Press Release, November 2010

Electrolysis:
Still the only PERMANENT method of hair removal
Unwanted hair is a major concern for men and women of all ages and
the idea of never having to wax, thread, shave, epilate, bleach or
pluck certain body parts ever again is extremely enticing. For those
who seek complete and permanent hair removal on any part of the
body, regardless of skin tone or hair colour, there remains only one
method that is approved by the British Medical Association
electrolysis.
For over 100 years, electrolysis has been recognised as a safe,
reliable and successful treatment. Today, thanks to highly advanced
equipment, rigorous industry standards, specialist professional
training and international knowledge-sharing, the capabilities of the
technology are more impressive than ever. Whilst many new
treatments for hair reduction or non-permanent hair removal have
emerged over the years, electrolysis has remained the only treatment
to achieve permanent and complete eradication of unwanted hair.
Modern electrolysis involves the insertion of a very fine, disposable,
sterile probe (the same diameter as the hair) into the hair follicle, a natural opening in the skin. The
skin is not pierced and does not scar. The only sensation is of heat being passed through the probe to
seal off the hair at the root. During a course of treatments there will be a constant, gradual decrease
in the growth of the hair until it has all been permanently removed. The number of treatments required
will differ from person to person and will be discussed at the initial consultation. Electrolysis can be
used on any part of the body (Some particularly skilled practitioners can even treat eye lashes,
nostrils and the inner ear). No type or volume of body hair is too stubborn for treatment and no body
part too embarrassing. Clients frequently ask for treatment on the legs, face, chest, nipples, back,
abdomen and bikini area.
In promoting electrolysis however, it is extremely important that consumers are cautioned against
scam treatments that are wrongly promoted as electrolysis, and warned about the possibility of bad
electrolysis being carried out by unskilled practitioners. In a country where licensing arrangements for
electrolysis vary from town to town, and training standards differ from college to college, clients need
guidance on how to select an electrolysist that they can trust. The British Institute and Association of
Electrolysis (BIAE) is a non-profit organisation that was set up to promote the safe and effective use
of electrolysis across the UK. BIAE is the only professional body that requires its members to pass
strict entrance examinations and undergo rigorous checks on an ongoing basis. BIAE members are in
fact trained and educated to a higher standard than anybody else performing the treatment in the UK.
As a non-profit organisation that takes absolutely no money from tax payers, BIAEs entire focus is on
the interests of consumers. BIAE will never sell fad treatments nor discuss the private aspects of a
clients case. Only by selecting a BIAE member can clients be certain of a discreet, safe and
successful treatment.
Choosing a BIAE member is equally important when it comes to Advanced Electrolysis (or Advanced
Cosmetic Procedures) - a more recent form of the treatment that offers the removal of a wide range of
skin blemishes such as moles, warts and red veins.
For further information on both Electrolysis and Advanced Electrolysis, including a list of registered
BIAE members and video footage of the treatment being carried out, please visit
www.electrolysis.co.uk. -endsPage 1 of 3

NOTES TO EDITORS

PRESS INFORMATION
For further press information, photography, expert comment, or to arrange a free local treatment, please contact
Jill Ferguson on 07792345965 or email [email protected]

ABOUT BIAE
The Institute of Electrolysis (founded 1957) and the British Association of Electrolysists Ltd (founded 1956)
joined together in 2004 in response to a growing demand from the public for a trusted voice on permanent hair
removal. The newly formed non-profit organisation is now known as the British Institute & Association of
Electrolysis (BIAE) and is dedicated to improving industry standards.
The BIAE is the only organisation to personally check the standard of members in order to safeguard members
of the public from bad electrolysis treatment. We continue to put pressure on colleges to raise their standards of
teaching, including offering lecturer training and free industry updates via our newsletter. We also liaise with
electrolysis equipment manufacturers in order to keep our members up to date with the latest developments.
You can contact us at:
BIAE Ltd, 40 Parkfield Road, Ickenham, Uxbridge, UB10 8LX.
Tel: 08445 441373
E-Mail: [email protected]
www.electrolysis.co.uk

