Architectural

Practice

ABPL 90140

SM1 - 2015

Assignment 1
Business Plan

Cover Sheet

Group Number

Group 56

Student Name

Section completed
(A, B,C, D or E)

Student Number

Yanisa Niennattrakul

740546

Wan Teen Lee

692843

Liu Jing

733038

Muzhi Ji

679278

Ye Yang

704194

StuRent.com 1
Assignment 1: Business Plan

Yanisa Niennattrakul 740546

Wan Teen Lee 692843
Liu Jing 733038
Ye Yang 704194
Muzhi Ji 679278

1.0 OVERALL BUSINESS STRATEGIES

1.1 Executive Objectives Summary
1.1.1 Objectives:
From our direct experiences, an issue of finding a right place to stay seems difficult for most international students who are
unfamiliar and must decided for an immediate address before arriving. Mostly, a short survey from secondary sources is
superficially done and often resulted in unsatisfied accommodations when arrived with a hard-to-break long-term contract.
As newly and freshly graduated architectural students, we are StuRent.com, a user-friendly student rental website services to
solve inconveniences of the current student accommodation markets initially in Melbourne, Australia. More like friends, we
tend to look after customers, as we grow into a leading boutique1 property development company in the near future.
1.1.2 Market Positioning
Currently, the trend of international students in Australia keeps increasing to 580,000 students in 2014 and predictably
inclines2. However, the issues are still prominent. From short market surveys, some problems appear:

Unorganized Website to show how rental system

works
Unavailable information about roommates
Inadequate information about surroundings

Not many relevant info about how it looks (false images)

Inspection routine is competitive
Not long-term services
Only available in English language

1.1.3 Our goals

In order to become a property development company, we initially use bottom-up strategies by starting from StuRent.com to
learn, test, and form our niche market especially from China, Malaysia, and Thailand. Since first arrival, this user-friendly
website will be integrated and activated to students lifestyle through social network, such as facebook and weibo3, and
customized activities throughout their stays. Good and recommendable reviews will be aimed to drive new batch of
customers and connections. After 5 years time, our business and rental network will tend to spread to all parts of Australia.
After all, our first designed property will be launched under the database and reputation we have built from the website.
1.2 Business Description Overview
Largely operating the company by the website, international students (age range between 18 28 years old) are our main
target group. Landlords and housing agency (who also aim for students) would be our secondary and tertiary target groups
that will form a database of available rooms for the particular target.
1.2.1 Main Business Activity

For international students:

-StuRent.com website will provide such as floor plans, 3D simulation of rooms, professional room-inspections, location
proximity investigation (e.g. supermarkets, fitness centres), dealing with agreement contracts.
- Offers packages services e.g. insurance, furnishing unfurnished rooms, outsourced home moving/packing service
- Workshops and lectures
- Blog about events, lifestyle, and home decoration
- Online decoration shop (1st hand/bargain)

For landlords:
- Site inspection services and low budget Home-Improvement consultant/design services
- Advertisement portal for student room rental services (charged more for 7-days speed advertisement)

For other agencies:

- Advertisement portal
1.2.2 Key Executives
Yanisa Niennattrakul (Thai) specialized in contextual design and writing -----------as Project director / Blogger
1

What we mean by boutique is to describe a property in the independent sector of the hotel market in order to distinguish ourselves from larger chains and
to convey the idea that its operation is small, elite and highly specialized.
2
Data from website: mp.weixin.qq.com
3
Chinese version of Facebook

StuRent.com 3
Assignment 1: Business Plan

Wanteen Lee (Malaysian) specialized in graphic design ---------------------------------as Art director

Ye Yang (Chinese) specialized in 3D programs----------------------------------------------as Design Consultant / (later architect)
Liu Jing (Chinese) specialized in architectural design--------------------------------------as Project Collaborator
Muzhi Ji (Chinese) specialized in 3D programs----------------------------------------------as Design Consultant / (later architect)

1.3 Overall 5 years Plan

1st Stage (0-2 years)

First 6 months (before we graduate)

In the first 6 months, we (as five partners) are still full-time last year architecture students. In spare time, we will work on
contents and design of StuRent.com together with finding connections with possible landlords by cold calling and emails.
Events with new coming students (February term students) will be given by collaborating with universities (especially The
University of Melbourne), and IDP Education in our home countries (Thailand, Malaysian, and China). The website will be
built with a help of a partners friend to rent out a server. Three of the partners will contribute start-up funds to promote on
initial advertisement fees. During this time, the brand image and connection are constructed for continuous students to
know who we are. The office location now is at each partners home, meets at the university campus, or online meeting.

