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Software-based Approach to Saving

Money by Using Less Energy
Jose Iglesias
Vice President, CTO Office
Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
Start Saving Money on Energy
2
Currently $0.50 is
spent on power
and cooling for
each $1.00 on
hardware
(IDC)
The average
enterprise is paying
$21-27M/yr for data
center electricity
(Symantec Green IT Report)
2
70% have energy
cost as second
highest OPEX
(Gartner)
Corporate
Energy is
Maxed Out
Symantecs software approach reduces data center energy
costs by 20+% and delays high CAPEX for new hardware
$1M worth of
servers in 2009
consume $1.2M
electricity over 3
year lifespan
(The Green Grid)
Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
Symantecs 2010 State of the Data Center Report
3
36% Green a reason for considering
private cloud
33% Green a reason for exploring
public cloud
30% considering infrastructure as a
service to become green
33% considering platform as a service
to become green
(Top response in each garnered 44-53%)
Top 10 initiatives rated somewhat or
absolutely important:
- Security 83%
- Backup and Recovery 78%
- Server Virtualization 72%
- Data Archiving 71%
- Energy Savings 70%
- Server Consolidation 68%
Despite the Recent Economic Slowdown,
Energy Savings Remains Key IT Initiative
In 2009 the biggest issues faced by data center
managers were power, cooling and space problems as a
result of equipment sprawl.
Green a Leading Driver for Cloud
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SYMANTEC VISION EMEA 2010
4
What Can Data Center Managers Do to Reduce Energy
Costs?
Data Center Redesign
Mechanical
Electrical
Infrastructure
Hardware Upgrade
Upgrade to energy
efficient servers &
storage
Software
Virtualization
Server Optimization
Storage
Optimization
Data Efficiency
Desktop Efficiency
Green IT Solution 2009 Symantec. All Rights Reserved.
4 Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010 5
A Software-based Approach to Saving Green
by Going Green
Virtualization & Server Optimization
Complete the promise of virtualization
Put Data Growth in Its Place
Manage info quickly, effectively and
cost efficiently
Optimize Your Storage
Improve utilization of existing hardware
assets
Control Endpoint Power Usage
Reduce power and save energy by
shutting down PCs
Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010 6
Maximize benefits from consolidation,
virtualization and efficient clustering
Manage physical & virtual from common
interface
Protect data with comprehensive backup and
accurate recovery of virtual environments
Consolidate primary and disaster recovery sites
Avoid idle hardware
Virtualize & Optimize Servers
Saved $4M in power costs in 2 years and $13M in
cost avoidance
Virtualize &
Optimize Servers
Optimize Your
Storage
Put Data Growth
in Its Place
Control Endpoint
Power Usage
Asset Retirement
Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
Recent Storage Migration / Technology Refresh
Retired 4 frames (power, space, cooling)
Found 22 servers that could be retired resulting in 9TB storage savings
Moved 119 TB of 176 TB to lower cost tiers
Estimated cost savings/avoidance of $1.5M +
Re-using what you already have.
Rigorous process in place for ensuring customers are effectively using
what they already have, pushing back on new requests
Estimated savings have resulted in 28% reduction in storage needs or
approximately $3.6M
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Green IT at Qualcomm
Success stories
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SYMANTEC VISION EMEA 2010 8
Identify and reclaim unused capacity
Archive and tier data by application
Dynamically store data on the correct storage
tier and migrate automatically
Implement thin provisioning to reduce the
overall footprint of accessible data
Optimize Your Storage
50% reduction in email storage and server
infrastructure total cost of ownership (TCO)
Virtualize & Optimize
Servers
Optimize Your
Storage
Put Data Growth
in Its Place
Control Endpoint
Power Usage
Asset Retirement
Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
Green IT at Renault F1 Team
Data Centers
Enterprise DC
3 rooms into 1
25% saving
33% more capacity
CFD Centre
Virtualised Wind Tunnel
Build costs much less 50%
25% more efficient than a wind tunnel
Hardware and Software
Vendors energy and recycling competency forms part of our
purchasing decision
Symantec Cluster (VCS) allows us to remove underutilized
equipment by consolidating servers
Active Storage Management
9 Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010 10
Protect Completely
Deduplicate Everywhere
Reduce messaging clutter through spam
filtering
Reduce physical requirements by off-hosting
to the cloud
Put Data Growth in Its Place
Being able to reduce the usage of resources and yet
still be able to do the same amount of work is
something thats paramount to doing the right thing
from a company perspective as well as from an earth
perspective.
