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Basic Design 1

This document provides an overview of basic design principles for two-dimensional design. It discusses the key elements of design including conceptual elements like point, line, plane and volume. It also covers visual elements such as shape, size, color and texture. Additionally, it examines relational elements including direction, position, space and gravity. Finally, it touches on practical elements of representation, meaning and function. The document establishes that all elements exist within a framal reference, or boundary, and are positioned on the picture plane, or surface. It concludes that forms are organized through structure within this framework.

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Nupur Mishra
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© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
162 views

Basic Design 1

This document provides an overview of basic design principles for two-dimensional design. It discusses the key elements of design including conceptual elements like point, line, plane and volume. It also covers visual elements such as shape, size, color and texture. Additionally, it examines relational elements including direction, position, space and gravity. Finally, it touches on practical elements of representation, meaning and function. The document establishes that all elements exist within a framal reference, or boundary, and are positioned on the picture plane, or surface. It concludes that forms are organized through structure within this framework.

Uploaded by

Nupur Mishra
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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BASIC DESIGN 1

TWO DIMENSIONAL DESIGN

What is Design?
? It is some kind of effort in beautifying the appearance of things.
? Is it enough definition?

Look around yourself and think

It is different from painting and sculpture

? Design is an industrial product that must fill practical needs


? It should not only be just aesthetic, but also functional
? Design is practical. The designer is a practical man.

The Visual Language


? The visual language is the basis of design creation .
? There are principles, rules, or concepts in respect of visual
organization that may concern a designer.
? The course of Basic Design or Two-Dimensional Design
deals with the grammar of this visual language.

Interpreting the Visual Language


? There are numerous ways of interpreting the visual
language.
? The visual language has no laws.
? Each design theorist may have a completely different set of
discoveries.
? The designer is a problem-solving person.

Elements of Design
Visual
elements

Conceptual
elements

Relational
elements

Practical
elements

Elements of Design

1. Conceptual elements
? Conceptual elements are not visible.
? Point line plane Volume
? If they are really there, they are no longer conceptual.

Elements of Design

1. Conceptual elements: Point


Point: has no length, breadth or depth.
It marks:
? the 2 ends of a line,
? the single place where lines intersect,
? the meeting of lines at a corner of a plane, and
? the angle of a solid form.

Elements of Design

1. Conceptual elements: Line


? Created as a movement of a point. Its path becomes a line.
? A conceptual line has length no breadth or depth.
? It has position and direction.

It marks:
? The border of a plane,
? the place where 2 planes join or intersect each other.

Elements of Design

1. Conceptual elements: Plane


? Created as a movement of a line in a directional movement.
? A conceptual plane has length and breadth, but no depth.

? It defines the external limits of a volume.

Elements of Design

1. Conceptual elements: Volume


? Created as a movement of a plane in a directional movement.
? A conceptual volume has length, breadth and depth. But no weight.

? It defines the amount of space contained or displaced by the volume.

Elements of Design

2. Visual elements
? When conceptual elements become visible, they have
shape, size, color and texture

accordingly

? The visible line not only has length, but also breadth.
? Its color and texture are determined by the material we use.

Elements of Design

2. Visual elements: Shape


? Anything that can be seen has a shape.
? This shape provides the main identification in our
perception.

Elements of Design

2. Visual elements: Size


? All shapes have size.
? Size is relative if we describe it in terms of bigness and
smallness.
? It is also physically measurable.

Elements of Design

2. Visual elements: Color


A shape is distinguished from its surroundings because of color.

Elements of Design

2. Visual elements: Texture

Texture refers to the surface characteristics of a shape.


Plain or decorated.smooth or rough

Elements of Design

3. Relational elements

? Direction;
? Position;
? Space; and
? Gravity.

Elements of Design

3. Relational elements: Direction


It depends on how it is related to the observer, to the
frame that contains it, or to other shapes nearby.

Elements of Design

3. Relational elements: Position


It is judged by its relationship to the frame or the
structure.

Elements of Design

3. Relational elements: Space


? Shapes of any size, however small, occupy space.
? Thus it can be occupied or left blank.
? It can also be flat or illusory to suggest depth.

Elements of Design

3. Relational elements: Gravity


? It is not visual but psychological.
? As we are pulled by the gravity of the earth, we tend
to attribute heaviness or lightness, stability or
instability to individual shapes.

Elements of Design

4. Practical elements
Representation:
? when a shape is derived from nature or the manmade world, it is representational.
? It may be realistic, stylized, or near abstract.
Meaning:
It is present when the design conveys a message.
Function:
It is present when a design is to serve a purpose.

The Framal Reference

? All the elements of design normally exist within a


boundary which call a framal reference.
? The framal reference marks the outer limits of a design.
? The framal reference is not necessarily an actual frame.

Picture Plane
? Within the framal reference lies the picture plane.
? The picture plane is actually the plane surface of the
paper.
? Shapes are directly painted or printed on this picture
plane.

Form & Structure

? All the visual elements have a form.


? Form is not just a shape that is seen, but a shape of
definite size, color and texture.
? The way form is created, constructed, or organized
along with other forms is oven governed by a certain
discipline which called structure.

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