6 Months (after we graduate) 2 Years

After graduation, we continue to work on the website in spare time and remain a practice in architectural firm or similar.
Researching connections of international students and landlords are continuously finding by organizing events and
workshops during weekends to keep the website actives. As there are some clients and income, 3 of partners will operate the
company full-time to deal with clients, marketing, and collaborations. Part-time architectural students will operate inspection
services and floor plans documentations. Lifestyle blog will be initially operated and we will use the website as a portal to
consult about design and decoration. Professional accountants, administrators, and website engineer will be hired in second
year.
2nd Stage (3-4 years)

3 Years
Two of partners will take architect-licensed exam. Contacting via website, apart from our 4 months peak-time availability of
student tenants (January-February / June-July), low-budget home-improvement architectural project will be operated from
our database of landlords who would like to gain more rental fees from suggested inspection and designed renovation. The
website is still actively done as a lifestyle blog to post inspiration photos for home-improvement examples and manage to
open an online market of life-style decorations for clients to follow from. For now the website advertisement fees would be a
stable cash flow for the company. We will expand our office to co-working space which costs less compared to an actual
office space.

4 Years
Our market will be expanded to other parts of Australia. Initially, the first expanded market is Sydney. More recruitment is
needed as we set up branches. Contact lists of landlords and international students market research will need to be done.
One of the partners house in Sydney, Australia will be renovated into #1 StuRent.com ideal model if possible.
3rd Stage (5 years-onwards)

5 Years
This would be a big challenge for us. We will start to buy an affordable block from our landlord connection (in either
Melbourne or Sydney) and start to design/renovate rooms to set up our brand of stand-alone student accommodation. Our
net profit (400,929 AUD by the 5th year) will start to operate as a full-service of our network of property management.
Website and home-improvement practice are still operating. The management team will be hired. Get some investment from
China or Thailand.
1.4 Risk Analyses and Management (SWOT analysis)

Strength:
Internet/website costs very small as a start-up price, compare to others.
Online workspace can be done in an early start-up stage.

Billingual langauges (Chinese, Thai, Malay, and English) can be used to communicate to international students.
Specific social media such as Weibo and Baidu can be used to approach Chinese market.
Weaknesses:
Young graduates with no experiences in property management and development.
Not local. Not familiar much with the context.
An obvious peak period of the market is only for 4 months.
The market is fixed and uncontrollable.

Opportunities:

The strategy can grow as a modular. Population will grow double (Chinese students for 21%) as the currency is cheaper.

Online marketplace is growing as well as logistic.

One of the partners family own a property in Sydney, Australia.

Surplus networks from all partners in Melbourne and Sydney such as restaurants, and graphic designers to collaborate
with the website package offers.

Threats:
Economic downturns
Lots of competitors and easy to copy. Fresh strategies need to be launched all the time.
Ultimate Trust is heavily needed. Too much depending on reviews and feedbacks.
Over budget for Year5 plan if we want to invest/build rooms
1.5 Exit Strategies
In the first 6 months if the company is not successful by not gaining the required amount of students, we will stop the
scheme and continue in our current job in architectural firms or equivalent. After 2 year, if the website does not gain the
profit from advertisement, the exit strategies will be:

We will continue developing website from the client database, and/or focus on lifestyle and event parts.
All principle and partners will be protected by insurance and share equally the money left behind.
We will seek for legal and financial consultant to minimize risk when exit the market.
2.0 BRANDING

