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Poster Design

This document provides guidance on designing posters. It discusses that posters offer great design freedom as they have no size restrictions and a simple format. The key aspects to consider for poster design are the purpose, audience, required content, and budget. Designers should collect potential images and graphics to incorporate based on the topic and audience. The document provides examples of how the same visual elements can be arranged in different layouts and styles to create unique yet cohesive poster designs.

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Sumair Azam
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769 views1 page

Poster Design

This document provides guidance on designing posters. It discusses that posters offer great design freedom as they have no size restrictions and a simple format. The key aspects to consider for poster design are the purpose, audience, required content, and budget. Designers should collect potential images and graphics to incorporate based on the topic and audience. The document provides examples of how the same visual elements can be arranged in different layouts and styles to create unique yet cohesive poster designs.

Uploaded by

Sumair Azam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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Poster Design

Poster design has often been the kind of sought-after work awarded to the talent
ed designer who has earned an opportunity to show off his or her creative dexter
ity. Due to their unrestricted size and ultimate simplicity, posters offer desig
n freedom no other document design can. The design process is simplified even m
ore by the fact that poster reproduction is limited to the capabilities of offse
t printing, meaning there are fewer technical hurdles to leap when compared to o
ther design tasks.
The one rule to keep in mind when it comes to poster design: there are few
. This lack of guidelines and boundless simplicity can be a boon or a bust
ding on the depth of your creative well (and how frequently you ve visited
the next few pages, we ll explore a few inspirational ideas and recommend
l creative avenues to pursue when tackling a poster design.

rules
depen
it). In
optiona

For a work-in-progress illustration, we ll look at how the various ways a poster d


esign for a local flight event can be tackled. In this instance, the poster will
serve to advertise and potentially be a collectible item. Although fictitious,
each design features the elements and information necessary to promote the event
.
Define the Design Limits
These days, posters are commonly used for anything from advertising products, se
rvices, or events to unique artistic expression. Like any design project, you ll f
irst need to collect together any criteria which might influence your design. Yo
u ll need to determine the purpose or goal of the design, what type of audience it
must appeal to (such as gender, age, ethnicity), and any required content (such
as logos, names, dates, and Web or other addresses) for the design.
With this critical information in hand, the next key factor to consider will be
your client s budget. How much latitude will you have in terms of color, stock, an
d size for the project? (Keep in mind that good design doesn t always require high
cost, but higher reproduction quality and materials often do.) Will the budget
allow for full color, varnishes, additional spot colors or will you need to expl
ore cost effective strategies? How will the poster be used? Will it be posted on
to billboards, telephone poles, mailed, and/or sold as a collectible?
Collect Your Design Imagery
Next, your goal should be to target ideas for imagery you d potentially like to in
corporate. Imagery includes elements such as logotype, visual props, or graphic
tie-ins to other published material such as flyers or brochures. Imagine yoursel
f as the audience and consider creating or locating appealing images of interest
which can be adapted to your design. Imagery may be arranged, combined, repeate
d, distorted or layered to create different visual effects.
Choose images which lend themselves well to the subject matter. Consider current
trends in color and style. With a collection of imagery assembled, you can begi
n the creative process of formulating the layout and investigating color and sty
le. The poster examples shown next (see figures 1 and 2) use the same graphic im
agery in two different arrangements using similar color schemes. Although they a
re significantly different, both use the same basic visual elements.

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