ELECTROLYSIS FAQs
Whats the difference between electrolysis and laser/IPL?
Electrolysis uses a needle to treat each hair follicle individually and permanently stop another hair growing.
Needle-type Electrolysis is the only form of hair removal that both the Advertising Standards Association in the
UK and the FDA in the USA recognize as a form of permanent hair removal, rather than just a form of
permanent hair reduction. Laser/IPL tends to treat large areas of skin using a laser or light-based lamp which
can stop hair growing for several months before another treatment is needed and is therefore a form of hair
reduction rather than removal. In fact, a peer-reviewed scientific study in 2007 found over 10% of laser/IPL
clients experienced INCREASED hair growth. (Source: Hair Stimulation Following Laser and Intense Pulsed
Light Photo-Epilation: Review of 543 Cases and Ways to Manage It by Willey, Torrontegui, Azpiazu, Landa.
Published 2007 in Lasers in Surgery and Medicine.) Laser/IPL is not suitable for all types of skin and hair, but is
a long lasting temporary method for some people.
How does Electrolysis work?
Dr Charles Michel first used electrolysis successfully in 1875 to
remove ingrown eyelashes. He discovered that once the follicle
had been treated with electrolysis the hair was permanently
destroyed. Electrolysis is performed by inserting a very fine,
flexible needle into the follicle (the pocket where the hair sits in
your skin). Your therapist then skilfully applies a tiny amount of
current to cauterise the blood capillaries that supply the hair root,
preventing more hair from growing in that particular follicle. The
destruction is carried out in one of 3 ways: heat (thermolysis), a
chemical reaction (galvanic) or both blended together (blend).Its
vitally important to get the amount of destruction just right to
ensure a successful treatment with no damage the surrounding
skin.

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Which areas can be treated with electrolysis?

Virtually any part of the body can be treated. Particularly skilled practitioners can even treat the eyelids, the
inside of the nose and the inner ear. Common areas for women are the face, chest, abdomen, bikini line, fingers
and toes. Common areas for men are the upper arms, around the ears, top of the nose, top of the back and
around the edges of the beard where ingrown hairs are causing problems. Transgender/transsexual females
often require full beard removal and pre-surgery genital hair removal for sex reassignment surgery (SRS).
Does electrolysis hurt?
Electrolysis is not generally painful although there may be some slight discomfort. BIAE members will always
adjust settings so that the treatment is tolerable. For a short time after the treatment clients may experience a
feeling of warmth in the treated area.
Is electrolysis safe?
The treatment is approved by the medical profession but you should confirm that your electrolysist uses sterile
disposable needles, which are recommended by the Public Health Laboratory Service, and that a brand new
probe is used for each treatment session. To ensure a safe and successful treatment you should confirm that
your electrolysist is a registered member of the British Institute & Association of Electrolysis (BIAE) - don't be
afraid to ask to see a certificate.
Can I have electrolysis if Im pregnant?
Pregnancy is not normally a contra-indication to the thermolysis method of electrolysis. This method uses
alternating current (AC) and as a very weak intensity of current is used during the procedure, there is no risk to
mother or unborn child provided both are otherwise healthy, although treatment of the breast and abdominal
areas should be avoided, especially in the later stages of pregnancy. However, the Blend or Galvanic
methods of electrolysis may best be avoided during pregnancy. These methods use direct (DC) electrical
current. If you are unsure which method you may be offered, please ask your electrolysist. If, by chance, you
have been having Blend, please do not worry, it too can be used during pregnancy and should not pose any
problem especially if the treatment has been to the facial area. Most clients having treatment are female and
may have treatment before they know that they are pregnant, without any ill effects. If you are at all concerned,
please discuss this issue with your therapist or GP. (Please note some members may choose not to offer
treatment during pregnancy.)
How many treatments do I need?
Since everyone has a different density of hair (i.e. some have lots packed into a small area and others have less
hair spaced out) its impossible to put a figure on the number of treatments youll need. You should expect to
have regular appointments over a long period of time (possibly a year or more) as this is how long it takes for
every hair to appear at the surface of the skin. Appointments can last from as little as ten minutes to several
hours depending on the size of the area to be treated, and factors such as hair thickness and skin sensitivity will
affect how regularly you can be treated. Little and often is generally the best route to take with electrolysis so try
not to start just before a long holiday or before a busy period when you wont be able to stick to your
appointment schedule. BIAE members offer free-of-charge, no-obligation consultations during which time a
treatment plan can be discussed.
What are the side effects? Will I be scarred?
There is usually some redness and a little swelling resembling an insect bite straight after electrolysis, which will
disappear after an hour or so. The next day, your skin will be clear and shouldnt show any signs of treatment.
There is a small chance that you may find tiny pin-prick sized scabs on the body, which will wash off in a week
or so. Occasionally these will appear on the face if the treated hair was distorted or ingrown and the
surrounding skin was consequently damaged. There is a VERY small risk of temporary scarring if aftercare
advice is not followed, such as picking at the area after treatment (your electrolysist will go through this in depth
with you.) However permanent scarring should not occur as this denotes repeated overtreatment, which our
members know not to do.
Do I have to let hairs grow for treatments?
You can continue to remove hair between appointments by cutting, shaving or applying hair removing cream,
just so long as there is enough to show the hair location on the day of your appointment. Plucking, waxing,
threading and epilating the area should be avoided.
Please see the BIAE website for all the latest industry news and developments. www.electrolysis.co.uk

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