Company Logo expresses STURENT, a platform for all international students to gather. Copyright of 2015.
2.1 Our Brand
StuRent.com is branded in such a way that it is simple yet being self-descriptive. The term Stu represents the target group
of our company, which is mainly students, international ones to be specific. And rent speaks itself of what we do, by
renting the right place for themselves to call their place home. Our company name needs to be straightforward and clear cut.
We are moving in a positive direction that tackles Innovation, Trustworthiness, Accurate aspects.
2.2 Brand Belief
Through personal experiences, there are often complaints from many international students where a lot of sources they
researched online didnt meet their expectations. In worse case scenarios, there are also scams turning up frequently.
Furthermore there are a few dishonest companies forcing extra surcharge upon paid services as well as intentionally giving
the wrong information by sending unrealistic images of room with no floor plans as reference. Worry no more; Sturent.com
is here to resolve all problems by delivering trust, with all solutions mentioned:

StuRent.com 5
Assignment 1: Business Plan

2.3 Sturent.coms Working Culture

Sturent.coms working style represented in diagram form.

In order to build trust and loyalty to customers, we have our own style of working as well as services. Our company puts
effort to good system and efficiency. Each and every one of us are properly dressed, behaves and speaks professionally.
Feel free to call or email us 24/7 and we will gladly put customers at the first place conducting the right information with the
friendliest smile ever.
2.3 Future Achievement Target
Sturent.com aims at the highest point when comes to achievement. We consider the entire business as a whole. In
approximately 5 years time Sturent.com will be pictured as the most reliable real estate online service, and soon expand
into a worldwide brand and become one of the big shot brand that everyone recalls of when the need of accommodation
arise.
With an instant
click of
interested
location, a fully
detailed
information will
pop up with
contacts, floor
plans and
inspection
routine etc.

Large emphasized
interactive Map
with filter bars,
saves a lot of time
by breaking down
in what customer
really wants.

A detailed
breakdown in
categories of
accommodation is
supported by
images.
Information is
conveyed with a
mere glance.

A selection of
Colour scheme,
eye catching and
attractive,
increases the
tone and mood
of layout.

A print screen layout of Sturent.com Website

The design pattern of business card is also playful and less words; information can be conveyed very easily.

Our logo is placed on top

left of the paper.
Representing our brand in
front of anything.

Alignment and positioning

is very important when
less design is involved.
This is cost-effective yet
rather impressive in visual
effect.

Letterhead is clean with

no obstruction. In our
beliefs, letterheads are
aimed to focus on the
requirement
of
information. Therefore it
is designed to be as
simple as possible.
Minimal design is for the
purpose of delivering the
content yet not killing the
readers with unnecessary
attention.
A
few
sentences are highlighted
red to show the hierarchy
of content.

3.0 Marketing Strategies

3.1 Profit Mode
Unlike many other start-up small companies in Melbourne that only get their income from single service, we try to create a
more comprehensive Profit Mode to make sure a sustainable cash flow as well as long-term profit growth.
Our Income= Advertisements revenue (from website, app) + commission fees (from landlords) + service fees (from
international students) + extra profit from collaborated suppliers + rent revenue (by the 5th year well buy an affordable
block from our landlord connection and set up our brand of stand-alone student accommodation)
Payment
1 one-off payment
2 20% Down Payment + 10% x 8 months
We try to provide our clients a range of ways to pay their fees in
order to attract more clients as well as to guarantee a stable cash
flow each month.
Discount
For our regular clients (use our services twice or above), we offer
5%-10% discount for the service. For our VIP clients (use our
services 10 times or above ),the discount is 10% to 20%. Also, if a
client successfully recommend a new client to use our services ,he
or she can get 5% of cash back. We use this discount system to
attract more stable and loyal clients and make our company more
sustainable.
3.2 Marketing analysis and Ideal clients analysis
Because of our international background, instead of trying to compete with renting companies, which already have a large
share, hold of local clients already, we try to focus on different and booming market- international students in Melbourne.