Virtualize & Optimize
Servers
Optimize Your
Storage
Put Data Growth
in Its Place
Control Endpoint
Power Usage
Asset Retirement
Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
Storage Consolidation ($112K / year Energy)
Reduced drive spindles from 1168 to 360 (70% reduction in space
& power)
26 storage arrays will be decommissioned in FY09 (52 cabinets)
Data Centre Consolidation ($855K / year Energy)
n+1 Cluster & Virtualization
Reduced device count from 1635 to 352 (67% energy
consumption reduction)
Endpoint Power Management ($801K / year Energy)
Central policy for all laptop & desktops
Backup and Recovery Implementation ($263K / yr
Hrdwr)
Reduced library maintenance cost from $66k to $8k / year plus
electricity savings
Reduced management cost from 40 hrs / week to 20 minutes /
day
Fully Documented on www.symantec.com/greenit
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Green IT at Symantec
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SYMANTEC VISION EMEA 2010 12
Automate endpoint power settings
Enable adoption of thin clients
Automate endpoint processes including
security updates
Manage physical and virtual systems from a
common interface
Control Endpoint Power
Saved $440K in energy costs as a direct result of
implementing an endpoint power management
solution.
Green IT Solution 2009 Symantec. All Rights Reserved.
Virtualize & Optimize
Servers
Optimize Your
Storage
Put Data Growth
in Its Place
Control Endpoint
Power Usage
Asset Retirement
SYMANTEC VISION EMEA 2010
Green IT at Lone Star College
Altiris offers a complete solution for client
management, not just individual parts. It fits
perfectly with our organizational model.
By using the Altiris Client Management Suite,
Lone Star College Systems North Harris campus
has been able to reduce its backlog of IT work
orders by 71%.
Business Value and Technical Benefits
Nearly instantaneous replacement of staff PCs vs. one-
day delay
Saved $440K in energy costs as a direct result of
implementing an endpoint management solution.
75% reduction in staff time spent manually
provisioning hardware
71% reduction in backlog of IT work orders
65% first-call resolution on help desk tickets (improved
from 40%)
Presentation Identifier Goes Here 13
SYMANTEC VISION EMEA 2010 14
Three Key Issues:
Data Sanitation
Hardware Disposal
Value Recovery
Symantec partners with TechTurn because:
Maximizes the reuse of retired IT assets
All IT equipment is recycles or destroyed
in accordance with all regulations
TechTurn does not export to non-
Organization for Economic Cooperation
and Development (OECD) countries
Asset Retirement
Saved $440K in energy costs as a direct result of
implementing an endpoint power management
solution.
Green IT Solution 2009 Symantec. All Rights Reserved.
Virtualize & Optimize
Servers
Optimize Your
Storage
Put Data Growth
in Its Place
Control Endpoint
Power Usage
Asset Retirement
SYMANTEC VISION EMEA 2010 15 Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
Business Outcomes of Partnering with
Symantec for Green IT
OPEX Benefits
Cut energy costs 20+%
without buying new HW
Automate tasks
Take action from reports
& dashboards
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Consolidation of existing
infrastructure
Reclaim unused capacity
Scale deduplication to
store one copy
CAPEX Benefits
Focus on Critical
Business Initiatives
Fulfill corporate
sustainability mandates
Streamline operations
Manage outcomes
Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
Take Action: Consider a No-Fee Data Center
Efficiency Analysis
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Quantify
Reductions
Compare
Options
Model
Changes
Key Benefits
Data Center
Efficiency
Analysis
We recommend evaluating this ROI first before you undertake a data center
redesign or pay high CAPEX for more energy-efficient hardware.
