Electronics Industry: A Case Study of Apple Inc.
Apple was established on April 1st, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne and began as a manufacturer of the
Apple I computer kit, a motherboard that merely acted as a single component of what we would today consider a complete personal
computer. Over the years, Apple grew through the manufacture and distribution of its own line of personal desktop computers and went on to
become the world leader in the design, distribution, and manufacturing of high tech personal computing devices. Before Apple Inc. achieved
widespread success through its sale of personal computing devices, however, it experienced a period of decline that began in the mid 1980s.
John Sculley, who came on board Apple as CEO in 1983 organized a boardroom coup against Steve Jobs, who was forced to temporarily
resign from Apple in 1985. During Jobs absence, Apple released one failed product after another, made unrealistic goals and forecasts for its
business, and engaged in inefficient business practices such as manufacturing its own products within the United States and creating a
complex
supply
chain
that
made
it
difficult
to
adjust
supply
to
demand
.
Despite these allegations of labor rights abuses by
its suppliers, however, Apple itself has, in many ways, been
proactive in addressing working conditions within the
factories that produce their products. The company had
already established a Supplier Code of Conduct in 2005,26 a
year before the initial allegations of sweatshop conditions by
the Mail on Sunday. Apple has repeatedly stated that it works
closely with its suppliers to ensure that the code of conduct is
being upheld and that workers rights are being respected. In
2007, the company began conducting audits on its suppliers Figure 2Iphone share of all phone units, revenues and profits
and posting annual supplier responsibility reports on its own
website. Critics, however, have questioned whether the purpose of Apples actions is to truly improve the working conditions within its
suppliers factories or to simply avoid bad PR at minimum cost by addressing only the most visible of the abuses. Despite these criticisms,
some of Apples actions have indeed led to improved conditions for workers under its suppliers. Because of pressure from Apple, the use of
child labor, excessive overtime, and unsafe practices by suppliers have been reduced and benefits and pay for workers have increased. If
Apple increased its efforts to make its supply chain free of workplace abuses, not only would it improve the working conditions in its
suppliers factories, other consumer electronics giants will also be forced to follow Apples example as many of them share the same
suppliers. As the industry leader, Apple can do this by increasing funding to its work environment improvement efforts, providing financial
incentives to its suppliers by shifting its supply chain to give preference to suppliers with a better record on labor rights issues, and
demanding less out of each supplier to reduce the pressure to cut corners on production. As the anonymous Apple executive stated, this
should not be a difficult task for Apple to accomplish given its ability to perform exceedingly well in every other way and the amount of
resources the company has available. While there is still much to be done by Apple and its suppliers to eliminate labor rights violations, there
has certainly been some visible progress. Improvements have been reported not only in Apples own Supplier Responsibility Reports but also
by the same members of the news media that put the labor rights violations committed by Apples suppliers into the media spotlight in the
first place. (Myers & Fellow, 2013)
BIBLIOGRAFIA
Myers, C., & Fellow, K. (2013). Corporate Social Responsibility in the Consumer Electronics Industry: A Case Study of Apple Inc.
Retrieved Agosto 15, 2015, from http://lwp.georgetown.edu/wp-content/uploads/Connor-Myers.pdf

UNIDO. (2014). United Nations Industrial Development Organization. Retrieved Agosto 05, 2015, from http://www.unido.org/en/whatwe-do/trade/csr/what-is-csr.html

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