StuRent.com 7
Assignment 1: Business Plan

As the diagram shows, International students from our home countries(China, Thailand and Malaysia) account for more than
50%(about 65000 people altogether) of international students in 2013,and the number has continuously increased in 2014 as
well.
Competitors Analysis

According to the table above, major renting companies here in Melbourne have a variety of advantages (Good reputation
and public relation, financially strong, branches in different cities, Proficient workforce). Because of their long history, they
also have their own setbacks (their branding tend to be old-fashioned, really bad user experiences, messy and unorganized
information, unattractive pictures and layout of website). In conclusion, they are not attractive enough to reach young
international students, which give us a great advantage to develop our company.
3.3 Unique selling points (niche)
-Our company engages to the client pool that the five of us understand the most, and design specially customized service
package for them. Our business is a one shop stop business, making the most of Internet and social networking to reach our
target clients (18-28 young international students that have a frequent access to Internet socializing)
-Professional renting advices from architecture graduate students (ex. Location, environment, surroundings)
-Because of our international background (3 members from China, one from Thailand, one from Malaysia ),we can
understand our clients better than any local competitor and communicate with our clients with their home language.
Therefore our company could reach more clients.
3.4 Marketing Approach
1. Infancy stage ( 0 - 6month )
Our goal of this stage is to stay alive and gets clients. Try to minimize our cost, make a clear position in the marketplace as
well as earning the first bulk of gold. We will use the follow strategies to market our company with low cost.
a. Personal relationship
As last year students at this stage, the first most important thing we need to do is try to get support through friends and
family. Yanisas friend-who owns a restaurant Thailicious in Melbourne-agree to sponsor our activities with money and
food, and in exchange, we need to help him with the restaurant promotion in University of Melbourne.
b. Social networking software
Well promote our brand through software that are frequently used by international students (ex Chinese software Wechat ,
weibo , Renren ),which will give us an advantage comparing to our local competitors. Blog about interesting activities and
ideal lifestyle in Melbourne
c. Workshops on campus
Jing Liu will organize a workshop about IELTS test, Ye Yang will start a workshop teaching Rhino, Wanteen Lee will offer
cooking lessons on campus on campus to reach as many Ideal clients as possible.
d. Business Competitions
Currently our Project director Yanisa is doing a business competition on campus in order to gain more experience about
business as well as promoting our brand in student community.

2. Juvenile Stage ( 6-24 month)

At this stage, our goal is to grow our company to a thriving, self-sufficient and profitable one. Three of company partners will
quit their jobs and start working full-time in our company. And the marketing strategy is listed below.
a. Official website and application
Well start building our own website which can offer our clients user-friendly experience, clean and modern layout as well as
social networking function. We will also start developing our app for mobile phones. The website and app together serve as
strong media to promote our company services. Our member, Wanteen Lee and her website engineer father will provide
technical support and maintenance.
b. Student club
Well apply to University of Melbourne to establish a student club for international students, serving as a club to offer our
members useful information and help. All the group members will be our potential clients.
c. Positive comments
So far there would be tens of international students who have used our renting services. Those students might become a
free propagandist, so we will offer such clients small and useful gifts, encouraging them to recommend us to their friends
and classmates.
d. Discount
As the 3.1 part mentioned, we will offer our regular and VIP clients with up to 20% discount as well as up to 5% cash back, in
order to keep a stable and loyal client pool.
3. Adult Stage (2 year-4 year)
As our company keep growing, our main goal is to continue expanding our business, widening our client pools as well as
cooperating with our companies to form a strong alliance. At this stage ,well also start shifting our marketing focus (because
the population will be doubled in the next decade in Melbourne) to design ,renovate and build houses . Here is the
marketing strategy we might use.
a. Sponsorship
We will sponsor local clubs, bands or games to make our company known to more people in Melbourne. The annual amount
we plan to spend on sponsorship is around 20k dollars.
b. Public Relation
By working with local newspapers and radio station, we would start a weekly column about awesome life of international
students living in Melbourne as well as introduction of fun activities for students here in order to reach wider potential
clients. Through our column , its much likely that we could start cooperating with local restaurants, clubs , tourism agencies,
etc, and try to provide our current clients with more diverse services.
c. Database
We will try to collect data and research results of current marketplace as well as user comments to establish a database ,
helping our company to improve performance and adjust our future business strategy
3. Maturity Stage (5 years-after)
After struggling to survive in the market all theses years, we have accumulated enough experience on renting, designing and
renovating, as well as good relationship with our clients and collaborated companies. The maturity stage represent that we
are on the way to become the best company in the industry . Here is the marketing strategy we might use.
a. Organize exhibitions, design competitions, awards
At this stage, our company will grow to a financially strong, sustainable with a great reputation in the industry, we would be
able to organize major exhibitions, design competitions and present awards in major cities of Australia, which is a really
effective way to build a great reputation in this country.
b. Raffle draw on official website
Offer free tickets of shows, exhibitions, cutting-edge digital gadgets etc. as prize to encourage more people come to visit our
website and become members of the website.
c. Articles and works publication
d. Giving lectures in Business school and Design School
4.0 SALES PIPELINE & OPERATIONAL ISSUES
4.1 Sales Pipeline
It is necessary for our company to establish an effective sales pipeline because of the specific target market. Meanwhile, we
need to analyze our potential target group, which is the obstacle to our company. The Sales Pipeline framework, which has
been discussed by Greg Chapman, is essential for small company to succeed.