Our software approach has helped many enterprises, including Symantecs own
data centers, cut 20+% of energy costs & meet corporate sustainability mandates.
17 Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
Power and CO
2
Savings Examples
1000 Servers in 5:1 Cluster
$ / yr (left axis)** Metric Tons Carbon / yr (right axis)*
1 PB Storage Reclaimed
1000 Endpoints (14 hrs/day) De-Duplication Ratios (Tier 2)
Assumptions:
Avg. Power Used based on industry averages
**Assumes a blended mix of coal, gas, nuclear, and hydro power
**Average US Electricity Costs = $.0796 per KW/Hr
193
194
195
196
197
198
199
200
201
$40,400
$40,600
$40,800
$41,000
$41,200
$41,400
$41,600
$41,800
200:1 100:1 40:1
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
Unix Large x86 Small x86
-
50
100
150
200
250
300
350
400
450
$-
$20,000
$40,000
$60,000
$80,000
$100,000
Workstation Desktop Laptop
-
200
400
600
800
1,000
1,200
1,400
1,600
$-
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
Tier 1 Tier 2 Tier 3
18 Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
Power and Cost Savings with
Altiris Client Management Suite 7.0
Benefit
of
Solution
Cost of
Solution
1
st
Year
ROI
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Power Savings:
$52 / per client/year*
-
US / Canada Utility
Rebates:
$10 - 15 / per client
-
US Federal Grant:
1 kwh = $1 Grant
Volume License:
$50.70 / per client
Savings:
$31.50 / per client
Per 1000
Clients:
- $50,700 ($52,000 + $15,000 + Grant) =($16,300+Grant)
*Assumption: $.0796/ KwHr and 16 hrs downtime / day
CO
2
Emissions
Reduction
240 metric tons
Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
Discover storage allocation and provisioning inefficiencies and
maximize use of existing hardware
Delay or eliminate the need to purchase new storage hardware
Power and Cost Savings with
Veritas CommandCentral 5.1
Benefit
of
Solution
Cost of
Solution
1
st
Year
ROI
Cost of
CC Storage
$1,800,225
Storage Power Savings:
$60,000
-
Reclaimed Orphaned
Storage:
$1,050,000
-
Improved Utilization
Savings:
$1,950,000
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*Assumptions: 1000TB storage environment; Cost of Storage ($/TB) $10,000, Storage Growth rate 55%, utilization rate 40%, Nationwide Avg. $/kwhr
$0.07964, 140 kw/TB, Uptime 99.9990%
Total Savings
$1, 259,775
CO
2
Emissions
Reduction
13,988 metric tons
Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
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Symantecs Commitment to Sustainability
IT Data Center
Server Efficiency
Storage Efficiency
Data Deduplication
Desktop Power Mgmt
1
Conservation
LEED Certified Facilities
Energy
Recycling
Paper
2
Software Delivery
Responsible Packaging
ISO 14001
82% Online Delivery
3
Transportation
Employee Commute
HALO Conferencing
Business Travel
4
21 Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010 22
Symantec and Sustainability
Symantec has committed to a 15% reduction
in CO2 emissions by 2012, and a Green IT is a
primary component of our strategy.
Symantec strives to set the right example to
its customers and the larger community by
being more environmentally responsible in
our own IT operations.
Through green initiatives, Symantec
becomes more efficient in its use of
energy, materials, and personnel to run
its computer systems.
Software solutions are an important way
we enable energy efficiency.
Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
Endpoint Efficiency:
eiPower
Tech Turn
Many others
Data Containment:
Data Domain
Dell
Many others...
Platform Agnostic:
VMs (VMware, Xen, MS)
UNIX
Solaris
Many others...
Developed thru APIs & Software Developers Kit
Storage Subsystems:
Fujitsu
EMC
3Par
Many others
23 Green IT Solution 2009 Symantec. All Rights Reserved.
23
Symantec Green IT Ecosystem
Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
The Evolving State of Green IT
Green IT 2.0
Evolution of focus beyond
data center/facilities and
distributed IT
Increased focus on
business process/strategy
and public
policy/infrastructure
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Broad value across a utility
business
Reduce energy
consumption by 30%
Improve customer services
Reduce cost
Smart Grid
Application
Utilities
Government
Process Manufacturing
Telecommunications
And more
Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
Green IT: Responding to New IT priorities
Green IT 1.0: Green for IT Green IT 2.0: IT for Green
Source: March 5, 2009, Mapping IT's Green Opportunities Forrester report
Understanding Smart Grid 25
SYMANTEC VISION EMEA 2010
Utility Industry is Transforming
Understanding Smart Grid 26
Rapid change and increased complexity
Electrical
Grid
Networking
Distributed
Data
Regulation and
Compliance
Operations
Complexity
Privacy
Cyber Security
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Reliability
Convergence: Enterprise IT,
TCP/IP w/field operations, SCADA
Existing NERC/FERC + increased
focus on consumer protection
400 MB data / meter / year
+ need to keep data longer
National security issue
physical access not required
Expectations higher for
uptime and recovery
Protect PII now on internet
Insiders more powerful
Insider Risk
Data Deluge
SYMANTEC VISION EMEA 2010
Symantec To Provide Cost Effective Security &
Management for the Smart Grid
IT BACK-END GENERATION TRANSMISSION SUBSTATION DISTRIBUTION CONSUMER
Customer Billing
ERP
Some Operations
Generation &
Network Operation
Center
Transmission Substation Distribution &
Transformers
Consumer &
Co-generation
Compliance
Correlation & Reporting
Data Storage & Availability
Data Protection & Archiving
Malware Protection/Discovery
Data Loss Prevention
Data Protection and Restoration
Advanced Workflow and Automated Remediation
Current Technologies
Extend the Perimeter of Defense
Embedded Device Security
Event and Outage Correlation
Grid Security Breech Detection
Maintain Device Integrity (Up to date updates and
provisioning of firmware updates and patches,
signatures)
Next Steps
Involved in Standards Bodies (Member of EPRI, NIST, OASIS, SNIA GSI, TGG, )
Reaching out to equipment providers
Cellular and Wireless partners for security
Standards and Partnerships
27 Understanding Smart Grid
SYMANTEC VISION EMEA 2010
Symantec Education:
Did you know ?
We schedule over 20 different technical courses in 6 major ANZ
cities
Our courses teach installation, configuration, day-to-day
operations, management, maintenance and trouble-shooting
Hands-on labs for approximately 50% of class
We provide eLearning and Virtual training options to reduce
your costs
Education delivers risk mitigation and ROI ie. less time fixing &
more time improving operations - Gartner
Youll receive a 5% discount on Education courses by
mentioning Symantec Technology Briefings when you register
before the end of October!
28 Symantec Education
Thank you!
Copyright 2010 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in
the U.S. and other countries. Other names may be trademarks of their respective owners.
This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied,
are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.
Thank you!
29
Jose Iglesias
[email protected]
Presenters Phone
Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
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Industry
Standards
Green Partnerships
Advisory
Recognition
/ Reporting
Energy Efficiency Taskforce
Green IT Solution 2009 Symantec. All Rights Reserved
SYMANTEC VISION EMEA 2010
Industrial Electric Rate Comparison
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Source: Solarbuzz
31 Green IT Solution 2009 Symantec. All Rights Reserved