StuRent.com 9
Assignment 1: Business Plan

1. Initial Enquiry
Provide the basic information of rental market in Melbourne, Australia.
Collect clients in our sales pipeline:
-use website, advisements and applications to promote our company in The University of Melbourne, RMIT, Monash
University, and La Trobe University
-or obtain clients information from education agency such as IDP Education.
Get the feedback: ask clients where do they know our company.

2. Initial Consultation
Promote our brand
Figure out clients needs: provide the detailed information of renting services.
Show clients advantages of our company: offer professional inspections, give professional advice.
Build a belief for clients: we are professional and can do better than other competitors.

3. Proposal/ Quote
Prepare various renting options for clients.
Offer the detailed information of the property: price, location, floor plan, surrounding facilities, landlord information, etc.
Provide extra services: establish the clients data and help them find suitable roommates, professional inspection (including
visual information).
4. Sales
Provide activities: extra activities and workshops that consist of their lifestyle.
Meet clients specific demand: keep pets, change rooms, etc.
Ask questions about our company: get advice from clients.
4.2 Follow-up
Follow-up should contain all information that clients need to know. The feedbacks from clients can be important to company
development. This information can help our company to optimize our strategy and minimize the drawbacks.
Maintain relationship with potential clients: transfer them into real clients.
Long-term services: organize activities for clients, build a good reputation of our firm collecting by reviews and feedbacks.
4.3 Operational Issues
1.Money
Start-up: a lack of money can cause lots of problems. It is possibly a good idea to start later after we have some experience
and generate some potential clients.
Development period: circulating funds need to be collected to meet the potential problems.
2.Time
As students in university, we do not have full time to focus on the development of the company, which can cause clients loss.

It is an essential problem, because the number of clients means money.

3.Accuracy
Information of property: almost all information we get is from Internet, which could be incorrect, misleading clients to make
a wrong decision and undermining the relationship with clients.
Information of clients: we collect it from agencies or students themselves. It may make clients find wrong roommates.
4.Market Target
We have a narrow market target. Our market target is international students, the number of which can fluctuate due to
various factors (e.g., exchange rate, admission requirements of universities).
5.Competitor
There are numerous companies running this service.
Some of them even have their own property, which means they can offer a cheaper price and a better service than us.
Some of them have developed for several years, which means they have a large group of clients.They do not need to struggle
to get clients.
5.0 FINANCIAL FORECAST AND BUDGET
STARTUP
STARTUP REQUIREMENTS
STARTUP EXPENSES
Legal

$5,000.00

Insurance

$1,000.00

Marketing

$5,000.00

Utilities

$500.00

Phone & Internet

$1,000.00

Software

$1,000.00

Website Build Cost

$3,000.00

TOTAL STARTUP EXPENSES $16,500.00

5.1 The beginning 6 months

We will start our business on November 2016. For the first 6 month we will
prepare our website in the university before we graduate so that we could get
the new students in March. We will try to minimize our budget and the main cost
should be the fees we paid for
the IDP suggesting the students MICRONIC BUDGET for the first 6th month
using our website. Building the
INCOME
website will also cost us a lot
$5,000.00
but we can have a discount Advertisement
because
our
website TOTAL INCOME
$5,000.00
engineering friends. We could Target Growth Margin
0.00%
get some advertisement fees
COGS - Job Delivery Costs
from Google Ad at this stage.
Other direct job costs
$2,000.00

5.2 6 Months to second year

TOTAL COGS
$2,000.00
After we graduate we will all GROSS PROFIT
$3,000.00
Cash Required
$20,000.00
enter the architecture firms
while working on our website OVERHEADS
TOTAL STARTUP ASSESTS $20,000.00
$1,720.00
on part-time to reduce the risk. Website maintain
TOTAL REQUIREMENTS
$36,500.00
We will not get money for the Phone & Internet
$1,000.00
first new comers and provide
Software
$500.00
Fundings
them our service for free and
$800.00
this will build our reputation if Server Rent
Jing
$8,000
they found our website is TOTAL OVERHEADS
$4,020.00
Muzhi
$8,000
convince. We will get our first NET PROFIT
-$1,020.00
Ye
$8,000
gold when the next batch
-20.40%
comes. We will show the Percentage Profit
Wanteen
$8,000
number of the visitors of our website to the landlord and ask them if they want
Yanisa
$8,000
to put their information on our website. $50 will be charged if their house is
Total Fundings
$40,000.00
rented. There are about 118000 students who will rent a room and the potential
market will be $1185325 per year. Our goals first year is to get 10% of it and the net profit will be $34633. Three of us will
work full time on our website from the next 6 months while the other two will continue their work in architecture firm for
the registration. Our office place will be at home and we may hire some students for internship in order to reduce the cost.
At this stage we want to expand our percentage of the renting market up to 20% to accumulate more money.
STARTUP ASSESTS

10

StuRent.com 11
Assignment 1: Business Plan

5.3 Year 3
Since the other two have got the registration. We could start our design
business. As we are experienced for renting for students, we can start to help
some landlords for renovating their house into students apartment. And for this
year, we will move to a co-working place, which lead to a reduction of the net
profit.

Website maintain cost per year

Domain name
40
Hosting
500
Ongoing Maintenance
500
Ongoing Marketing

2400

total maintain cost per year

5.4 Year 4
Website Build cost
The growth of our renting market in Melbourne slows down because this year
we take up 45% of the market so we try to expend our business into Sydney. If Design and Programm
this is successful, the net profit will be $199922.
Marketing Analyse
University
Melbourne
RMIT
Monash
rent student
anual rent student

local
38,091
30,843
42,339
55636.5
11127.3

int
14,166
26,590
22,140
62896
12579.2

Charges
potential

$50.00
$556,36

$50.00
$50.00
$628,960 $1,185,325

total
52,257
57,433
64,479
118532.5
23706.5

3440
3000

5.5 Year 5
We start to focus on the renovation design. And we will try to invest
a real estate at the end of the year and use our website to promote
it. And from this year, we will move into a new office located in
suburb areas.
5.6 The Profit Distribution
The profit will be separated into three parts. 10% will be the bonus
for our 5 partners. 30% will be used for business development and
the last 60% will be Invest in some Fund Capital to gain the normally
10% Interest.

PAYMENT ANALYSIS
staff level
Start up

COGS
80%

Salary
$25,000

Year 1
COGS cost People
$20,000
0

Year 2 Year 3
People People
3
2

Year 4
People
0

Year 5
People
0

Part-time job

75%

$20,000

$15,000

top
Support
Total COG Wages
Total Overhead Wages

80%
10%

$40,000
$35,000

$32,000
$3,500

0
0
$120,000
35000

0
1
$88,500
56500

0
1
$103,500
61500

2
1
$127,500
67500

4
2
$225,000
125000

11

MICRONIC Five Year

BUDGET
MICRONIC BUDGET
Proposed 5 Year Costs

ANNUAL COSTS
Last 6 months

Year 2

Year 3

Year 4

Year 5

Commission Fees

$177,798.75

$195,578.63

$254,252.21

$457,653.98

$915,307.97

Desgin fees

$0.00

$0.00

$20,000.00

$50,000.00

$100,000.00

Services

$10,000.00

$10,000.00

$10,000.00

$10,000.00

$10,000.00

Advertisement

$5,000.00

$5,000.00

$10,000.00

$20,000.00

$40,000.00

TOTAL INCOME

$187,798.75

$207,578.63

$294,252.21

$537,653.98

$1,065,307.97

Target Growth Margin

0.00%

110.53%

141.75%

182.72%

198.14%

Employee COGS Wages

$120,000.00

$88,500.00

$103,500.00

$127,500.00

$225,000.00

Other direct job costs

$5,000.00

$5,526.62

$7,834.24

$14,314.63

$28,363.02

TOTAL COGS

$125,000.00

$94,026.62

$111,334.24

$141,814.63

$253,363.02

GROSS PROFIT

$62,798.75

$113,552.00

$182,917.97

$395,839.35

$811,944.94

Wages Overhead

$35,000.00

$56,500.00

$61,500.00

$67,500.00

$125,000.00

Website maintain

$3,440.00

$3,440.00

$3,440.00

$3,440.00

$3,440.00

Utilities

$500.00

$2,000.00

$2,000.00

$2,000.00

$2,000.00

Phone & Internet

$1,000.00

$1,000.00

$1,000.00

$2,000.00

$2,000.00

Software

$500.00

$4,000.00

$4,000.00

$4,000.00

$4,000.00

Printers

$500.00

$2,000.00

$2,000.00

$2,000.00

$2,000.00

Stationary

$200.00

$400.00

$400.00

$400.00

$400.00

Marketing

$5,000.00

$5,000.00

$20,000.00

$40,000.00

$40,000.00

Cleaning

$0.00

$0.00

$2,400.00

$2,400.00

$2,400.00

Server Rent

$800.00

$1,000.00

$1,250.00

$1,563.00

$1,953.00

Staff Training

$2,000.00

$4,000.00

$4,000.00

$4,000.00

$4,000.00

Rent

$0.00

$0.00

$45,626.00

$45,626.00

$80,000.00

Furniture

$0.00

$0.00

$0.00

$4,000.00

$4,000.00

Computers

$0.00

$0.00

$0.00

$8,000.00

$8,000.00

Insurance

$2,000.00

$2,000.00

$2,000.00

$2,000.00

$2,000.00

Subscriptions

$400.00

$400.00

$400.00

$400.00

$400.00

TOTAL OVERHEADS

$51,340.00

$81,740.00

$150,016.00

$189,329.00

$281,593.00

STARTUP FUNDING OWED $36,500.00

FUNDING REPAYMENT
5.00%
RATE/ANNUM
FUNDING REPAYMENT
TOTAL
$1,825.00

$34,675.00

$32,941.25

$26,353.00

$19,764.75

5.00%

20.00%

25.00%

40.00%

$1,733.75

$6,588.25

$6,588.25

$7,905.90

NET PROFIT

$9,633.75

$30,078.25

$26,313.72

$199,922.10

$522,446.04

Percentage Profit

5.13%

14.49%

8.94%

37.18%

49.04%

Net profit

$9,633.75

$30,078.25

$26,313.72

$199,922.10

$522,446.04

Capital Investment

$5,780.25

$18,046.95

$15,788.23

$119,953.26

$313,467.63

Business Development

$2,890.13

$9,023.48

$7,894.12

$59,976.63

$156,733.81

Bonus For Partners

$963.38

$3,007.83

$2,631.37

$19,992.21

$52,244.60

INCOME

COGS - Job Delivery Costs

OVERHEADS

Profit Distribution

12